“Advantages of Specialty Schools”
“¡Viva EducationUSA! Bringing the Americas Together”
2009 Western Hemisphere EducationUSA Adviser
September 27th – October 2nd, 2009
Mexico City, Mexico
Brandy M. Fransen Fred G. Johnson, Jr.
Senior Admissions Representative Director of International Relations
Savannah College of Art and Design Johnson & Wales University
What are Specialty Schools?
What is a specialty school?
A school who’s mission or ideas are not limited to
comprehensive or liberal arts.
Liberal arts are important as part of a general education
curriculum but specialized programs allow for more
concentrated choices when it comes to a major.
An institution that offers students a focused
learning environment through hands-on and
practical education and training.
Internships and COOPS are usually part of the program
What are Specialty Schools?
Tend to offer more focused degree offerings.
Used to be viewed as vocational or technical and did
not always have a positive image, but today they are
more accepted and can hold high academic standards.
Specialty schools have gained popularity. In many
ways, they are very similar to traditional institutions.
Size, location, on-campus offerings, student life, etc.
Specialize in preparing students for the real world
“experience” and “work”.
Helping Make the Correct Career
The “right match” or “perfect fit” ;
not all students have the same needs.
What is the type of title/degree needed?
What is the student’s academic history and completion level?
What are the long term plans for higher education? (Transfer,
MBA, MFA, etc.)
Types of Educational Institutions:
Community College- Used to be Most Popular
Certificate Programs vs. Degree
Length of program
Salary and job/title may affect job forecast
Practicum might be a just as important as
More local or regional locations (no need to move
too far from home)
Accreditations, Affiliations and
Professional or Programatic:
American Culinary Federation
American Hotel and Lodging Association
National Restaurant Association
NAAB – National Architectural Accrediting Board
CIDA – Council for Interior Design Accreditation
NASAD – National Association of Schools of Art and Design
Regional Accreditation; ex: Southern Association of Colleges
and Schools (SACS)
National vs. Regional
Can be confusing to students and parents
Institute, School, College and University?
Is a degree from one better than the other?
What Should be Considered when
Searching for a Program of Study:
Same as traditional programs:
Campus Setting / Class size
Student Life or Activities
Int’l Student Services
Type of Accreditation
Faculty / Student ratio
Types of Learning Environments
Combination of Learning Environments
Industry real-world research projects
A Whole New Mind -by Daniel Pink
“The keys to the kingdom are changing” . We are shifting
once again into a new age - a new age of commerce,
learning, and living. Developed
nations are moving from an
Industrial world dominated by
left-brain logical thinking to a
right-brained intuitive world
….a conceptual age.
Where does the next job frontier lie?
“The devil word is the word routine” Pink says."Any
job where you follow a series of steps and deliver
the right answer is a goner.”
Creative careers will increase
16% by year 2020.
Business/financial careers will
decrease by 12% by year 2020.
High Concept Nation
“By the time kids arrive in high school, they’re
preparing for the SAT, the desert they must
cross to reach the promised land of a good job
and a happy life. As I’ve noticed, this
SAT-ocracy has it’s virtues. But America’s
test happy system also has several
weaknesses that are only recently
being acknowledged.” ~ Daniel Pink
IQ scores account for 4 to 10% of
career success! ~Daniel Goleman
Thinking with the Right Side of the Brain
Daniel Pink argues that traditional left-brained thinking
(logical, linear, cause-and-effect thinking) has ruled the
American marketplace this century. Tax accountants,
lawyers, and computer programmers, for instance, have
had a strong foothold on middle-class economic safety.
But that was your parents’ generation. Gen X, meet Triple
A: the factors of Asia, Automation, and Abundance. Mr.
Pink provides a laundry list of jobs and skills that are no
longer an economic safety net in America thanks to AAA:
Asia, Automation and Abundance
The keys to the kingdom are changing hands...artists, inventors, designers, storytellers, big
picture thinkers…will now reap society's richest rewards...The M.F.A. is the new M.B.A.”
Careers in the Arts
Actor Graphic Designer
Animator Industrial Designer
Art Director Interior Designer
Art Teacher Jewelry Designer
Accessory Designer Painter
Broadcast Designer Playwright
Fashion Designer Photographer
Fashion Marketer Production Designer
Film Producer Sculptor
Fiber/Textile Designer Sound Designer
Furniture Designer Special Effects
Gallery Manager Television Producer
Game Developer Writer
Talent Based Portfolios
Start early (videos, sketchbooks)
Consider presentation – it matters!
Demonstrate your BEST talent
Whether you are thinking of applying for art-
based, music-based or athletic-based talent;
you will need a portfolio.
Another Example: Hospitality
World’s Largest Employer and Industry: Accounts
for 200 million jobs and is projected to add 5.5
million jobs annually through 2010
It is a $460 billion industry and is growing so quickly
that it creates 300,000 new jobs each year
By the year 2010, the industry will need 100,000
more managers each year, just to keep pace
Direct travel expenditures add up to $54 billion
annually, or about $1 million per minute
Ideal Program of Study Set-up
CULINARY ARTS Baking
Hotel Event &
Service Travel &
Hospitality Industry Facts
Some business managers are preferring to hire
hospitality graduates over traditional business grads
Generates 11% of the Gross Domestic Product in
Projected to grow faster than the world economy
The industry offers more career options than most.
The work is varied.
There are many opportunities to be creative.
It’s a “people” business.
-Source: Steve O’Connor, Marriott Corporation, 2002
Food Service Industry Facts
Americans dine out 18 times a month, spending $1
billion a day.
Americans spend $812 per person per year eating
outside the home.
Over 800,000 restaurants in the U.S.
Full service chain restaurants
are the most popular
Restaurant Management was noted
as one of the fastest-growing
careers for 2000.
Hospitality “Hot Jobs”
Hotel Manager Sales Coordinator
Rooms Division Director of Sales
Manager Vice President of
Executive Housekeeper Marketing and Sales
Front Office Manager Recreational Venue
Concierge Special Events
Executive Meeting Coordinator
Planner Recreational Venue
Sales & Marketing Special Events Manager
Manager Banquet Management
Baker Food and Beverage
Reservations Agent Manager
Encourage students to do
US Department of Labor Sponsored
Informs teens about Hospitality
Bilingual site (English/Spanish)
Focused on students, parents and educators
Encourages career exploration to not focus on
one single career path
Brandy M. Fransen
Senior Admissions Representative
Savannah College of Art and Design (SCAD)
Fred G. Johnson, Jr.
Director of International Relations
Johnson & Wales University (JWU)