CONTACT INFO:            DCHOI@LMU.EDU; (310) 338 2344

COURSE SCHEDULE:         WED: 7:15-10:00 PM
OFFICE HOURS:            TU 1-3 PM; WED 4-6 PM; TH 3-5 PM

“To make the structure of capitalism complete, we need to introduce another kind of business – one
that recognizes the multidimentional nature of human beings. … In order to do that, we need a new
type of business… – a business that is totally dedicated to solving social and environmental
problems.” – Muhammad Yunus.

In this course, students are introduced to the field of social entrepreneurship - the process of using
entrepreneurial mindset and business skills to create innovative approaches to societal problems.
The course will explore various concepts and examples of social entrepreneurship (not-for-profit and
for-profit) through theory and case studies. Moreover, students will utilize their creativity to explore
their own solutions to the social problems of their choice.

 Prepare students for a successful and rewarding (social) entrepreneurial career in the real world.
 Help students to identify their passions and encourage them up to want to make a huge difference
  in the world.
 Familiarize with a wide range of social, environmental and other issues affecting the world.
 To examine the challenges and rewards of entrepreneurship and management in creating and
  developing social purpose organizations.
 Create a real challenging, fun and rewarding class.

The class covers some of the key components of social entrepreneurship which will include:
 Understanding the meaning and concept of social entrepreneurship (What is it and what do social
  entrepreneurs do?) Also, history, background and recent trends in social entrepreneurship.
 Various objectives, legal formations, and business models of social entrepreneurship (E.g., for-
  profit or non-profit, missions, direct or indirect impact, revenue models, etc).
 Identifying your passion and what drives you (Identifying the problems and social ills to care about
  – and how to use it to developing a vision of success and a sense of mission)
 Recognizing opportunities and exploring innovative solutions Finding the right approach and
  business model to solve a problem.
 Managing, running and growing a social venture (Includes a discussion of financing, hiring,
  marketing, environmental, giving and other critical strategies; as well as balancing financial and
  social/environmental objectives
 Developing and presenting a proposal (or feasibility analysis or business plan) for an innovative
  social venture

The class will consist of lectures, numerous case discussions, individual and group assignments,
experiential exercises, videos, and guest speakers.

The class will consist of near-weekly case assignments (1-page each), 3 (small) individual assignments;
and 1 group assignment. Most of the case assignments are found in your reader and 2 are in the
book, Values-centered Entrepreneurs.

Individual Assignment #1(Mini-Self Assessment) Please answer the following 3 questions on one
(single, uno, ein) sheet of paper.
1. What causes do you care about? Pick a cause that you care deeply about. It can be the
     environment (e.g., global warming), human rights in China, racial relations in the U.S., poverty in
     Africa, HIV in India, health care in the U.S. etc. Why do you care about it?
2. What are your God-given (or natural) talents? What are you good at? What do you always enjoy
3. Is there a match between your talents and the cause(s) you care about? What you would sacrifice
     to bring about a solution to your cause? Have you done something about it already?

Individual Assignment #2: Pick a social entrepreneurship organization (not covered in class through
the case assignments) that you admire but do not know a lot about and be prepared to present a 5-
page PowerPoint document that describes the following info:
 History: How was it founded and by whom, etc?
 What social problems is it trying to solve?
 What is its mission?
 What are its strategies for making its social impact?
 What kind of social impact has it made? (and how does the organization measure its social impact?)
 How does the organization operate (i.e., budget, financial resources, revenues)?
Bring an electronic copy in addition to your hardcopy as you may be called to present your findings
during any time in the semester.

Individual Assignment #3: Self Assessment: Instructions to be given.

The class will require 1 small group projects (2-3 people):

Group Project: The project is to be completed in self-selected, small groups (no more than 3
students per group). Individual projects will be accepted only with the instructor's approval. The
project may take one of the following forms:
 A proposal (i.e., short business/feasibility plan) for a new social enterprise
 A new business plan for an existing social enterprise (must work with executives of that
 A critical assessment of an existing social enterprise with recommendations for improvement (must
  “work” with executives of that organization);

You are responsible for your own learning.

You can expect me to be prepared and ready to work each class. I will expect you to be prepared
and ready to work each class including being prepared to be called upon to discuss assignments and
comment on assigned readings. You are responsible for all assignments and class discussions even if
you are absent.

In this class, you will be asked to read your news. You will be required to follow the major news of
the day. You may follow: NY Times, LA Times, BBC, Yahoo News, Wall Street Journal, Fox News,
or whatever news source you enjoy. You may use Mylmu website to aggregate the news.

Quality class participation is a significant part of the class’s learning process. Asking good and
thought provoking questions is one way of quality participation. You should never hesitate to
comment because you are concerned that you are wrong or unsure of your opinion. We all are
wrong sometimes. Many of the questions that will be posed in class will be based upon the readings,
the cases and the pre-work.


 Categories                       Assignments                          Allocation %
 Individual Assignment            Assignment 1 (due Jan 12)                    5%
                                  Assignment 2 (due Feb 2)                     5%
                                  Assignment 3                                 10%
 Group Assignment                 Assignment 4                                 25%

 Participation                                                                 25%
 Midterm/Final                                                                 25%
 Total                                                                        100%


Book on Social Venture Business Planning
 Course Reader to be purchased at www.universityreaders.com. Look for it by my name or class
  number MBAB/H 698 Social Entrepreneurship. Do it asap. The first two articles and case are
  downloadable also.
 Values-Centered Entrepreneurship. How a New Brand of Entrepreneurs Build Profitably
  Companies and Make a Positive Contribution to Society, by Choi, D. Y. & Gray, E. R., Upcoming
  in 2010.
 Business Planning for Enduring Social Impact: A Social-Entrepreneurial Approach to Solving
  Social Problems, by Andrew Wolk & Kelley Kreitz, Root Cause, Cambridge, MA. John Elkington,
  Pamela Hartigan (2008). Power of Unreasonable People: How Social Entrepreneurs Create
  Markets that Change the World. [Get a free version at http://www.rootcause.org/bizplanning]

Suggested (for those very interested in the subject):
 How to Change the World: Social Entrepreneurs and the Power of New Ideas, by David Bornstein.
 Social Entrepreneurship; New Models of Sustainable Social Change. Alex Nichols, ed. Oxford
 Social Entrepreneurship by Johanna Mair, Jeffrey Robinson, and Kai Hockerts.

Articles in the Reader
 Christensen, C.M. (2010). How Will You Measure Your Life? Harvard Business Review.
 J. Gregory Dees (1998). The Meaning of Social Entrepreneurship. Various websites like
 Handy, C. (2002). What's a Business For? Harvard Business Review. Dec 01.
 Choi, D. Y. & Gray, E. R (2008). Socially Responsible Entrepreneurs: What Do They Do (to
  Create and Build Their Companies)? Business Horizons.
 Dees, Greg (1998). Enterprising Non-Profits, Harvard Business Review, No. 98105.

 Business Planning for Nonprofits- What it is and why it matters found on
 Prahalad, C.K. & Hammond, A. (2002). Serving the World’s Poor Profitably. Harvard Business

Cases in the Reader
 Baron, D. P. (2008). Kiva. Stanford Graduate School of Business. P70-PDF-ENG Length: 4p.
 Sawhill, J.C. & Thorp, S. (2000). Teach For America. Harvard Business School Case Study 300084-
  PDF-ENG. Length:33p.
 Mair, J. & Schoen, O. (2005). New Model for the Pharmaceutical Industry: The Institute for
  OneWorld Health. Harvard Business School Case Study. IES109-PDF-ENG. 33p.
 Choi, D. Y. & Kiesner, F. (2007). Homeboy Industries: Incubator of Hope and Businesses.
  Entrepreneurship Theory and Practice. Vol. 31, Iss. 5.
 Mair, J. & Seelos, C. (2004). Sekem: Liberating a Vision, an Artistic Approach to Entrepreneurship,
  Harvard Business School Case Study. IES129-PDF-ENG. 21p.
 Rangan, V.K. & Lee, K. (2010). Grameen Danone Foods Ltd., a Social Business. Harvard Business
 Austin, J.E. (1998). Newman’s Own. Harvard Business School. 399052-PDF-ENG. 18p.
 Grossman, E. & Choi, D. Y. (2010). Novica: Arts and Crafts of Social Venturing. Case Research
  Journal. Volume: 30 Issue: 4.
 Le Ber, M.J. & Bansal, T. (2008). Google’s Way. Don’t Be Evil. Richard Ivey School of Business.
 Phillips, J.K. & Phillips, D. (2007). Walking the Walk: Putting Social Responsibility into Action at
  the White Dog Café, Ivey School of Business, 907M49-PDF-ENG. 10p.

Other Reading Assignments not in the Reader
 Venture Philanthropy 2000: Landscape and Expectations. Found on
  http://www.vppartners.org/learning/reports/report2000/full_rpt.pdf (57 pages).
 High-Engagement Philanthropy: A Bridge to a More Effective Social Sector June 2004. Found on
  http://www.vppartners.org/report2004.html. (130 pages).
 Effective Capacity Building in Nonprofits
 Figge, F., Hahn, T., Schaltegger, S., Wagner, M.(2002). The Sustainability Balanced Scorecard,
  Theory and Application of a Tool for Value-Based Sustainability Management. Paper presented at
  the Greening Industry Network Conference. Gothenberg. Found on

Other Valuable Resources
 Online Videos: Found on http://edcorner.stanford.edu/index.shtml: Register and view clips and
  access other materials.
 Online Videos: PBS New Heroes Series: www.pbs.org/opb/thenewheroes/
 Business Plan Templates: http://www.score.org/template_gallery.html
 Financial Model Templates: http://www.exinfm.com/free_spreadsheets.html
 ASHOKA: www.ashoka.org/home/index.cfm
 Center for the Advancement of Social Entrepreneurship (CASE):
 Skoll World Forum on Social Entrepreneurship. http://www.skollfoundation.org/


    Dat   Topic                                     Assignments B4 Class
    Jan   INTRODUCTION TO CLASS                     Due: Individual Assignment 1
    12    Syllabus
          Administrative Matters
          Introduction to Entrepreneurship
          (What Do Entrepreneurs Do?)

          Introduction to Social Entrepreneurship
          Discussion of Individual Assignment 1

          Video: Guy Kawasaki

    Jan   CONCEPTS of SOCIAL                        Read: The Meaning of Social
    19    ENTREPRENEURSHIP                          Entrepreneurship (Dees)
          (Problem-Mission-Operations-Success       Read: How Will You Measure Your Life?
          Model)                                    Read: Values-Centered Entrepreneurs –
          Identifying Innovative Solutions:         Chapter 1 (Introduction) & Chapter 2
                                                    Due: Case Write-Up – Kiva
          Key Traits of Social Entrepreneurs
          http://www.youtube.com/watch?v=FV         Due: Video: Ashoka's Bill Drayton
          7wn77QLMc                                 speaks
          Case Discussion: Kiva                     61DnLQ30) (60 minutes).
          Video: Kiva.org:
3   Jan   FIXING EDUCATION,                         Due: Individual Assignments 2
          COMPETITIVENESS                           Read: Any number of articles on the web
                                                    on the status of the education in the
          Discussion:                               United States
          Competitiveness & Education in
          America; 2 million minutes; Waiting for   Due: Case WriteUp - Teach For America
                                                    Read: Values-Centered Entrepreneurs –
                                                    Commit to a Meaningful Purpose.
          Case Discussion: Teach For American

4   Feb   MEDICINES FOR THE                          Read: What's a Business For?

          Discussion: Purpose of Business?           Due: CaseWriteup for New Model for
                                                     Pharmaceutical…One World Health
          Discussion: The Pharmaceutical
          Industry: Funding, Costs, Access,
          Process, Marketing, Profits.               Due: Individual Assignments 2

          Video: Bono: Join my call to action on

          Case Discussion: New Model for
          Pharmaceutical…One World Health

5   Feb   INNER CITY VIOLENCE AND JOB                Read: Enterprising Nonprofits (Dees).
                                                     Due: Case Write Up: Homeboy
          Case Discussion: Homeboy Industries        Industries

          Presentations of interesting businesses    Read: Business Planning for Nonprofits -
          and organizations (student individual 2)   What it is and why it matters.
          Selected presentations.
                                                     Read: Values-Centered Entrepreneurs –
          Video: David Busseau                       Hire Talented Employees with Shared
          (http://www.lmu.edu/AssetFactory.asp       Values & Build a Cohesive, Dedicated
          x?did=18497)                               Organization.

          Video: 2007 Skoll Award Social
          Entrepreneurs (6 minutes)
          MoneyRules Questionnaire For Profit
          versus NonProfits.
6   Feb   IMPROVING A COUNTRY & THE                  Read: Socially Responsible
    16    WORLD (1)                                  Entrepreneurs: What Do They Do (to
                                                     Create and Build Their Companies)?
          Case Discussion: Sekem
                                                     Due Case Write-up: Case Discussion-
          Video: David Green
          www.pbs.org/opb/thenewheroes/meet          Read: Values-Centered Entrepreneurs –
                                                     Maximize Profits
          Video: Jeff Skoll: Making movies that
          make change
          RQ6i0_qRw) (17 minutes)

     23    WORLD (2): Microfinance and beyond       Due: Case Write-Up: Grameen Danone
                                                    Foods Ltd
           Video: Charlie Rose - Muhammad
           ?v=3gpqQ68ctmk (60 minutes).

           Case Discussion: Grameen Danone
           Foods Ltd
8    Mar   Spring Break
9    Mar   FOR PROFIT SOCIAL                        Due: Individual Assignment 3
           DEVELOPING WORLD GOODS..)                Read: Values-Centered Entrepreneurs –
                                                    Raise Capital with Mission in Mind.
           Discussion of Fair Trade
                                                    Case Write-up: Novica
           Case Discussion: Novica
                                                    Read: Sources of Funding for New
           Financing Capital for Social Ventures    Nonprofit Ventures (Dees & Dolby)
           Check out Charity Navigator              See:http://www.cdvca.org/media/public
           Raising Capital                          ations.php
10   Mar   BUILDING A BUSINESS TO GIVE              Case Write-up: Newman’s Own
                                                    Read: Values-Centered Entrepreneurs –
           Case Discussion: Newman’s Own            Make Giving a Priority
                                                    Read: Venture Philanthropy 2000:
           Discussion of Business Models            Landscape and Expectations
           (Grameen, MTDN, Newman’s Own,            www.vppartners.org/learning/reports/re
           OneWorld Health, Novica, etc.)           port2000/full_rpt.pdf (57 pages)

11   Mar   INCREASING COMMUNITY                     Case Write-Up: White Dog Café
     23    IMPACT/Operationalizing Social
           Responsibility                           Read: Values-Centered Entrepreneurs –
                                                    Be a Role Model for Others
           Case Discussion: White Dog Café
                                                    Read: Gair, C. “A Report from the Good
           Understanding Social Return on           Ship SROI,” Roberts Enterprise
           Investment                               Development Fund, 2005. Found on
           Venture Philanthropy                     odshipsroi2.doc.

                                                    Read Steps in Calculating SROI:
12   Mar   SUSTAINABILITY/SUSTAINABLE               Read: Value-Centered Entrepreneurs:
     30    ENTREPRENEURSHIP                         Promote Your Values & Minimize your
                                                    social and environmental footprints.
           Case Discussion: TS Design (in Values-
           Centered Book)                           Due: Case Write-Up – TS Design (in
                                                    Values-Centered Book)

           Growing a Social Enterprise: Promotion
           and Marketing
13   Apr   GROWING A SOCIAL                         Read: Value-Centered Entrepreneurs:
     6     ENTERPRISE & MEASURING                   Minimize your social and environmental
           PERFORMANCE                              footprints.

           Case Discussion: Google’s Way            Read: Strategic Performance
                                                    Measurement and Management in
                                                    Nonprofit Organizations (Kaplan)
14   Apr   LEAVING A LEGACY                         Read: Read: Value-Centered
     13                                             Entrepreneurs: Stay with It for the Long
           Exit Strategies of Social Ventures       Haul

           Stonyfield Farm (inside the Values-      Case Write-Up: Stonyfield Farm
           Centered Book)

           Careers in Social Entrepreneurship
15   Apr   TBD                                      TBD
15   Apr   Holiday - Easter
16   May   Final Exam or Presentations
           Final Exam Week                          Due: Group Project 2 Presentation


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