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Research and Development Strategies

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					This document provides an overview of the strategies employed for research and
development. The document defines research and development and explains: the new
product design and development process, the commercial benefits of research and
development, and research and development strategies. Such strategies include
exploring ideas and managing the research, design, and development process. The
document also provides strategic advice and reasoning regarding investing in research
and development and the risks posed by such investments.
                         2010
Research r c Development Strategies
R e s e aand h & D e v e l o p m e n t
                       Strategies
        Research and Development Strategies


Table of Contents
Introduction ......................................................................................... 1
What is Research and Development? ....................................................... 1
  Product Research and Development ..................................................... 2

  New Product Design and Development ................................................. 3

The Commercial Benefits of Research and Development ............................ 5
Exploring Your Ideas ............................................................................. 8
Manage Your Research, Design and Development ................................... 10
  The Commercial Benefits of Research and Development ....................... 10

  Protecting Intellectual Property .......................................................... 11

  The Basics of Branding ..................................................................... 11

Research and Development Investments and Risks ................................. 13
  Investments .................................................................................... 13

  Government Support ........................................................................ 13

  The Risks of Research and Development ............................................. 14

Funding Your Research and Development .............................................. 16
Knowing When to Stop ........................................................................ 17
Summary .......................................................................................... 18
  Research and Development Strategic Innovations ................................ 18




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        Research and Development Strategies


Introduction
What is Research and Development?



W
             hen most people think of research and development (R & D), they immediately
             associate it with the part of the company that is responsible for inventing new
             products. This is very important; however, further developing existing products is
equally as important. This is true because consumer preferences con
				
DOCUMENT INFO
Description: This document provides an overview of the strategies employed for research and development. The document defines research and development and explains: the new product design and development process, the commercial benefits of research and development, and research and development strategies. Such strategies include exploring ideas and managing the research, design, and development process. The document also provides strategic advice and reasoning regarding investing in research and development and the risks posed by such investments.
This document is also part of a package Business Strategy Starter Kit 18 Documents Included