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If you are looking into adding new patients or want to learn how to add new patients to your
medical or dental practice, Check us out!
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Marketing your Medical or Dental Practice on the Internet

Web sites for marketing Physicians, Medical Weight Loss, Medical Spas, Dentist and other health care
providers on the internet attract new patients to your practice and assist you develop a dominant
presence for you in the community.

The medical or dental practice must realize that 80 % of patients that are searching the Internet for a
medical or dental provider do not look beyond the very first 3 pages of their search results.

Will your website be there?

The information we are providing will definitely help you comprehend exactly how your web site and
the search engines on the Web work together. It can easily aid you in implementing affordable steps
that can improve your web site's search engine rank and guide you in writing search engine and Patient-
Friendly copy.

We will focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and provide vital
ideas to help you as a client make your website material more noticeable to Google, Yahoo, Bing and
other search engines. These outcome of the improvements on a website won't take place overnight,
however as you begin to effectively manage and optimize your website, you will certainly begin to
notice higher and higher positions on the search results pages. Efficient SEM/SEO is a slow, tiresome
process and can take from 3 to 6 months prior to you observing any of the enhancements.

Exactly how does Google search work?

A search engine programs called "spiders", in some cases referred to as "robots", "bots", or "net
crawlers", are busy crawling around the Net 24/7. These spiders review all of the text of every web page
looking for keywords and expressions, located in particular locations of your internet site, and entered
by users into a search box when they wish to find details or products and services online. Search engines
provide every word a weight or numerical value based upon the engine's proprietary algorithm. The info
is "indexed" and the crawler follows your page's links to some other web pages and related sites. Sadly,
these algorithms alter constantly. Which makes SEO an ongoing process.

So what is this Search Engine Marketing (SEM) all about?

SEM involves all marketing efforts geared to achieving leads and sales from the search engines. SEM is
typically linked to those targeted ads that appear above and in the right hand column of most search
engine organic listings. SEM is the investigating, producing and producing of extremely efficient "Pay-
Per-Click Ads" or "Sponsored Links." A dynamic, stylish SEM campaign enables you to selectively position
your message every time a person searches on a term that is associated with your practice. For example,
if your practice delivers "Cosmetic Surgical treatment" however does not provide "Reconstructive
Surgical treatment", your SEM campaign will certainly appear every time a potential person in your
location searches for a phrase like "Facelift" or "Liposuction", but will definitely not show up for a search
expression such as "Breast Reconstruction."

SEM products with Google are highly successful in attaining placement and website traffic goals. To gain
the greatest results from your SEM campaign, set up a realistic budget and carefully pick your key words
and expressions. Follow with by assessing the impressions, clicks and the Click Through Ratio (CTR) for
each of your Sponsored Link Ads.

We can easily get your website rated # 1!

No reputable internet marketing can easily make that claim. Businesses that focus in SEO do not control
the ranks. Nor do they have insider information about algorithms. However, SEO carried out properly
can absolutely enhance your Google rankings and position. Our specialist at Adding New Patients will
work hard to increasing your ranking to at least on page one on the search results.

Explain how are rankings are displayed in search outcomes?

There are two primary methods used when showing listings on the outcomes web page. One procedure
is cost-free and is called an "Organic" or "Natural" listing. The some other is called a "Sponsored" listing
since you pay; generally on a "Pay-Per-Click" basis.

When you enter a term in a search engine, you generally see a list of 10 outcomes per page. These
websites are called "Organic" search outcomes and are established after Google and other search
engines search and index the internet sites according to their relativity to the keyword or expression
that was entered in the search.

Their ranking is determined based upon hundreds of criteria in the Google's and other search engine
"algorithm", or search formula. The website detailed initially was thought of to be the most appropriate
when contrasted to the search term got in. The results that you see at the very top of the web page and
on the right side of the web page are the "Funded" links. To be detailed in these parts you arrange to
have your site appear in this part of the outcomes. Generally, you will definitely pay a predetermined
price for each click that you receive from your sponsored link. That's why it's commonly called "Pay-Per-
Click" advertising.

Explain to me the reason why is it so hard to enhance my website's rank?

Thousands of patients search the exact same keywords every day. Google are constantly looking for
internet sites where those keywords are the most appropriate and assist the individual accomplish their
aspiration as quickly as feasible. In addition, Google, Yahoo and Bing change their algorithms routinely
to avoid internet sites from acquiring a position the website actually doesn't should have.

Is content the key to being discovered by the search engines?

Yes, material is the main explanation site visitors are searching for your website. According to a 2009
Yahoo Health care Study, "Healthcare consumers who investigated physician’s online websites and that
ended up not picking their services mentions absence of on-line details as the major explanation." Your
content needs to be written to satisfy a requirement for the site visitor; whether this requirement is for
info about a treatment or about you. Correct SEO copywriting is crucial due to the fact that Google and
the additional search engines have actually become excellent at searching the means humans do. So the
more your creation pleases your readers, the better it will certainly be indexed by the Google, Yahoo
and Bing.

Should I write material with key words?
Keywords are certain words that associate with your practice and that people are likely to type into a
search engine to locate you. The majority of Web users today understand that utilizing a single word
search like "liposuction" or "breast enhancement" will certainly provide millions of irrelevant outcomes.
To keep their search outcomes more appropriate to their demands, they are likely to type in an
expression more than a single word: i.e., "breast enhancement in Ohio" or "silicone breast implants,

The initial step in effective SEO is identifying the expressions that are most likely to deliver the patients
you desire. Your SEO plan of action needs to identify just what differentiates your practice from your
competitors. You could desire to consider specializing in a couple of procedures within a location from
which you draw the most clients.

The following action is to adjust your content so that your particular keywords and important
expressions appear strategically throughout the text. This requires appearing natural to both humans
and World Wide Web crawlers to help the search engines accurately define your particular niche.
Attempt including expressions like: "liposuction in Florida is ..." or "Dr. Harris is renowned in Florida for
his outstanding liposuction outcomes."

How do I make use of key phrases successfully?

Now that you have your key phrases, use them in your website where the Google will seek them: the
Meta tags and HTML coding of your internet site.

     1. Meta Title Tag
A Title tag is part of your webpage's HTML code. It appears on the top of your browser window.
It resembles the heading for a book chapter. You should personalize the Title tag on every web page to
describe the contents of each web page. It should be the first tag in your HTML code and be about 40 to
75 characters and have key words.
     2. Meta Description Tag
While the 'description' Meta tag has only a minor function in SEO algorithms, Google often uses this tag
for the material of the summary showed in search outcomes. It is then seen together with your web
page 'title' tag which is really crucial and must be separately scripted for each page of your website.
Description tags must be between 50 and 256 characters. Do not repeat any single word more than 4
times, and do not duplicate any key phrase phrases more than once. The 1st letter of each word ought to
be capitalized. Key words expressions should be separated by commas.
     3. Meta Keywords Tag
A Key words tag is part of your web page's code inserted on top of each web page of your website. The
keywords utilized in this tag are not viewable in a world wide web browser, however can easily be
watched as part of the source code. This is where you will certainly insert any type of key phrases that
are relevant to each page's content. Try to avoid repetition and the use of stop words (a, the, and, or).

Is it true that Google will penalize a website for excessive characters in Meta tags?
No. Google explains clearly that they do not penalize sites with excessive characters in their Meta tags.
Nonetheless, some SEO Specialists propose keeping keywords less than 256 characters in sum total
because numerous databases have that as a default max dimension for specific arenas. As a result those
engines that do consider the key words tag only look at the very first 256 characters. In which scenario
noting your most essential keywords initially may make sense.
Once your practice has achieved a specific internet presence, you will see a steady stream of people
calling your practice and requesting your services. You can then start concentrating on your Link Building
and Pay-Per-Click campaigns.

The Specialist at Adding New Patients act on your firm’s behalf as the expertly staffed medical marketing
department that you can’t afford to hire on your own.

       We’re a group of leading medical SEO experts, marketing technologists & medical Internet
        Marketing specialists who provide expert consulting in multiple fields at a fraction of the price
        you’d pay to hire us internally so as to help you get new patients including:
         Lead Converting Medical Website Development
         Lead Generating Medical SEO and SEM
         Local Medical SEO (Google Places)
         Mobile Marketing for the Medical Community
         Social Media Management for the Medical Community
         Online Reputation Marketing & Management for the Medical Community
         Google Adwords PPC Management for Physicians, Doctors and Dentists
         Affiliate Management for Medical eCommerce websites
         Marketing Consulting and Planning for Medical Practices
       A full service, one-stop-shop provider of Medical SEO & Online marketing Solutions and more
       Your outsourced medical marketing technology consultant
       A medical SEO company who swears by under-promise and over-deliver
       A medical SEO company who has put in the time to understand which types of ideal patients
        (they generate one of the most profit and impact on the equity value of your practice) are in
        highest demand for each Medical Specialty we serve
       A medical SEO company that listens to your needs, goals and objectives so as to develop a full
        service, custom medical marketing solution
       A medical SEO company who always looks at our services from your perspective– as in “what
        would we do if we were in your shoes?”

Contact us at www.addingnewpatients/contact-us for more information or to schedule a consultation.

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If you are looking into adding new patients or want to learn how to add new patients to your
medical or dental practice, Check us out!
==== ====

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