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					       MARKETING MATTERS
     Official Publication of the Kentucky Department of Agriculture’s Office for Agriculture Marketing and Product Promotion

         Volume No. 6 Issue No. 1                 Released February 15, 2005                      Published Quarterly



                   Lilies Look Good for Cut-Flower Growers
By Bill Holleran                                                                                important that bulbs go from
                                                                                                cold storage to planted as
   The retail floral trade in                                                                   soon as possible. Shipping is
the U.S. is a $19 billion in-                                                                   expensive but necessary for
dustry. Farmers in Kentucky                                                                     quality bulbs. We also grow
traditionally haven’t thought                                                                   some lilies in the field, but
about growing cut flowers,                                                                      since they are light-sensitive
but Wal-Mart, Kroger and                                                                        they often bloom all at once,
Meijer have been selling                                                                        making it harder to sell a
them in their floral depart-                                                                    large number at the same
ments for years, as well as                                                                     time,” said Hendricks. “We
wholesale and retail florist                                                                    cut the lilies when just one
shops in nearly every town                                                                      bloom on the stem is open to
in the country. Cut flowers                                                                     ensure the longest vase life.
are the trend these days, and                                                                   Timing is very important.”
a look through any commer-                                                                         The group also raises pol-
cial vegetable seed catalog        Bob Early, left, and Charlie Hendricks.                      lenless sunflowers, zinnias,
will illustrate how seed sup-                                                                   and lisianthus for the sum-
pliers are marketing more        around 6,000 plants per year. and they mature from plant- mer market. For more infor-
flowers for cutting than ever    They are building an addi- ing in 65-70 days or 100-130 mation call Bob Early at
before.                          tional greenhouse to expand days depending on variety. (859) 808-1340.
   Three Toads Farm in           their operation this year.        They are planted in potting
Winchester began its flower          Bob Early owns the farm, soil in gallon pots and are
business by starting small       a n d p a r t n e r C h a r l i e hand-watered every few              In This Issue
and learning the ins and outs    Hendricks and his daughter, days as needed.
                                                                                                •   Lilies Look Good
of flower production. In         Erin Lucas, help plant, har-         Bob Early said there is a
three years they have carved     vest and market the flowers. learning curve to growing • Aquaculture Moving Into
out a niche at the Lexington     The secret to their success is flowers and after you learn         Appalachia
Farmers’ Market that has         having a quality product that how to grow them then you
provided them with year-                                                                        •   Taste Kentucky Proud
                                 everyone wants and nobody need to learn how to mer-
round sales. In the summer       has. They grow varieties un- chandise them. “You also • State Parks Buying
they sell at the farmers’ mar-   common to Kentucky that need the right kind of green-              Produce
ket, and in the winter people    produce showy blooms and a house, one that you can cool
come to the farm to purchase     10-14 day vase life. Three down in the summer. It’s no • Division of Show and Fair
flowers. Lilies fetch $8 per     Toads raises several types of problem to heat a green-             Promotion
stem or $22 per bunch of         lilies including: Oriental, house, but in the summer • Kentucky Recipes Being
three, potted lilies command     Longiform Asiatic crosses or lilies can’t take the heat and
$15 each, and bulbs that are     “LA Hybrids,” and Oriental humidity found in typical                Accepted
held over bring $5. The 30-      Trumpet lily crosses or greenhouses.”                          •   Happy with Hogs
foot by 60-foot greenhouse       “Orienpets.” Wholesale               “We get our bulbs from
holds around 2,200 lilies,       bulbs cost from 35 cents to Gloeckner’s and have them
which allows them to raise       $1.15 per bulb plus shipping, shipped second-day air. It’s



                                         Printed with state funds on recycled paper
Aquaculture Moving Into Appalachia                                                          Taste ‘Kentucky Proud’
   In November, Angela Caporelli,             prove to be a huge resource for growing          Kentucky Crafted: The Market is
KDA’s aquaculture coordinator and mar-        trout.                                        scheduled for March 3-6 in the South
keting specialist, and Dr. Jim Tidwell,          The great news is that there are sev-      Wing of the Kentucky Fair and Exposi-
director of Kentucky State University’s       eral of these mines in the area that have     tion Center in Louisville. In addition to
Aquaculture Research Center, traveled to      high-quality spring water seeping out.        Kentucky artwork, crafts, and textiles,
Lynch in Harlan County to meet with a         Unlike other areas this is ground water       the market will offer food products
group of educators, investors and eco-        and not runoff or snow melt, so it has the    from 47 food companies. This will be
nomic developers to look at the potential     potential of creating year-round, consis-     the 24th year for Kentucky Crafted,
of using defunct coal mines for fish cul-     tent growing environments.                    sponsored by the Kentucky Craft Mar-
ture. “I think I died and went to Idaho,”                                                   keting Program, and the 12th year for
said Angela, excited about the abundance                                                    the Kentucky Proud food section, coor-
of clean, cold water running out of the                                                     dinated by the Kentucky Department
old mines. It is perfect to raise trout.                                                    of Agriculture.
    One of the attendees, Lewis Shuck-                                                         Wholesale (for buyers only) cus-
man of Shuckman’s Smokery in Louis-                                                         tomers can visit over 300 exhibitors
ville, was excited about the potential of                                                   from March 3 from 1-7 p.m. or Mar. 4
having more local Kentucky-grown trout                                                      from 9 a.m.-8 p.m. Retail buyers
for his smoking and processing facility in                                                  (general public) can visit March 5 from
Louisville. This is a win-win for the                                                       9 a.m.-6 p.m. or March 6 from 10 a.m.-
aquaculture industry and the economi-                                                       5 p.m. EST.
cally challenged areas of eastern Ken-                                                         This is your chance to sample
tucky that are looking for new job oppor-                                                   cheeses, salsas, jams and jellies, mari-
tunities and income. The area known as                                                      nades, barbecue sauces, pickles, can-
Portal 31 includes 16 miles of old coal                                                     dies, honey, country ham, bison, and
mine that generates more than 3,000 gal-      Aquaculture working group pictured in         popcorn from across the Common-
lons of fresh, clean water every minute!      Portal 31 mine.                               wealth.
With that kind of water flow this could                                                     -Elizabeth Smith



State Parks Buying Produce From Kentucky Farmers
   Bob Perry, food service director for       kets, but higher than prices paid through     Contact Rhonda George at (502) 564-
the Kentucky State Parks Department,          cooperative marketing or selling to a         3142 for details about the cafés. Future
discussed plans to purchase Kentucky-         wholesaler.                                   plans include featuring Kentucky prod-
grown produce again in 2005 at the an-           Parks is also working to get value-        ucts at the artisan center in Berea and the
nual Kentucky Vegetable Growers Con-          added products and beef and pork into         Benham School House Inn near King-
ference in January. In April 2004 the         their menus. Perry expects 2 million din-     dom Come State Park.
Parks department started buying Ken-          ers will visit parks across the state this       To be eligible, producers need to sign
tucky produce and again plans to pur-         year, and “that’s 2 million marketing im-     up at one of the parks and join the Ken-
chase half a million dollars worth of         pressions that we have the ability to in-     tucky Proud marketing campaign through
product for 22 of its restaurants across      fluence,” said Perry. This is a perfect op-   the Kentucky Department of Agriculture.
the state this year.                          portunity to build notoriety for the          Details on how to become a member can
   “We’re converting our kitchens from        “Kentucky Proud” marketing campaign.          be found at www.kyproud.com. Perry
electric to gas to help our chefs be better      State parks that will be buying pro-       said farmers will be paid through the Fi-
equipped to prepare a wider variety of        duce this year include: Cumberland Falls,     nance Cabinet, and payment can be re-
products and allow them to change their       Lake Cumberland, Kentucky Dam Vil-            ceived through direct deposit. You’re not
menus on a daily basis. We want our           lage, Kenlake, Pennyrile Forest, Lake         required to live in the county where the
chefs to work with local producers, and       Barkley, Rough River Dam, Barren              park is located, but you are required to
we encourage farmers to develop rela-         River Lake, Jenny Wiley, Natural              honor your agreement and follow
tionships with them,” said Perry.             Bridge, Carter Caves, Dale Hollow Lake,       through with scheduled deliveries.
   Prices farmers receive will be based       Buckhorn Lake, Greenbo Lake, Blue
on weekly average prices of wholesale         Licks Battlefield, Pine Mountain, and         -Staff Report
vendors. These prices would typically be      General Butler. Cafés in Frankfort oper-
lower than prices paid at farmers’ mar-       ated by Parks are also buying produce.
Division of Show and Fair Promotion Highlights
By Jeff Zinner                               is for all beef cattle enthusiasts across the   compete for over $40,000 in premiums
                                             nation. This year the Beef Expo features        and prizes. Bryan Proctor, dairy coordi-
   In January, the Division of Show and      13 breed shows and sales, a trade show,         nator for the Division of Show and Fair
Fair Promotion had its first-ever Ken-       a 4-H/FFA livestock judging contest,            Promotion, said, “The Kentucky Na-
tucky Junior Livestock Points Program        display alleys for bulls and donor fe-          tional Dairy Shows and Sales Program
Banquet in Bardstown. This event hon-        males, and a Pen Heifer Show and Sale           provides producers with an opportunity
ored over 300 youth exhibitors, animals,     where registered and commercial cattle          to purchase animals with excellent pro-
and producers for excelling during the       are sold in groups. New to the Kentucky         duction and type records. These sales
2004 Kentucky Department of Agricul-         Beef Expo this year is the Gelbvieh             provide breeders and buyers with oppor-
ture-conducted show season. Every            Show and Sale. On Sunday, the Expo              tunities to purchase and sell animals
youth exhibitor, animal, or producer is      concludes with the highly competitive           from the most elite bloodlines across the
automatically eligible for the program       Junior Heifer Show, Market Steer Show,          nation.”
when an animal is shown at one of            and Market Heifer Show. The expo will              In conjunction with the Kentucky Na-
KDA’s district, preview, or expo shows.      include over 600 cattle from 13 different       tional Shows and Sales will be the first
The Points Program was developed to          breeds. The animals being sold at this          Kentucky-Kow-A-Rama. This new
recognize and reward exhibitors and pro-     event are from the most elite and modern        event, scheduled for April 9-10, will be
ducers for their hard work and effort        genetics and have all been screened for         highlighted by a Junior and Open Dairy
throughout the show season. The Awards       quality, conformation, and production.          Show. The Kentucky-Kow-A-Rama will
Banquet was a huge success and will          If you are looking at getting into the cat-     host several hundred dairy cattle from all
only get better in the future. There will    tle business or just improve your herd,         over the nation competing for over
be a few changes to improve this pro-        this is an event you won’t want to miss!        $17,000 in awards and prizes. During
gram next year, including awarding               The 43rd Annual Kentucky National           both the Kentucky National Shows and
points for participating at the Kentucky     Shows and Sales are rapidly approach-           Sales and the Kentucky-Kow-A-Rama,
State Fair. Be sure to check out the new     ing. This year, Ayrshire, Brown Swiss,          visitors should also be sure to check out
rules and regulations in the Livestock       Guernsey, Holstein, and Jersey cattle           the first-ever trade show. This will be a
Rule Books coming out at the end of          will be shown and sold April 7-8 at the         must-see event for anyone interested in
February.                                    Kentucky Fair and Exposition Center in          the dairy industry!
   The Kentucky Beef Expo will be            Louisville. More than 300 dairy cattle             For more information on any of these
March 4-6 at the Kentucky Fair and Ex-       from throughout the United States will          events, go to www.kyagr.com or contact
position Center in Louisville. This event    come to Louisville. Dairy producers will        Jeff Zinner with the Division of Show
                                                                                             and Fair Promotion at (502) 564-4983.
Kentucky recipes being accepted for new cookbook                                             Need Help With Marketing?
    Sharon Thompson, veteran food                The Herald-Leader also is interested
writer for The Lexington Herald-Leader,      in finding the best cooks in your area.         Call KDA’s marketing specialists when you
                                                                                             need marketing assistance at (502) 564-4983.
is writing a new cookbook featuring tra-     Someone who often wins the blue ribbon
ditional Kentucky recipes as well as new     at the state or county fair, or the person      Agri-Tourism - Kelly Ludwig
recipes from Kentucky food producers.        known as the best cook in the county.
    The newspaper is looking for people          Anyone interested should send their         Aquaculture Marketing - Angela Caporelli
from all over the state who make prod-       recipe, along with information about
ucts such as jams, jellies, cheeses, salsa   their company or farm, to Sharon                Beef Marketing - Tim Dietrich
and bread mixes, as well as farmers who      Thompson at 1-800-950-6397, ext. 3321,
produce pork, lamb, beef, chicken, trout,    e-mail swthompson@herald-leader.com.,           Dairy Marketing - Eunice Schlappi
shrimp and vegetables to submit their        or write to Sharon Thompson, Food
                                                                                             Farmers’ Markets - Janet Eaton
recipes for the new cookbook. Anyone         Writer, Lexington Herald-Leader, 100
who submits recipes will have their farm     Midland Avenue, Lexington, KY 40508.            Goat Marketing - Tess Caudill
or company name listed along with their      Anyone is welcome to submit an entry as
recipe.                                      long as they meet the March 1 deadline.         Kentucky Proud Program - Anna Kindrick
    This is a great way to share your fa-        The new cookbook is scheduled to be
vorite recipes with other Kentuckians,       released in August and will be available        Landscape and Nursery Marketing -
grab some attention for your products,       on the Internet at www.kentucky.com             Hope Crain
get some free advertising for your farm      and through bookstores in the Lexington
or business, and help promote Ken-           area.                                           Organic Program - Jake Schmidtz
tucky’s fine foods and food producers.
                                                                                             Processed Foods - Elizabeth Smith
                                              helped Brown’s hogs average 55 cents        state-of-the art equipment is nice, it’s
 Happy with Hogs                              on a live-weight basis.                     not essential.
                                                  The Browns raise around 90 acres of         Brown runs gestational sows outside
       Fred Brown Jr.’s family has been       corn for their hogs, and they pick, shell   in paddocks with access to a barn and
   farming the hills and river bottoms of     and grind it themselves and use the         farrows them inside an old tobacco
   Estill County for over 100 years. Al-      cobs for bedding. Fred even mows his        barn. He uses heat lamps to keep baby
   though the Browns have seen many           corn stalks down, rakes them into wind-     pigs warm in the winter and has a
   changes in agriculture through the         rows, and rolls them into bales to use      heated nursery available to pigs that are
   years, hogs have always played a key       for bedding. By breeding 14-16 sows at      being weaned. Feeder pigs are run in a
   role in their family farming opera-                                                        quonset-type building bedded with
   tion. Fred Sr. started farming when                                                        corn stalks and are on self-feeders
   he got out of the Army in ’46 and has                                                      which are replinished as needed.
   raised hogs since the 50s. The                                                             Brown stays in business by using his
   Browns raise cattle, hay, straw, corn,                                                     own labor rather than spending high
   and have a farrow-to-finish hog op-                                                        prices for automated equipment
   eration on the 500 acres they farm in                                                      typically found in large-scale opera-
   Irvine.                                                                                    tions, and purchasing only the sup-
       When the hog market crashed in                                                         plies he needs. Buying equipment
   1998, many Kentucky hog producers                                                          little-by-little requires patience but
   went out of business, gobbled up by                                                        helps avoid overwhelming debt.
   vertical integration and large-scale                                                            Brown is active in many organi-
   factory farms and packers that con-                                                        zations and serves on the local Farm
   trolled market prices. By direct mar- Fred Brown Jr. in his farrowing house.               Bureau Board of Directors, the Estill
   keting over 200 meat hogs each year                                                      County Cattlemen’s Association, Fair
   the Browns were able to compensate                                                       Board, the local agricultural develop-
   for low prices and increase their mar- the same time and farrowing one group           ment council, and agricultural leader-
   keting options. The family’s 50-60 of sows every five weeks, Brown has                 ship council. Brown proves that there is
   sows average around 110-115 litters pigs at different stages of development,           hope for young farmers who want to
   with 7.7 pigs per litter last year which which gives him year-round cash flow.         pursue careers in production agriculture
   equates to around 900 pigs. Their 200- “I enjoy our cattle, but hogs pay the           when they are committed to following
   250 meat hogs are often fed out to 300- bills around here. Hog cycles are short,       their dreams. If you are looking to buy
   350 pounds for customers wanting to and prices fluctuate, so you have to be            meat hogs or straw call Brown at
   buy a hog for their freezer. The major- committed and stay with it,” said              (606) 643-5107.
   ity are still sold at 250 pounds through Brown. Brown said many people get in
   a co-op that delivers their hogs to the the hog business when prices are high -Bill Holleran
   Paris Stockyard to be purchased by Ty- thinking they will make a lot of money
   son, which ships them to Logansport, and then get discouraged when the mar-
   Ind., to be processed. This system has ket drops. He also said that although

The Department of Agriculture does not discriminate on the basis of race, color, national origin, sex, religion, age or disability
in employment or the provision of services. Reasonable accommodations are provided upon request.




                       Kentucky Department of Agriculture
                       www.kyagr.com
                       Division of Value-Added Marketing
                       100 Fair Oaks Lane, 5th Floor
                       Frankfort, KY 40601

				
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