Content Strategy by inmannews

VIEWS: 60 PAGES: 7

									What’s Your Content Strategy?

P res ented by

Tracy Weir
CMO, Inman News
@tracyweir

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What is your content strategy for 2012?

• “93% of marketing professionals
  plan to create content marketing
  as part of their overall strategy in
  2012.”

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Without a strategy,
you are just throwing
something against
the wall and seeing if
it sticks

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 Solution: create a content grid
• Never again will you say, “what should
  I post today?
• Create 30 days of content at once



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L oc al R eal E s tate   National Real Estate   Local & Community       Personal Interests
Favorite feature of a
                         Compare home prices    School holiday calendar Local sports team
listing
                                                                        Favorite pizza joint
                                                Downtown holiday
Story of a past client   Economy news
                                                dates

                                                Best place to get a
                                                                        Favorite coffee house
Streetsville             Local v. National      burger

                                                Why Clarkson Village is Favorite winery
Erin Mills               Article from OREA
                                                a great place to live
                                                Elementary school       Coolest place to get
Port Credit & Mineola    Article from CREA
                                                boundaries              away
                                                Story of a relocation   Best park for kids or
Lorne Park Village       Article from Inman
                                                client                  dogs
Local market stats
                         Article from WSJ       Story of giving back    Favorite boutique
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     Great examples to check out...
•   Sean Carpenter Personal Page
•   William Raveis Real Estate
•   Urban LIVE Denver
•   365 Things to do in Atlanta
•   The GoodLife Team
•   365 Things to do in Kona
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Contact Me

Tracy Weir
Facebook.com/InmanNext
@tracyweir or @InmanNext

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