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Sujay's CV

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					Mr. Sujay Khandge (MBA, BE)
                                                                             Mobile: +91- 9766654355, 9822753575
C/ 8, Everest Height                                                          Phone: +91- 020 - 26633581
Park Road, Viman Nagar                                                        Blog: www.sujay-khandge.blogspot.com
Pune – 411014                                                                 Email: sujaykhandge@gmail.com
Maharashtra, India
____________________________________________________________________________________________________________________________________

Career Objectives: A dynamic and highly motivated digital marketing expert with four-year experience related
                          to digital marketing. Creative, persuasive, and multi-disciplinary problem solver with a high
                          degree of emotional intelligence. Sujay has a unique blend of acquisition and retention
                          online marketing expertise; passionate about technology-enabled, customer-centric,
                          strategic digital marketing and exceptional opportunities it presents to enable me to
                          become a strategic, innovative, more creative, problem-solving and ultimately more
                          successful digital marketer.

Work Experience I: Dalal Street Investment Journal Pvt. Ltd. Pune, (Apr 11 – cont.)
                          Position: Deputy Manager – Online Marketing, (15 Months)
                          Domain: Indian Equity Market and Financial Niche

                              •    Organic Web optimization
                              •    Social Media Marketing & Optimization
                              •    Search Engine Marketing & PPC
                              •    Ad Trafficking & Management
                              •    Email Marketing
                              •    Web Analytics
                              •    Online PR & Customer Support
                              •    Content Management

Kindly visit my online professional portfolio to know more about my job responsibilities at Dalal Street
Investment Journal – http://www.sujay-khandge.blogspot.in/


Work Experience II: Cybertech International Holding Ltd. Pune, (Sep 10 – April 11)
                          Position: Internet Marketing - Team Lead, (7 Months)
                          Domain: International Gambling, Poker & Casino

                              •    To develop and implement awareness and acquisition strategies to directly impact
                                   the critical business metrics.
                              •    To creates, measures, analyzes and optimizes online marketing campaign, and
                                   manages B2B and B2C marketing cannel to achieve leads acquisition goals.
                              •    An online marketing tools and techniques to collaborate with product marketing,
                                   marketing communications, Sales and other functions to create and deploy highly
                                   effective online marketing programs.
                              •    Campaign performance analyses and provide insights that result in recommended
                                   course corrections, leanings, and best practices for go-forward strategies
                              •    Extensively work on following Online Marketing channels.

                                   Affiliate Marketing - 2 member’s team, reporting to Affiliate Manager
                                   Player Acquisition - 2 Members team, reporting to CEO
                                   Social Media Marketing - 2 Members team, reporting to CEO
                                   Search Engine Optimization - 2 Member team, reporting to CEO


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Work Experience III: Hexpress Ltd. (DSPL) Pune, Baroda (Sep 2008 – Aug 2010)
                     Position: Affiliate Marketing Executive, (24 Months)
                     Domain: Online Pharmacy & Lifestyle Medication Europe Niche

                         •   To analyze European and USA, niche online market, (Extensive Online Marketing
                             Research - data mining & data analysis, web trend analysis and Google analytic).
                         •   Design website layout content management for E-commerce website according to
                             Web 2.0 concept and Search Engine Optimization strategy.(on-page and off-page
                             SEO)
                         •   Monitoring and reporting on competitors’ campaigns and promotions. Devise Online
                             Marketing Strategy and implementation to create buzz.
                         •   Extensively used Social Media marketing & Search Engine Marketing E-commerce
                             business for all leading European, Asian & USA search engines.
                         •   To manage & implement an Email Marketing campaign for Affiliate Recruitment for
                             all leading European, USA & Asian demography. (Comes up with own search
                             database)
                         •   Manage & operate in house Affiliate tracking system (PAP4 - implementing, testing,
                             monitoring & sales reporting.)
                         •   Using extensively Social Network Marketing to create Buzz around Online Branding
                             for E-Commerce business. (Rss, Facebook, Twitter etc.) Identifying and
                             implementing other social networking opportunities to enhance the E commerce
                             business.
                         •   Closely working with Marketing, Finance, Developers, Designers and Language team
                             to meet with organizational mission and sales targets.


Work Experience IV: Aayus Technologies, (Dec 2007 – Aug 2008), Pune
                     Position: Online Marketing Executive (09 Months)
                     Domain: Beauty & Health, Consumer Durables & Adult

                         •   Affiliate marketing (publisher site): Analyze Technical and market realities, Sales
                             and customer needs and feedback as well as End user buying behavior, consumption
                             pattern (Adult and Pharma Niche).
                         •   Manage Affiliate (publisher) account with different Affiliate networks (CJ, Share a
                             Sale, Click Galore etc.), monitoring sales for targeted geography with product
                             consumption pattern and online purchasing behavior of consumers.
                         •   Analyze the business segment, Devise the online Business strategy, implementing
                             the Online marketing Plan, by using cost effective online tool to promote website
                             traffic. Applying off page SEO strategy, to increase organic traffic to website.
                         •   To generate sales adopt social media marketing and email marketing.

Work Experience V: Softnmation (May 2004 – June 2006) Pune.
                     Position: Marketing Executive (24 Month)

      •   Suggest the E-marketing strategies to client and help developer to Online Business model.
      •   To understand the customer need for the web application, and which is convey towards the developer.
      •   To convince customers on ideas, concepts and business proposals. Handle the sales team and Design
          and implement the marketing plan.
      •   Expertise in administrative and collection tasks, follow up on leads and convert them into sales. Create
          and manage Online and Offline sales campaigns.




                                                                                                                 II
Areas of Expertise:

Online Marketing: Affiliate Marketing, Search Engine Optimization, Social Media Marketing & Optimization, Email
Marketing

Online Marketing Tools: Google Analytics, Google Webmaster, Google Ad word & Ad sense, Blogger, Wordpress,
Forum Management (SMF, PhpBB), Affiliate tracking system (PAP4, I Dev), Google DFP

Marketing Skill: Digital Branding, Online Marketing Research, Online Business Model Development, Web Psychology
Expert


CERTIFICATION:

Advance Program in Digital Marketing: - Certified by IMAI (Internet and Mobile Association of
India) & Offered by NIIT Imperia. (January 2010)

Diploma in Web Designing (Dreamweaver CS 4): - International Certification: Adobe Certified
Expert – Dreamweaver. (Pursuing)

EDUCATION DETAILS:

   •   MBA –(Marketing) - 57% (2008) – PUMBA (Pune, Maharashtra)
   •   BE (Chemical) – 59% (2005) – JNEC (Aurangabad, Maharashtra)
   •   Diploma (Chemical) – 63% (1999) - AISSM’S (Pune, Maharashtra)
   •   SSC – 67% (1996) - NSBV - (Pune, Maharashtra)

EXTRA CURRICULAR ACTIVITIES:

   •   Resource Faculty at Sinhgad, Shivneri, DP College of management (Pune) etc.
   •   Column writing for PharmaBuzz, Pharma Manufacturing, POP magazines
   •   Guest Blogging for many reputed online journals and publications
   •   Member of Rotaract Club of Pune west zone, where participate in various social activity like blood donation
       camp, AIDS awareness, social awareness program. Member of Online social group
   •   Script writing for college level play competition. Well known Marathi poet

HOBBIES:

   •   Photography (http://sujayphotoblog.blogspot.in/, http://my-photo-graphy.blogspot.in/)
   •   Trekking (http://trekexperiences.blogspot.in/)
   •   Cooking
   •   Reading and Traveling

PERSONAL DETAILS:

   •   Date of Birth: 14th Feb 1980
   •   Gender: Male
   •   Marital Status: Unmarried
   •   Language Known: English, Hindi, and Marathi
   •   References Available on Request




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