We've got some experience building very successful businesses from home. From information about
Iberian horses to Law of Attraction to relationship stuff, we've become great at creating and selling
information to people who want it.
If you want to start a home-based business, there are a lot of different ways you could choose. You
could go MLM, you could become a reseller, you could try affiliate marketing, and on and on the choices
Since we don't have a lot of experience with those, we'll give you tips on what you could profit from if
you're an expert of some kind or a heart-centered change agent. If you're one of these, it's important to
value your expertise and the heart with which you deliver it to your customers and clients. This expertise
and heart is something you can repackage into information products that help those you're meant to
help and also bring you profit.
A quick example is Maritza's expertise with Iberian horses. She's been riding and training these beasts
since she was a kid. When she became a teenager, she realized she had expertise most did not, and that
Iberian horse lovers would pay for the information, training advice and expertise she had assembled.
She began to hold clinics along with other trainers and videotaped each one. Later, she repackaged all
those clinics into a set of DVDs that has been selling for her ever since and bringing money passively.
Your expertise doesn't have to be this weird. We have students and clients selling all kinds of
information. Some examples include:
Dating Advice for Women Over 50
Career Advice for 20-Somethings Who Are Stuck
Team Building for Women Physicians
So what do you need to start an information business from home? Here are 3 tips you need.
1. Build your tribe - The first thing you'll want to do is get a website blog done. You want it to be a blog
and you'll need a way to capture visitors who are your perfect prospect onto your list community. This
means your prospect will give you their information in exchange for some great free introductory-type
What this does is ensure you'll be able to continue to give your prospect great information in your
follow-up communications while "getting to know, like and trust" you and then offering your products
and resources for sale.
This will get really exciting when you've reached a certain number of people in your tribe and you send
out an email promotion and you see the sales come in!
2. You must become a gladiator - When starting any business, not just an information business, you've
got to toughen up very quickly. When you first tell friends and family, there will invariably be the "What
- you an "expert?" response. They will try to dissuade you and keep you at your current level of success.
You'll have to steel yourself against that as well as the comments from anonymous.
Everyone who has been active online has run into anonymous. These are people who troll the internet
giving out heaping doses of judgment, criticism and hatred disguised as "helpful advice". You've got to
get a really thick skin and let that roll off your back. It's not personal and it really is all about them.
3. Keep moving- successful businesses like speed and movement. It's not enough to hang your shingle
up online and wait for qualified prospects to bang on your door. It's never going to happen.