Associations & Organizations
eople Still Matter Most… American Society for Industrial Security
A GUIDE for the Entire Organization
Association of Contingency Planners
One year ago, I titled the 2002 GUIDE BOMA International
Publisher’s Page “People Matter Most”. September Business Continuity Institute International
11th was the over-riding event of the preceding Canadian Centre for Emergency Preparedness
months. Most of us were still reeling from the loss of Contingency Planning Exchange
human life on that awful day! Disaster Recovery Information Exchange
International Association of Emergency Managers
One year later, those feelings of loss are still
Senior executives read the GUIDE for the “Big Picture” overview. here—along with an even deeper realization about
what matters most. Recently we have lost two
important leaders in our industry. In September of
Public & Private Business Alliance
Risk & Insurance Management Society
2002, Robert Campbell passed away. He was a Publications & Portals
respected and loved professional with many signifi- Availability.com
Practitioners read the GUIDE for it’s meaty, practical and timely cant accomplishments and contributions to our
Contingency Planning & Management Magazine
DCM Data Center Manager Magazine
content. And now at press time, I learn that Jack
Bannan has also passed away. My email in-box is
Disaster Recovery Journal Magazine
Enterprise Systems Journal Magazine
filled with messages from people who thought the
Information Security Magazine
world of Jack —a pre-eminent figure whose roots MIS Institute
extend to the beginning of our profession. NFPA Journal Magazine
A GUIDE that Covers the Bases The New Frontier Risk Management Magazine
What I love about this industry are the people— Rothstein Catalog on Disaster Recovery
in Recovery Planning
talented, hardworking individuals who work—not
simply to pay the bills—but to make a difference.
Safety & Health Magazine
Security Management Magazine
Working to help companies, governmentBy Dimitri Alexander
agencies, Storage Management Magazine
and institutions be resilient in the midst of the
threats and challenges facing our world at war.
n recent years the topic of telecom-
Four Disciplines… Kathy Rainey
munications has moved to the fore- Solutions
front of disaster recovery planning.
Publisher Although data recovery is still consid-
Business Protection Systems International
Business Continuity, Crisis & Emergency Response, Risk Management, ered a primary reason for planning, Communications Corp.)
businesses have come toFedEx Custom Critical
reliance on communication, and there- Off-Site Data Protection
fore the criticality of planning for any
Disaster Recovery Kroll Inc.
telecommunications outage. Because
of 24/7 operations, intensely competi-
tive environments, and more reliance
SunGard Availability Services
on call center operations, business
leaders should be concerned about the
Six Categories… 15
options available to tactically recover a
telecommunications network. This
includes preventative measures that
Planning & Management, Human Concerns, Information Availability & can be put in place to lessen the likeli-
hood of certain incidents happening,
as well as planning for immediate
Security, Telecommunications, Facilities, Crisis Communications & recovery after an incident to ensure
customers are not impacted negatively.
This article will provide insight into
Response these issues and help organizations
understand why they need a disaster
recovery plan for their telecommunica-
tions network --- specifically a call cen-
ter. The article will also discuss strate-
Many Formats… gies available to support an organiza-
tion’s client base with minimal costs.
Articles, Best Practices, Bibliography, Case Studies, Calendar Imagine an organization that
receives thousands of calls per day and
H U M N C O N C R sup-
suddenly losesAthe capabilityEto N S
of Events, Nuggets, Reports, Surveys, Resource Directories, port its client base – and the clients are
the lifeblood of the company! Nearly
THE STAKES ARE HIGH…
every modern organization has some
Trend Analysis, Thought Leadership, White Papers form of call center providing services
such as product support, sales assis-
tance, or technical expertise. Some
Have You Planned for the Human Side of Disaster? examples include personal and busi-
By Bruce T. Blythe ness banking, health and/or emer-
Hundreds of Topics in 2004… in print, online and e-news gency support, catalog sales compa-
A Holistic View of Business Continuity Management
Business Continuity and Data Storage
Continuity of Operations: The Challenge Facing Government
Coordinating with Local, State, and Federal
Corporate Emergency Response Team – Your First Responders
Employee Safety and Welfare
Evacuation Issues Facing Every Employer
Evaluating Infrastructure Risks
Executive's Role to Protect the Organization
High Availability eptember 11th turned Corporate America’s attention to cri-
sis planning and management. Nationwide, companies have
Where do you start?
Start with what you know. Take a hard look at what crises,
been dusting off outdated disaster plans or frantically pulling
How To Get the Budget You Want
STATE OF INDUSTRY
both large and small, have affected your business over the past
together new ones. The stakes are higher now, and employees’ ten years. History is a solid predictor of the future, so as you
expectations have risen. In the wake of the 9/11 disaster crisis
preparedness has become a top-of-mind concern for companies THE begin to analyze your risks, you must address what has already
Infrastructure Protection and more specifically the human side of recovery. Taking care
of the human side is more than just having an employee assis-
happened. Certain risks are unique to certain industries. Then,
take into consideration what can happen to any company at any
time — the sudden death of a valuable employee, natural disas-
tance program and sending people to the hospital. Companies
Insurance and Business Interruption most important asset – their people.
Edited by Kathy Rainey workplace violence and of course, terrorism.
need to focus on crisis preparedness as a whole – guarding their Some of the industry’s prominent thought leaders
share what they feel are the driving forces of BCP in
the current business climate.
It Starts in the Board Room! 50
rather simplistic. A business must do three things: 1. Build the
10 ISSUES SHAPING BUSINESS
Legal Issues and Legislative Update CONTINUITY IN 2003
business; 2. Manage the business; and 3. Protect the business.
Today’s enterprise continuity is simply managing and protecting
corporate assets. It involves the preparedness, mitigation,
Often when I write about “the industry,” I ask myself, “What
Loss Control and Business Continuity exactly is ‘our industry’?” And then I attempt to answer the ques-
tion and recognize that there is no easy answer. It is, of course, a
response, and recovery of the business, people, facilities, and
information. In this light, it only makes sense that the core issues
of “our industry” belong at the very top level of a corporation.
movement toward integration of many areas that focus in greater
Manufacturing: Building Continuity into the Assembly Line detail on people, facilities, IT, telecom, and business processes. The first edition of the Disaster Resource GUIDE was pub-
And that’s what makes it even harder to define. There is overlap lished in 1996. It was launched to integrate, consolidate, and
between many disciplines: physical security, safety and health, communicate thousands of resources for protecting our com-
munities at the grassroots level. Working together was a core con-
Minimizing Insider Threats risk management, crisis management, etc.
In 1985 the industry as I knew it was centered on earthquake
preparedness for California businesses. This grassroots move-
cept from the beginning, and collaboration is needed now more
than ever. The sum of the whole is greater than its parts.
ment grew very strong after the series of major earthquakes in The announcement of the alliance among three industry pub-
Mitigating to Prevent Loss the late 80s and early 90s. In other parts of the country, similar
movements were developing to deal with the natural disasters
lications, Disaster Recovery Journal, Contingency Planning &
Management, and the Disaster Resource GUIDE, is a big step in
unique to their regions. At the same time, a movement was grow- the right direction. Some have asked if we have merged.
Network Recovery ing on the IT side due to regulations in the banking industry.
In the early 90s I observed the “coming together” of disaster
Absolutely not. We are independent companies, choosing to work
together as “friendly competitors”! Our mutual aim is to work
recovery (IT) and emergency management (preparedness and together to expand our industry. This is the logical next step.
Outsourcing: Do Your Homework recovery for facilities, people, etc.). These disciplines were still
very separate but at least recognized the need for each other.
Some of the progressive thinkers in the business continuity
community have come up with the 10 most important issues fac-
Then we began to link information availability and security in a ing business continuity professionals today. These issues make it
Restoration Issues holistic view of information assurance. Gradually I began to hear
more about business units and business continuity, and now
very clear that “our industry” is an industry primed for growth.
Today we have the opportunity to take it to the next level. Let’s go!
enterprise continuity, covering topics previously thought unre-
Business continuity is moving up the corporate
Risk Management lated, such as reputation management, intellectual property, etc.
But how can emergency management, risk management, cri-
sis management, disaster recovery, business continuity, and
ladder and gaining enterprisewide acceptance.
The Next Step: Enterprise Continuity Planning
Securing Your Telecommunications enterprise continuity all fit into one cohesive concept, or one
unifying objective? My answer to this question, I must admit, is
The ultimate goal of today’s business continuity program is to
ensure the continuity, integrity, and availability of key business
Security Products You Will Want to Check Out
State of the Industry: A Look into 2004
Supply Chain Continuity
Wireless Communications 16
Working for You The Online GUIDE
in the Continuity Marketplace Immediate, Powerful, and Interactive. Working for you 24/7!
30,000 readers via direct mail
15,000 through conference and association distribution
(For a list of conferences and associations, please see appendix.)
The GUIDE Readership is Unique
value the GUIDE for its “Big Picture” overview. The responsibility
for enterprise continuity rests at the top of an organization.
Executives ask the “whys” and “what ifs”. Executive leadership is
paramount when dealing with strategic issues of integrity, availability,
security and protection.
use the GUIDE for its meaty, practical and timely content as well Your banner
as thousands of resources for program management.
Consultants, Job Title
Analysts, Auditors Others
The Online GUIDE readership is expanding every week!
12% Coordinators, 25,000 unique visitors each month
Senior 75,000 page views each month
20% and Planners
Your advertisement or sponsorship on Disaster-Resource.com will give
30% unmatched visibility in the marketplace – and at an economical price.
and Directors Continuity e-GUIDE
Other The weekly Continuity
Facility Mgt, Safety
& Security 5% e-GUIDE provides a concise
Risk Management 7% Business Continuity/ seven-day snapshot of our
7% 25% Disaster Recovery
industry from around the world
Emergency right down to the local level.
Corporate & Each Wednesday, the
18% General Management e-GUIDE is delivered to more
than 15,000 readers with
responsibilities in business
continuity, risk management,
crisis management, emergency
The GUIDE is Going Global response, information
The 2004 GUIDE will include special sections featuring business availability and security. With
continuity and emergency management information related to an “open rate” of more than
Europe and Asia. 50%, the e-GUIDE is the
place where the industry meets
Partner with us to distribute thousands of additional copies of the
on a weekly basis.
2004 GUIDE to Europe and Asia. For more information on
getting the GUIDE to your clients in these regions of the world,
contact Kathy Rainey. firstname.lastname@example.org