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					HAIR REMOVAL • PHOTOREJUVENATION • ACNE




Pulsed light that charms
Table of Contents
  • Definition
  • Scientific Grounds
  • Product Description
  • Treatments
  • Operation
  • Clinical Study
  • Composition and accessories
  • Communication tools
  • Competition and price
  • Sales pitch

                      SOR Internacional S.A.
NORA: Definition


NORA is the most innovative pulsed light unit on
the market, due to its new “Plug & Pulse”
technology, which means lamps can be
replaced with a simple click, without the need
for technical assistance.

The high performance of this device and its
longer-lasting lamps (60,000 shots) make it the
most competitive intense pulsed light option on
the market.

NORA allows us to perform 3 treatments with
one single unit:

            • HAIR REMOVAL
            • SKIN REJUVENATION
            • ACNE


                                                   SOR Internacional S.A.
SCIENTIFIC GROUNDS
NORA: Scientific Grounds



How is the light absorbed?
All organisms that are illuminated absorb some of the electromagnetic
waves and reflect the rest. The reflected waves correspond to the
colour of the pigment in the skin's surface.




                                                Colour         Wavelength:

                                                violet        ~ 380-450 nm

                                                 blue         ~ 450-495 nm

                                                green         ~ 495-570 nm

                                                yellow        ~ 570–590 nm

                                                orange        ~ 590–620 nm

                                                 red          ~ 620–750 nm




                                                           SOR Internacional S.A.
NORA: Scientific Grounds



Light absorption
Process by which the radiation is captured by the material, when it is
absorbed it can be re-emitted or converted into another type of
energy: electricity, mechanical vibration... or heat


                                             Photothermal effect

                                                                      ºC

            White                                     Black




                                                              SOR Internacional S.A.
NORA: Scientific Grounds



Photothermal effect on the skin




       Destructive action         Repair action


                                           SOR Internacional S.A.
NORA: Scientific Grounds



What it is the selective photothermal effect?
This is the selective heating by means of light absorption, causing
damage or destruction to the target tissue and minimising the damage
to the surrounding tissue.

                                            T.R.T. (thermal relaxation time):
                                            This is the time required for an object to cool
                                            to 50% of its temperature after exposure to an
                                            intense light or laser light beam.

                                            Example:
                                                       • Hair T.R.T.:          20 – 60 ms.
                                                       • Skin T.R.T.:           8 – 10 ms.



Chromophore: Molecule or compound
capable of absorbing energy from a photon


                                                                        SOR Internacional S.A.
NORA: Scientific Grounds



What does it do to the chromophore of the target
tissue?




                                      SOR Internacional S.A.
NORA: Scientific Grounds



How is this achieved from the T.R.T.?
Variable Pulse Technology:
                                                  1st           2nd                   3st
This is the emission of various                  Pulse          Pulse                Pulse
pulses of light in one single
shot, to make use of the
scientific properties of the
T.R.T., resulting in the heating
                                   Temperature
of the tissue to be treated
while keeping the surrounding                                                    Safety temperature

skin cool.




                                                         Hair           Skin           Time



                                                                          SOR Internacional S.A.
PRODUCT DESCRIPTION
NORA: Product description



Plug & Pulse Technology
This innovative technology means our customers will
be able to replace lamps without the need for
technical assistance, thus avoiding:

        • Having the machine out of action during
        the process of changing the lamp.

        • Extra technical assistance expenses.


This technology allows you to switch treatments with
a single click.     Simple change the cartridge
intended for each treatment.




                                                       SOR Internacional S.A.
NORA: Product description



Plug & Pulse Technology VS interchangeable filters
 Interchangeable filter system
                                    Flash lamp

                                      Flash lamp
                                 Air gap

                                                    Filter
                                               Filter location

                                 Air gap



                                                   Quartz
                                                   wedge




                                                                 SOR Internacional S.A.
NORA: Product description



Plug & Pulse Technology VS interchangeable filters
Plug & Pulse Technology
                              Flash lamp

                                Flash lamp
                            H2O Gap
                                                               Vapour deposition
                                                               interferential filter




                                             Quartz
                                             wedge




                                                      SOR Internacional S.A.
NORA: Product description



60,000 shots guaranteed – Simmer:
What is it?
       The simmer is a source of current that keeps the lamp on.




                                                           Id = 300 A
                                        Is = 250 mA
         Xe




     Lamp at rest      Trigger          Simmer            Shot

                                                         SOR Internacional S.A.
NORA: Product description



60,000 shots guaranteed – Simmer:
What is it for?
                             Lower
                            thermal       Longer lamp life
                            variation


                                          Lower variability
                            Current        between shots
                            channel
                            created     Less deterioration of
                                        the lamp electrodes
  Simmer     Shot




                                                 SOR Internacional S.A.
NORA: Product description



60,000 shots guaranteed - Current control
               Conventional IPL                                                  NORA Sorisa
 Current (A)




                                                                   Current (A)
                     Time (ms)                                                      Time (ms)




                                  Emission spectrum of a lamp                                      Emission spectrum of a lamp
                                 throughout a shot with voltage                                   throughout a shot with current
                                             control                                                          control


•High spectral dispersion                                         •Reduced spectral dispersion
•Very inaccurate light dose                                       •Very accurate light dose
•High thermal stress on the lamp                                  •Reduced thermal stress

                                                                                                SOR Internacional S.A.
NORA: Product description



60,000 shots guaranteed
Cooling system with H2O




                            In NORA the process for changing
                            the cooling circuit water has been
                            simplified. This avoids the need for
                            intervention by technical assistance.



                                            SOR Internacional S.A.
NORA: Product description

                                         Autonomous equipment
SORISA’S Premises                                   Ergonomic
•Robust equipment without losing the
aesthetic sense:
- Compact column
- Perimetral bumper with soft material
- Aesthetic design

•Autonomus equipment:
- Tool caddy
- Work tray                                            Compact column
•Ergonomic equipment:
- Touch screen
- Inclinations and correct height




         Bumper (soft materials)



                                                         SOR Internacional S.A.
NORA: Product description

                                                                      Hygienic
                                                                                 Ergonomic
NORA‘S Characteristics
• Robust equipment without losing                                                Autonomous
the aesthetic sense:                                                             equipment
- Compact column
- Perimetral bumper with soft material
- Aesthetic design

•Autonomous equipment:
- 2 lateral handles
- Drawer for store cartridges and applicator (like BODYTER PREMIUM)
- Work tray
•Ergonomic:
- Touch screen
•Easy to clean:
- Removable drawer
-




                                                                                  Bumper
                                                                                 (soft materials)
                                                       Compact
                                                       Column
                                                                                 SOR Internacional S.A.
NORA: Descripción del Producto


                                                         Multiples grips
Applicator Characteristics
•Precise applicator
-Designed to work with 2 hands
-Vertical grip
                                                                      Interchangeable
•Shorter Applicator                                                   cartridges
-Facilitates treatment in complex areas

•Applicator with multiples grips

•Applicator with interchangeable
cartridges




                                          Shorter applicator


                                                                           SOR Internacional S.A.
NORA: Product description



Interface
When you switch the unit on a start screen is displayed which, after a few seconds,
becomes the free treatments screen corresponding to the cartridge inserted.
                                                         1.    Energy folder

                                   4    5   6    7       2.    Free treatments tab

           2               3                             3.    Preset treatments tab
                                                         4.    Service menu button
1                                 10
                                                         5.    Help button
                                                     9   6.    Stored treatments button
                                                         7.    Cartridge change button
8
                                                         8.    Pulse configuration folder
                                                         9.    Partial shot reset button
                                   11
                                                         10.   Information screen for no. of shots
                                                         11.   Information screen for cartridge
                                                               type and lamp status
                                                         12.   STOP button
                                                         13.   START button
                                  12        13



                                                                          SOR Internacional S.A.
NORA: Product description



Interface
Preset photoepilation treatments:




                                    SOR Internacional S.A.
NORA: Product description



Interface
Preset photorejuvenation treatments:




                                       SOR Internacional S.A.
NORA: Product description



Interface
Preset acne treatments:




                            SOR Internacional S.A.
NORA: Product description



Variable Pulse Technology in NORA




                                    SOR Internacional S.A.
NORA: Product description



Variable Pulse Technology in NORA
Hair removal:
                                      1st           2nd                     3st
                                     Pulse          Pulse                 Pulse
• Phototype V
• Thick, dark hair
• 16 J/cm2
• 7 (50) 7 (50) 7 ms
                       Temperature




                                                            Safety temperature




                                             Hair    Skin        Time


                                                                   SOR Internacional S.A.
NORA: Product description



Variable Pulse Technology in NORA
Hair removal:                        1st           2nd
                                    Pulse          Pulse
• Phototype I or II
• Fine, fair hair
• 24 J/cm2
• 6 (8) 12 ms.
                      Temperature




                                                           Safety temperature




                                            Hair    Skin    Time


                                                               SOR Internacional S.A.
TREATMENTS
NORA: Treatments



Application - Photoepilation

•Hair removal is now the 3rd most popular cosmetic treatment in the world.



•More than 80% of men and
women in the world
between 16 and 70 years
old use some form of hair
removal.




                                                             SOR Internacional S.A.
NORA: Treatments



Hair removal (610 nm)

•The light is absorbed by the hair.

•The hair is heated uniformly.

•The heat transmitted by the hair destroys
the hair follicle. The part in contact with
the papilla destroys it by heat
transmission.
•The hair will fall out and the hair follicle is
incapacitated and unable to produce
hair.                                                    ~ 80 ºC




                                                   SOR Internacional S.A.
NORA: Treatments



Application - Photorejuvenation
•Women between 30 and 65 years are the main target for this
treatment.

•20% of photorejuvenation
treatments are carried out on
men.
The main treatment areas are
the face, hands and
neck/chest area.




                                                          SOR Internacional S.A.
NORA: Treatments



Age spots and pigmentation due to
exposure to the sun (530 nm)
• The melanin easily absorbs the light,
heating the blemish.


• The heat destroys the cell tissue inside
the pigmentation.

• The body recognises the particles as
waste and eliminates them.

• The particles that remain on the surface
are eliminated by natural flaking.




                                             SOR Internacional S.A.
NORA: Treatments



Wrinkles and expression lines (530 nm)

• The light stimulates the fibroblasts to
generate collagen.

• The new collagen is synthesised in the
dermis and lifts the bed of the wrinkle.
• The collagen is uniformly distributed in
the surface, improving the texture and
reducing the size of the pores.




                                             SOR Internacional S.A.
NORA: Treatments



Application - acne
•Acne is the most common skin disorder and affects, or has
affected at some point, more than 80% of the world's population.

•It generally appears on the
face, neck, back, chest and
shoulders.

•It mainly occurs       during
adolescence.




                                                             SOR Internacional S.A.
NORA: Treatments



Acne (410 – 610 nm)
• The exclusive filter designed for this treatment
(410 – 610 nm) generates a light beam that
triggers two processes:

         •Production of a molecular variation of
         oxygen, toxic to the bacterium P. Acnes

         • Anti-inflammatory   and    regenerative
         effect (collagen)

•The pore is freed of dead cells and the
inflammation disappears gradually.

•The pore is unblocked and the skin is left
smoother thanks to the collagen created.




                                                     SOR Internacional S.A.
OPERATION
NORA: Operation



Changing the cartridge
The unit software guides you through the cartridge change
process.




                                               SOR Internacional S.A.
NORA: Operation



Changing the cartridge
Using the cartridge change tool, press first in hole 1 and then in hole 2
until you hear the respective clicks of the cartridge being released.




                                                             SOR Internacional S.A.
NORA: Operation



Loading a programme




                      SOR Internacional S.A.
NORA: Operation



Saving a programme




                     SOR Internacional S.A.
NORA: Operation



Configuration




                  SOR Internacional S.A.
NORA: Operation



Changing the water




                     SOR Internacional S.A.
NORA: Operation



Changing the water




                     SOR Internacional S.A.
COMPOSITION AND
  ACCESSORIES
NORA: Composition and Accessories




                                NORA (Ref. 1722)



                                             SOR Internacional S.A.
NORA: Composition and Accessories



                                    Accessories included
                                    with the appliance




                                    Optional Accessories




                                          SOR Internacional S.A.
CLINICAL STUDY
NORA: Clinical Study




SAMPLE
It was carried out on patients aged
from 24 to 57 years. The treatments
carried out were:
        • Photoepilation
        • Blemishes
        • Acne




                                      SOR Internacional S.A.
NORA: Clinical Study




  VERIFICATION METHOD

  • Digital photographs




                          SOR Internacional S.A.
NORA: Clinical Study




                       A 34-year old man
                       1 sessions
                       22 J/cm2
                       10(10)10 ms
                       1 session 3 weeks later
                       Dark, fine hair, phototype III

                                         SOR Internacional S.A.
NORA: Clinical Study




                       A 32-year old woman
                       3 sessions
                       24 J/cm2
                       12(5)12 ms
                       Fine, dark hair, phototype III
                       The untreated area has been
                       circled in yellow as a reference or
                       control. The photo was taken one
                       and a half months after the third
                       session.


                                           SOR Internacional S.A.
NORA: Clinical Study




                       Immediately post-treatment
                       22 J/cm2
                       10 (10) 10 ms.
                       Dark, fine hair, phototype III


                                   SOR Internacional S.A.
NORA: Clinical Study




   A 57-year old man
   1 session                  Elimination    of   hyperpigmentation.
                              Picture taken 2 weeks after the session.
   32 J/cm2 (Filter 530 nm)
   12(5)12 ms (double shot)
                                                      SOR Internacional S.A.
NORA: Clinical Study




                       A 28-year old woman
                       12 sessions (1-2/week)
                       12-14 J/cm² (Filter 410 + BlueCare)
                       5(7)5(7)5 ms



                                         SOR Internacional S.A.
NORA: Clinical Study




                       A 28-year old woman
                       12 sessions (1-2/week)
                       12-14 J/cm² (Filter 410 + BlueCare)
                       5(7)5(7)5 ms



                                        SOR Internacional S.A.
NORA: Clinical Study




     A 28-year old woman
     12 sessions (1-2/week)
     12-14 J/cm² (Filter 410 + BlueCare)
     5(7)5(7)5 ms
                                           SOR Internacional S.A.
NORA: Clinical Study




                       A 38-year old man
                       1 sessions
                       23 J/cm2
                       10 (15) 25 ms.
                       3 weeks later
                       Dark, thick hair, phototype IV
                       The area treated is marked in
                       yellow and area shaved but
                       not treated in green.

                                       SOR Internacional S.A.
NORA: Clinical Study




                       A 33-year old woman
                       2 sessions
                       16 - 18 J/cm2
                       7 (50) 7 (50) 7 ms
                       Dark, thick hair, phototype V
                       Perifollicular oedema post-
                       treatment.



                                   SOR Internacional S.A.
NORA: Clinical Study



CONCLUSIONS

• The results of the preliminary study confirm that
• NORA is highly effective for:
         • Photoepilation
         • Anti-aging
         • Acne
• The individualised parameterisation of each pulse means the treatment
  energy can be reduced without diminishing its efficacy.
• The reduced treatment energy makes sessions with NORA safer and less
  likely to cause side effects.
• Their parameterisation means even phototype IV can be treated safely.




                                                          SOR Internacional S.A.
COMMUNICATION
TOOLS
ÍNDICE


     •   BROCHURE
     •   FLYER
     •   ROLL-UP
     •   HANDBOOK
     •   ADVERTISING
                    SPANISH




BROCHURE   SOR Internacional S.A.
           FRENCH




BROCHURE
                    ENGLISH




BROCHURE   SOR Internacional S.A.
BROCHURE   SOR Internacional S.A.
BROCHURE
BROCHURE
BROCHURE   SOR Internacional S.A.
        SPANISH
FLYER
        SPANISH   FRENCH
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        ENGLISH   SPANISH   FRENCH
FLYER
FLYER
FLYER
        SOR Internacional S.A.
FLYER
ROLL-UP
          SOR Internacional S.A.
           PUBLICIDAD INDIVIDUAL




HANDBOOK
                                   SOR Internacional S.A.
                                   SPANISH

                                   FRENCH
           PUBLICIDAD INDIVIDUAL




                                   ENGLISH




HANDBOOK
                                             SOR Internacional S.A.
           PUBLICIDAD INDIVIDUAL




HANDBOOK
                                   SOR Internacional S.A.
ADVERSTISING   SPANISH   SOR Internacional S.A.
PUBLICIDAD   SPANISH   SOR Internacional S.A.
COMPETITION AND PRICE
NORA: Competition and price


Competition

 Name                       TRIOS            Microlight     Eterna Giovinezza          MINISILK_FT
 Brand                      VIORA             ELLIPSE           QUANTA                    DEKA
                        Photoepilation     Photoepilation    Photoepilation         Photoepilation
 Treatments            Photorejuvenation         —          Photorejuvenation     Photorejuvenation
                            Acne                 —               Acne                     Acne
                           Treatment                        Interchangeable        Interchangeable
 Change of treatment
                          application
                             RRP               —
                                              RRP                 filters
                                                                  RRP                    filters
                                                                                         RRP
 No. shots                ~ 100.000
                         12.500 €             20.000
                                            14.000 €            50.000
                                                              22.000 €                  30.000
                                                                                      19.500 €
 Shot frequency             0.33 Hz            0.5 Hz            0.33 Hz                  0.5 Hz
 Fluence                   22 J/cm²          21 J/cm²           25 J/cm²                25 J/cm²
 Spot size                  7.5 cm²           4.8 cm²            6.2 cm²                 6.2 cm²
 Technology               Multipulse        Monopulse          Multipulse              Multipulse
 Cooling                    Water              Water             Water                    Water
 Interface               LCD - Keypad         Keypad          Touchscreen            LCD - Keypad


                                                                                SOR Internacional S.A.
NORA: Competition and price


Competition
                                    Summary of its
                                     best features
             Name                                              NORA
             Brand                                             SORISA
                                     Photoepilation        Photoepilation

             Treatments            Photorejuvenation      Photorejuvenation

                                          Acne                 Acne
                                     Mix of filters and
             Change of treatment                          Cartridge change
                                   applic. By treatment
             No. shots                  ~ 100.000              60.000
             Shot frequency               0.5 Hz               0.5 Hz
             Fluence                    25 J/cm²              26 J/cm²
             Spot size                   7.5 cm²               5 cm²
             Technology                 Multipulse           Multipulse
             Cooling                      Water                Water
             Interface                Touchscreen           Touchscreen


                                                                              SOR Internacional S.A.
NORA: Competition and price




                              NORA (Ref. 1722)

                              Dist. Price €
                              RRP 11.0006.500 €




                                     Dist. Price 399 €599 €
                                     Cartridge RRP:

                                      Price per shot: 0.0099 €
                                                  SOR Internacional S.A.
NORA: Competition and price


                             ROI NORA
           Clients per day                3
           Recommended retail price       11.000 €

                              SESSION
           Sesions per day                          3
           Working days per month                  20
           Sesions per month                       60
           Price per session                     50 €
           Shots per session                       90
           Shots price                         0,01 €
           Cost per Session (90 Shots)         0,89 €
           Margin per Session                 49,11 €

                           AMORTIZATION
           Nº Sesisons                           224
           Nº Months                              3,7
           Monthly income                     3.000 €
                                                    SOR Internacional S.A.
SALES ARGUMENT
NORA: Sales argument



                Exclusive Plug & PulseTM Technology:

                        • Lamp change with no need for technical
                        assistance
                        • Treatment change with a single click
                        • Automatic detection of the treatment

                Longer-lasting, more efficient lamps:

                    • 60,000 shots guaranteed
                    • Stable light energy for the full lifetime of the
                    lamp

                High profitability:
                    • The best price per shot
                    (less than 1 euro cent).


                                                             SOR Internacional S.A.
NORA: Sales argument

                   3 treatments in one single unit:
                        • Photoepilation
                        • Photorejuvenation
                        • Acne (optional)

                   Variable Pulse Technology:
                       • A wide range of phototypes can be
                       treated (from I to V)
                       • All types of hair (thickness, colour
                       and follicle depth)

                   User interface:

                       • 10.4’’ touchscreen (with wide
                       viewing angle)
                       • Preset programmes
                       • 100 programme storage capacity

                   Compact and versatile design


                                                          SOR Internacional S.A.
Shall we give it a try?

				
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