How do you get started in email marketing? Well, reading this article is a great first step! We've filled it with tips, tricks, techniques, secrets and strategies which will arm you with the tools you need to boost your profits and increase the traffic in no time flat!
Benefits of Email Marketing – Practical Tips for Your Business BY: RAM GUPTA Considering viral email marketing to take your business to the next level? Here are some proven tips from the leaders in the industry to maximize benefits! First let’s understand one fact very clearly. Who is going to read your mail and what should it attain. Once we understand this clearly, everything falls into place like a jig saw puzzle. Crafting E-Mail is an Art You should be creative with your email designs. Send out a few emails with content and links that differ in their presentation. Play around with image positioning, including buttons and logos. After you've sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it on occasion to see if you can find a design or method that works even better. More click-thru rates equate to more sales. That is an email marketing example that email marketing pro uses. Make sure your emails are consistent with any branding you have done. You should be including your company colors, logos and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their in-boxes so that they are not automatically deleted. Extra graphics and other things that can easily be blocked by filters are unnecessary and detrimental to your campaign. Your company logo needs to be included in order to make things' consistent, familiar, and professional when you are in contact with prospective customers. Failure to do this will harm your email marketing campaign immensely. Having settled on the design aspect, let’s finalize What should your e-mail message say? To maximize benefits of email marketing, keep your messages simple and to the point when using email marketing. People are very busy and do not have time to read through more than a couple paragraphs to figure out what you are trying to say. Condense your message to a few short paragraphs, and stay focused on your main message. Ensure that your emails focus on your audience, not yourself if you want to get maximum benefits of email marketing. Your customers are the ones that make your campaign a hit or a failure. Be a great resource to them and try to do what you can to include feedback from them. This can be with polls, comments, etc. Getting them engaged may help you build beneficial relationships for your business's future. And how should you say .. It is very important to use the right font for the right message. Your font should be indicative of your style and email message, and not convey a message that you don't wish to send. Choose one that is simple and popular, rather than one that you think is really cool, but not everyone may have. Plan your Mailing Schedule Strategically plan when your emails will go out. People do not like getting emails at inconvenient times, especially if it's something that they have to act on quickly. Be considerate by making your offers convenient and easy for people to take advantage of, and you will have more clicks than you otherwise would. Let your list know what to expect When you ask people to opt-in, let them know what to expect. Tell them what you will be sending and how often you will send it. People will be more likely to sign up if they know that you are not going to flood their inboxes with wordy emails that they have no intention of reading. Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system. Plan a follow up system When you are following up with your clients, a great tip is to include a free report on your follow-up email. Include a link on your email that invites your clients to click on it to begin. The ending could urge them to try out these samples that are provided. Maximize the results of your email marketing by encouraging your readers to respond to every email. Always read and reply to these emails immediately. Building a personal relationship with each of your readers is the best way to convert them into loyal customers. This is also a good way to get more specific feedback on the success of your efforts. As long as you put the tips you've read here into use, you will find that your email marketing campaigns will be effective, profitable with maximum benefits of email marketing for your business. You'll be happy that you've put the effort into creating a plan when your sales explode! Suggest you signup to watch this FREE TRAINING here or go to http://sevenfigurewealth.com For your e-mail marketing success! http://sevenfigurewealth.com JULY, 2012 © SEVEN FIGURE WEALTH
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