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					                                                                   EdITOrIAl

MISSION
We Make Fashion
and Beauty Fun!
We believe great style is for everyone.
We take you on a fast and entertaining shopping
trip through the hottest trends, newest beauty
looks and latest celebrity styles. With inspiring
choices at perfect prices, we make it easy for you
to shop smart, feel good and look your best!
                                                       THE ulTIMATE SHOppINg guIdE
                                                       Action-packed pages combine
                                                       the visual energy of a weekly with
                                                       the substance and service of a monthly
                                                       Credible voice and engaging format
                                                       Shopping resources for every look
                                                       Highest paper weight among all
                                                       beauty/fashion magazines




                                                                  WE MAKE FASHION ANd BEAuTy FuN!




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                                                                               EdITOrIAl

Our BEAuTy &
FASHION OBSESSION
At StyleWatch, beauty and fashion are the two
core categories that make up 89% of our editorial
and surround your advertising with style

% BEAuTy EdIT
Allure                                             40
StyleWatch                                         25
Glamour                                             17
Marie Claire                                        17
Lucky                                               16
Cosmopolitan                                       14
Elle                                                 9
Harper’s Bazaar                                      7
Vogue                                                6

% FASHION EdIT
Harper’s Bazaar                                    80
Lucky                                              69
StyleWatch                                         64
Elle                                               56
Vogue                                              55
Marie Claire                                       43
Glamour                                            32
Allure                                             28
Cosmopolitan                                       19

Hall’s Magazine Reports, January - December 2009




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                                                                                  EdITOrIAl
BIOS
Martha Nelson
Group Editor, Time Inc.
Style & Entertainment Group
Now a group editor at Time Inc., Style & Entertainment
Group, Martha Nelson was previously managing editor of
people, where she is credited with expanding its portfolio of
editorial extensions including StyleWatch and People.com.
She was also the founding editor of InStyle.

One of the most distinguished women in media, Nelson was
named “Editor of the Year” by Adweek in March, 2006, and
Forbes magazine has featured her as one of the “World’s
Most Powerful Women” in 2004, 2005 and 2006. In 2005,
Media Industry News (MIN) recognized her as one of the
media industry’s “21 Most Intriguing.”




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                                                                                  EdITOrIAl
BIOS
Susan Kaufman
Editor, People StyleWatch
Susan Kaufman has been the editor of People StyleWatch since
its launch in November 2006. She oversees all aspects of the
celebrity fashion, beauty and shopping magazine, which publishes
10 issues a year. Under Kaufman’s leadership, People StyleWatch
was named to Advertising Age’s 2008 A-List, landed the #4 spot
on AdWeek Media’s Hot List for the “10 Under 60” magazine
category in 2009, and the #2 position in 2010.

A highly-regarded expert on fashion trends and celebrity style,
Kaufman regularly appears on TV on programs such as Today,
Weekend Today, The View and E!, to name a few. She is frequently
quoted in articles for USA Today, the Wall Street Journal and the
Los Angeles Times, and is asked to do guest spots on various
national and regional radio programs.

With more than 20 years experience in women’s fashion
magazines, Kaufman joined PEOPLE in 2002 as the magazine’s
first ever style director. She was responsible for all style and
fashion coverage in the weekly magazine, as well as special issues
and other editorial products developed by PEOPLE.

Prior to joining Time Inc., she was fashion director at Mademoiselle
magazine. She has also held executive fashion and beauty
positions at Us Weekly and Glamour magazines.

Kaufman is on the Board of Reach Out and Read, a literacy program.

A graduate of Washington University with a B.A. Cum Laude in
Art History, Kaufman also studied at universities in Perugia and
Florence, Italy. She and her husband currently reside in Manhattan.

People StyleWatch is the fresh guide to fashion, beauty and
celebrity style. First launched in 2002 as a special newsstand
extension of PEOPLE, StyleWatch is published 10 times a year
with a guaranteed circulation of 725,000, and reaches
5.1 million readers a month.




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                                                                                    puBlISHINg
BIOS
Karin Tracy
Publisher, People StyleWatch
Karin Tracy was named publisher of People StyleWatch
in February 2010. She is charged with overseeing the
magazine’s business operations including advertising and
marketing initiatives.

Under Karin’s leadership, StyleWatch’s September 2010 issue
was the magazine’s largest issue ever with 135 ad pages.
Advertising in the 1st half of 2010 was up 59%.

Karin joined StyleWatch from InStyle, where she was
associate publisher, and helped the magazine grow 17%
in the first quarter of 2010. Prior to InStyle, she was the
associate publisher at Lucky for three years and advertising
director for Teen Vogue. She has also held various sales
positions at Marie Claire, Harper’s Bazaar and Interview.

A graduate of Fashion Institute of Technology with a B.S.
degree in marketing, Karin lives with her husband and two
children in New York City.

.




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                                                                                                              EdITOrIAl

    2011 EdIT
    CAlENdAr
    ISSuE                                     THEME                               Ad ClOSE         MATErIAlS duE          ON SAlE dATE


    Feb
                                              What’s Hot/What’s Not
                                              Beauty: Re-Invent Your Look       December 1, 2010   December 6, 2010       January 14, 2011
                                              Lingerie




    Mar
     PERFEcT BOUND ISSUE
                                              Spring Fashion & Beauty Trends
                                              Spring Shopping Strategies
                                                                                   January 2           January 10            February 11


                                              Spring Accessories Blowout

    Apr                                       Spring Accessory Awards
                                              Hair Color
                                              Spring Denim
                                                                                   February 1          February 7             March 11


                                              100 Beauty Secrets

    May
     PERFEcT BOUND ISSUE
                                              Swimsuits
                                              Sunglasses
                                              Fitness
                                                                                    March 1            March 14               April 15




    Jun                                       Summer Fashion
                                              Summer Fun/Hot List
                                                                                     April 1            April 11               May 13




    Jul                                       Summer Beauty Guide
                                              Travel
                                                                                     May 1              May 16                June 17




    Aug
                                              Play Up Your Shape
                                              Fall Fashion Sneak Peek                June 1             June 13                July 15
                                              Fall Denim



    Sep
     PERFEcT BOUND ISSUE
                                              Fall Fashion & Beauty Trends
                                              Fall Shopping Strategies
                                                                                     July 1             July 13              August 19




    Oct
                                              Fall Accessories Blowout
                                              Coats                                 August 1           August 15            September 16
                                              Breast Cancer Awareness




    Nov                                       Fashion & Beauty: Best for Less     September 1        September 19            October 21



    Dec/Jan
     PERFEcT BOUND ISSUE
                                              Holiday Fashion
                                              Holiday Hair Blowout
                                              Gift Guide
                                                                                   October 1          October 17            November 25




                                                                                                             WE MAKE FASHION ANd BEAuTy FuN!



Editorial Subject to Change Updated 9/24/10                                            CONTACT YOUR SALES REPRESENTATIVE FOR MORE DETAILS
                                                                         ’11 OppOrTuNITIES
                                                                        ’08OppOrTuNITIES
MArKETINg
OppOrTuNITIES
connect with consumers across all levels
through one of our high impact programs
BEST BEAuTy BuyS
National in-book coupon page and gift-with-purchase
offer in the May and November issues
                                                                                                           HOLIDAY SWAG
                                                                                                                                                                                           ADVERTISEMENT




                                                                                                                                      GET WRAPPED UP IN THE SEASON WITH THESE GLAM GIFT IDEAS
                                                                                                              Find out more about these fab must-haves. Text the code next to the icon to 7-6-4-7-7 (SNIPP) and get info
                                                                                                            sent to your phone or email.* Can’t text? Put the code in the subject line and send an email to snipp@snipp.com.
                                                                                                                                                                                                                                              *The service is free, but standard text messaging rates apply.




EMMy luxury lOuNgE
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                                                                                                                                PARTY DRESS                                  IN BLACK                                        TO THE CURL                    Sometimes, finding the perfect gift is
                                                                                                                                Amp up your                                  Be confident and dare                            A unique 2-in-1 styler.        hard. Other times, it’s a no-brainer!
                                                                                                                                holiday style with                           to make a statement                             Flat plates straighten.        Deliver happiness for the holidays with
                                                                                                                                the H&M cobalt                               in black with Degree®                           Curved plates add curls        the UGG® Australia Classic Short boot
                                                                                                                                blue strapless                               Ultra Clear. It provides                        and waves with the             from Zappos.com. Plus, get fast and
                                                                                                                                party dress with                             the ultimate protection                         twist of a wrist. You          free shipping! zappos.com/ugg
                                                                                                                                sweetheart                                                                                   Decide. You Style!




Celebrity gifting suite at the Four Seasons Hotel
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                                                                                                                                neckline and                                 wetness, but most                               conair.com
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                                                                                                                                Just $39.95.                                 unsightly white marks.
                                                                                                                                Visit hm.com/                                degreewomen.com
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                                                                                                         COZY UP TO THE                               EXCLUSIVE RINGTONE                                  SHOP LELA ROSE™                                   THE NEW PALM PRE™            ®

                                                                                                         HOLIDAYS WITH JOLT                           FROM ENERGIZER®                                     FOR PAYLESS           ®
                                                                                                                                                                                                                                                            Introducing the phone with a revolutionary
                                                                                                         Jolt coats come in a variety of fun colors   ADVANCED LITHIUM                                    Designer Lela Rose is always putting              webOS™ that constantly updates
                                                                                                         and trendy styles. View Jolt’s winter        More* power for the devices you rely on.            a modern twist on chic classics. Shop her         multiple live applications. Only from
                                                                                                         coats and jackets at www.joltstyle.com,      Don’t forget the Energizer® Advanced                Holiday 2009 Collection at select Payless         Sprint. Only on the Now Network.™
                                                                                                         and enjoy 20% off your purchase by           Lithium batteries to power up those                 ShoeSource® stores and payless.com                m.sprint.com/palmpre
                                                                                                         entering promo code “SWJOLT”                 must-have gadgets. Ideal for use in                 to get her latest designer styles.                Requires activation on an Everything Plan with data
                                                                                                         at check out! Jolt your style today!         high-tech gifts like digital cameras.                                                                 or a Business Essentials message and data plan.




HOlIdAy SWAg
                                                                                                                                                                                                               SW PAYLESS                                   Restrictions apply.
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                                                                                                                                                      *vs. Energizer® MAX®                                                                                        SW PALM PRE
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Holiday-themed promotional page with                                                                     BURT’S BEES BEST BET
                                                                                                         FOR THE SEASON
                                                                                                                                ®




                                                                                                         Pamper loved ones with Burt’s Bees®
                                                                                                         Polka-Dot Perfect Mani-Pedi gift set.
                                                                                                         This adorable cosmetic bag is packed
                                                                                                                                                             YOUR
                                                                                                                                                             HOLIDAY GIFT

gift-with-purchase offer in the December issue
                                                                                                         with festive treats for hands and feet.
                                                                                                         burtsbees.com                                       Purchase any product on this page
                                                                                                              SW BURTS BEES                                  to receive this custom-designed silver
                                                                                                                                                             metallic clutch from PEOPLE StyleWatch.
                                                                                                                                                             Mail your receipt with the product
                                                                                                                                                             UPC circled by December 28, 2009 to:
                                                                                                                                                             PEOPLE StyleWatch Holiday Swag,
                                                                                                                                                             P.O. Box 4938, NY, NY 10185.
                                                                                                                                                             Offer good while supplies last. Allow 6-8 weeks for delivery.
                                                                                                                                                             Some restrictions apply.




STylEWATCH CONCIErgE
Monthly in-book promotional page

STylEWATCHCONCIErgE.COM
Promotional site, updated monthly with deals,
events and product launches

STylEWATCH A-lISTErS EMAIl BlASTS
Custom promotions for dedicated StyleWatch readers

CuSTOM STylEWATCH lIvE EvENTS                                     Please Note: All programs are subject to change, based on final
                                                                  approval and are available on a first-come, first-served basis.
In-store events at retail partners highlighting                   All concepts are the property of StyleWatch magazine.
seasonal trends                                                   Custom opportunities available (fees may apply).




                                                                                    WE MAKE FASHION ANd BEAuTy FuN!




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                                                                                 FACTS & STATS
   A BrANd
   IN dEMANd
   StyleWatch has struck a chord with readers—
   the evidence: dynamic newsstand sales



     rATE BASE 2010                              725,000
     rATEBASE 2011                               775,000
     COvEr prICE                                   $3.99

                                                   1H’10
                                                 NEWSSTANd

     Cosmopolitan                                 1,641,805

     StyleWatch                                    572,104

     Glamour                                       550,026

     Vogue                                         319,844

     Elle                                          274,801

     Marie Claire                                  253,042

     Lucky                                          165,179

     Harper’s Bazaar                               160,062

     Allure                                        154,146




                                                                                   WE MAKE FASHION ANd BEAuTy FuN!




ABC Publisher’s Statement ending June 30, 2010                CONTACT YOUR SALES REPRESENTATIVE FOR MORE DETAILS
                                                                                          FACTS & STATS
THE
STylEWATCH
rEAdEr:
yOuNg, AFFluENT ANd
pASSIONATE ABOuT STylE
MEdIAN AgE: 30
MEdIAN HHI: $75,560
EMplOyEd: 72%
SINglE: 60%
FEMAlE: 97%
TOTAl AudIENCE: 5.1 MILLION
STylEWATCH ATTrACTS THE yOuNgEST AudIENCE
IN THE BEAuTy-FASHION CATEgOry
                                                              MEdIAN AgE

StyleWatch                                                       30
Cosmopolitan                                                      31
Allure                                                           32
Elle                                                             33
Lucky                                                            35
Marie Claire                                                     35
Glamour                                                          35
Vogue                                                            36
Harper’s Bazaar                                                  42

Spring 2010 MRI, StyleWatch Prototype, People 18-34 + Lucky




                                                                                            WE MAKE FASHION ANd BEAuTy FuN!




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                                                                               FACTS & STATS
STylEWATCH
MOvES
MErCHANdISE
StyleWatch readers are shopping our pages
and driving millions of dollars in sales.
Trackable codes show that StyleWatch
readers were responsible for:
$1.4 MIllION IN SAlES FOr rEvOlvEClOTHINg.COM
“Shop this Site” feature, April ’09


$200,000 IN SAlES FOr dKNy
“In Stores Now!” feature, March ’09                                April ’09



SEllINg OuT THE STOCK OF THE SAK BAg IN 7 dAyS
“Love That” feature, March ’09


20% OF All uS OrdErS & 10% OF THE rEvENuE
FOr MISS SIxTy “In Stores Now” feature, February ’09


$78,000 IN SAlES ANd 2,000 NEW MEMBErS ON gIlT.COM
“15 Ways to…Save Big $$$” feature, November ’08


THE JOlT ruFFlE FrONT plEATHEr JACKET FEATurEd IN
THE AprIl ‘10 ISSuE WAS rEplENISHEd 4 TIMES ANd AC-
TuAlly BrOugHT BACK FOr ANOTHEr SEASON. IT HAS
BEEN Our BEST SEllEr ON THE SITE.
“Style Q&A”, October ’09
                                                                   March ’09




                                                                                WE MAKE FASHION ANd BEAuTy FuN!




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                                           prESS
BuzzWOrTHy
advertising age
October 4, 2010




                                       WE MAKE FASHION ANd BEAuTy FuN!




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                                           prESS
BuzzWOrTHy
new York post
August 17, 2010




                                       WE MAKE FASHION ANd BEAuTy FuN!




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                                           prESS
BuzzWOrTHy
Usa todaY
August 30, 2010




                                       WE MAKE FASHION ANd BEAuTy FuN!




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                                              prESS
BuzzWOrTHy
women’s wear dailY
September 3, 2010




                                          WE MAKE FASHION ANd BEAuTy FuN!




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                                                           prESS
BuzzWOrTHy
new York times
April 19, 2010




                  MAgAzINE pITCH



                 ‘‘
                  IS A WINNEr
                  It seems to be working: in the second half of last
                  year, StyleWatch’s circulation rose 8.6 percent, to
                  about 802,000, as the industry average dropped
                  2.2 percent. And StyleWatch’s ads have boomed.
                  Last year, when magazines lost more than a quarter
                  of their ad pages on average, StyleWatch increased
                  its pages by more than 24% to 629 pages. In the first
                  quarter, consumer magazines lost 9.4 percent of their
                  ad pages on average, but StyleWatch’s grew by about
                  130 percent, and the magazine is profitable.”




                                                      WE MAKE FASHION ANd BEAuTy FuN!




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                                          prESS
BuzzWOrTHy
adweek
March 29, 2010




                                      WE MAKE FASHION ANd BEAuTy FuN!




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