HAIR REMOVAL • PHOTOREJUVENATION • ACNE Pulsed light that charms Table of Contents • Definition • Scientific Grounds • Product Description • Treatments • Operation • Clinical Study • Composition and accessories • Communication tools • Competition and price • Sales pitch SOR Internacional S.A. NORA: Definition NORA is the most innovative pulsed light unit on the market, due to its new “Plug & Pulse” technology, which means lamps can be replaced with a simple click, without the need for technical assistance. The high performance of this device and its longer-lasting lamps (60,000 shots) make it the most competitive intense pulsed light option on the market. NORA allows us to perform 3 treatments with one single unit: • HAIR REMOVAL • SKIN REJUVENATION • ACNE SOR Internacional S.A. SCIENTIFIC GROUNDS NORA: Scientific Grounds How is the light absorbed? All organisms that are illuminated absorb some of the electromagnetic waves and reflect the rest. The reflected waves correspond to the colour of the pigment in the skin's surface. Colour Wavelength: violet ~ 380-450 nm blue ~ 450-495 nm green ~ 495-570 nm yellow ~ 570–590 nm orange ~ 590–620 nm red ~ 620–750 nm SOR Internacional S.A. NORA: Scientific Grounds Light absorption Process by which the radiation is captured by the material, when it is absorbed it can be re-emitted or converted into another type of energy: electricity, mechanical vibration... or heat Photothermal effect ºC White Black SOR Internacional S.A. NORA: Scientific Grounds Photothermal effect on the skin Destructive action Repair action SOR Internacional S.A. NORA: Scientific Grounds What it is the selective photothermal effect? This is the selective heating by means of light absorption, causing damage or destruction to the target tissue and minimising the damage to the surrounding tissue. T.R.T. (thermal relaxation time): This is the time required for an object to cool to 50% of its temperature after exposure to an intense light or laser light beam. Example: • Hair T.R.T.: 20 – 60 ms. • Skin T.R.T.: 8 – 10 ms. Chromophore: Molecule or compound capable of absorbing energy from a photon SOR Internacional S.A. NORA: Scientific Grounds What does it do to the chromophore of the target tissue? SOR Internacional S.A. NORA: Scientific Grounds How is this achieved from the T.R.T.? Variable Pulse Technology: 1st 2nd 3st This is the emission of various Pulse Pulse Pulse pulses of light in one single shot, to make use of the scientific properties of the T.R.T., resulting in the heating Temperature of the tissue to be treated while keeping the surrounding Safety temperature skin cool. Hair Skin Time SOR Internacional S.A. PRODUCT DESCRIPTION NORA: Product description Plug & Pulse Technology This innovative technology means our customers will be able to replace lamps without the need for technical assistance, thus avoiding: • Having the machine out of action during the process of changing the lamp. • Extra technical assistance expenses. This technology allows you to switch treatments with a single click. Simple change the cartridge intended for each treatment. SOR Internacional S.A. NORA: Product description Plug & Pulse Technology VS interchangeable filters Interchangeable filter system Flash lamp Flash lamp Air gap Filter Filter location Air gap Quartz wedge SOR Internacional S.A. NORA: Product description Plug & Pulse Technology VS interchangeable filters Plug & Pulse Technology Flash lamp Flash lamp H2O Gap Vapour deposition interferential filter Quartz wedge SOR Internacional S.A. NORA: Product description 60,000 shots guaranteed – Simmer: What is it? The simmer is a source of current that keeps the lamp on. Id = 300 A Is = 250 mA Xe Lamp at rest Trigger Simmer Shot SOR Internacional S.A. NORA: Product description 60,000 shots guaranteed – Simmer: What is it for? Lower thermal Longer lamp life variation Lower variability Current between shots channel created Less deterioration of the lamp electrodes Simmer Shot SOR Internacional S.A. NORA: Product description 60,000 shots guaranteed - Current control Conventional IPL NORA Sorisa Current (A) Current (A) Time (ms) Time (ms) Emission spectrum of a lamp Emission spectrum of a lamp throughout a shot with voltage throughout a shot with current control control •High spectral dispersion •Reduced spectral dispersion •Very inaccurate light dose •Very accurate light dose •High thermal stress on the lamp •Reduced thermal stress SOR Internacional S.A. NORA: Product description 60,000 shots guaranteed Cooling system with H2O In NORA the process for changing the cooling circuit water has been simplified. This avoids the need for intervention by technical assistance. SOR Internacional S.A. NORA: Product description Autonomous equipment SORISA’S Premises Ergonomic •Robust equipment without losing the aesthetic sense: - Compact column - Perimetral bumper with soft material - Aesthetic design •Autonomus equipment: - Tool caddy - Work tray Compact column •Ergonomic equipment: - Touch screen - Inclinations and correct height Bumper (soft materials) SOR Internacional S.A. NORA: Product description Hygienic Ergonomic NORA‘S Characteristics • Robust equipment without losing Autonomous the aesthetic sense: equipment - Compact column - Perimetral bumper with soft material - Aesthetic design •Autonomous equipment: - 2 lateral handles - Drawer for store cartridges and applicator (like BODYTER PREMIUM) - Work tray •Ergonomic: - Touch screen •Easy to clean: - Removable drawer - Bumper (soft materials) Compact Column SOR Internacional S.A. NORA: Descripción del Producto Multiples grips Applicator Characteristics •Precise applicator -Designed to work with 2 hands -Vertical grip Interchangeable •Shorter Applicator cartridges -Facilitates treatment in complex areas •Applicator with multiples grips •Applicator with interchangeable cartridges Shorter applicator SOR Internacional S.A. NORA: Product description Interface When you switch the unit on a start screen is displayed which, after a few seconds, becomes the free treatments screen corresponding to the cartridge inserted. 1. Energy folder 4 5 6 7 2. Free treatments tab 2 3 3. Preset treatments tab 4. Service menu button 1 10 5. Help button 9 6. Stored treatments button 7. Cartridge change button 8 8. Pulse configuration folder 9. Partial shot reset button 11 10. Information screen for no. of shots 11. Information screen for cartridge type and lamp status 12. STOP button 13. START button 12 13 SOR Internacional S.A. NORA: Product description Interface Preset photoepilation treatments: SOR Internacional S.A. NORA: Product description Interface Preset photorejuvenation treatments: SOR Internacional S.A. NORA: Product description Interface Preset acne treatments: SOR Internacional S.A. NORA: Product description Variable Pulse Technology in NORA SOR Internacional S.A. NORA: Product description Variable Pulse Technology in NORA Hair removal: 1st 2nd 3st Pulse Pulse Pulse • Phototype V • Thick, dark hair • 16 J/cm2 • 7 (50) 7 (50) 7 ms Temperature Safety temperature Hair Skin Time SOR Internacional S.A. NORA: Product description Variable Pulse Technology in NORA Hair removal: 1st 2nd Pulse Pulse • Phototype I or II • Fine, fair hair • 24 J/cm2 • 6 (8) 12 ms. Temperature Safety temperature Hair Skin Time SOR Internacional S.A. TREATMENTS NORA: Treatments Application - Photoepilation •Hair removal is now the 3rd most popular cosmetic treatment in the world. •More than 80% of men and women in the world between 16 and 70 years old use some form of hair removal. SOR Internacional S.A. NORA: Treatments Hair removal (610 nm) •The light is absorbed by the hair. •The hair is heated uniformly. •The heat transmitted by the hair destroys the hair follicle. The part in contact with the papilla destroys it by heat transmission. •The hair will fall out and the hair follicle is incapacitated and unable to produce hair. ~ 80 ºC SOR Internacional S.A. NORA: Treatments Application - Photorejuvenation •Women between 30 and 65 years are the main target for this treatment. •20% of photorejuvenation treatments are carried out on men. The main treatment areas are the face, hands and neck/chest area. SOR Internacional S.A. NORA: Treatments Age spots and pigmentation due to exposure to the sun (530 nm) • The melanin easily absorbs the light, heating the blemish. • The heat destroys the cell tissue inside the pigmentation. • The body recognises the particles as waste and eliminates them. • The particles that remain on the surface are eliminated by natural flaking. SOR Internacional S.A. NORA: Treatments Wrinkles and expression lines (530 nm) • The light stimulates the fibroblasts to generate collagen. • The new collagen is synthesised in the dermis and lifts the bed of the wrinkle. • The collagen is uniformly distributed in the surface, improving the texture and reducing the size of the pores. SOR Internacional S.A. NORA: Treatments Application - acne •Acne is the most common skin disorder and affects, or has affected at some point, more than 80% of the world's population. •It generally appears on the face, neck, back, chest and shoulders. •It mainly occurs during adolescence. SOR Internacional S.A. NORA: Treatments Acne (410 – 610 nm) • The exclusive filter designed for this treatment (410 – 610 nm) generates a light beam that triggers two processes: •Production of a molecular variation of oxygen, toxic to the bacterium P. Acnes • Anti-inflammatory and regenerative effect (collagen) •The pore is freed of dead cells and the inflammation disappears gradually. •The pore is unblocked and the skin is left smoother thanks to the collagen created. SOR Internacional S.A. OPERATION NORA: Operation Changing the cartridge The unit software guides you through the cartridge change process. SOR Internacional S.A. NORA: Operation Changing the cartridge Using the cartridge change tool, press first in hole 1 and then in hole 2 until you hear the respective clicks of the cartridge being released. SOR Internacional S.A. NORA: Operation Loading a programme SOR Internacional S.A. NORA: Operation Saving a programme SOR Internacional S.A. NORA: Operation Configuration SOR Internacional S.A. NORA: Operation Changing the water SOR Internacional S.A. NORA: Operation Changing the water SOR Internacional S.A. COMPOSITION AND ACCESSORIES NORA: Composition and Accessories NORA (Ref. 1722) SOR Internacional S.A. NORA: Composition and Accessories Accessories included with the appliance Optional Accessories SOR Internacional S.A. CLINICAL STUDY NORA: Clinical Study SAMPLE It was carried out on patients aged from 24 to 57 years. The treatments carried out were: • Photoepilation • Blemishes • Acne SOR Internacional S.A. NORA: Clinical Study VERIFICATION METHOD • Digital photographs SOR Internacional S.A. NORA: Clinical Study A 34-year old man 1 sessions 22 J/cm2 10(10)10 ms 1 session 3 weeks later Dark, fine hair, phototype III SOR Internacional S.A. NORA: Clinical Study A 32-year old woman 3 sessions 24 J/cm2 12(5)12 ms Fine, dark hair, phototype III The untreated area has been circled in yellow as a reference or control. The photo was taken one and a half months after the third session. SOR Internacional S.A. NORA: Clinical Study Immediately post-treatment 22 J/cm2 10 (10) 10 ms. Dark, fine hair, phototype III SOR Internacional S.A. NORA: Clinical Study A 57-year old man 1 session Elimination of hyperpigmentation. Picture taken 2 weeks after the session. 32 J/cm2 (Filter 530 nm) 12(5)12 ms (double shot) SOR Internacional S.A. NORA: Clinical Study A 28-year old woman 12 sessions (1-2/week) 12-14 J/cm² (Filter 410 + BlueCare) 5(7)5(7)5 ms SOR Internacional S.A. NORA: Clinical Study A 28-year old woman 12 sessions (1-2/week) 12-14 J/cm² (Filter 410 + BlueCare) 5(7)5(7)5 ms SOR Internacional S.A. NORA: Clinical Study A 28-year old woman 12 sessions (1-2/week) 12-14 J/cm² (Filter 410 + BlueCare) 5(7)5(7)5 ms SOR Internacional S.A. NORA: Clinical Study A 38-year old man 1 sessions 23 J/cm2 10 (15) 25 ms. 3 weeks later Dark, thick hair, phototype IV The area treated is marked in yellow and area shaved but not treated in green. SOR Internacional S.A. NORA: Clinical Study A 33-year old woman 2 sessions 16 - 18 J/cm2 7 (50) 7 (50) 7 ms Dark, thick hair, phototype V Perifollicular oedema post- treatment. SOR Internacional S.A. NORA: Clinical Study CONCLUSIONS • The results of the preliminary study confirm that • NORA is highly effective for: • Photoepilation • Anti-aging • Acne • The individualised parameterisation of each pulse means the treatment energy can be reduced without diminishing its efficacy. • The reduced treatment energy makes sessions with NORA safer and less likely to cause side effects. • Their parameterisation means even phototype IV can be treated safely. SOR Internacional S.A. COMMUNICATION TOOLS ÍNDICE • BROCHURE • FLYER • ROLL-UP • HANDBOOK • ADVERTISING SPANISH BROCHURE SOR Internacional S.A. FRENCH BROCHURE ENGLISH BROCHURE SOR Internacional S.A. BROCHURE SOR Internacional S.A. BROCHURE BROCHURE BROCHURE SOR Internacional S.A. SPANISH FLYER SPANISH FRENCH FLYER ENGLISH SPANISH FRENCH FLYER FLYER FLYER SOR Internacional S.A. FLYER ROLL-UP SOR Internacional S.A. PUBLICIDAD INDIVIDUAL HANDBOOK SOR Internacional S.A. SPANISH FRENCH PUBLICIDAD INDIVIDUAL ENGLISH HANDBOOK SOR Internacional S.A. PUBLICIDAD INDIVIDUAL HANDBOOK SOR Internacional S.A. ADVERSTISING SPANISH SOR Internacional S.A. PUBLICIDAD SPANISH SOR Internacional S.A. COMPETITION AND PRICE NORA: Competition and price Competition Name TRIOS Microlight Eterna Giovinezza MINISILK_FT Brand VIORA ELLIPSE QUANTA DEKA Photoepilation Photoepilation Photoepilation Photoepilation Treatments Photorejuvenation — Photorejuvenation Photorejuvenation Acne — Acne Acne Treatment Interchangeable Interchangeable Change of treatment application RRP — RRP filters RRP filters RRP No. shots ~ 100.000 12.500 € 20.000 14.000 € 50.000 22.000 € 30.000 19.500 € Shot frequency 0.33 Hz 0.5 Hz 0.33 Hz 0.5 Hz Fluence 22 J/cm² 21 J/cm² 25 J/cm² 25 J/cm² Spot size 7.5 cm² 4.8 cm² 6.2 cm² 6.2 cm² Technology Multipulse Monopulse Multipulse Multipulse Cooling Water Water Water Water Interface LCD - Keypad Keypad Touchscreen LCD - Keypad SOR Internacional S.A. NORA: Competition and price Competition Summary of its best features Name NORA Brand SORISA Photoepilation Photoepilation Treatments Photorejuvenation Photorejuvenation Acne Acne Mix of filters and Change of treatment Cartridge change applic. By treatment No. shots ~ 100.000 60.000 Shot frequency 0.5 Hz 0.5 Hz Fluence 25 J/cm² 26 J/cm² Spot size 7.5 cm² 5 cm² Technology Multipulse Multipulse Cooling Water Water Interface Touchscreen Touchscreen SOR Internacional S.A. NORA: Competition and price NORA (Ref. 1722) Dist. Price € RRP 11.0006.500 € Dist. Price 399 €599 € Cartridge RRP: Price per shot: 0.0099 € SOR Internacional S.A. NORA: Competition and price ROI NORA Clients per day 3 Recommended retail price 11.000 € SESSION Sesions per day 3 Working days per month 20 Sesions per month 60 Price per session 50 € Shots per session 90 Shots price 0,01 € Cost per Session (90 Shots) 0,89 € Margin per Session 49,11 € AMORTIZATION Nº Sesisons 224 Nº Months 3,7 Monthly income 3.000 € SOR Internacional S.A. SALES ARGUMENT NORA: Sales argument Exclusive Plug & PulseTM Technology: • Lamp change with no need for technical assistance • Treatment change with a single click • Automatic detection of the treatment Longer-lasting, more efficient lamps: • 60,000 shots guaranteed • Stable light energy for the full lifetime of the lamp High profitability: • The best price per shot (less than 1 euro cent). SOR Internacional S.A. NORA: Sales argument 3 treatments in one single unit: • Photoepilation • Photorejuvenation • Acne (optional) Variable Pulse Technology: • A wide range of phototypes can be treated (from I to V) • All types of hair (thickness, colour and follicle depth) User interface: • 10.4’’ touchscreen (with wide viewing angle) • Preset programmes • 100 programme storage capacity Compact and versatile design SOR Internacional S.A. Shall we give it a try?
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