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                                                                                                                        www.idtechex.com www.piranet.com www.intelligentandsmartpackaging.com
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                    3rd Annual sell-out event
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         Intelligent &
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         Smart Packaging USA
           The world’s largest conference on intelligent and smart packaging
                     Current markets and future applications –
                     retail, healthcare, military, postal

          Tuesday 25 and Wednesday 26 January 2005
          The Wyndham Resort, Orlando, Florida, USA
          PLUS 2 optional masterclasses Monday 24 January

       A Two Day Pira International And IDTechEx Conference and Trade Show


                                                         disposable moving color displays

                                                                                     With presentations from globally
                                                                                     renowned organizations:
                                                                                     •   KRAFT FOODS GLOBAL
smart post                                                                           •   PROCTER & GAMBLE
                                                                                     •   GILLETTE
                                                                                     •   CARDINAL HEALTH
                                                                                     •   ABBOTT LABORATORIES
                                                                                     •   EASTMAN
                                                                                     •   US ARMY
                                                                                     •   HEWLETT PACKARD
                                           self-chilling and self-heating packages   •   NOKIA
                                                                                     •   TESCO
                                                                                     •   MEADWESTVACO
                                                                                     •   OXFORD UNIVERSITY
                                                                                     •   ROCHESTER INSTITUTE OF
                                                                                         TECHNOLOGY
                                                                                     •   CRANFIELD UNIVERSITY
                              multipurpose packaging                                 •   ACCENTURE
                                                                                     •   CLEMSON UNIVERSITY
                                                                                     •   DUPONT SECURITY & SOLUTIONS
                                                                                     •   GRAPHIC SOLUTIONS
                                                                                     •   PIRA INTERNATIONAL
                                                                                     •   IDTECHEX
                                                                                     •   PI3 DESIGN
                                                          military                   •   POLYIC
                                                                                     •   POWER PAPER
                                                                                     •   SEALED AIR CORPORATION
                                                                                     •   THE BREWERY
                                                                                     •   TIMESTRIP
                                                                                     •   VISIDOT

               radio tagging everything?

                                                                                     Supporting associations:




                                                                                     Exhibitor:        Media Partner:




                                           terahertz brand protection
So, what’s new…?
Smart packaging is developing rapidly with a
blizzard of new products. Big brands can now
take on supermarket own labels by offering
                                                                                                                                     Intelligent and Sma
unique, new consumer benefits. And there’s
more to come, such as the self-cooling
package, electrostatic aerosols that coat          Day one: Tuesday 25 January 2005
evenly, smarter food preservation and
electronic instructions. Food and beverage
companies are fast realising the benefits of        8.00            Registration and refreshments                                         2.15              Creating a solution to product counterfeiting
using smarter packaging to promote and                                                                                                                      • What types of technologies are available off the shelf
protect their products.                                             Integrating intelligence into brand packaging                                           • The problems of using technology in a static print mode
                                                                                                                                                            • Novel use of inks including taggants and novel device
                                                    9.00            Opening remarks from the Chair: the smart                                                 structures
The demographic timebomb where there will                           packaging future                                                                        • How to use variable data to create individualized unique
be a sharp increase in the number of elderly                        • The leading innovations from the last 12 months                                         packaging
people, is creating a new market for                                • Key players and technologies to watch                                                 • Creating a hybrid with multi-modal techniques to provide
                                                                    • Highlights from the two days ahead                                                      strong anti-counterfeiting
disposable packages that prompt, speak




                                                                                                                                               CASE STUDY
                                                                    Dr Peter Harrop, Chairman, IDTECHEX, UK                                                 Steve Simske, System Programme Manager, Security
instructions, record behaviour, prevent errors                      IDTechEx is one of the world’s leading independent experts                              Printing, HEWLETT PACKARD, US
and deliver drugs automatically.                                    on development and application of smart label technologies.                             Hewlett Packard is a technology solutions provider to
                                                                                                                                                            consumers, businesses and institutions globally.
                                                    9.15            Brand building in fast moving consumer goods
In addition, military forces employ many                            (FMCG) through smart packaging                                        2.45              Retailer mandates: implications beyond ‘slap and ship’
forms of smart packaging to increase                                • Meeting changing consumer requirements in the retail                                  • How is the retail supply chain changing?
operational effectiveness. RFID tagging of                             environment                                                                          • A shift in the balance of power between retailer and supplier
consumer goods promises to reclaim                                  • Enhancing product delivery and performance through                                       through visibility
                                                                       smart packs and devices                                                              • Retailer supply chain objectives
hundreds of billions of dollars lost yearly
                                                                    • Technology needs of the FMCG industry                                                 • Technology requirements to meet these objectives
through damage, disappearance, theft or
                                                       CASE STUDY




                                                                    Dr William Connolly, Senior Scientist, Corporate                                        • Implications for brand owners and packaging companies
counterfeiting of products in the supply                            Packaging Department, PROCTER & GAMBLE, UK                                              Paul Schmidt, Associate Partner, ACCENTURE, UK
chain. The FDA may make RFID mandatory                              Procter & Gamble owns nearly 300 consumer brands including                              Accenture is a global management consulting, technology
for drug packages to prevent counterfeits,                          Crest, Charmin, Clairol and Bounty.                                                     services and outsourcing company.
currently a growing problem.                        9.45            Smart packaging for marketing communications                          3.15              Choosing between rival track and trace technologies:
                                                                    • Electronics trends                                                                    the alternatives to RFID
Smart packaging embraces the replacement                            • The marketing communications mix                                                      • Assessing the benefits of rival supply chain technologies
of the silicon chip with printed electronics,                       • Smart packaging business objectives                                                   • Choosing the right technology for the application
                                                                    • Needs and constraints                                                                 • How digital imaging technology works in supply chain
the disposable moving color display, printed                        • The building blocks of smart packaging                                                   applications
batteries and many new forms of disposable                          • Challenges and barriers to adoption                                                   • Key advantages
                                                       CASE STUDY




sensor. It enables such new applications as                         Dr Brian Sobecks, Associate Technology Principal,                                       • Future possibilities: moving toward item level tracking
smelling coffee aroma without opening the                           KRAFT FOODS GLOBAL, US                                                                  Douglas Joe Schmueker, VISIDOT, US
                                                                    Kraft food brands hold the number one position in 21 of its 25                          VisidotTM is an accurate, reliable and cost-efficient solution for
jar, detecting viruses, bacteria and poisons                        top categories in the US.                                                               rapid multiple-asset automatic identification and data capture
from the terrorist. Packages can now mix or                                                                                                                 (AIDC) that allows for the simultaneous identification of
flavor the contents during dispensing and          10.15            Challenges in commercializing intelligent and smart                                     hundreds of unique codes, ensuring complete real time asset
used packages and inserts become something                          packaging systems                                                                       visibility.
valuable to be retained. Smart packaging is                         • Dangers of technology push and the Gartner hype curve
                                                                    • How can lead times for new products be shortened?                   3.45              Refreshment break
transforming consumer goods and healthcare,                         • Documenting the consumer experience
preventing death and sickness on a massive                          • Obtaining inspiration for packaging from nature                     4.05              A retail perspective on the intelligent supply chain
scale and increasing profit margins.                                • Development of the Thermocolor kettle for Russell Hobbs                               • Current and future technology requirements
Government, academia and industry are                               Professor Clifford Friend, Professor of Materials                                       • Implementation update
                                                                    and Medical Sciences, CRANFIELD UNIVERSITY, UK                                          • Assessing future considerations for brand owners
keenly involved. Ignore it at your peril!
                                                                                                                                             CASE STUDY




                                                                    A small, virtually bespoke university, Cranfield University is                          Simon Palinkas, TESCO, UK
                                                                    distinctive. It facilitates work with industry and commerce,                            Tesco runs more than 2,300 supermarkets, hypermarkets and
Much more than a conference!                                        rather than just within the lecture room.                                               convenience stores in the UK (where it is #1 food retailer),
                                                                                                                                                            Ireland, central Europe, and Asia.
Intelligent and Smart Packaging USA will           10.45            Refreshment break
bring you up to speed with cutting edge                                                                                                   4.35              Overcoming RFID’s packaging challenges
technology and the latest market developments.                      Innovations in low cost electronics for packaging                                       • Technical challenges of placing tags on packs
                                                                                                                                                            • Steps taken to address foil and metal pack content to achieve
Register as a conference delegate and take a       11.05            Empowered packaging: printed batteries and their uses                                      an acceptable signal
look at how much you’ll get:                                        • Identifying consumer requirements                                                     • Design and material issues
                                                                    • Opportunities presented by printed power sources                                      • Practical steps at troubleshooting RFID tag placement
• Expert conference – two days of intensive                         • Brand enhancement                                                                        problems
                                                                                                                                             CASE STUDY




                                                                    Don Alexander, Printed Battery and RFID Product                                         Jamshed Dubash, Director of Technology, GILLETTE, US
  presentations and case studies from over                          Manager, GRAPHIC SOLUTIONS, US                                                          Gillette is a global market leader in nearly a dozen major
  25 companies                                                      Graphic Solutions is a certified custom printer of pressure                             consumer products categories principally in the grooming,
• Full documentation pack with all                                  sensitive labels with expertise in printed circuitry, RFID and thin                     alkaline battery and oral care business.
  speaker papers included and a free                                flexible batteries.
                                                                                                                                          5.05              RFID and cellphone technology
  knowledge kit on intelligent and
                                                   11.35            Driving innovation and low cost RFID through printed                                    • Latest developments update
  smart packaging with recent articles                              electronics                                                                             • Potential implications for consumers
  and news from Pira and IDTechEx                                   • New markets and applications enabled by printed electronics                           Tom Zalewski, Director New Business Development
• Unrivalled networking opportunities                               • Developing technology to produce simple, low cost, high                               Americas, Nokia Ventures Organisation, NOKIA, US
  – talk to other consumer goods companies,                            volume solutions (eg RFID tags)                                                      Nokia is a world leader in mobile communications driving
                                                                    • Status and expectations for time frames and costs                                     growth and sustainability for the broader mobility industry.
  innovative new technology suppliers,                              Wolfgang Mildner, Managing Director, POLYIC, Germany
  retailers, consultants and academics. Find                        PolyIC uses revolutionary micro electronic production                 5.35              Closing remarks from the chair
  out what’s really happening in the                                techniques to print thin film circuits at high speeds from flexible
  marketplace. Take the opportunity to                              polymer semiconductors.                                               7.00              Social program – Meet the Experts
                                                                                                                                                            Join us at a sunset jazz drinks reception
  interact informally with peers at the            12.05            Latest developments in printed sensors
  masterclasses, debates, the Meet the                              • Using innovative print technology to create condition
  Experts jazz drinks reception and                                    sensing packaging technology
  luncheons                                                         • How do the sensors work
                                                                    • Current and future applications
• Electronic copies of all speaker papers                           Dr Bruce Kahn, Assistant Professor, ROCHESTER
  and profiles will be available after the event                    INSTITUTE OF TECHNOLOGY, US
• Free six-month subscription to                                    RIT is an internationally recognized leader in professional and
  IDTechEx’s Smart Packaging Journal                                career orientated education with specialist expertize in the
  and Pira’s Active and Intelligent                                 printing and graphic arts industries.
  Packaging News giving you unrivalled             12.35            Lunch will be served for speakers and delegates
  coverage of the latest technical and
  strategic industry developments                                   Anti-counterfeiting and supply chain intelligence
• Access to the tradeshow where key
                                                    1.45            Counterfeiting and what to do about it
  manufacturers and suppliers of intelligent                        • Size and growth rate of counterfeiting worldwide
  technologies showcase their products and                          • Creating a program to combat counterfeiting of packaged
  services                                                             goods
• Extra masterclasses – in addition to                              • Risk assessment, supply chain control, technology
                                                                    Carolyn Burns, Global Marketing Manager, DUPONT
  your delegate package, take the                                   SECURITY & SOLUTIONS, US
  opportunity to book optional masterclasses                        DuPont Security & Solutions is a new business within DuPont
  on smart packaging and on RFID                                    focused on protecting brand owners' products via packaging.
                                                                                                                                                                      Who should attend?
art Packaging USA                                                                                                                                                     This conference gives you a vital update on
                                                                                                                                                                      the latest developments worldwide in
                                                                                                                                                                      intelligent and smart packaging. Making it a
                                                                                                                                                                      must-see event for anyone involved in the
                                                                                                                                                                      following areas:
 Day two: Wednesday 26 January 2005
                                                                                                                                                                      • Brand owners and consumer goods
                                                                                                                                                                        companies – especially within food and
  8.30               Registration and refreshments                                         1.40   Smart packaging to protect pharmaceuticals from                       beverage, pharmaceutical, cosmetics,
                                                                                                  counterfeiting: brand security and anti-counterfeiting                clothing, luxury goods, toys and
  9.00               Opening remarks from the Chair                                               solutions to protect your products and your reputation.               electronics markets
                     Michael Hancock, Managing Director, PIRA                                     • What is brand security and why do you need it: the impact of
                     INTERNATIONAL, UK                                                               counterfeiting on the pharmaceutical industry                    • Organizations in the postal, healthcare
                     Pira International provides innovative business solutions to                 • How the counterfeiter exploits the supply chain                     and military supply chains
                     companies in the packaging, print and retail supply chains.                  • The overt and covert features of anti-counterfeiting              • Retailers and supply chain partners
                                                                                                     technologies                                                     • Suppliers and manufacturers of intelligent
                     Consumer interaction and enhanced functionality                              • Utilizing a layered technology approach
                                                                                                  • Case study                                                          and smart packaging as well as related
                                                                                                  • Future trends                                                       technologies
  9.10               Capability driven packaging systems for the Joint                            Michael Bergey, Vice President, Business Development,               • Packaging converters
                     Warfighter                                                                   CARDINAL HEALTH, US                                                 • Academics and research institutes
                     • DoD combat feeding and packaging requirements                              Cardinal Health is a leading provider of products and services
                     • Nanocomposite structures                                                   supporting the healthcare industry. It develops drug delivery
                     • Coupling package to process                                                technology and distributes pharmaceutical, medical, surgical        Those responsible for selecting, marketing
                     • Self-hydrating ration systems                                              and laboratory equipment.                                           and specifying packaging as well as driving
                     • Novel nutrient delivery systems                                                                                                                forward supply chain and consumer
                     • Vendor to foxhole: total asset visibility                           2.10   Better treatment and taking medication correctly:
                                                                                                                                                                      innovation for consumer goods should not
                     • Revolutionary capabilities for the Future Warfighter                       enhancing patient outcomes and adherence with smart
                     Gerald Darsch, Director of Combat Feeding, US ARMY, US                       pharmaceutical packaging                                            miss this unique program. It is especially
        CASE STUDY




                     The Department of Defense combat feeding program is a Joint                  • The importance of adherence, patient health, healthcare           relevant to packaging development
                     Service program responsible for the research and development                   costs and drug company revenues                                   managers and packaging buyers, VPs and
                     of all combat rations and packaging systems, field food service              • The importance of accurately measuring patient compliance         managers of research and development,
                     equipment, and total combat feeding systems for the military.                  and adherence
                                                                                                  • New methods for measuring usage, side effects and quality of      product, marketing and brand managers as
  9.40               Self-cooling and self-heating packaging: latest                                life indications                                                  well as technical VPs and managers.
                     developments and future directions                                           • The role of smart packaging in improving health and
                     • An update on self-heating and self-cooling cans                              reducing costs                                                    Meet the Experts
                     • Current technology limitations and barriers to adoption                    Thomas Grinnan, Vice President, Business Development,
                     • Future outlook for temperature controlled packaging                        MEADWESTVACO HEALTHCARE PACKAGING, US
                                                                                                                                                                      All attendees are invited to the very popular
                     Dr Paul Butler, OXFORD UNIVERSITY and Associate,                             MeadWestvaco helps the world’s leading companies go to              Meet the Experts evening. It will take place
                     IDTECHEX, UK                                                                 market with attractive and high performance packaging.              in the outdoor pavilion overlooking the lagoon,
                     Oxford is a unique and historic institution. As the oldest English-                                                                              enabling you to network with industry
                     speaking University in the world, it can lay claim to nine            2.40   Refreshment break
                     centuries of continuous existence.
                                                                                                                                                                      colleagues in a relaxed and informal
                                                                                                  Material and design issues                                          atmosphere at the end of day one’s formal
 10.10               Refreshment break                                                                                                                                conference proceedings. To a background of
                                                                                           3.00   A new era of smart paper for packaging                              jazz, this is the perfect place to make contacts
 10.30               Active and intelligent packaging today and tomorrow                          • Power cosmetics: intelligent printed patches                      and do business in style as the sun goes down.
                     • Demonstrating the value of active and intelligent packaging                • Printable ID: intelligent printed carbon labels
                        to processors, distributors and consumers                                 • Visual security: intelligent secured packaging
                     • Integrating technology into a total packaging system (not                  Shalom Daskal, Chief Executive Officer, POWER PAPER,                What is intelligent and smart
                        just oxygen scavenging films but oxygen scavenging systems)               Israel                                                              packaging?
                     • Projecting today's technologies toward future business                     Power Paper is a leading provider of micro powered devices and      Intelligent or smart packaging can be
                        opportunities                                                             printable, thin, flexible and environmentally friendly batteries.
                     Thomas Kennedy, Business Development Manager, OS                                                                                                 defined as a pack that incorporates a
                     Systems, SEALED AIR CORPORATION, Cryovac Division,                    3.30   Future material challenges for intelligent and smart                disposable device enabling it to interact with
                     US                                                                           packaging                                                           the consumer or its environment. A vast
                     Sealed Air Corporation is a leading global manufacturer of                   • Smart packaging is primarily concerned with brand                 number of technologies and applications are
                     materials and systems for protective, presentation and fresh                   enhancement not supply chain efficiency
                     food packaging in the industrial, food and consumer markets.                 • Smart packaging mainly revolves around materials: smart
                                                                                                                                                                      included in this remit, but this conference
                                                                                                    formulations and smart uses                                       program focuses on the most important and
 11.00               Active packages delay blooming of red meat                                   • Leveraging design and material skills in packaging                significant ones – those most likely to
                     • Oxidation of pigments in meat                                              Gaylon White, Director, Design Industry Programs                    radically change brand management and the
                     • Isoflavones exhibit good antioxidant capacity                              and Global Promotions, EASTMAN, US and Mark                         supply chain during the next ten years.
                     • How antioxidant capacity of the soy protein can be used to                 Shickle, Managing Partner, THE BREWERY, UK
                       create a package that actively interacts with the product,                 Eastman is one of the largest producers of polyester plastics for
                       increasing shelf-life                                                      packaging and The Brewery is a London based design                  Major influencing technologies include:
                     Dr Heather Batt, Assistant Professor, Department of                          consultancy.
                     Packaging Science, CLEMSON UNIVERSITY, US                                                                                                        • Product modifying technology such as
                     The Department of Packaging Science at Clemson University is          4.00   The application of structural packaging design
                     one of the premier packaging schools in the country.                         principles to intelligent and smart packaging                         self-heating and self-cooling cans
                                                                                                  • How to capture emergent technology and consumer insights          • Smart inks, sensors, control of gases in and
 11.30               Consumer activated diagnostic packaging technology                              within global brand and product development programs               out, recording when medicine is taken
                     • Timestrip: the concept and current positioning                             • Consumer and environmentally aware packaging: how to              • Printed and disposable electronics such as
                     • C2B and B2B opportunities and way forward                                     design for the individual consumer
                     • Assimilation: integrating Timestrip onto other products                    • What consumers want from active packing: some projections
                                                                                                                                                                        batteries, displays, flashing and speech
                     • Case studies: using the technology with major retailers                    • How smart packaging can add brand value: creating real              capabilities
                     Ruben Itbitsky, Proprietor and Chief Technology Officer,                        brand magic                                                      • RFID
                     TIMESTRIP, UK                                                                • How active packaging can increase premium rather than
                     The Timestrip can be applied to perishable items and is                         reduce cost
                     activated when the pack is opened. The strip informs the                     Steve Kelsey, Strategic Innovations Director,
                                                                                                                                                                      Significant packaging applications include
                     consumer through a color monitor of the remaining safe life-                 Pi3 DESIGN, UK                                                      brand enhancement, cost reduction and
                     time of the product .                                                        Pi3 creates innovative packaging construction designs for blue      safety such as:
                                                                                                  chip FMCG and over the counter (OTC) companies.
 12.00               Lunch will be served for speakers and delegates                                                                                                  • Fun and information features such as
                                                                                           4.30   Closing address: future directions for intelligent and
                     Smart and intelligent packaging in pharmaceutical                            smart packaging                                                       sound and image interactivity to enhance
                     applications                                                                 • Pira forecasts on future markets for electric, electronic,          brand packaging and point of sale
                                                                                                    mechanical and chemical smart packaging                           • Consumer interactivity and error
                                                                                                  • New and emerging applications for the next two to five years        prevention – dosage and prompting
  1.10               Smart packaging in the pharmaceutical supply chain                           • Future developments for RFID
                     • The challenges of product monitoring                                       • Technology watch for tomorrow                                       devices, refrigerator reordering, auto
                     • The technology solutions available                                         • Long term market forecasts for intelligent and smart                cooking in the microwave, disposable
                     • Temperature controlled packaging in the cold chain                           packaging technologies                                              timers on hair dye etc.
                     • Advantages and challenges of RFID in the pharmaceutical                    Michael Hancock, Managing Director, PIRA                            • Anti-theft and stock control benefits
                       supply chain                                                               INTERNATIONAL, UK
                     • Future plans
                                                                                                                                                                        within the supply chain
                     Paul Adams, Principal Engineer,                                       4.50   Close of conference                                                 • Interactive security and anti-
                     ABBOTT LABORATORIES, US                                                                                                                            counterfeiting devices
     CASE STUDY




                     Abbott Laboratories is one of the top US manufacturers of                                                                                        • Supply chain tagging for tracking, tracing
                     healthcare products and pharmaceuticals.                                                                                                           and control
                                                                                                                                                                      • Time-temperature indicators for
                                                                                                                                                                        demonstrating freshness, doneness,
 Why not visit the trade show during your breaks?                                                                                                                       product integrity, quality and safety etc.

  www.intelligentandsmartpackaging.com
                     Registration form                                                                                                                                                   Conference information
             Date    Tuesday 25 and Wednesday 26 January 2005                                                                                                                            Conference venue
           Venue     The Wyndham Resort, Orlando, Florida, USA                                                                                                                           The Wyndham Orlando Resort provides the perfect medley of state-of-the-
                                                                                                                                                                                         art business facilities and elegant accommodation. The spacious guestrooms
                     Intelligent & Smart Packaging USA                                                                                                                                   at this 1000 room hotel are located in a series of two-storey villas spread
                                                                                                                                                                                         throughout tropical gardens. Hosting two lagoons, three fabulous pools, a
                     Two day Pira International and IDTechEx conference and tradeshow                                                                                                    1.4 mile jogging trail, fitness centre open 24/7, restaurants and coffee
                                                                                                                                                                                         shops, the opportunities for relaxing and dining out are second to none! All
      Step 1         Fill in your details                                                                                                                                                the guestrooms have data ports and fast band connections with all the usual
                                                                                                                                                                                         facilities you would expect from a venue of this calibre. The lobby provides
                                                                                                                                                                                         an ATM, Hertz Car Rental and Guest Services desk.
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                                                                                                                                                                                         Located right in the middle of International Drive, stop 23 on the I-Ride
 Company business    .................................................................................................................................................................   Trolley (75 c a trip!) the venue is mid-way between Belz Factory Outlet to
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                                                                                                                                                                                         Armani, Versace, Fendi, Hugo Boss and many more) to the south. Just 10
      Step 2         Choose your event options                                                                                                                                           minutes away from Downtown‚ Disney, SeaWorld‚ and Universal City Walk,
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                                                                                                             $1479                                              €1199
 Save nearly                                                                                                                                                                             January. Average mean temperatures of 61ºF and highs of 72ºF will help
                     Conference fee:                                                                                        J             £819        J                        J         you make the very best of your time at Pira International/IDTechEx’s
20% when you
                     RFID masterclass:                                                                        $599          J             £329        J          €489          J         Intelligent & Smart Packaging conference and tradeshow.
book the full        Printed Electronics masterclass:                                                         $599          J             £329        J          €489          J
event package        Smart Packaging masterclass:                                                             $599          J             £329        J          €489          J         Booking your accommodation
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                                                                                                             $1609 J £889 J €1309 J
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                     Please tick this box if you do not wish your name to be passed to a third party
                                                                                                                                                                                            Conference Manager:             Corinne Jennings
                                                                                                                                                                                            (IDTechEx)                      T: +44 (0) 1223 813703
        Signature    .............................................................................................Date.............................................................                                         E: c.jennings@idtechex.com
                     Pira Registration No. 3858270
                                                                                                                                                                                            Conference Co-ordinator:        Sarah Stevens
                     Brochure registration code: WEB                                                                                                                                                                        T: +44 (0) 1372 802046
                                                                                                                                                                                                                            F: +44 (0) 1372 802243
                                                                                                                                                                                                                            E: sarahs@pira.co.uk
      Step 4         Send us your booking form
                                                                                                                                                                                            Exhibition & Sponsorship:       Caroline Potapa
                                                                                                                                                                                                                            T: +44 (0) 1372 802101
           Fax       Fax this form back to +44 (0)1372 802243                                                                                                                                                               E: carolinep@pira.co.uk
       Phone         Book by phone on                                         +44 (0)1372 802164
         Post        Send this form by post to: Pira International,
                     Randalls Road, Leatherhead, Surrey KT22 7RU, UK
      Online         Complete the online booking form at www.piranet.com
                                                    Book now!
Attend a choice                                     Both our 2003 and 2004 conferences were sell-
                                                    outs. Register early to reserve your place at the
                                                    2005 event in Orlando. Don’t just take our word
of pre-conference                                   for it though! Here’s what last year’s delegates
                                                    thought of the program:

masterclasses                                       ‘Very good conference. High standard of content
                                                    and presentation.’
Monday 24 January 2005                              James Stafford, RFID Project Manager,
                                                    Marks and Spencer

• Do you understand all the technology              ‘A must if you want your company to be a leader
  choices and their benefits?                       in technology. Beneficial for a novice to an expert
• Have you drawn lessons from the success           in the field.’
  and failures of other companies?                  Jim Bougoulas, Project Engineer, Wrigley
• Do you know how your company could
  specifically apply the technology for cost        ‘Very interesting and informative conference. A
  reduction and competitive advantage?              technical and marketing eye opener.’
• Have you got the whole picture?                   Mark Florez, Marketing Manager, Süd
                                                    Chemie Performance Packaging
Learn from case studies how the latest smart
technologies enable packaging to become part of     ‘This conference provided an incredible amount of
the product, add value for consumers, provide       information from a diverse and global group of
diagnostics, reduce costs and increase sales. The   speakers and attendees.’
masterclasses combine interactive education         John Ramsier, Business Manager, Resolution
forums with case studies and demonstrations to      Packaging
answer your specific questions and arm you with
the latest knowledge so you get the most out of
the main conference days.                           Tradeshow and sponsorship opportunities
                                                    This is the world’s largest conference on intelligent
RFID masterclass                                    and smart packaging. If you are looking to target
8.30 – 11.30, 24 January 2005                       senior decision-makers within consumer packaged
• Chip and chipless tag technology evaluations      goods companies, manufacturers of packaging or
   and their applications                           packaging buyers, this is the only event which will
• Market forecasts and trends                       meet your marketing and business development
• Examples of RFID being used, how many             objectives.
   have been sold and into which markets
• New applications and advice on entry to           A tradeshow and display of smart packaging from
   market                                           around the world runs alongside the conference.
• EPC: building blocks, challenges, product         Delegates will be able to view a comprehensive
   design and opportunities                         range of intelligent and smart technologies used in
• Ubiquitous ID                                     today’s smart packaging. It also promises a glimpse
   Led by: Raghu Das, Managing                      of the future. Is your company developing and
   Director, IDTECHEX, UK                           supplying intelligent packaging, RFID tags, smart
                                                    inks and labels, or other interactive electronic
Printed electronics introductory masterclass        devices? Ensure your products are on show at this
12.00 – 3.00, 24 January 2005                       key event where tomorrow’s purchasing decisions
• Applications of printed electronics – now         will be initiated today.
   and in the near future
• Lessons to be learnt from early successes         If you are interested in generating exposure and
   and failures                                     creating interest in your technology please contact
• The value chain, market forecasts and the         Caroline Potapa by email carolinep@pira.co.uk or
   need for printed electronics                     call + 011 44 1372 802227 to discuss
• Key markets that need printed electronics         opportunities and view the tradeshow floorplan.
   – reasons why and their technology
   requirements                                     Your conference organisers
• Creating new markets versus competing             IDTechEx is one of the world’s leading independent
   with conventional electronics in existing ones   experts on the development and application of
• Assessment of technologies, companies,            smart label technologies and smart packaging. The
   strategies and progress so far                   company provides consultancy, conferences and
• Challenges and the roadmap to the full            publications on electronic and other smart labels
   printed electronics toolkit                      and packaging, including the world’s only global
   Led by: Dr Peter Harrop, Chairman and            conferences on smart labels in the US, Europe and
   Raghu Das, Managing Director,                    Japan. Its technical graduates analyse these
   IDTechEx Ltd, UK                                 subjects through intensive travel, particularly in East
                                                    Asia, Europe and North America. Customers include
Smart packaging masterclass: beyond RFID            many major brands. www.idtechex.com.
3.30 – 6.30, 24 January 2005
• Mechanical, chemical, electrical and              Pira International is a leading supplier of strategic
   electronic smarts                                and technical consultancy with major publishing
• Organic and printed electronics:                  and conference activities. It provides innovative
   technologies and their impact                    business solutions to companies in the packaging,
• Non-electronic and electronic laminates           printing, paper and retail supply chains. Its high
   for brand enhancement and diagnostics            profile international events regularly attract senior
• The exploding market for smart medicine           level delegates from leading companies around the
   and food condition monitoring                    globe to discuss and learn more about new
• Opportunities for packaging: combining            technologies and best business practices. To find out
   electronics with packaging                       more visit www.piranet.com.
• Packaging becoming part of the
   product/combining technologies
   Led by: Dr Peter Harrop, Chairman,
   IDTECHEX, UK                                                       Pira International
                                                                      www.piranet.com

Register for the conference and get a discount on
your choice of masterclass!                                                    www.idtechex.com

				
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