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Product and Brand Management

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					Table of Contents
 Developing & Introducing new
  Products in a Market ………………    Slide 3 – 5
 Formulating Strategies ………………   Slide 6 – 9
 Managing Campaigns ………………..     Slide 10 – 13
 Advertising …………………………………       Slide 14 – 16
 Working with the Media …………….   Slide 17 – 21
Developing &
Introducing new
Products in a
Market
Promotional Campaigns
What are
Promotional
Campaigns?
               Promotional campaigns are ways to get
                ideas about your products or services
                out to your potential customers.
               Depending on your target market and
                on the kind of campaign you want, you
                may decide to use some or all of these
                approaches that follow to promote
                your products or services.
               Certain kinds of campaigns are not
                su
				
DOCUMENT INFO
Description: PowerPoint presentation that includes the kinds of data that is typically available to brand and product managers. The presentation includes sections on; developing and introducing new products in a market, formulating strategies, managing campaigns, advertising, and working with the media.
This document is also part of a package Top Marketing and Branding Tools 9 Documents Included