Viral Marketing: Innovative Marketing Strategy These days, viral marketing is getting huge popularity among people as it is one of the best market strategies for a product or service by which its users will fell motivated to pass along with the marketing message. With the advent of this strategy, it has managed to provide lots of benefits to its users, and now this strategy becomes much powerful and effective because of advent of Internet. This service is also considered as one of the best ways to enhance market penetration as well as build brand alertness in the internet space. Viral marketing is also known as viral advertising. In order to produce instant brand recognition, using this innovative strategy is one of the best ways as it gives better results for long time. There are lots of marketers who are using viral marketing and the main aim of marketers are interested in creating successful viral marketing programs in order to generate viral messages which demand to individuals with high social networking potential. These days for businesses, viral marketing is the make or break it for their business and the sales they can expect. As we all know that now-a-days, everything is done online and lots of consumers are placing their impressions on websites such as Facebook or Twitter so viral marketing is becoming a big part of the business’s success or failure. Positive viral marketing is much important for any online business success so businesses have to hold positive viral marketing in the minds of all their consumers. This marketing strategy is successful for both online as offline media. Hence, this strategy is a cost effective way of advertising for both small & medium businesses. Around the world, there are lots of businesses who are spending their thousands of dollars in order to create branding of their business but it is waste of money. For them, it is best to use viral marketing strategy as it gives them lots of benefits. So, if you want to get lots of benefits then it is necessary to prepare a good viral marketing campaign and for it, you just have to offer an incentive, track and analyze the results, send personalize emails and sending continuous promotion of friendly referrals.