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					Student Affairs Case Study
Competition 2007

Danielle Nied, Alana Barnes, Ben Parks & Jessica Berkey
Western Illinois University
About Neo University
                                                                StudentAffairs.com
                 Princeton Review                             says, “Neo University is
              claims, “Neo University                         a young institution that
                is the wave of the                              is full of potential.”
                      future.”

Core Values:
Educational Opportunity                 Discovering New Knowledge
Social Responsibility                   Engagement in Learning
Collaborative Ethos                     Freedom of Thought & Expression
Preparation for Future                  Respect Dignity of Individuals

Institutional Characteristics:
• Midsize public institution (comprehensive)
• 2 residential campus locations approximately 2 hours apart
• Located in a suburban area
• Student population: primarily undergraduate 85% (90/10 full-time, part-time ratio)
• Distance Education program recently founded, decentralized throughout various
    academic departments
• Student demographics: 50% residential, 40%
    commuter, and 10% non-traditional
About Neo University
 Neo University’s Dean’s Council includes the following members:
 • Vice President for Student Affairs
 • Provost & Vice President for Academic Affairs
 • Vice President for Administrative Services
 • Associate Vice Presidents of Student Life
 • Associate Provost for Academic Affairs
 • Associate Vice President for Information Technology Services
 • Associate Vice President for Marketing & University Relations
 • University Counsel
 • Undergraduate and Graduate student representatives
  The following series of slides is the presentation that our team has
        prepared to respond to the case study expectations.
    Our team, a group of 4 Student Affairs Professionals from Neo
    University, has prepared a presentation to the Dean’s Council
     addressing “5 Hot Topics” within current technology to be
                     embraced at Neo University.
New Directions for Technology
at Neo University

“Wired to Today…
 Connected to the Future”
Presentation Goals

  • Connecting Theory to Practice
  • Selection Criteria for Technologies
  • 5 HOT Technologies
        I - Podcasts
        II - Teleconferencing
        III - Online Communities
        IV - Blogs
        V - Institutional Spam
  • Implications of Practice - New Technology @ Neo U.
  • Directions for the Future – An Implementation Plan
Connecting Theory with Practice
     Theory drives practice at Neo University Therefore we have intentionally selected 5
     proposed technologies that have considerable impacts on the student experience
     based on the following theories/concepts from student affairs literature:
Affective Development (Morals, Values, and Ethics)                   Holistic Development
     • Working in a challenging environment                                • Interpersonal and communication skills of
     • Open forums of information                                              today and the future
     • Technologies challenge ethical                                Identity Development
         responsibilities                                                  • Understanding and respectful portrayal of
      (Evans, Forney, & Guido-DiBrito, 1998)                                   self
Cultural Perspectives                                                      • Connectedness of self to others
• Shifting from a mono-paradigmatic to a                             Typology Theory
    multi-paradigmatic perspective is the heart                            • Engaging various learning styles in the
    of the multicultural process. This shift means                             technologies used to interact and teach
    adjusting the institution to the individual,                               students
    rather than adjusting the individual to the
    institution.                                                           • Millennial student characteristics in
                                                                               focusing on: teamwork, technology,
• The required changes are in ourselves and                                    structure, entertainment & excitement,
    in our management system if we are to                                      and experiential activities
    adopt information technologies.
                                                                     Cognitive Development
• There is a need to become bicultural - a
    culture of interpersonal interaction, and a                            • Moving from absolute knowledge to
    culture of computer mediated information                                   contextual knowledge
    exchange.                                                              • Focus on support through experiential
• Using technology for generic academic                                        learning
    tasks appears to play a positive role in
    student achievement.
    (http://studentaffairs.com/ejournal/Spring_2000/article4.html)
Selection Criteria for Technologies

 When selecting the 5 technologies our team
   considered the following:
 • Institutional needs
 • Trends in student use & expectations
 • Fit within our campuses & community culture
 • Measurable learning outcomes
 • Parallel technology in marketplace
 • Increase efficiency and effectiveness
 • Increased access to resources
Technology I:
Podcasts
Why Podcasts?

 •   Students presently have access to hardware
 •   Stop duplicating resources with multiple presentations
 •   A consistent message will be readily available
 •   Resources available in entertainment means
 •   Messages can be sent to large number of recipients
What is a Podcast?

   Podcasts are multimedia files, primarily audio
   recordings but include video as well. These files can
   be downloaded for playback on computers, iPods
   AND MP3 players.

 Who can utilize Podcasts? With access to the proper
  equipment, podcasts can be created and utilized
  by faculty, staff, students and administrators.
How to Integrate Podcasts into
Neo University?

   In the collegiate environment, podcasting is typically
   used to record classroom lectures and discussions.

   Other possibilities include:

 • Faculty record their lectures and place them in an
   online data base or website, such as iTunes U, for
   students to download and review.
 • Student affairs professionals have also begun to use
   podcasts by placing various trainings or resources
   online.
 • Students can create virtual presentations to share for
   distance learning assignments.
How to Implement Podcasts at
Neo University:
 Hardware In order to create a podcast there are a few of
   necessary tools: a computer, a microphone and an audio
   recording program.

 Software There are also a few essential programs in order to finish
    the creation process and post your podcast. These include: an
    audio capture program, an audio editing program if needed, a
    feed aggregator such as iTunes, and a website and XML
    program if desired.

 Practicality Anyone can record a podcast live during a lecture or
    training session or even in the comfort of their office. If you
    would like to post your podcast “as is” you need to upload the
    entire recording. Editing and posting a podcast are relatively
    simple once you are familiar with these programs. Also,
    university technology support services can assist anyone with
    posting podcasts to the university database.
ASSESSMENT of Podcasting
                  BENEFITS                                             CHALLENGES

Impact on students                                 Costs
• Assist student learning and knowledge            •   It can be expensive for podcasting. There is a
                                                       combination of needing computers with capable
   development                                         hardware, software programs, training for faculty,
• Meet some students’ preferred learning style         students, and staff. The key is to start small and leave
   with classroom materials                            room for growth. (Read, 2007)
• Effectively convey a consistent message to all
   students                                        Intellectual Property
• Allow for a focus on learning outside of         •     A concern raised by many faculty and institutions.
                                                         Some colleges have restricted the availability of
   classroom time                                        podcasts to registered students. Others have placed
                                                         them freely available on the world wide web.
                                                         Intellectual property policies need to be created and
Learning outcomes for students                           implemented prior to this technological shift. (Read,
• Develop a new classroom pedagogical                    2007)
    perspective
• Increase study habit efficiency                  Plagiarism
• Develop online learning efficiency               •    There is a need for new institutional policies to be
                                                        adopted in order to hold students accountable with
• Active learning                                       these matters.

Institutional impact                               Access
• Support institutional values                     •  A continuing challenge for some students. A
                                                      computer and internet are essential for a student to
• Increase student achievement                        utilize a podcast. Also, issues of
• Increase recruitment and retention rates            classism may arise as this technology is based of an
• Provide professional development for faculty        expensive audio device, the iPod.
     and staff
• Place institution at forefront of integrating
     technology and learning
Best Practices in Podcasting
A Podcast Library




  Yale University

  Key Point…
  • Institutions provide students and external parties with
  free access to both audio and video podcasts
  including:
       • Present’s Address
       • Guest Speakers
       • Convocation
       • Press Releases
       • Academic Lectures
Technology II:
Teleconferencing
Why Teleconferencing?

 • Address new student demographics (part-time, adult
   learners, online students)
 • Increase access to services for students that may not
   be physically present on campus
 • Best prepare students for future workplace
   environments
 • Ensure reach of student affairs information
 • Help students understand and use the information
   that they already have access to using technology
 • Address changing student learning styles
What Is Teleconferencing?
    Teleconferencing is the use of electronic channels to facilitate real-time
    communication among groups of people at two or more locations.
    Teleconferencing is a generic term that refers to a variety of technologies and
    applications including audio-conferencing , audio-graphics, video-
    conferencing, business television and distance learning or distance education.
    (www.martech-intl.com/best2/glossary.htm)

The 4 Forms of teleconferencing are:
(1) Audio-conferencing: Two-way electronic voice communication between two or
    more people at separate locations. (www.acponline.org/computer/telemedicine/glossary.htm)
(2) Video teleconferencing (aka. Videoconference): Two-way electronic form of
    communications that permits two or more people in different locations to
    engage in face-to-face audio and visual communication. (www.dtic.mil/ieb_cctwg/contrib-
    docs/VTC001/sect3.htm)
(3) Audio-graphic teleconferencing: Teleconferencing in real time using both an
    audio and a data connection between two or more computers. Also known as
    electronic white boarding. (ww.metrodata.co.uk/technical_services/glossaries/videoglossary.htm)
(4) Web/Computer teleconferencing: use of teleconference technologies to
    facilitate a virtual meeting or presentation.

    Common Features: All forms of teleconferencing apply a telecommunication
    channel to mediate the communication process, link individuals or groups of
    participants at multiple locations and provide for live a two-way
    communication or interaction.
            (http://travel.syl.com/educationalteleconferencesnewtoolofinstructionindistancelearning.html)
How to Integrate Teleconferencing
into Neo University?
 Uses with Students                   Uses within Student Affairs & Faculty
 • Distance education                 • Recruitment processes
 • Online courses                     • Creating partnerships
 • Academic advising                  • Multi-campus institutions
 • Counseling                         • Professional development
 • Orientation                        • Teaching pedagogies
 • Service learning programs
 • Study abroad programs
 • Summer leadership programs

 All of these uses ensure effective   All of these uses ensure that
 connectivity of students to          internal University staff are
 information which reinforces         accessible to students when
 their connection to the              needed and are able to
 institution.                         connect with professionals from
                                      across the country.
How to Implement Teleconferencing
at Neo University:
 Hardware
 • Teleconference Equipment: Audio or video equipment that enables a meeting for
    consultation and discussion to take place telephonically in which the participants are
    each located in remote locations from each other. Most people have used dial-in "meet
    me" teleconferencing services where users call a toll-free number, enter an access code,
     (www.pps.noaa.gov/definitions.htm)

 •   Video teleconferencing unit (VTU): Equipment that performs video teleconference
     functions, such as coding and decoding of audio and video signals and multiplexing of
     video, audio, data, and control signals. (http://en.wikipedia.org/wiki/Video_teleconferencing_unit)

 Software
 • Needed primarily for videoconferencing using the Internet
 • Basic Microsoft/Macintosh programs are used to enhance the visual experience
      • NetMeeting: A product developed by Microsoft that enables groups to
          teleconference using the internet as the transmission medium. NetMeeting supports
          VoIP, chat sessions, a whiteboard, and application sharing.
           (http://www.webopedia.com/TERM/N/NetMeeting.html)
 •   Shared access to information systems (including enrollment & course management programs)

 Training                                                       Policy Considerations
 • Comprehensive user manuals                                   • Privacy Policy
 • Ongoing information sessions for staff                       • Access Policy
 • Online tutorials for students and staff                      • Usage Policy
 • Support from Information Technology Services
ASSESSMENT of Teleconferencing
                      BENEFITS                                            CHALLENGES

Impact on students                                       Substitution Apprehension
• Ensure campus environment is transient to the          • Value of face-to-face interaction debate
   workplace                                             • Managing change
• Accessibility based on personal preference
   and student needs                                     Ethical and Legal Implications
• Instill responsibility                                 • FERPA
Learning outcomes for students                           • Identity theft
• Consistent with changing pedagogies in
    classrooms                                           Initial investment in resources
• Support for acquiring new skills that are              • Training time (for both staff & students)
    valued                                               • Cost of equipment
• Challenge interpersonal skill development
• Recognize value-added in face-to-face                  Promotion to students
    interactions
                                                         • Equal access
• Increase of the distance learning efficiency
                                                         • Communicate expectations
Faculty and Student Affairs Professionals Impacts
•   Reach a greater number of students
•   Save on travel costs
•   No need to track down students (share contact info
    to make teleconference appointment)
•   Professional development opportunity
•   Effectively and intentionally communicate same
    message using methods that are common in
    millennials (speak the same language)
•   Effectiveness in the reach and usage of services
Best Practices in Teleconferencing
New Student Orientation


 Carleton University

 Key Points…
 CU in Cyberspace is an opportunity to access
 online video conference of orientation
 presentation and chat online with current
 students and Carleton University staff who can
 answer the questions you may have about
 coming to Carleton.

 What topics will be addressed during CU in Cyberspace?
 •Student Life
 •University Ser vices
 • Registration
 •International/Exchange student chat
 •Engineering and Design student chat

 With CU in Cyberspace, incoming students have access to
 Orientation presentations that they would typically see at a
 traditional campus orientation session.
Best Practices in Teleconferencing
Student Affairs Professional Development




   The National Resource Center for The First-Year Experience and
   Students in Transition

   Key Points…
   • Access to these training opportunities is essential for the
   advancement of faculty and staff on campus.
   •Opportunities to collaborate exist in using these technologies.
Best Practices in Teleconferencing
Distance Education




  Cornell University

  Key Points…
  • Specialized offices within the Academic divisions of institutions
     offer specialized training and support for faculty and instructors to
     design valuable teleconferencing materials.
  • For students who enroll in distance education, the quality of these
     materials are invaluable.
  • Teleconferencing can also be used as supplemental for instructors
     who want to intentionally incorporate technology into their
     teaching pedagogies.
Technology III:
Online Communities
Why Online Communities?
 Trends in online communities clearly indicate that students
 connect with this means of communication and use it
 consistently to connect with peers.

 • According to an article in USA Today, students are reported
 to spend an average of 21.3 hours online each week. (Jayson, n.d.)
 • There are an estimated 300 websites that make up the social
 networking universe. ( Knowledge @ Wharton, 2005)
 • Facebook currently has over 16 million registered users.
        (www.facebook.com, 2007)

 • My Space has more than 41 million subscribers and gains
 approximately 150,000 new users daily. (Dyrli, 2006)
What are Online Communities?
   Wikipedia (2007) defines an online community as “a group of people
   that may or may not primarily or initially communicate or interact via
   the Internet. Online communities have also become a supplemental
   form of communication between people who know each other in real
   life.”

 Popular online communities and social networking sites among American
   college students include:
    • Facebook
    • My Space
    • Xanga
    • Live Journal
    • Blog Spot
How to Integrate Online Communities
into Neo University?
Uses with students
   • As a means of social networking.
   • As a form of self-expression.

Uses with student affairs professionals and faculty
   • As a tool to recruit and retain students.
   • As a marketing tool for University and community events.
   • To disseminate information to current students.
   • According to an article in the USA Today, “To better communicate
      with a generation that socializes online on websites such as My
      Space and Facebook, many colleges are launching in the social
      networking frenzy.” (Kornblum, n.d.)
How to Implement Online Communities
at Neo University:
Online communities meet students’                Neo U. must also address the use of
information access needs. At Neo University      external online communities to
we need to ensure that student resources are     ensure the safe use of Facebook, My
available and easily accessible online. An       Space, and other social networking
online community would assist Neo University     websites; including:
to control and monitor what information          • Students should censor what they
students access and post.                        post on their individual sites, and
                                                 should have privacy protection set
An online community for Neo University           at the highest level.
students would help students stay current with   • Suggest students “limit the amount
campus activities, build initial connections     of personal information [they] reveal
with other students, and access University       and always observe common
services by providing the following features:    courtesies and maintain a healthy
     •   Student profiles                        level of skepticism and caution in
     •   Messaging system                        [their] communications on these
     •   Campus calendars                        sites.” http://safecomputing.osu.edu/socialnet.htm)
     •   Campus newsletter subscription
     •   Web storage space
     •   Web space for a Student Portfolio
ASSESSMENT of Online Communities
                 CHALLENGES                                             BENEFITS
Privacy and Security                                   Student Connectivity
• An article in Newsweek claims, “Such online          • “The ability to interact with likeminded
    services can create the illusion of privacy            individuals instantaneously from
    where none actually exists”. (Stone & Brown,           anywhere on the globe”. (Wikipedia,
    2006)                                                  2007)
• Students often post personal information
    about themselves, including contact                Student Mattering
    information, on the various websites.
                                                       • The use of online communities as a
Appropriate Material                                       retention tool.
• Students do not seemed concerned with their
    image or creating a positive image of              Institutional Communication
    themselves, and are therefore posting
    inappropriate photos, blogs, and comments          • The ability to market and advertise
    on their personal sites and the sites of others.        University and community events to a
                                                            large population of students at a
Ethics                                                      minimal cost.
• Currently, there is debate surrounding the
    ethical dilemma that can arise when                Educational Opportunity
    university officials and potential employers
    “police Facebook” and other networking             • Provide opportunity to educate students
    websites.                                             on appropriate use of this technology
                                                          and the potential risks involved.
Popularity
• A Neo U. Online Community does not
    guarantee that students will stop using other
    popular online communities (Facebook, etc.).
    Therefore orientation or training of using this
    Online Community should include responsible
    use of these systems.
Best Practices in using Online Communities
Institutional Online Communities



 The College of William and Mary’s
 Student Information Network

 Key Points…
 •This site was designed by students for students.
 •This online community is used to post campus events, student surveys, a ride
 board, the movie schedule, and even a book exchange!
 •Other institutions that currently offer Online Communities to their students
 include:
       •      Wellesley College
             • My Wellesley
       •      Purchase College
             • Self Service
       •      Seton Hall University
             • My Web @ SHU
       •      Capital University
             • Inside Capital (Kornblum, n.d.)
Best Practices in using Online Communities
Education Surrounding Facebook




   Cornell University

   Key Points…
   • This institution directly addresses it’s student use of Facebook and similar
      online communities
   • 5 concepts to keep in mind when using Facebook or MySpace:
      (1) Invincibility
      (2) Caching
      (3) Institutional IT Policy - Monitoring
      (4) The Law
      (5) Institutional IT Policy - Student Responsibility
            (Mitrano, 2006b)
Technology IV:
Blogs
Why Blogs?

  There are several factors that advocate for
    blogging, including:
  • College students currently use this technology for
    personal use
  • Forum to reflect on college experiences
  • Peer tutoring
  • Recruitment tool for sharing institutional
    experiences with prospective students
  • Post information requests and receive response
    without having to leave your room
What are Blogs?

   The term “blogs” is an abbreviation for web logs.
   Blogs are similar to keeping an online journal. An
   initial topic or discussion can be posted with
   subsequent comments made in chronological
   order. Group or individual blogs can be created. All
   blogs are posted on the internet and/or University
   program.

 Who can use Blogs? With access to the internet, blogs
  can be created and utilized by faculty, staff,
  students and administrators.
How to Integrate Blogs
into Neo University?

 How is it used? In the collegiate environment, blogs
   are used by faculty to create dialogue amongst
   their students outside of the classroom. Also some
   faculty ask students to keep individual blogs as
   reflections of learning. Student affairs professionals
   have also used blogs as discussion forums amongst
   student groups.
How to Implement Blogs
at Neo University:
 Hardware: A computer and access to the internet are the
   only tools necessary to create a blog.

 Software: If the university initiates a university-only blog
   website or program, some software may be necessary.
   Otherwise, online websites are available for free use to
   people wishing to blog.

 Practicality: Anyone can create a blog. Also, anyone can
    post a topic or comment on a blog, unless restrictions
    have been set in place. Student, faculty and staff and
    access a blog from any time and any where. This is a
    convenient tool that will provide an open forum for
    thought.
ASSESSMENT of Blogging
                  BENEFITS                                        CHALLENGES

Impact on students                                Active Learning
• Assist student learning and knowledge           • Keeping students actively engaged in online
   development                                        discussions can be a challenge. Expectations
                                                      need to be established for all students.
• Allow for introverted students to equally
   participate in dialogue                        Quality of discussion and thought
• Meet some students preferred learning styles    • Some faculty have found that sometimes
• Allow for a focus on learning outside of the       students are not invested in the blog process.
   classroom                                         “With few exceptions, the blogs would sit
                                                     inactive until about 24 hours before our face-
Learning outcomes for students                       to-face class meetings, when a flurry of posts
• Develop a different classroom pedagogical          and comments would erupt.” (Dawson,2007)
    perspective                                      This creates concerns about students actual
• Develop online learning efficiency                 engagement versus the need to complete
                                                     and assignment or fulfill the expectation.
• Engage in critical thinking about subject
    matters                                       Learning Styles
• Active learning                                 • Engaging a large number of students in the
Institutional Impact                                  same material while all posses different
                                                      learning styles has always been a challenge.
• Support institutional values                        Some students may not be as technologically
• Increase student learning initiatives               savvy or may not process information best in
• Allow for more dialogue amongst students            this venue. We need to remember to engage
     and between students, faculty, staff and         our students through as many different
     administrators.                                  learning styles as possible.
• Provide professional development for faculty
     and staff
• Place institution at forefront of integrating
     technology and learning
Best Practices in Using Blogs
Institutional Blog Services




  Princeton University


  Key Points…
  • Campus Blogs keep students up to date and informed with campus
  news bulletins.
  • Campus blogs provide detailed information on how students can
  create & manage their own University blog.
  • When University operated & managed, comments can be deleted by
  the administrator.
Best Practices in Using Blogs
Prospective Student Recruitment




  Ball State University


  Key Points…
  • It is becoming increasingly popular for Admissions offices to have
  new students ‘blog’ their freshman experiences.
  • These blogs are used as a recruitment tool to help prospective
  students determine if an institution is a good fit for them.
  • These sites also allow institutions to have their current students
  promote their campus.
Technology V:
Institutional Spam
Why Institutional Spam Policies?

 • Institution speaks with one consistent, unifying voice
    • Millennial students desire structured policies to govern their
       daily lives
        (http://www.generationsatwork.com/articles/millenials.htm#12%20Cool%20Ideas%20for%20Managing%20Millennials)

 • Ensure equal access to relevant information for ALL members of
   campus community
 • Ensure that important messages do not get lost in sea of
   competing ideas
 • Define appropriate use of institutional communication
 • Maximize the efficiency of institutional communication
 • System-wide electronic messages by voice or e-mail should be
   reserved for “rare and truly urgent emergency notices, such as
   safety or security alerts” (http://www.itc.virginia.edu/policy/massmail.htm)
 • Protect institution against potential future legal liabilities
 • Commercial spam is widely detested
    • Has caused lost productivity in addition to the cost of
      additional spam-blocking software
What is Institutional Spam?
  Institutional Spam is the unsolicited bulk messages sent to large
  numbers of recipients by institutions of higher education
  (Adapted from Webster’s Online Dictionary)


   • Most widely recognized form of spam is email, but can be
        applied to instant messaging, newsgroups, search
        engines, blogs, mobile phones, and fax transmissions
              (Adapted from Wikipedia)

   • Some spam is sent to ALL members of campus community,
        while other spam is sent to select groups
                     • Ex. only students with sophomore standing
                     • Other constituencies – faculty, students, staff, alumni
   • Content of messages can range from vital (emergency
        notifications and registration deadlines) to very specific
        events, speakers, and campus organizations
   • Many institutions have developed specific policies outlining:
                     • Approval process for submitting requests
                     • What is considered appropriate
How to Integrate Institutional Spam
Policies into Neo University?
Essential elements…                                             At other institutions, 3 models exist,
• Identify who has the authority to                                 they are:
   send and regulate large-scale                                (1) Centralized Model – president’s
   messages                                                         cabinet directs uniform policy
• What is the responsibility of e-mail list                         implementation
   “owners”?
    • Involuntary standing lists –                              (2) Decentralized Model – individual
       recipients may not remove name                               departments create own policy
       from list.                                                   and procedures
        • Ex. course members, committees,
          department staff, student                             (3) Increasingly common to have
          organizations                                             both university-wide policy AND
    • Voluntary standing lists –                                    departmental standards. (http://www-
      individuals subscribe and may                                cdn.educause.edu/ir/library/pdf/pub7007h.pdf)

      remove their name at any time.
        • Ex. interest groups, service providers
    • Involuntary ad-hoc
      communications
        • Ex. overdue library books or parking
          tickets, all third-year students, all
          History majors.
           (http://www.itc.virginia.edu/policy/massmail.html)
How to Implement Institutional Spam
Policies at Neo University?
 The overarching goal is to reduce institutional spam through a 3
   phase plan:

 • PHASE ONE
    • Working Group on Institutional Communication
        • Student leaders, faculty members, members of Dean’s Council
 • PHASE TWO
    • Technology Satisfaction Surveys
        • What is the current perception within our community?
    • Computer Support Services Assessment
        • What is the current situation by the numbers?
 • PHASE THREE
    • Implementation Campaign
        • Open forums and training sessions at both campuses
        • Individual departments implement institutional policies
                 (Building upon www.educause.edu/ir/library/pdf/DEC0406.pdf)
ASSESSMENT of Institutional Spam Policy
                        CHALLENGES                                                                         BENEFITS

Student learning                                                      •   Best meets the needs of our changing student
•   What are students learning by simply sending a mass                   population, especially our sharp increases in
    email to promote their activity?                                      commuter (40%) and non-traditional (10%) students
Academic freedom
                                                                      •   Creates learning opportunities for students about the
•  Who’s role is it to specify what you can or cannot                     realities of communicating in the information age
   receive in your inbox?
•  What is spam? “One person’s spam is another
   person’s research” (www.educause.edu/ir/library/pdf/DEC0406.pdf)   •   Clarifies ambiguities in current approach

Technical challenges                                                  •   Research suggests that the most effective
•   Cost of equipment                                                     technological policies exhibit clear goals
•   Complexity of email systems and the need to                           (http://www.ascilite.org.au/conferences/brisbane05/blogs/proceedings/49_McMahon%20&%20Pospisil.pd)

    maintain the systems running at all times
                                                                      •   Generates rich opportunities for institution-wide
Administrative challenges                                                 conversation on technology and the dissemination of
•  What about existing information technology policies?                   information
     (http://wwwcdn.educause.edu/ir/library/pdf/pub7007h.pdf)
•    Time spent to study and implement new policies
•    How does this policy fit with institutional priorities?
The realities of commercial spam
•    Most software and programs to address commercial
     spam are constantly evolving
•    At Georgetown University in 2004, the average
     student received 167 commercial spam messages
     per month
     (www.educause.edu/ir/library/pdf/DEC0406.pdf)
Legal challenges
•   Are we limiting speech in a reasonable way?
Best Practices in Institutional Spam Policy
Use & Approval for Large-Scale Electronic Messages




   University of Virginia


   Key Points…
   • Some institutions require a progressing level of authorization for large-
   scale electronic messages.
   • Large scale messages –
   must be “rare and truly urgent emergency notices,” only the president or
   designee may approve.
   • Policies and procedures should be published and easily accessible for
   all members of the campus community.
Best Practices in Institutional Spam Policy
Information Technologies Rights & Responsibilities




  Cornell University


  Key Points…
  “Many people ask why the university does not put a stop to junk mail. Most
  junk mail comes from sites around the Internet, not from within Cornell. We
  have no control over what these sites send and cannot distinguish
  unwanted junk mail from e-mail that people want to receive”.
  • The institution has created specific User Rights & Responsibilities as well as
  access guides for members of their community.
  • These policies and statements ensure that the institutions technologies
  are being used in a consistent manner.
Implications of Technology &
Future Directions
Final Considerations
Technology for the Future:
Implications for Practice at Neo University
• Provide support to students who   • Campus culture change
                                      (technology as an enhancement to
  have no or limited access to        student learning, not a replacement)
  these technologies
                                    • Considerations with Academic
• Incorporate training into           Freedom and Intellectual
  Student Orientation                 Property
   • Accessing technology           • Maintaining connectivity
   • Safety online                    through technology (continued
                                      investment from students)
   • Develop technological
                                    • Assessment and evaluation of
     competencies                     student usage of new
• Promotion in recruitment            technologies
• Incorporation in Neo U. campus    • Involvement in creating social
  master plan                         norms that come with
                                      implementing new technologies
• Investment in monitoring and        (Mitrano, 2006)

  updating technologies
Final Directions for the Future
Implementation Strategy
Step 1: Establish Collaborative Task Force for Neo U. technologies
Step 2: Assess institutional needs, issues and master plans
Step 3: Assess student population and current technology usage
Step 4: Use various development and learning theories to create
        comprehensive goals & priorities list
Step 5: Complete research of options and establish a draft plan
        for implementing new technologies
Step 6: Present technology proposal to campus through various
        focus groups
Step 7: Incorporate focus group feedback to create final plan
        for new technologies, including an implementation
        timeline
Step 8: Complete new technology training and orientation
        sessions
Step 9: Monitor use of new technologies and re-design
      (based on the PTP Guide in Evans, Forney, & Guido-DiBrito, 1998)
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