Video Profiles Deployment Of Cruise Ship Analytics Using Oracle Business Intelligence OBIEE

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					Video Profiles Deployment Of Cruise Ship Analytics Using Oracle Business
Intelligence OBIEE

Business Intelligence Is Being Utilized To Optimize Customer Experience
At Royal Caribbean Cruise Lines

San Jose, CA, June 22, 2012 -- Technology consultancy KPI Partners
partnered with Royal Caribbean Cruise Lines on a customer spotlight
webinar that featured a unique business intelligence solution at RCCL.
Through the use of state-of-the-art business intelligence technology,
Royal Caribbean can bring together various disparate data sources to help
optimize the vacation experience for travelers on all of their ships.

Shore-side managers and shipboard users access dashboards on a daily
basis to track usage of amenities such as their onboard spas and shore
excursions as well as revenue streams for various food and beverage
outlets. By profiling near real-time voyage analytics against historical
data and dimensions such as age and country of origin, Royal Caribbean
can optimize promotions that best appeal to the passengers.

“Spending patterns are very different from one demographic group to
another,” says Richard Paley, Royal Caribbean’s Senior Analyst and Lead
BI Developer. “To know who you have onboard gives you a tremendous amount
of information about how you can market to the people who are on the
ship”

A free recording of the customer spotlight can be accessed on the KPI
Partners website at: http://www.kpipartners.com/customer-spotlight-royal-
caribbean/

Royal Caribbean plans to continue deployment of related business
intelligence solutions throughout the company as well as across other
brands such as Celebrity Cruises, Pullmantur Cruises, Azamara Cruises,
and CDF Croisières de France.

About KPI Partners
KPI Partners is the most experienced Oracle Business Intelligence (BI)
and Hyperion Enterprise Performance Management (EPM) systems
implementation partner. Service offerings include consulting services,
training, and exclusive pre-built analytical applications. As an Oracle
Partner, the experts at KPI Partners have successfully completed the most
complex implementations of Oracle BI and EPM in the world. Along the way,
KPI has been honored with the Oracle Titan Award, the Oracle Excellence
Award, and the Oracle’s BI Partner of the Year Award. Find them at
kpipartners.com.

Contact :
Jeremiah Johnson
KPI Partners Marketing
39899 Balentine Drive
Suite #375
Newark, CA, 94560
510-818-9480
news@kpipartners.com
http://www.kpipartners.com/

				
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Description: Business Intelligence Is Being Utilized To Optimize Customer Experience At Royal Caribbean Cruise Lines