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									Editorial                                                                          WORKING
                                                                                                                                                Associations & Organizations
                                                                                                      eople Still Matter Most…                     American Society for Industrial Security

A GUIDE for the Entire Organization
                                                                                                                                                   Association of Contingency Planners
                                                                                        One year ago, I titled the 2002 GUIDE                      BOMA International
                                                                                     Publisher’s Page “People Matter Most”. September              Business Continuity Institute International
                                                                                     11th was the over-riding event of the preceding               Canadian Centre for Emergency Preparedness
                                                                                     months. Most of us were still reeling from the loss of        Contingency Planning Exchange
                                                                                     human life on that awful day!                                 Disaster Recovery Information Exchange
                                                                                                                                                   DRI International
                                                                                                                                                   International Association of Emergency Managers
                                                                                         One year later, those feelings of loss are still

Senior executives read the GUIDE for the “Big Picture” overview.                     here—along with an even deeper realization about
                                                                                     what matters most. Recently we have lost two
                                                                                     important leaders in our industry. In September of
                                                                                                                                                   Public & Private Business Alliance
                                                                                                                                                   Risk & Insurance Management Society

                                                                                     2002, Robert Campbell passed away. He was a                Publications & Portals
                                                                                     respected and loved professional with many signifi-
Practitioners read the GUIDE for it’s meaty, practical and timely                    cant accomplishments and contributions to our
                                                                                                                                                  Contingency Planning & Management Magazine
                                                                                                                                                  DCM Data Center Manager Magazine

content.                                                                                  And now at press time, I learn that Jack
                                                                                     Bannan has also passed away. My email in-box is
                                                                                                                                                  Disaster Recovery Journal Magazine
                                                                                                                                                  Enterprise Systems Journal Magazine

                                                                                     filled with messages from people who thought the
                                                                                                                                                  Information Security Magazine
                                                                                     world of Jack —a pre-eminent figure whose roots              MIS Institute
                                                                                     extend to the beginning of our profession.                   NFPA Journal Magazine

A GUIDE that Covers the Bases                                                                                           The New Frontier          Risk Management Magazine
                                                                                         What I love about this industry are the people—          Rothstein Catalog on Disaster Recovery

                                                                                                                            in Recovery Planning
                                                                                     talented, hardworking individuals who work—not
                                                                                     simply to pay the bills—but to make a difference.
                                                                                                                                                  Safety & Health Magazine
                                                                                                                                                  Security Management Magazine
                                                                                     Working to help companies, governmentBy Dimitri Alexander
                                                                                                                                 agencies,        Storage Management Magazine

                                                                                     and institutions be resilient in the midst of the
                                                                                     threats and challenges facing our world at war.
                                                                                                                         n recent years the topic of telecom-
                                                                                                                                                  Advantage International
Four Disciplines…                                                                        Kathy Rainey
                                                                                                                          munications has moved to the fore- Solutions
                                                                                                                                                  Agility Recovery
                                                                                                                      front of disaster recovery planning.
                                                                                                                                                  BELFOR USA
                                                                                         Publisher                    Although data recovery is still consid-
                                                                                                                                                  Business Protection Systems International

Business Continuity, Crisis & Emergency Response, Risk Management,                                                    ered a primary reason for planning, Communications Corp.)
                                                                                                                                                  DCC (Dialogic
                                                                                                                      businesses have come toFedEx Custom Critical
                                                                                                                                                   realize their
                                                                                                                                                  Iron Mountain
                                                                                                                      reliance on communication, and there- Off-Site Data Protection
                                                                                                                                                  KPMG LLP
                                                                                                                      fore the criticality of planning for any
Disaster Recovery                                                                                                                                 Kroll Inc.
                                                                                                                      telecommunications outage. Because
                                                                                                                                                  Message One
                                                                                                                      of 24/7 operations, intensely competi-
                                                                                                                                                  Protiviti Inc.
                                                                                                                      tive environments, and more reliance
                                                                                                                                                  SunGard Availability Services
                                                                                                                      on call center operations, business
                                                                                                                      leaders should be concerned about the
Six Categories…                                                                                                                                15
                                                                                                                      options available to tactically recover a
                                                                                                                      telecommunications network. This
                                                                                                                      includes preventative measures that

Planning & Management, Human Concerns, Information Availability &                                                     can be put in place to lessen the likeli-
                                                                                                                      hood of certain incidents happening,
                                                                                                                      as well as planning for immediate

Security, Telecommunications, Facilities, Crisis Communications &                                                     recovery after an incident to ensure
                                                                                                                      customers are not impacted negatively.
                                                                                                                      This article will provide insight into

Response                                                                                                              these issues and help organizations
                                                                                                                      understand why they need a disaster
                                                                                                                      recovery plan for their telecommunica-
                                                                                                                      tions network --- specifically a call cen-
                                                                                                                      ter. The article will also discuss strate-

Many Formats…                                                                                                         gies available to support an organiza-
                                                                                                                      tion’s client base with minimal costs.

                                                                                                                       The Risks

Articles, Best Practices, Bibliography, Case Studies, Calendar                                                            Imagine an organization that
                                                                                                                       receives thousands of calls per day and
                                                                                                                                H U M N C O N C R sup-
                                                                                                                       suddenly losesAthe capabilityEto N S

of Events, Nuggets, Reports, Surveys, Resource Directories,                                                            port its client base – and the clients are
                                                                                                                       the lifeblood of the company! Nearly

                                                                     THE STAKES ARE HIGH…
                                                                                                                       every modern organization has some

Trend Analysis, Thought Leadership, White Papers                                                                       form of call center providing services
                                                                                                                       such as product support, sales assis-
                                                                                                                       tance, or technical expertise. Some
                                                                     Have You Planned for the Human Side of Disaster?  examples include personal and busi-
                                                                     By Bruce T. Blythe                                ness banking, health and/or emer-

Hundreds of Topics in 2004… in print, online and e-news                                                                gency support, catalog sales compa-

  A Holistic View of Business Continuity Management
  Business Continuity and Data Storage
  Continuity of Operations: The Challenge Facing Government
  Coordinating with Local, State, and Federal
  Corporate Emergency Response Team – Your First Responders
  Corporate Governance
  Employee Safety and Welfare
  Evacuation Issues Facing Every Employer
  Evaluating Infrastructure Risks
  Executive's Role to Protect the Organization
  High Availability                                                      eptember 11th turned Corporate America’s attention to cri-
                                                                         sis planning and management. Nationwide, companies have
                                                                                                                                           Where do you start?
                                                                                                                                               Start with what you know. Take a hard look at what crises,
                                                                     been dusting off outdated disaster plans or frantically pulling
  How To Get the Budget You Want
                                                                                                                            STATE OF INDUSTRY
                                                                                                                                           both large and small, have affected your business over the past
                                                                     together new ones. The stakes are higher now, and employees’          ten years. History is a solid predictor of the future, so as you
                                                                     expectations have risen. In the wake of the 9/11 disaster crisis
                                                                     preparedness has become a top-of-mind concern for companies  THE      begin to analyze your risks, you must address what has already

  Infrastructure Protection                                          and more specifically the human side of recovery. Taking care
                                                                     of the human side is more than just having an employee assis-
                                                                                                                                           happened. Certain risks are unique to certain industries. Then,
                                                                                                                                           take into consideration what can happen to any company at any
                                                                                                                                           time — the sudden death of a valuable employee, natural disas-
                                                                     tance program and sending people to the hospital. Companies
  Insurance and Business Interruption                                most important asset – their people.
                                                                                                                        Edited by Kathy Rainey workplace violence and of course, terrorism.
                                                                     need to focus on crisis preparedness as a whole – guarding their                     Some of the industry’s prominent thought leaders
                                                                                                                                                          share what they feel are the driving forces of BCP                                     in
                                                                                                                                                                  the current business climate.
  It Starts in the Board Room!                                                                                                                50

                                                                                                                                                                                                       rather simplistic. A business must do three things: 1. Build the
                                                                                                                           10 ISSUES SHAPING BUSINESS
  Legal Issues and Legislative Update                                                                                      CONTINUITY IN 2003
                                                                                                                                                                                                       business; 2. Manage the business; and 3. Protect the business.
                                                                                                                                                                                                       Today’s enterprise continuity is simply managing and protecting
                                                                                                                                                                                                       corporate assets. It involves the preparedness, mitigation,
                                                                                                                               Often when I write about “the industry,” I ask myself, “What

  Loss Control and Business Continuity                                                                                     exactly is ‘our industry’?” And then I attempt to answer the ques-
                                                                                                                           tion and recognize that there is no easy answer. It is, of course, a
                                                                                                                                                                                                       response, and recovery of the business, people, facilities, and
                                                                                                                                                                                                       information. In this light, it only makes sense that the core issues
                                                                                                                                                                                                       of “our industry” belong at the very top level of a corporation.
                                                                                                                           movement toward integration of many areas that focus in greater

  Manufacturing: Building Continuity into the Assembly Line                                                                detail on people, facilities, IT, telecom, and business processes.              The first edition of the Disaster Resource GUIDE was pub-
                                                                                                                           And that’s what makes it even harder to define. There is overlap            lished in 1996. It was launched to integrate, consolidate, and
                                                                                                                           between many disciplines: physical security, safety and health,             communicate thousands of resources for protecting our com-
                                                                                                                                                                                                       munities at the grassroots level. Working together was a core con-
  Minimizing Insider Threats                                                                                               risk management, crisis management, etc.
                                                                                                                               In 1985 the industry as I knew it was centered on earthquake
                                                                                                                           preparedness for California businesses. This grassroots move-
                                                                                                                                                                                                       cept from the beginning, and collaboration is needed now more
                                                                                                                                                                                                       than ever. The sum of the whole is greater than its parts.
                                                                                                                           ment grew very strong after the series of major earthquakes in                  The announcement of the alliance among three industry pub-

  Mitigating to Prevent Loss                                                                                               the late 80s and early 90s. In other parts of the country, similar
                                                                                                                           movements were developing to deal with the natural disasters
                                                                                                                                                                                                       lications, Disaster Recovery Journal, Contingency Planning &
                                                                                                                                                                                                       Management, and the Disaster Resource GUIDE, is a big step in
                                                                                                                           unique to their regions. At the same time, a movement was grow-             the right direction. Some have asked if we have merged.

  Network Recovery                                                                                                         ing on the IT side due to regulations in the banking industry.
                                                                                                                               In the early 90s I observed the “coming together” of disaster
                                                                                                                                                                                                       Absolutely not. We are independent companies, choosing to work
                                                                                                                                                                                                       together as “friendly competitors”! Our mutual aim is to work
                                                                                                                           recovery (IT) and emergency management (preparedness and                    together to expand our industry. This is the logical next step.

  Outsourcing: Do Your Homework                                                                                            recovery for facilities, people, etc.). These disciplines were still
                                                                                                                           very separate but at least recognized the need for each other.
                                                                                                                                                                                                           Some of the progressive thinkers in the business continuity
                                                                                                                                                                                                       community have come up with the 10 most important issues fac-
                                                                                                                           Then we began to link information availability and security in a            ing business continuity professionals today. These issues make it

  Restoration Issues                                                                                                       holistic view of information assurance. Gradually I began to hear
                                                                                                                           more about business units and business continuity, and now
                                                                                                                                                                                                       very clear that “our industry” is an industry primed for growth.
                                                                                                                                                                                                       Today we have the opportunity to take it to the next level. Let’s go!
                                                                                                                           enterprise continuity, covering topics previously thought unre-

                                                                                                                                                                                                               Business continuity is moving up the corporate
  Risk Management                                                                                                          lated, such as reputation management, intellectual property, etc.
                                                                                                                               But how can emergency management, risk management, cri-
                                                                                                                           sis management, disaster recovery, business continuity, and
                                                                                                                                                                                                               ladder and gaining enterprisewide acceptance.
                                                                                                                                                                                                       The Next Step: Enterprise Continuity Planning

  Securing Your Telecommunications                                                                                         enterprise continuity all fit into one cohesive concept, or one
                                                                                                                           unifying objective? My answer to this question, I must admit, is
                                                                                                                                                                                                          The ultimate goal of today’s business continuity program is to
                                                                                                                                                                                                       ensure the continuity, integrity, and availability of key business

  Security Products You Will Want to Check Out
  State of the Industry: A Look into 2004
  Supply Chain Continuity
  Wireless Communications                                                                                                                                                                          16
Working for You                                                            The Online GUIDE
in the Continuity Marketplace                                              Immediate, Powerful, and Interactive. Working for you 24/7!

  45,000 GUIDEs
  30,000 readers via direct mail
  15,000 through conference and association distribution
(For a list of conferences and associations, please see appendix.)

The GUIDE Readership is Unique
Senior Executives…
value the GUIDE for its “Big Picture” overview. The responsibility
for enterprise continuity rests at the top of an organization.
Executives ask the “whys” and “what ifs”. Executive leadership is
paramount when dealing with strategic issues of integrity, availability,
security and protection.
                                                                                                                          Your banner
                                                                                                                            ad here

use the GUIDE for its meaty, practical and timely content as well                                                         Your banner
                                                                                                                            ad here
as thousands of resources for program management.

         Consultants,     Job       Title
         Analysts, Auditors                    Others
                                                                           The Online GUIDE readership is expanding every week!
                             12%               Coordinators,                    25,000 unique visitors each month
                                        35%    Specialists
            Senior                                                              75,000 page views each month
                            20%                and Planners
                                                                           Your advertisement or sponsorship on will give
                                  30%                                      unmatched visibility in the marketplace – and at an economical price.

                             and Directors                                 Continuity e-GUIDE
                                                                           Weekly e-Newsletter
                      Job Function
                               Other                                       The weekly Continuity
     Facility Mgt, Safety
               & Security          5%                                      e-GUIDE provides a concise
   Risk Management            7%               Business Continuity/        seven-day snapshot of our
                            7%          25%    Disaster Recovery
                                                                           industry from around the world
       Emergency                                                           right down to the local level.
      Management        18%
                                               Corporate &                 Each Wednesday, the
                                  18%          General Management          e-GUIDE is delivered to more
                                                                           than 15,000 readers with
                      Information Technology
                       & Telecommunications
                                                                           responsibilities in business
                                                                           continuity, risk management,
                                                                           crisis management, emergency
The GUIDE is Going Global                                                  response, information
The 2004 GUIDE will include special sections featuring business            availability and security. With
continuity and emergency management information related to                 an “open rate” of more than
Europe and Asia.                                                           50%, the e-GUIDE is the
                                                                           place where the industry meets
Partner with us to distribute thousands of additional copies of the
                                                                           on a weekly basis.
2004 GUIDE to Europe and Asia. For more information on
getting the GUIDE to your clients in these regions of the world,
contact Kathy Rainey.

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