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Culinary and Hospitality Higher Education

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					“Advantages of Specialty Schools”

        “¡Viva EducationUSA! Bringing the Americas Together”
     2009 Western Hemisphere EducationUSA Adviser
                        Training Program


                     September 27th – October 2nd, 2009
                           Mexico City, Mexico




Brandy M. Fransen                       Fred G. Johnson, Jr.
Senior Admissions Representative        Director of International Relations
Savannah College of Art and Design      Johnson & Wales University
     What are Specialty Schools?

 What is a specialty school?
  A school who’s mission or ideas are not limited to
   comprehensive or liberal arts.
      Liberal arts are important as part of a general education
       curriculum but specialized programs allow for more
       concentrated choices when it comes to a major.


  An institution that offers students a focused
   learning environment through hands-on and
   practical education and training.
      Internships and COOPS are usually part of the program
   What are Specialty Schools?
 Tend to offer more focused degree offerings.
 Used to be viewed as vocational or technical and did
  not always have a positive image, but today they are
  more accepted and can hold high academic standards.
 Specialty schools have gained popularity. In many
  ways, they are very similar to traditional institutions.
    Admissions process
    Size, location, on-campus offerings, student life, etc.
    Accreditation
 Specialize in preparing students for the real world
  “experience” and “work”.
  Helping Make the Correct Career
            Choice….

 The “right match” or “perfect fit” ;
  not all students have the same needs.

   What is the type of title/degree needed?

   What is the student’s academic history and completion level?

   What are the long term plans for higher education? (Transfer,
    MBA, MFA, etc.)
              The Basics…
    Types of Educational Institutions:

 Technical School-
      Certificate/Diploma

 Community College-        Used to be Most Popular
      Associate Degree
 Institute
 University-
      Bachelor Degree

 Graduate School-
      Master Degree
   Certificate Programs vs. Degree
               Programs
 Length of program

 Salary and job/title may affect job forecast

 Practicum might be a just as important as
  Academics

 More local or regional locations (no need to move
  too far from home)
    Accreditations, Affiliations and
           Misconceptions
 Professional or Programatic:
    American Culinary Federation
    American Hotel and Lodging Association
    National Restaurant Association
    NAAB – National Architectural Accrediting Board
    CIDA – Council for Interior Design Accreditation
    NASAD – National Association of Schools of Art and Design
 Academic:
    Regional Accreditation; ex: Southern Association of Colleges
     and Schools (SACS)
 National vs. Regional
    Can be confusing to students and parents
 Institute, School, College and University?
    Is a degree from one better than the other?
  What Should be Considered when
  Searching for a Program of Study:

 Same as traditional programs:
   Campus Setting / Class size
   Degree Programs
   Faculty
   Learning Environment
   Career/Employment Services
   Student Life or Activities
   Int’l Student Services
   Type of Accreditation
   Special Needs
   Faculty / Student ratio
  Types of Learning Environments

 Combination of Learning Environments
   Classroom
   Labs
   Industry real-world research projects
   Internships
   Externships
   COOP’s
                   Job Forecast
A Whole New Mind -by Daniel Pink

“The keys to the kingdom are changing” . We are shifting
once again into a new age - a new age of commerce,
learning, and living. Developed
nations are moving from an
Industrial world dominated by
left-brain logical thinking to a
right-brained intuitive world
….a conceptual age.
Where does the next job frontier lie?

“The devil word is the word routine” Pink says."Any
job where you follow a series of steps and deliver
the right answer is a goner.”

 Creative careers will increase
   16% by year 2020.


 Business/financial careers will
  decrease by 12% by year 2020.
High Concept Nation
“By the time kids arrive in high school, they’re
preparing for the SAT, the desert they must
cross to reach the promised land of a good job
and a happy life. As I’ve noticed, this
SAT-ocracy has it’s virtues. But America’s
test happy system also has several
weaknesses that are only recently
being acknowledged.” ~ Daniel Pink


IQ scores account for 4 to 10% of
career success! ~Daniel Goleman
   Thinking with the Right Side of the Brain


                      Daniel Pink argues that traditional left-brained thinking
                      (logical, linear, cause-and-effect thinking) has ruled the
                      American marketplace this century. Tax accountants,
                      lawyers, and computer programmers, for instance, have
                      had a strong foothold on middle-class economic safety.

                      But that was your parents’ generation. Gen X, meet Triple
                      A: the factors of Asia, Automation, and Abundance. Mr.
                      Pink provides a laundry list of jobs and skills that are no
                      longer an economic safety net in America thanks to AAA:
                      Asia, Automation and Abundance


The keys to the kingdom are changing hands...artists, inventors, designers, storytellers, big
picture thinkers…will now reap society's richest rewards...The M.F.A. is the new M.B.A.”
                  Careers in the Arts
   Actor                       Graphic Designer
   Architect                   Illustrator
   Animator                    Industrial Designer
   Art Director                Interior Designer
   Art Teacher                 Jewelry Designer
   Accessory Designer          Painter
   Broadcast Designer          Playwright
   Fashion Designer            Photographer
   Fashion Marketer            Production Designer
   Film Producer               Sculptor
   Fiber/Textile Designer      Sound Designer
   Furniture Designer          Special Effects
   Gallery Manager             Television Producer
   Game Developer              Writer
         Talent Based Portfolios
 Start early (videos, sketchbooks)
 Consider presentation – it matters!
 Ask Questions
 Demonstrate your BEST talent


Whether you are thinking of applying for art-
based, music-based or athletic-based talent;
you will need a portfolio.
Another Example: Hospitality

World’s Largest Employer and Industry: Accounts
 for 200 million jobs and is projected to add 5.5
 million jobs annually through 2010
It is a $460 billion industry and is growing so quickly
 that it creates 300,000 new jobs each year
By the year 2010, the industry will need 100,000
 more managers each year, just to keep pace
Direct travel expenditures add up to $54 billion
 annually, or about $1 million per minute
Ideal Program of Study Set-up


                      CULINARY ARTS                 Baking
Nutrition
                                                   and Pastry



                       HOSPITALITY



Hotel                                                Event &
                                                     Meeting
                                                     Planning
             Food
                                     Sports &
            Service     Travel &
                                   Entertainment
                        Tourism
Hospitality Industry Facts

 Some business managers are preferring to hire
  hospitality graduates over traditional business grads
 Generates 11% of the Gross Domestic Product in
  the US
 Projected to grow faster than the world economy
 The industry offers more career options than most.
 The work is varied.
 There are many opportunities to be creative.
 It’s a “people” business.
      -Source: Steve O’Connor, Marriott Corporation, 2002
 Food Service Industry Facts
 Americans dine out 18 times a month, spending $1
  billion a day.
 Americans spend $812 per person per year eating
  outside the home.
 Over 800,000 restaurants in the U.S.
 Full service chain restaurants
  are the most popular
 Restaurant Management was noted
  as one of the fastest-growing
  careers for 2000.
Hospitality “Hot Jobs”

 Hotel Manager            Sales Coordinator
 Rooms Division           Director of Sales
  Manager                  Vice President of
 Executive Housekeeper     Marketing and Sales
 Front Office Manager     Recreational Venue
 Concierge                 Special Events
 Executive Meeting         Coordinator
  Planner                  Recreational Venue
 Sales & Marketing         Special Events Manager
  Manager                  Banquet Management
 Baker                    Food and Beverage
 Reservations Agent        Manager
 Personnel Director
Encourage students to do
research!!!!!!
       www.whatsnext4me.com

  US Department of Labor Sponsored
  Informs teens about Hospitality
  Bilingual site (English/Spanish)
  Focused on students, parents and educators
  Encourages career exploration to not focus on
   one single career path
    Thank You!!!
            Brandy M. Fransen
    Senior Admissions Representative
Savannah College of Art and Design (SCAD)



           Fred G. Johnson, Jr.
    Director of International Relations
    Johnson & Wales University (JWU)

				
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