Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out

Why_You_Should_Blog_

VIEWS: 1 PAGES: 2

Blogging Articles and all information

More Info
  • pg 1
									Title:
Why You Should Blog!

Word Count:
1609

Summary:
I have been blogging for just over two months now. Many of my mentoring students have been asking my advice on
blogging. I have so far hesitated to teach much about blogging, because it’s not something I feel I “
know” feel much more comfortable teaching about things I know...Well… I took a look at Alexa today and
yet. I
noticed that this blog almost hit the top 10,000 most visited sites on the Internet today. I have been seeing
success with many of the methods that are uniq...



Keywords:
marketing, blog, blogs, information, product, advertising, traffic, webmaster, ecommerce



Article Body:
I have been blogging for just over two months now. Many of my mentoring students have been asking my advice on
blogging. I have so far hesitated to teach much about blogging, because it’s not something I feel I “
know” feel much more comfortable teaching about things I know...Well… I took a look at Alexa today and
yet. I
noticed that this blog almost hit the top 10,000 most visited sites on the Internet today. I have been seeing
success with many of the methods that are unique to blog promotion. I felt it was time to write a post about
blog promotion… BUT… WAIT! I haven’t even explained why I have this blog thing. I can’t really jump into
getting traffic to your blog without explaining why I have a blog and why you should have one too; now can
I???Let’s go back to my history. I “made it” online without many of the tools you see me offering today.
I had
no products. I had no copywriting ability. My search engine ranking data was my key to my original success on
the Internet. I would simply create high ranking web-sites for some market and sell the traffic from those
sites directly to those who did have copywriiting ability and products. Obviously I no longer recommend that.
Having your own product and copywriting ability are both multipliers to knowing how to get traffic. Now-a-days
I focus on all three aspects of your Internet business and recommend that you do the same...With that said
…
don’t underestimate the traffic business. Consider this. Who is the richest man in the world? Right.
Bill He sells software. Software is a good business! Consider this though. Who are the 3 leading sites on
Gates.
the Internet? Go check Alexa if you don’t know. OK; don’t check. I’ll just tell you:::1. Yahoooo2.
Googleee3.
MSN (Microsoft)))Now take a look at that third one. That’s the company that Bill Gates (the richest man in
the
world; remember?) started. Now he’s messing around on the Internet in the #3 spot...Now; let’s take a jump
here. What do those three sites sell? Ok; take a minute on this one. There will be a test...That’s right.
They traffic (or they mostly sell traffic… Yahoo and MSN are a tiny bit more diverse than that). Now
sell
isn’t
that interesting… The richest man in the world… who go that way by selling software… now wants to sell
traffic...OK; that was a diversion. We’ll come back to that later. What I wanted to tell you about was
my
experience selling traffic (which is still the largest part of my business). I made a mistake. I sold
traffic
anonymously under corporate names. None of my traffic customers know who I am. They just buy traffic from XYZ
Corporation because it converts to sales for them. XYZ Corporation has no personality. In fact, it’s
fully
automated and most of my customers seem to like it that way...I tried to change that a couple of years ago.
I
started sending them emails teaching how they could get the most out of my traffic service. I was too late.
They didn’t know me and they didn’t want to hear from me...Then I tried one last attempt (I’m glad I
did) by them a special on traffic that month. I think I did a two for one deal or something like that.
offering
Overof my customers bought a new campaign that day. I made over $60,000 in one day with that one email. I
25%
thought that was cool! I still do. I can write a single email and make thousands of dollars in a single
day. Ia lot of marketers like that...The power of your customer list is incredible! If you can convert
think
2% of
strangers into customers with a sales page, you can convert 25% of your existing customers into customers of
another product with that same sales page. That’s powerful!!!I tried it with another product. It was
a good It was mine. It was the search engine research itself that lead to the traffic those customers
product.
were
buying. In effect, I was offering to teach them how to generate the same traffic that I was selling to them.
It flopped miserably. No-one bought. I tried several other products. Nothing. Why???Some of the responses told
me right away. Even though I was writing under the company name, they didn’t know me. I’ll repeat that. They
didn’t know me. They knew my company. They knew that my company delivered great converting traffic, but they
simply didn’t know me. An endorsement of one company by another isn’t very powerful. It isn’t nearly
as
powerful as an endorsement by an individual...So, I went on to do the Freedom Events. You know how they went.
Based on the endorsement of a few well-known Internet marketers, they sold out. Lesson learned. To get that
25% number, you need one of the following:::1. To be marketing to your customers as a company and selling a
special offer on the product of your company that your customers already know about...2. To be marketing to
your customers as a person and selling a special offer on any product that you personally endorse… and have
never given a bad endorsement on a product to your customers before...I wanted to do the latter with my own
customers… not those of another Internet marketer...What is the best way to do that? As I look around, a blog
is the absolute perfect vehicle for that. As I sell products (and cross-promote them on the owner’s pages),
I
also promote this blog. I do it very early in the process. It is mentioned on the owner’s page and is
also
mentioned in the very first email most people get after purchasing one of my products...They buy the product
from a stranger, but I introduce myself as the creator of that product very early by pointing them (you)
at blog...Then, I don’t hide the blog behind some corporate image. You do buy my products from
this
a
corporation, but do you even know the name of that corporation? Who cares what it is called? I want you to get
to know me. That’s the purpose of this blog...Now some folks are finding this blog before they purchase one
of products. That’s OK too. Some people buy a product based on the sales page. Some buy because they know the
my
author never produces junk. Some have a combination of those reasons...OK; so… yes… you should have a blog. I
suggest that you create your blog between your 3rd and 4th product in your primary market. That’s when I
created this blog. That is also when you want to start cross-promoting your 3 or 4 products on their owner
’s
pages...Here are some other things that I think are important:::1. Register your name for the domain for
your
blog...2. Put your name at the top, not some cutesy blog name...3. Share of yourself. Do not post to your
blog you are a customer service rep answering the phone for a large company… never revealing anything of
like
yourself… only the corporate script. Chat with your customers like they are dear friends. Don’t give out
your address or phone number, but within the context of the blog… what are you afraid of? Let your blog
home
readers get to know you...4. Post often. People can get into the habit of doing something daily or hourly
very
easily. It is much more difficult to get into a weekly or monthly habit. Post at least daily so your
blog
readers can get into a daily habit of reading what you have to say...5. Don’t worry about giving away secrets
of your products. That’s one reason I only sell software, video and mentoring products right now. It’s simply
not possible to accidently give away too much in text on your blog. Software and video are both more robust
mediums than text. I can explain in words all day long how to do something… it will still be useful to buy
the
software to automate that task and/or buy the video to actually see how it all works...6. Get a subcribe
link your blog (and all of your content sites). Some people will want to follow your blog, but won
up on
’t
remember. You need to give them a way to allow you to send them reminders when you post. This will
dramatically increase your number of repeat visitors over time...OK; I think that answers the question about
why I have a blog and why you should too… and how you should set it up. Now, I can jump into the specific ways
to get traffic to a blog that only exist for blogs… not other types of sites. I’ll do that
in a futurenow, go register your name and get Wordpress installed on that domain. Get your subscribe link up.
post...For
Write an article and submit it to your blog… and then submit it via Artemis Pro with your blog mentioned
in resource box of your article. That’s how I started just a little over two months ago and as of today
the
… I’min the top 10,000 most visited sites on the Internet. See if you can beat me in the next couple
almost
of
months.

								
To top