USFAA 2011g_AnnualReport.indd by linxiaoqin


									        University of South Florida Alumni Association Board of Directors

PRESIDENT                                                 Gene Haines, `97 Criminology
   Rich Heruska, `99 Business                             Lizz Harmon, ‘82 Mass Communications
                                                          Mary Harper, ‘97 Early Childhood Educ., M. Ed &
                                                          Ph.D., Curriculum & Instruction, ‘01 & ‘07
PRESIDENT-ELECT                                           Audry Hirst, ‘89 Management & M.S. ‘94
   Kimberly Choto Schmidt, `92 Communication &            Manley Jaquiss, ‘86 Criminology
   M.A. Adult Education`02
                                                          Zachary Johnson, USF Student Government Vice
                                                          Brenda Kenny, ‘07 Accounting
                                                          Thomas King, `09 Finance
   Lisa Provenzano Heugel, `93 Mass
                                                          Betty Otter Nickerson, ‘76 Psychology
   Communications/Journalism, `96 Information
   Systems & `07 MSCS Computer Science                    Randy Norris, `79 Marketing
                                                          Jeff Reynolds, `91 Finance
                                                          Ashley Smith, ‘78 Special Education & M. Ed. ‘80
TREASURERS                                                Alan Steinberg, `78 Communication
   Donna Brickman, `81 Accounting                         Jon Smith, `07 MBA
   Ed Hoeppner, `81 Marketing                             Tony Umholtz, ‘99 Finance & MBA ‘02
                                                          Monty Weigel, ‘76 Finance
                                                          Lee Winter, `85 Finance
IMMEDIATE PAST PRESIDENT                                  Christi Womack-Villalobos, `92 English
   Brad Kelly, CPA, `79 Accounting

                                                       NON-VOTING BOARD MEMBERS
PAST PRESIDENT                                            Judy Genshaft, University of South Florida
   Roger Frazee, CFP, CLU, ChFC, CPA, `71 Finance &       President
   Accounting                                             John Harper, `76 Mass Communications, USF
                                                          Alumni Association Executive Director
                                                          Gordon Gillette, ‘81 Mech. Engineering
BOARD MEMBERS                                             & MS Engineering Mgmt. ‘85
                                                          USF Foundation Board of Trustees Chairman
   Gene Balter, P.E. `77 Engineering
                                                          Joel D. Momberg, University Advancement Vice
   Karen Diebel, MBA, ‘93
   Mike Griffin, ‘03 Marketing
                                                          Dazaun Soleyn, USF Ambassadors President
   Sean Grosso, ‘05 Business & M.A. Adult Educ., ‘08

In Bull Pride
Fellow Alumni,
Within this annual report, you will find facts and figures that chart the progress of your USF Alumni
Association in its mission to foster mutually beneficial, lifelong relationships between the University and
its current and future alumni. Each page contains useful information about our organization and its goals,
but what I find to be most valuable are the personal stories behind the statistics.

I’m thinking of the retired couple who returned to campus for Homecoming for the first time since 1968,
when USF had only five buildings. I’m thinking of more than 1,300 alumni who received free job search
assistance from our Alumni CareerQuest partnership. I’m thinking of so many deserving students who
were able to continue their education and develop leadership skills thanks to programs and scholarships
generously funded by Alumni Association members. Most of all, I’m thinking of the steadily growing
number of alumni from all walks of life who have pledged their commitment to USF by becoming Life
Members of the USF Alumni Association. Their support guarantees there will be an Alumni Association
for the generations of Bulls to come.
                                                                                                              OUR MOTTO
For us, like so many others, this year has not been without its challenges. Nevertheless, your USF Alumni
                                                                                                              Connect Alumni, Support Students,
Association perseveres. Just a few of the highlights in this report include:
                                                                                                              Strengthen USF
•    Doubling the number of members in the Student Alumni Association.
•    Increasing by 75 percent the number of alumni who renewed their memberships automatically
                                                                                                              OUR MISSION
     online, a green initiative that is both cost-effective and environmentally friendly.
                                                                                                              The mission of the USF Alumni
•    Mobilizing the 250,000+ “Alumni Army” to advocate on behalf of USF in the halls of government.
                                                                                                              Association is to foster a mutually
•    Maintaining 20 percent growth in the sales of Bulls license plates over the past three years, during     beneficial, lifelong relationship
     a time when sales of other specialty plates have faltered.                                               between the University and its alumni;
                                                                                                              to inspire loyalty and pride among
It has been my privilege to lead an organization that so admirably serves our alma mater. This year, after    current and future alumni; and to
six years as Executive Director of your USF Alumni Association, I am planning to retire. A national search    advocate for excellence in teaching,
is underway for a new director. My hope is that you will offer the new director the same support that you     research and public service.
have given me during my tenure. Like you, I will always bleed green and gold.

Go Bulls!

John Harper, `76
Executive Director
USF Alumni Association

                                                                                                                 CONTACT US

                                                                                                                 Gibbons Alumni Center
                                                                                                                 4202 E. Fowler Ave. ALC100
                                                                                                                 Tampa, FL 33620-5455

                                                                                                                 Phone: 813-974-4380

                                                                                                                             2011 Annual Report 3

Engaging Our Alumni
One of the major goals of the Alumni Association is to connect alumni through engaging events and programs that reach our
members and Bulls everywhere.

14,249                    alumni attended    382        events               27       Community sponsors of Homecoming
                                                                             Parade Watch Party and Bulls Roast.
Homecoming with the Alumni Awards reception, Life Member               WATCH PARTIES AND TAILGATES
reception, Running with the Bulls Parade Watch Party and Pre-          2010-11 featured dozens of watch parties and tailgates,
Game events is a special tradition at the USF Alumni Association.      hosted by the Alumni Association and its chapters and

More than   2,000              alumni celebrated
and reconnected at 2010 Homecoming events, and
that number will more than double in 2011.                             70        game watch parties and tailgates boosted
                                                                             Bull pride.

 4 University of South Florida Alumni Association

51        career fairs, networking mixers, webinars

1,382                alumni received free job search
assistance from Alumni CareerQuest

300            alumni participated in the Citi Group
info session hosted by the Alumni Association in
partnership with USF Career Services.


The Alumni Association’s travel tours to exotic and
domestic locations bring together alumni and friends
for an enriching experience and a lot of fun.

35        alumni and friends traveled on action packed
tours and cruises.

• Caribbean Cruise
• European Cruise

                                                         2011 Annual Report 5

       Serving Bulls Country
       Imagine serving Bulls in communities across the country and around the world. That is a big part of what we do.
       We offer communications, events, services and other programs that help reach alumni wherever they call home.

ALUMNI ASSOCIATION MEMBERS                                           34 events focused on community; scholarship; networking,
                                                                     volunteerism, advocacy; recruitment and retention; and life-

13,842                       alumni association members
                                                                     long learning and education.

2,197                 alumni association life members
                                                                              11,399                    total attendance at
                                                                                      chapter and society events

13%               growth in life members since last year

57%                growth over the past three years since 2008

  49                 Circle of Excellence donors - life
members who have made an additional annual gift of
$250 or above to the Alumni Endowment or Executive
Director’s Fund for Excellence.

2,798                annual members chose auto renewal
payments a 75% increase over last fiscal year. Auto renewal
saves the alumni association valuable resources that can be
directed into programs and scholarships.

Alumni groups, including chapters & societies, are designed
to serve geographically-based groups of alumni and friends
who share common interests, experiences, and connections.

84        alumni groups
        • 37 in Florida
        • 30 out of state
        • 17 international

 6 University of South Florida Alumni Association
During the 2010 fiscal year, the Alumni Association

    47         scholarships to students
    • $6,687,471 in total scholarship endowments
    • $256,469 awarded

Strong marketing campaigns have driven record growth
in Bulls License Plates, providing high visibility for USF.

15,083                     Bulls License Plates on the Road
Ranked 36 in sales out of 118 Florida specialty license plates.

20%               growth over the past three years since 2008

Launched Georgia plate project. USF was approved for
a specialty license plate in Georgia. One catch: we need
1,000 people to make it happen.

                                                                  7 University of South Florida Alumni Association

    Connecting Alumni
    through Communications

                               Alumni Voice magazines are        • One National edition
    published quarterly by the USF Alumni Association for        • Eight college-based editions: Arts & Sciences,
    its members.                                                   Behavioral & Community Sciences, Business, College
                                                                   of the Arts, Education, Medicine, Nursing & Public

    9   emails on behalf of President Genshaft to USF alumni

    and donors.
                                                               105           invitations to watch parties, tailgates,
                                                               exclusive receptions, networking socials and benefits.
    Our monthly e-newsletter features Alumni, University,
    College, and Athletics news and events.
    points of pride and monthly calendar notices               358             total emails created.

8 University of South Florida Alumni Association
USFALUMNI.ORG & SOCIAL NETWORKS                                    More than  11,000                    members registered
                                                                   on our social networks: Facebook, Twitter, LinkedIn and


                            alumni have registered on the
official alumni website. Registered users can easily join the
Alumni Association, use career services, post class notes,
search for lost classmates and register for events.

      visits, up from 155,395 last year
                                          Alumni Web site

      500,087                       Alumni Web page views

                                                                 • 25 Chapters & Societies use the new Groups Email tool,

More than   500
were produced, including:
                          pieces of marketing colateral
                                                                  extending their geographic area and increasing particition
                                                                  at their local events.
                                                                 • 8,931 members of the alumni association received thank
• 29 Ads, 32 Banners/Signs, 3 T-shirt designs, 4 Magazines,
                                                                  you calls for their membership from the Executive Director
 108 eNewsletters, and 105 invitations.
                                                                  John Harper.
• 358 emails totaling 4.7 million individual emails delivered.
                                                                 • 13,320 alumni members received a birthday card from the
• More than 70 membership direct mails and 36 emails.
                                                                  alumni association
• Regular emails promoted alumni events, membership, Bulls
                                                                 • 1,613 alumni received graduation annversary post cards.
 Country Network, homecoming, USFAA announcements,
                                                                 • 610 Life and auto-renewal members purchased exclusive
 surveys, travel tours and cruises, and alumni, university and
                                                                  commemorative t-shirts.
 college news.

                                                                                                             2011 Annual Report 9

     Students Today,
             Alumni Forever

     In it’s second year, the Student Alumni Association continues it’s mission to provide opportunities to support and enhance
     students’ educational and social experiences.

            210           students joined the SAA,
            and that number will more than double
                                                                               SAA events, included:
                                                                               • 7 at 7 Dinners
            next year.                                                         • Professional Etiquette dinners
                                                                               • Networking events
                                                                               • Tailgates/socials

10 University of South Florida Alumni Association
USF AMBASSADORS                                               STUDENT ROUND-UPS
Embodying the spirit of USF, USF Ambassadors serve as a       Alumni chapters nationwide coordinate receptions each
link between the current student body and alumni. They        summer around the country for incoming USF freshman
are tomorrow’s leaders who participate in this once-in-a-     from their areas.
lifetime opportunity to welcome dignitaries to USF, host
prominent alumni and assist with campus events.

27        Ambassadors on the Tampa campus
                                                              More than 409                      9
                                                                                       students at    student round-
                                                              ups met other incoming freshmen, parents and alumni
                                                              from their hometowns at Student Roundups.

8    Ambassadors on the USF Sarasota-Manatee campus                  • Atlanta

                                                                     • Broward
                                                                                             • New York

                                                                                             • Ocala

                                                                     • Dallas                • Panama City
STUDENT LEGISLATIVE PROGRAMS                                         • Washington, D.C.      • Tampa Bay

                                                                     • Jacksonville
          students participated in the Alumni Association’s
Student Legislative Programs: Legislative Internship,
Tallahassee Internship and Directed Study.

                                                                                                       2011 Annual Report 11

Building Leadership
One of the leading advisory boards on the campus, its           The association collaborated with the administration, gov-
voting members are pivotal in guiding the mission and           ernment relations and Foundation communications on key
vision of the Alumni Association and the programs               initiatives, building a strong alumni voice in Tallahassee
and services for USF’s

                                                                The Advocacy website at
                                                                keeps alumni informed about state and local issues that
                                       alumni.                  affect USF and higher education. It provides alumni with
       For a list of board members, see inside front cover.     the capability to take action with their state legislators.

                                                                As a result, alumni have taken an active role in advocating
ALUMNI ACADEMY                                                  for USF, resulting in more than
Held annually, these workshops assist our alumni volunteers
in sharing best practices and equips them to:
• Serve, engage and build membership among alumni
  within their networks, chapters and societies
• Influence university administration on behalf of all alumni         1,800                contacts with state legislators
                                                                      since the program began in 2008.

       65        alumni leaders nationwide participated in
       the 2010-11 Academy.

12 University of South Florida Alumni Association

Recognizing Excellence
Each year during Homecoming the Alumni Association       The 2011 Alumni Award recipients were:
recognizes outstanding graduates and non-graduates
for service to USF and/or exemplary achievement in       Class of ’56 Award
their profession with the National Alumni Awards.                  Fred Meyer

                                                         Outstanding Young Alumnus Award
                                                                 Daniel Ravicher `97
               total recipients of alumni awards since
inception of the program                                 Donald A. Gifford Alumni Service Award
                                                                 Linda Simmons `75

                                                         Distinguished Alumnus Award
                                                                  Thomas Kennedy `73
                                                                  David Mearns `86

                                                                                                  2011 Annual Report 13
How We Used the Revenue

14 University of South Florida Alumni Association
   Report of Independent Certified Public Accountants                                  University of South Florida Alumni Association, Inc.
                                                                                                          Statements of Financial Position
The Board of Directors
University of South Florida Alumni Association, Inc.                                                                                                  June 30
                                                                                                                                              2011              2010
We have audited the accompanying statements of financial position of                Assets:
the University of South Florida Alumni Association, Inc. (the Association)          Cash and cash equivalents                                45,947          2,779
as of June 30, 2011 and 2010 and the related statements of activi-                  Membership dues receivable, net                          23,491         31,172
ties and changes in net assets, cash flows and functional expenses for              Contributions receivable, net                             2,918          3,583
the years then ended. These financial statements are the responsibil-               Due from University of South Florida                        449                ̶
ity of the Association’s management. Our responsibility is to express               Prepaid expenses                                         16,578         18,073
an opinion on these financial statements based on our audits.                       Equity in the USF Foundation, Inc.:
                                                                                    Operating pool                                      502,816            518,970
We conducted our audits in accordance with auditing standards gener-                Equity pool                                       3,233,861          2,527,906
ally accepted in the United States and the standards applicable to finan-           Total assets                                    $ 3,826,060        $ 3,102,483
cial audits contained in Government Auditing Standards, issued by the
Comptroller General of the United States. Those standards require that              Liabilities and net assets
we plan and perform the audit to obtain reasonable assurance about                  Liabilities:
whether the financial statements are free of material misstatement. We              Accounts payable and accrued expense               $ 61,488           $ 44,170
were not engaged to perform an audit of the Association’s internal con-             Due to University of South Florida                            ̶          17,422
trol over financial reporting. Our audit included consideration of internal         Deferred revenue                                   1,147,986          1,085,274
control over financial reporting as a basis for designing audit procedures          Total liabilities                                  1,209,474          1,146,866
that are appropriate in the circumstances, but not for the purpose of
expressing an opinion on the effectiveness of the Association’s internal            Net assets:
control over financial reporting. Accordingly, we express no such opinion.          Unrestricted net assets                           2,250,089          1,692.016
An audit also includes examining, on a test basis, evidence support-                Temporarily restricted net assets                   107,497             62,880
ing the amounts and disclosures in the financial statements, assessing              Permanently restricted net assets                   259,000            200,721
the accounting principles used and significant estimates made by man-               Total net assets                                  2,616,586          1,955,617
agement and evaluating the overall financial statement presentation.                Total liabilities and net assets                $ 3,826,060        $ 3,102,483
We believe that our audits provide a reasonable basis for our opinion.
                                                                                    See accompanying notes.
In our opinion, the financial statements referred to above present fairly, in all
material respects, the financial position of the Association as of June 30, 2011
and 2010, and the changes in its net assets and its cash flows for the years
then ended in conformity with U.S. generally accepted accounting principles.

In accordance with Government Auditing Standards, we have also issued
our report dated October 21, 2011, on our consideration of the Association’s
internal control over financial reporting and on our tests of its compliance
with certain provisions of laws, regulations, contracts, and grant agreements
and other matters. The purpose of that report is to describe the scope of
our testing of internal control over financial reporting and compliance and
the results of that testing, and not to provide an opinion on the internal
control over financial reporting or on compliance. That report is an inte-
gral part of an audit performed in accordance with Government Auditing
Standards and should be considered in assessing the results of our audits.

October 21, 2011

                                                                                                                                         2011 Annual Report 15
AFFINITY PARTNERS                                   CAMPUS PARTNERS
Proceeds generated from affinity programs           The Alumni Association’s mission collaborates
are used in support of alumni programming           with departments across campus to help engage
and scholarships.                                   alumni and support students. Last year many
                                                    colleges contributed to the Alumni Association’s
                                                    nine editions of it e-newsletter which we send
American Insurance Administrators (AIA) –
                                                    monthly to alumni based on the college from
  Optional health insurance for alumni and
                                                    which they graduated, and we publicized many
  their families.
                                                    alumni-focused events for our campus partners.
All Points and Global Express – Travel partner      We rely on the support and collaboration of the
    for alumni travel program.                      colleges and departments below to make our
AlumniDent -- Optional dental insurance plan.       events and programs a success.
Bank of America – Official affinity credit card
   partner of the Association.
                                                    Admissions                     King O’Neal Scholars
BullsOutfitter – Bulls Store partner for branded    Athletics                      Kosove Scholars
                                                    Career Services                President’s Office
Liberty Mutual – Provides casualty and personal
                                                    College of Arts and Sciences   Student Alumni Association
   liability on home and automobile for alumni
                                                    College of The Arts            Student Government
   and their families.
                                                    College of Education           USF Polytechnic
Florida Bureau of Motor Vehicles – Proceeds
    from license plate sales are for scholarships   College of Behavioral and-     USF St. Petersburg
    and student programming.                             Community Sciences        USF Sarasota-Manatee
                                                    College of Business            School of Communication
Professional Diploma Framing – The official
   diploma frame distributor of the Association.    College of Engineering         University Advancement
                                                    College of Marine Science      University Communication
                                                    College of Medicine                and Marketing
                                                    College of Nursing             University Lecture Series
Cap & Compass - Provides mobil applications
                                                    College of Public Health       University Scholarships &
Capital Advantage-CapWiz – Provides commni-
                                                    Information Technology             Financial Aid Services
   cation tool for advocacy program in support
                                                    Information Management         USF Libraries
   of the University.
HarmonTampa PR
iModules – Provides on-line community solution.
Interprint Web Printing

16 University of South Florida Alumni Association

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