Trade Show Checklist - DOC - DOC

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					                            MARKETING PLAN OUTLINE



1) Executive Overview
2) Market Review
   a) Trends Overview
   b) Market Segments
   c) Target Market (Primary and Secondary)
3) Competitive Overview
4) Product and Business Overview
5) Strengths, Weaknesses, Opportunities, Threats
6) Goals and Objectives
   a) Sales Objectives
   b) Marketing Objectives
7) Strategies
   a) Positioning
   b) Product
   c) Pricing
   d) Distribution
   e) Promotion
8) Action Plan and Implementation
   a) Media Mix
   b) Schedule
   c) Budget
   d) Assignments
9) Tracking and Evaluation
   a) Response Tracking Procedures
   b) Sales Reviews

				
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posted:6/29/2012
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