roadshow training by W60x88

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									Herbalife Roadshows
Australia
July, 2009
                 OBJECTIVE

To conduct a series of Roadshows beginning July
2009, taking our products and business opportunity
direct to the consumer environment allowing the brand
to zoom in on its target consumer and venue.
                         GOAL

•   Herbalife Branding
•   Health & Wellness Awareness
•   Product Awareness
•   Lead Generation
    -Sampling
    -Wellness Evaluations
    -Surveys
       WHAT IS A ROADSHOW?

•   The following are images from Roadshows around
    Asia Pacific.
                      STRATEGY

• Conduct a series of trial Roadshows around Australia in
 2009
• First trial to be conducted in Sydney
 - Westfield Parramatta
• Initial trial to be conducted with local President’s Team
 and/or Millionaire Team Organisations
• Trail period at first location will be one week.
• Initial trial will consist of rented furniture to establish “best
 practice”
                HOW IT WORKS
Staffing;
• 7 organisations will have the opportunity to participate
in the first trail.
•14 half day slots (morning/afternoon)
• It will be the leaders responsibility to fill their selected
day with sufficient Distributors to staff two shifts;
morning & afternoon.
• Minimum of 4 and maximum of 6 Distributors per shift
   - Including Leader (if the leader is not rostered onto
   the shift they can not work on the Roadshow)
                    REGISTRATION

Trial Roadshow will be Inclusive of:
• Rental of retail space
• Inner and Outer Nutrition samples (F1, Protein Bars &
 NF)
• Chairs
• Scales (tanita)
  DISTRIBUTOR RESPONSIBILITY

Participating Distributors will be required to supply:
• Catalogue
• Clipboards, pens/pencils stapler
• Herbalife branded apparel (to wear)
• Wellness Evaluation
        PROSPECTING PROCESS

3 SUGGESTED WAYS OF PROSPECTING:
I.   RANDOM
•    Registered Distributors may approach anyone in the
     area.
Strength:
•    Higher rate of success for those who exert more
     effort.
Weakness:
•    Difficulty in assigning people to specific tasks.
        PROSPECTING PROCESS

II. DRAW LOTS
• Distributors will invite prospects to register at the booth
 and at the end of the day, they will draw lots for their
 respective prospect assignments.
Strength:
• There will be an equal chance for registered distributors
 to get their fair share of the leads.
Weakness:
• Due to time interval between introduction and follow up,
 prospects might lose interest and might get confused
 which distributor is assigned to them.
        PROSPECTING PROCESS

III. NUMBER SCHEME
• Distributors will be assigned a number on a first-come,
 first-served basis. Prospects will be assigned to the
 distributor with the corresponding number in the
 registration form.
Strength:
• It is an organised way of prospecting.
Weakness:
• Distributors might not exert much effort to invite and talk
 to people if it isn’t their number yet.
    LEAD GENERATION METHODS
Suggested Cycle of Survey:
• Sampling (protein bar)----- Wellness Evaluation (gift) ----- Draw
• Sampling ----- Draw


Suggested Surveys:
• Personal Wellness Analysis


Free Gift :
• As an incentive for customers to participate in a Wellness Evaluation
  each person will receive a gift pack (samples) on completion.

Draw :
• If customer can provide 3 Referrals they will go in the grand draw for
  one Ultimate Programme.
Wellness Evaluation
        FOR YOUR INFORMATION
• Unregistered or unassigned distributors are not allowed
 inside the booth and are not allowed to hand out flyers at
 all times.
• All Distributors are not allowed to pre-advertise or to
 make personal appointments to meet leads in the
 Herbalife booth.
• Selling of products is NOT allowed.
• The organisers will not be responsible in case of loss,
 please remember to secure your personal, as well as
 company’s belongings.
• Failure to comply with the above mentioned guidelines
 will merit the appropriate sanction.
               GENERAL RULES

• Individual flyers are NOT allowed to be disseminated
 within and outside the event premises AT ALL TIMES.
• Wear the Roadshow Credential at all times.
• Wear the Herbalife Shirt and button agreed upon by the
 group.
• Only registered participants will be allowed inside the
 booth and have access to shake, tea, body fat analysis
 and consultation areas. Group to determine individual
 assignment of tasks.
      DUTIES & RESPONSIBILITIES

Group Leaders will be required to:
• Complete report form at the end off your shift
• Arrive one hour prior to your shift start time
     - ie: Morning shift on Tuesday should arrive at 8.00am


Participating Distributors will be required to:
• Arrive 30min prior to shift start time:
• Supply to your group leader the number of leads you acquired
• Supply catalogue, business cards & Herbalife branded apparel (to
 wear)
• Supply clipboards, pens/pencils stapler
• Wellness Evaluation
     DUTIES & RESPONSIBILITIES

• Physical presence is required during the entire duration
 of your designated slot.
• A proxy is required if you have to leave the venue but
 this is only allowed for a maximum of 30 minutes.
• Absence for more than 30 minutes would mean you are
 forfeiting your right to participate.
• Participating distributors will be assigned to handle the
 following tasks: handing out of flyers, registration, body
 fat analysis, and inner nutrition sampling.
    DUTIES & RESPONSIBILITIES

• Ask whether the prospect has been previously
 introduced to the company. If so, do not pursue anymore
 but entertain just the same and make sure he/she goes
 back to the person who introduced him to the company.
• Make it clear to the prospect that he/she has been
 assigned to you and that all queries, clarifications and
 future dealings shall be directed to you.
• Introduce the company, conduct survey and give
 samples of the product to the prospect.
• Family members registering together should be assigned
 to the same distributor.
                            TRIAL

• Location: Westfield Parramatta
  -   Weekly Traffic 540852 people
• Site dimensions
  -   7 x 4m high traffic area
TRIAL
                 Westfield Rules

Presentation
• Professional signage clearly displaying company/trading
 name
• No hand written Point of Sale
• Clearly defined usage – not selling multiple product
 categories from the one site
• Packaging materials to remain out of sight
• Displays not to exceed 1.4m in height
• Displays to be kept within the confines of the site (if you
 are unsure of the size of your site please request a site
 plan)
                 Westfield Rules
Staffing
• Site is to be manned during all core centre trading hours
 (refer to information below re. trading hours)
• Smoking, eating and drinking at the site is not permitted
• Staff may smoke outside the centre only
• Staff found smoking in unauthorised areas will be asked
 to leave Westfield Parramatta and risk statutory fines
• Staff to be appropriately attired – name badges are
 required and where possible branded uniforms
• Staff must remain within the site when actively selling or
 promoting products/services. Leaving the site constitutes
 “roaming” which may result in additional charges and/or
 license agreement termination.
                Westfield Rules
Location/Equipment
• Retailers must be on site 15 minutes before the
 commencement of trade to ensure that set up is
 complete when the centre opens.
• No equipment can be brought into Westfield Shopping
 Centres without written approval from the appropriate
 Client Services Coordinator
                 Westfield Rules
Housekeeping
• Retailers must not use the public bins located in the mall
 areas.
• There are open bins in all docks where rubbish can be
 disposed of.
• Moving of equipment/fixtures and large amounts of stock
 through the centre during trading hours is not permitted
 as this creates a EH&S hazard.
• It is your responsibility to ensure your merchandise is
 kept in a tidy manner – untidy merchandising detracts
 from your appeal to customers, reduces centre ambiance
 and is in breach of your license agreement. A
 merchandising guide can be provided on request – as
 well as on site assistance

								
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