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Social Media Customer Engagement

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Social Media Customer Engagement Powered By Docstoc
					Social
Media
Customer
Engagement
 
 Using
tools
such
as
Twitter
isn’t
all
about
telling
your
mates
what
you
did
last
night,
who
 you’re
doing
tonight,
or
even
as
a
free
monetization
tool
(although
these
are
all
valid
uses
as
 well,
see
our
video
on
how
to
make
money
using
Twitter
(http://bit.ly/10jOiS).


Used
in
the
 right
way,
Social
Media
applications
such
as
Twitter
can
be
a
powerful
customer
engagement
 tool.
 
 Take
the
example
below:





 
 Twitter
user
@andreramaciotti
tweets
that
he’s
worried
that
he’s
chosen
an
awful
name
for
 his
blog,
simple
enough
message,
which
for
all
tense
and
purposes
was
probably
a
throw
away
 comment
intended
for
his
own
followers
as
part
of
his
usual
tweeting.
 





However
this
tweet
to
a
company
like
NameThis.com
is
like
finding
a
golden
nugget
as
there
 entire
business
is
based
on
helping
people
find
suitable
“market
ready”
names
and
brands.
 
 As
you
can
see
from
the
example
above
@namethis
have
seen
the
tweet
and
responded
by
 answering
their
question
whilst
at
the
same
time
promoting
their
service.
 
 
 
 NB:
there
is
a
fine
line
between
spamming
someone
and
adding
value
and
in
reality
this
is
a
 judgement
call
your
going
to
have
to
make
yourself,
think
of
it
from
you
own
perspective,

 honestly,
how
would
you
feel
if
you
received
this
type
of
approach…
 
 
 
 Now
the
important
aspect
of
the
reply
is
that
because
@andreramaciotti
is
not
following
 @namethis
they
cannot
simply
they
must
reference
the
originating
twit
in
the
post,
because:
 
 @andreramaciotti
will
never
see
the
response
unless
he
is
specifically
mentioned
or
 unless
he
is
already
following
@namethis
which
would
be
unlikely
in
this
case.
 
 
 You
can
not
direct
message
a
twit
if
they
are
not
following
you


A
 B



 
 So
the
question
you
maybe
asking
is,
how
does
one
find
these
people
and
these
tweets
if
 you’re
not
already
following
them?
 
 Well
the
answer
is
on
the
front
page
of
twitter.com,
twitter
search…
 










Using
the
twitter
search
function
you
can
search
all
tweets,
regardless
of
whether
you
are
 following
that
person
or
not,
so
in
the
case
of
namethis.com
a
simple
search
for
“name
for
 my”
+website
shows
a
list
of
all
tweets
and
therefore
people
who
have
mentioned
this
in
there
 tweets
and
therefore
are
looking
for
some
naming
help.
 
 This
can
transferred
to
most
businesses
or
services,
such
as
“looking
to
buy
new
XXX”
where
 XXX
is
your
product,
or
”anyone
know
of
a
good
XXX”
where
XXX
is
your
service
etc…
 
 Happy
customer
hunting…
 



				
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Description: Social Media Customer Engagement using Twitter