How do you measure up

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					  How do you measure up?




An Alcohol Awareness Programme
     Louth Hospital Dundalk
      T Alexander, R Byrne, S Kenny
Dundalk
              Rationale
The Euridice project is a European
workplace initiative examining issues
related to dependencies

Alcohol- the Irish perspective

Strong “Binge Drinking” culture
     Drinking Patterns- European
             Comparison
60


50


40                                          Ireland
                                            UK
30                                          Sweden
                                            Finland
20                                          Germany
                                            Italy

10                                          France


0
         Men                        Women
       Binge per 100 drinking occasions



                        Ramstedt & Hope
Alcohol related mortality and alcohol
        consumption Ireland
                18

                16

                14

                12
Rates/100,000




                10

                 8

                 6

                 4

                 2

                 0
                        1970        1975       1980            1985        1990        1995        2000

                     Cirrhosis   Suicide   Cancers r alcohol      Alcohol Specific   Alcohol consumption
             Objectives
To provide clients, staff and members of the
public with information on national safe
drinking guidelines i.e. standard drinks

To ascertain the baseline level of
knowledge and awareness among the
target group

Implement a hospital based alcohol
information campaign
              Methods
Awareness day was held in the Louth
County Hospital

Information stands were manned by the
facilitators

Measure challenge and quiz

Subsequent information campaign
                      Evaluation
                       Staff-Aware   Public-Aware
What is the               80%           52%
maximum weekly
standard drinks
for men?
Awareness of              70%           39%
standard drinks
Calorific values of       45%           8.7%
alcohol
Measure                   31%          23.9%
challenge
             Next steps
The effectiveness of the campaign will be
evaluated in June when the awareness quiz
and the “Measure challenge” will be
repeated and the results compared with the
baseline data.

Ongoing links with the Regional Alcohol
Misuse Prevention officer.

				
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