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Greenhouse Management

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									Greenhouse Management


   Industry Overview
                 Agriculture

   Agriculture is a very large, broad
    applied science which encompasses 3
    major areas:
    – Agronomy
    – Forestry
    – Horticulture
                Horticulture

   Horticulture, is in turn, broken into many
    specialty areas. Some examples
    include:
    – Olericulture
    – Turfgrass Management
    – Floriculture
    – Nursery Management
    – Greenhouse Managment
       Greenhouse Management

   Greenhouse Management is that part of
    horticulture which deals with the
    production of various plant products
    inside the controlled environment of a
    greenhouse.
   By far the largest group of plant
    products produced in greenhouses are
    floricultural products.
Wholesale Value of Floricultural Crops in
     2005 (in thousands of dollars)

                               Wholesale
           Crop                                Percent
                              Value(1,000’s)

   Annual Bedding Plants      1,904,921        41
   Potted Flowering Plants    808,941          17.4
   Foliage Plants             721,049          15.5
   Herbaceous Perennial Plants 708,305         15.3
   Cut Flowers                396,693           8.5
   Cut Greens                 104,667           2.3
   Total                     4,644,576         100%
    Where are the products grown?
   The top 5 states for total floriculture
    production (wholesale value) in 2005
    were (they account for 53% of the total
    production value):
   #1 California
   #2 Florida
   #3 Michigan
   #4 Texas
   #5 New York
              Bedding Plants
   Bedding plants are primarily annual
    plants which are started from seed, by
    division, or from cuttings.
   They are sold in spring as blooming
    plants ready to be transplanted directly
    out-doors. Grown in plug trays and cell-
    packs.
   Examples include Begonia, Coleus,
    Geranium, Impatiens, Marigold,
    Petunia, and Salvia.
             Potted Flowering Plants
   The top potted flowering
    plants in the U.S. in
    2005 were:
    –   1) Poinsettias
    –   2) Orchids
    –   3) Chrysanthemum
    –   4) Spring Bulbs
    –   5) Florist Azaleas
    –   6) Easter Lilies
    –   7) Florist Roses       Cyclamen
    –   8) African Violets
          Foliage Plant Production

   Foliage plant
    production is the third
    largest segment of
    floriculture in the U.S.
   The state of Florida
    leads the way with
    wholesale sales, in
    2005, of $23,173,000.

                               Spathiphyllum
        Foliage Plant Production
   Listed below are some foliage plants
    commonly used in interior plantscapes:
    – Dracaena
    – Pothos
    – Weeping Fig
    – Dumbcane
    – Palms
    – Chinese Evergreens
    – Spathiphyllum
    – Philodendron
     Herbaceous Perennial Plants

   Hardy, perennial plants started from
    seed, cuttings or division.
   Grown in plug trays or cell-packs like
    bedding plants.
          Cut Flower Production
   Cut flower
    production in the
    U.S., during 2005,
    had a total wholesale
    value of:
    $ 396,693,000.
   However, nearly
    83% of all cut
    flowers sold in the     Bonica Rose
    U.S. are imported
    from other countries.
   Any ideas why?
        Cut Flower Production
   According to USDA
    statistics, the top 5
    cut flower crops in
    2005 were:
   Lilies
   Gerbera Daisy
   Gladioli
   Iris
   Pompon
    Chrysanthemum           Wedding Bouquet of
                               Cut Flowers
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