Benefits of Email
Marketing – Practical
Tips for Your Business
BY: RAM GUPTA
Considering viral email
marketing to take your business to
the next level?
Here are some proven tips from
the leaders in the industry to
First let’s understand one fact very clearly. Who is going
to read your mail and what should it attain. Once we
understand this clearly, everything falls into place like a
jig saw puzzle.
Crafting E-Mail is an Art
You should be creative with your email designs.
Send out a few emails with content and links that
differ in their presentation. Play around with image
positioning, including buttons and logos. After
you've sent the emails, find out which ones had the
best click-thru rates. Stick with those for the time
being, but change it on occasion to see if you can
find a design or method that works even better. More
click-thru rates equate to more sales. That is an
email marketing example that email marketing pro
Make sure your emails are consistent with any
branding you have done. You should be including
your company colors, logos and anything else
unique to your business in your emails. Customers
should be able to recognize your emails when they
arrive in their in-boxes so that they are not
Extra graphics and other things that can easily be
blocked by filters are unnecessary and detrimental to
your campaign. Your company logo needs to be
included in order to make things' consistent,
familiar, and professional when you are in contact
with prospective customers. Failure to do this will
harm your email marketing campaign immensely.
Having settled on the design
aspect, let’s finalize What
should your e-mail message
To maximize benefits of email marketing, keep your
messages simple and to the point when using email
marketing. People are very busy and do not have
time to read through more than a couple paragraphs
to figure out what you are trying to say. Condense
your message to a few short paragraphs, and stay
focused on your main message.
Ensure that your emails focus on your audience, not
yourself if you want to get maximum benefits of
email marketing. Your customers are the ones that
make your campaign a hit or a failure. Be a great
resource to them and try to do what you can to
include feedback from them. This can be with polls,
comments, etc. Getting them engaged may help you
build beneficial relationships for your business's
And how should you say ..
It is very important to use the right font for the right
message. Your font should be indicative of your
style and email message, and not convey a message
that you don't wish to send. Choose one that is
simple and popular, rather than one that you think is
really cool, but not everyone may have.
Plan your Mailing Schedule
Strategically plan when your emails will go out.
People do not like getting emails at inconvenient
times, especially if it's something that they have to
act on quickly. Be considerate by making your offers
convenient and easy for people to take advantage of,
and you will have more clicks than you otherwise
Let your list know what to
When you ask people to opt-in, let them know what
to expect. Tell them what you will be sending and
how often you will send it. People will be more
likely to sign up if they know that you are not going
to flood their inboxes with wordy emails that they
have no intention of reading.
Make sure that you get permission from customers
or potential customers before sending out your
emails. If people do not want to get emails from you,
they could mark your emails as spam or even ignore
you altogether. There is even a chance that your
email service could take you out of their system.
Plan a follow up system
When you are following up with your clients, a
great tip is to include a free report on your follow-up
email. Include a link on your email that invites your
clients to click on it to begin. The ending could urge
them to try out these samples that are provided.
Maximize the results of your email marketing by
encouraging your readers to respond to every email.
Always read and reply to these emails immediately.
Building a personal relationship with each of your
readers is the best way to convert them into loyal
customers. This is also a good way to get more
specific feedback on the success of your efforts.
As long as you put the tips you've read here into
use, you will find that your email marketing
campaigns will be effective, profitable with
maximum benefits of email marketing for your
business. You'll be happy that you've put the effort
into creating a plan when your sales explode!
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For your e-mail marketing success!
JULY, 2012 © SEVEN FIGURE WEALTH