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									    International Federation for Sustainable Development and Fight to Poverty in the
                          Mediterranean-Black Sea – FISPMED




EURO-MEDITERRANEAN-BLACK              SEA      OBSERVATORY              ON       INFORMATION   AND
PARTICIPATION IN THE ENVIRONMENTAL POLICIES AND ACTIONS FOR THE LOCAL
SUSTAINABLE ECONOMIC DEVELOPMENT WITHIN THE COSTITUTIVE GOALS OF THE
MEDITERRANEAN UNION (AND THE BLACK SEA)


         Working instrument of the Barcelona Process: Union for the Mediterranean
                       for the active involvement of the social actors.




                                    FISPMED NETWORK




                                                                                                 1


                        office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                    Tel.0039. 3455401704- fax. 3455016431
                       info@fispmed.net - www.mediterraneanblackseanetwork.net
       International Federation for Sustainable Development and Fight to Poverty in the
                             Mediterranean-Black Sea – FISPMED


Premise.
The creation of the FISPMED Network Observatory for sustainable development and fight against
poverty in the Mediterranean-Black Sea as an instrument to let social actors participate within the
Barcelona Process: Union for the Mediterranean actions is inspired on what is contained in the VI
Environment Action Programme of the European Community “Environment 2010: our future, our
choice” and in the Action Plan approved during the V^ Conference of Euro-Mediterranean Ministers
of Foreign Affairs in Valencia on the 22nd -23rd of April 2002 (social, cultural and human basket:
improvement of the efficacy of the civil society participation to the Euro-Mediterranean
Partnership).
The goal is that of contributing to the Mediterranean-Black Sea region sustainable development in
a long term perspective of 20 years:
     by getting together the three sustainable development dimensions: i.e. environmental,
        social and economic aspects;
     by favouring plans for local development starting from the areas interested by the great
        projects promoted by the Union for the Mediterranean:
                   - by focusing on 8 sectors of crucial importance for this region (i.e.
                       agriculture, energy, fishery, forests, industry, tourism, transport and
                       education) and the land management;
                   - by adopting 30 concrete actions and a set of indicators to monitor results.


The Observatory is entrusted to FISPMED Network, representative of 217 public and private
organizations of the area and is under control of a Senior Official Group (SOG) composed by
representatives of the Barcelona Process: Union for the Mediterranean member states, plus
representatives of the Director General Environment and International Relations of the European
Commission and also representatives of the Euro-Mediterranean Parliamentary Assembly according
to their recommendations expressed in occasion of the last meeting in Amman, Jordan, on the 11-
12 October 2008.
The Observatory will represent an operative unit of the Barcelona Process: Union for the
Mediterranean Secretariat.


Working approach.
To face the present environmental challenges a strategic approach is needed, by going beyond the
sole legislative approach, that should adopt various instruments to influence the decisional process
in the entrepreneurial, political, consumer and citizens fields, For example, the Observatory should
take into account that

in order to involve citizens and modify their behaviour the following things are required:
       letting citizens confronting and improving their behaviours in a more sustainable ecological
        way;
       improving accessibility and quality of environmental information to the citizens.

   In order to take into account environmental issues in the land management and control the
   following actions are needed:
       stressing the importance of environmental integration in the land management and control
        in publications and analysis;
       divulgating good practises and promoting exchanges of experiences on sustainable
        planning, includes that of urban zones;
                                                                                                  2


                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
       International Federation for Sustainable Development and Fight to Poverty in the
                             Mediterranean-Black Sea – FISPMED

       integrating sustainable planning in the communitarian regional policy;
       promoting agro-environmental measures within the common agricultural policy;
       developing a partnership for sustainable tourist management.
THE ORIGINS OF THE PROJECT
The project of the Observatory has been developed on the basis of a multi-annual experience
acquired within the framework of the initiative SeaM www.retemediterranea.com, supported also
with the funds of the European Commission, the Directorate General (DG) of Regional Policies and
the Directorate General on Enlargement, the Italian Ministry of Environment and with the active
participation of the network of the Urban Forum for Sustainable Development promoted by the
European                 Commission,                  DG                Environment               :
http://europa.eu.int/comm/environment/networks/nufsd/.
The new proposal has been elaborated under request of all the partners belonging to the network
which are already 217 in 39 different countries; it represents the second phase of the networking
project SeaM and it is placed within the constitutive process of the Union for the Mediterranean.

The proposal adopts what has been indicated in the Final Declaration of the IV Euro-Mediterranean
Parliamentary Assembly of the 28th March 2008. In particular, it wants to contribute to what has
been decided and reported as follows:
“Urges EU member states to support the Horizon 2020 initiative and believes that any initiative
must be in keeping with the Barcelona Process and calls for EUROMED cooperation the end of the
degradation of the Mediterranean Sea to be prioritized”.
Moreover, the proposal also embraces the content of the EU Commission Recommendations aimed
at favouring the improvement of quality of life, exchanges among civil society and culture:
“it emphasizes the importance of launching initiatives to respond to the growing concerns about
the impact of climate change in the Mediterranean region and urges Euro-Mediterranean partners
to work to raise public awareness, fund studies at regional level, facilitate technical cooperation
and the exchange of know-how”.
The project represents a contribution for the operative implementation of what has been
appointed at the Conference on Sustainable Development in Johannesburg on the 26 August-4
September 2002, action Type II: Partnership for sustainable development.
The Euro-Mediterranean and Black Sea Observatory on Information and Participation in the
environmental policies and in the actions of local development represents an effective and efficient
instrument, agile and dynamic, within the constitutive process of the Mediterranean Union (and
the Black Sea) and the reinforcement of the Barcelona Process. It agrees with the contents of the
“Charter of Rome”, subscribed by the President of the French Republic, the Spanish Prime Minister
and the Italian President of the Ministry Council on the 20 December 2007:
“the added value of the Mediterranean Union primarily consists on the political impulse that it will
impress on the Mediterranean cooperation and on the mobility of civil society, enterprises, local
bodies, associations and NGOs”.
The project draws inspiration from the decisions of the Presidency of the Council of the EU in June
2005, particularly from the Appendix I of the document on the themes:
-SOCIAL EQUITY AND COHESION.
Promoting a democratic, sane, sure and equal society, based on social integration and cohesion
that respects fundamental rights and cultural diversity, assures gender equality and fight
discrimination in all its shapes.
-ENVIRONMENTAL PROTECTION.

                                                                                                  3


                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

Preserving earth capacity of favouring life in all its diversity, respecting earth natural sources limits
and guaranteeing s high level of protection and improvement quality of environment. Preventing
and reducing environmental pollution and promoting methods of sustainable production and
consumption with the aim of interrupting connection between economic growth and environmental
degradation.
-OPEN AND DEMOCRATIC SOCIETY.
Guaranteeing the citizens the possibility of exercising their own right of access to information and
assuring them the access to justice. Offering the interested groups and the associations channels
for consultation and participation.
-PARTICIPATION OF THE CITIZENS.
Reinforcing participation of the citizens to the decisional process. Informing and increasing
awareness of the public opinion on sustainable development. Informing citizens about their
influence on environment and on the various ways to operate more sustainable choices.
-PARTICIPATION OF ENTERPRISES AND SOCIAL ACTORS.
Reinforcing social dialogue, social responsibility of enterprises and public/private partnerships to
favour cooperation and shared responsibility concerning the implementation of sustainable
production and consumption methods.



MOTIVATIONS
In order to reinforce the positive elements registered in the analysis of the Mediterranean-Black
Sea policies, we consider that information, participation (transparency and efficacy in the public
policies for interventions; the action that arises from a proper knowledge; a direct democracy
developed through the involvement of the social actors; the practises for building consensus at a
local level; the stimulation of processes in the private sector that might be convergent with the
public actions; etc…) are fundamental and unavoidable.
Nevertheless, these policies are encouraged by the most important international reference
documents (UNCED Agenda 21, World Summit on Sustainable Development (WSSD) hold in
Johannesburg in 2004, the Green Paper on urban environment and the VI EU framework
programme on environment and sustainable development “ Environment 2010: our future, our
choice”, the worldwide conference Habitat II and the following working documents: the Charter of
Aalbourg and Seville on sustainable urban development, the 2003 G8 Plan of Actions on “science
and technology for sustainable development”, the 2005 Communication of the European
Commission to the Council and the Parliament “Draft Declaration on Guiding Principles for
Sustainable Development”, the renewed European strategy for sustainable development, adopted
by the EU Council in 2006, the conclusions of the UN Conference on Climate Changes in December
2007, the recent report of the EU Commission, adopted in October 2007, about progresses on the
strategy for sustainable development)
Moreover, information is widely recognized as an instrument for increasing awareness among
citizens about sustainable development issues; its role is fundamental for the promotion of an
enlarged participation of the local community stakeholders in the processes aimed at planning
objectives and strategies for increased sustainability.
The activities of the Observatory will be developed in synergy with the active citizens’ participation
according to the “Convention on the access to information, the participation of citizens and the
access of justice in environmental sphere”, signed in the Danish town of Aarhus in 1998, entered
into force in 2001.In fact, the Convention represents an international instrument of fundamental
                                                                                                       4


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                         Tel.0039. 3455401704- fax. 3455016431
                            info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

relevance for increase civil society awareness about environmental problems and involving them in
these issues. At present 39 member states of the United Nation Economic Commission for Europe
(UNECE) and the European Union have adhered.
The project requires cooperation with the Initiative Adriatic-Ionic (IAI) which started with the
Conference of Ancona the 19-20 Mai 2000, in which the Heads of Governments and the Foreign
Ministers of the six countries bordering the Adriatic-Ionic sea (Albania, Bosnia and Herzegovina,
Croatia, Greece, Italy, Slovenia, and Former Yugoslavia after the democratic turn in 2000)
participated. This cooperation is advantaged because of the presence of the IAI secretary in Italy,
Ancona, and it will be more encouraged by the Italian assumption of the IAI Presidency in the
middle of 2009.
The Observatory will monitor and stimulate the adoption of strategies and programmes for the
integration of the environmental dimension in the sectoral policies. The set of indicators for
sustainability which have been adopted by the European council of the Ministries for Environment
in October 2003 represents one of the essential tools for the monitoring of the general project. In
fact, these indicators act both as reference criteria for the promotion of new production and
consumption patterns, both as quality measurer for the economic growth.
The project favours the spreading and the concrete adoption of the concept “environment as an
opportunity”, which has represented the guiding principle for the activity of the Italian Presidency
at the European Union in the second semester 2003. This approach represents, in fact, a
significant cultural and political challenge, in the perspective of a European shift from the negative
culture of “command and control” to the positive one considering environment as an “engine for
development”.
The project will contribute to favour the effective participation and implementation of the
Multilateral Agreements on Environment (MAEs), especially in the developing countries of the
Mediterranean-Black Sea basin. The themes of MAEs concern the global environmental emissions
for the reduction of CO2, the eco-efficiency, the degradation of the earth, the eutrophication, the
energetic systems, the innovation of technology, etc…
The project will be developed by taking into account of:
     The Conference of the Civil Society on the Mediterranean Strategy for the Sustainable
      Development (MSSD), hold in Rome the 11-12 March 2005
     The new strategy of the European Union for the next years concerning the Barcelona
      Process (Brussels, 12 April 2005)
     The revision of the Barcelona Declaration (27-28 November 2005), in which a programme of
      objectives and actions has been established, including the social, cultural and human
      partnership, aimed at promoting peoples’ mutual approach (third basket)
The project contributes to the implementation of:
      the declarations of the G8 “Environmental Minister’s Meeting” hold in Paris in 2003, in
       which the essential role of the environmental education for public participation which might
       individuate politics for sustainable development has been recognized; and in which the
       contents of the UN adoption of the “Decade of education for sustainable development”,
       according to the Johannesburg Declaration contents, have been embraced;
      the Declaration adopted by Ministries of Environment during the V Ministerial Conference
       “Environment for Europe” of the UNECE Regions, held in Kiev in 2003, according to which
       they committed themselves to the promotion of the “UN Decade of Education for
       Sustainable Development” at a regional level and to the cooperation with UNESCO and with

                                                                                                    5


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

       other relevant organizations for the drawing up of the strategy for education and
       sustainable development by 2005;
      the “strategy UNECE of education for sustainable development” , adopted by the Italian
       Government during the High level Meeting of Vilnius, in March 2005, which invokes the
       committed countries to promote and adapt the strategy UNECE to a sub-regional level with
       the aim to support its adoption and its implementation within those countries which does
       not belong to the UNECE Regions;
      the Renewed European Strategy for the Sustainable Development, adopted in 2006 by the
       European Council, which invites to increase citizens’ involvement in the decision-making
       process, to promote education and awareness concerning sustainable development, and to
       inform citizens about their impact on environment as well as on their options to make more
       sustainable choices;
      the 2851 Session of the Council for the General Affairs and External Relations of the 18th
       February 2008, where the importance of personnel contacts and of the civil society role in
       the context of the European Neighbourhood Policy (ENP) has been stressed, particularly in
       the education, science, culture and affairs sectors to promote shared principles, to increase
       EU visibility in the ENP regions and reinforce the local communities.


 Nevertheless, we point out that:


 -the Italian Government supports the initiative of Type II “MEDIES” dedicated to the promotion of
 information activities, environmental education and to the awareness growth in the
 Mediterranean basin;


 -the Strategy for Sustainable Development in the Mediterranean area has been approved during
 the 10th meeting of the Mediterranean Commission for Sustainable Development. According to
 this document, education for development represents a cross-cutting element with respect to the
 seven priority areas of interventions individuated in the strategy (that are useful to reach the
 objectives of sustainability);


 -under Italian suggestion the Strategy for Sustainable Development in the Mediterranean area
 has adopted some references for the development of a multi-annual framework Programme
 focused on sustainable production and consumption patterns, as it has been indicated in the
 implementing Plan of Johannesburg;


 -by taking into account the Rio Declaration (’92), Principle 7, concerning the shared but
 differentiated responsibility, the Italian Government favour the transfer of environmental priorities
 indicated by the European Union to the South-Eastern Mediterranean countries.



 AREAS OF INTERVENTION
The Mediterranean Sea is intercontinental, since it is located among Europe, Africa and Asia. Its
surface is approximately 2,5 millions square kilometres and its compass is about 6.000 Km.

                                                                                                    6


                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

The Mediterranean Sea is connected through Gibraltar with the Atlantic Ocean in its western part;
it reaches the Sea of Marmara and the Black Sea through the Dardanelles and the Bosporus in the
eastern one. The Sea of Marmara and the Black Sea are respectively considered as a part of the
Mediterranean basin and a separated one. The Suez Channel in the south-eastern part connects
the Mediterranean with the Red Sea.




           The areas of intervention are represented by the coastal urban areas of the entire
           Mediterranean-Black Sea basin whose present situation can be described as follows:
                the maritime and coastal areas are highly populated and they are characterized
                 by an evident industrial development, high levels of persistent organic pollutants,
                 intense maritime traffic, eutrophication, high concentration of hydrocarbons
                 dusts which contaminates water, beaches, by causing an intense degradation of
                 ecologic environments;
                the spontaneous, not planned urbanization as well as the phenomena of the
                 abandon of peripheries on one hand and the proliferation of clandestine
                 peripheral districts from the ’70s until today on the other, the insufficient
                 presence of basic urban services and the effects on health and environment;
                tourism, along the coastal zones, is also a serious seasonal problem: it is
                 becoming more and more intensive, by causing a reduction of natural sites and
                 of opened spaces, a substantial alteration of the coastal landscapes and conflicts
                 for the use of soil, water and other resources.



PROBLEM ANAYSIS RELATED TO THESE ISSUES
The marine environment is one of the most precious resources for all the humankind. Oceans and
seas cover the 71% of the land surface, by representing the main source of biodiversity, since they
form the 90% of the biosphere. The marine ecosystems evidently influence the climate and its
changes and they contribute to the economic prosperity, the welfare and the quality of life, by
representing sorts of essential elements for the coastal communities survival.



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                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

This environment is seriously menaced as it is evident by noticing some visible signals like the
rapid degradation of the habitats, the level of contamination of dangerous substances and the
consequent climate changes.
The north-eastern part of the Atlantic Ocean, the Mediterranean and the Black Sea represent three
of the seven worldwide regions whose fisheries reserves need to be reintegrated.
About 85% of the European coasts – where one-third of the total population of the area is
concentrated- are exposed to certain (higher or more moderate level of ) risks which are
connected to different factors of pressure or impact, such as the maritime level augmentation
depending on the climate changes. The most dangerous problems are the scarce quality of water,
the coastal erosion and the absence of an integrated management of the coastal areas. The
Coastal erosion is due both to human activities and to natural causes and it represents a great
problem for some EU regions: about 25% of the total coastal development is exposed to
phenomena related to erosion; around 50% is stable; over 15% receives brining back materials,
while the evolution of the residual 10% cannot be foreseen.
The coastal zones may offer the best example of environmental integration. Until now central
governments haven not brought an integrated management of the coastal areas, since they mainly
apply a kind of sectorial management. The main interventional sectors for integrated management
are the evaluation of environmental impact, the planning of the coastal territories, the
management of the habitat and the control of contamination levels. The results of the
demonstrating Programme for the EU coastal areas integrated management as well as the
initiatives of the Directive on water should furnish concrete examples on how to face problematic
issues of coastal areas management, according to the various patterns they assume in the
member States.
The Mediterranean area represents the main area of the worldwide tourism destination with over
30% of all the international arrivals due to tourist reasons, while one-third of all the incomes are
generated by international tourism. An increase from 153 million to 235-353 million of tourists is
expected in 2025 in the coastal areas of the Mediterranean. Tourism is also important for the other
European coastal regions, i.e. in the Baltic States, all along the North Sea and the North-Eastern
Atlantic. The percentage of tourist annual increase in Europe is about 3.7%. Whether or not these
percentages may persist depends on the European countries capability to maintain their own
market shares in comparison with the other tourist destinations.
Between 1975 and 1990 urbanization in Europe has generally increased.
Agriculture remains a relevant economic activity for these areas, even if employment in this sector
is declining.
The recent changes of the Common Agricultural Policy (CAP) have determined consequences: for
example, the quiescent lands will reduce of at least 10% the surface cultivated with seeds along
the North Sea costs, while the 4-5% of lands will be cultivated with seeds in a less intensive way,
mainly by taking into account more rigorous environmental controls.
All the EU seas are interested by regional conventions with the common objective of safeguarding
the marine environment. These conventions are relatively complete (thanks to the use of adequate
scientific and managerial instruments), but they must still be implemented and they must be
adequately coordinated in order to guarantee confrontation among data.


MAIN SOURCES OF CONTAMINATION
Microbiologic pollution

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                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

The problem is exacerbated by the rapid growth of many cities, mainly of the coastal ones,
particularly in the southern Mediterranean border. The mechanisms for the gathering of refluent
water often do not reach all the inhabited areas and the discharge on not tractate effluents may
reach the sea. The main pollutant substances of the Municipal effluents are: organic material, solid
corps in suspensions, nourishing substances and pathogen micro-organisms, heavy metals, oil and
chlorinated hydrocarbons.
The Mediterranean borders gather 601 cities with a population of more than 10.000 inhabitants
and comprehend 19 countries with 58,7 million inhabitants (UNEP/MAP/MEDPOL/WHO, 2004).
In more than 69% of these cities there is a functioning plant of water discharge transformation
(WWTP); the 21% does not have a WWTP, while the 6% is building such plants and the 4% owns
a project for its functioning.
In the Black Sea the results of the measuring campaigns are rarely published, but the sanitary
authorities of the areas try to impede the access to the beaches when the bacteriologic
contamination due to refluent water reach very dangerous levels and admonishments are ignored
by people. On the northern and Eastern borders of the Black Sea the non-treated refluent water
discharge is very frequent, since it is due to the precarious conditions of the networks of
canalization and the plants for the waste processing. The level of refluent water processing is still
extremely low among citizens and countries of these areas.


Wastes
Sea wastes (the 95% of which is represented by non bio-degradable plastic) are mainly produced
by fisheries navies and by the tourist recreational activities.
Possible consequences are the drowning of the birds that remains entrapped in the plastic films as
well as the death of birds, marine turtles and cetaceous in case of accidental ingestion of plastic
objects and the fact that sea wastes may drag various kinds of epiphyte organisms


Dangerous substances contamination
Dangerous substances are mainly persistent organic pollutants: their immission in the marine
environment is due both to a series of industrial processes and to trade and domestic activities.
Because of their intrinsic toxicity, their persistence and tendency to bioaccumulation many natural
and artificial natural substances may damage biological processes in the aquatic organisms, by
interfering, for example, on the functioning of the endocrine system (hormones).
The TBT (tributil tin) coming from the navies antifouling treatment tends to roll by on the biota
and the sediments, by provoking the development of characters of the opposite sex in some
species –the phenomenon is called “imposed”. It seems that navies using this product (those that
are longer than 25 metres) constitute the main source of TBT pollution in the marine environment.
The biphenyl polychlorinated (PBC) may alter the endocrine and enzymatic system of the marine
mammals: it derives from the elimination of equipments with PWB and that contain oils. They are
mainly present in the northern Mediterranean countries, since they were mainly used for
machineries supporting economic development until production interdiction and limiting controls
were introduced in many countries.
A number of studies have revealed the worrying presence of some organ-chlorinated pesticides, in
low concentrations but in many different marine species, in spite of the fact that the use of them is
forbidden. These substances can be still found in the marine environment, because of their
persistence, their illegal use and their overuse in countries with no interdictions.
                                                                                                   9


                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

Metal contamination
The Mediterranean pollution deriving from heavy metal is due to natural processes, while the
effect of anthropic sources seems to be limited and circumscribed.
The mercury is of particular interest because it easily weeps from sediments in the superjacent
water and, consequently, it nocks the nutritional chain. The high consume of fishes contaminated
by mercury provoke neurological effects.
The release of pollutant substances from sediments has been signalled in the Gulf of Trieste, in the
Northern Adriatic Sea out of the estuaries of the Po River in which a net change of cadmium and
copper has been registered in the superjacent water of the contaminated sediments.


Radionuclide pollutants
Contamination also depends on the high levels of radioactive emissions of the past and on the
recent augmentation of emissions in some less significant radionuclide substances, in particular the
teczenius-99.
In general the level of pollutants from radionuclide in the Black Sea is superior with respect to that
of the Mediterranean Sea, but it doesn’t provoke risks for human beings. The artificial radionuclide
derives essentially from the water of the Dnepr River and the Danube one. The risks and the main
worries are connected to the potential augmentation of the presence of radionuclide transported
by the Dniepr River, the security of the old nuclear reactors located in the Black Sea, the menace
of nuclear accidents in the civilian and military plants. The real impact on environment is not well
known.
In the hydrographical basin and the Northern Sea costs, in the regions bordering the European
Artic that are scarcely populated and have limited industrial activities, the main pollutant sources,
among which the radionuclide substances, are due to the transport to long distances through the
atmosphere, the Russian rivers, the ice movements and the oceanic ones.


Eutrophication.
The increase of nourishing substances (azotes and phosphorous) in a marine eco-system may
augment the primary production and may conduct to water eutrophication, by provoking
secondary effects like the proliferation of plankton bio-masses, the reduction of the acetate in
water, the reduction of oxygen in deeper waters and, in the extreme cases, the appearance of
toxic seaweeds.
The Mediterranean is one of the scarcest seas in terms of presence of nourishing substances.
Some problems related to eutrophication usually appear in semi-close bays, many of them still
receive great quantities of non treated refluent waters. The areas that are most exposed to risks
are the northern and the western ones of the Adriatic Sea, because they receive the bulk of
nourishing from the Po River.
Eutrophication is considered the main source of Black Sea environmental degradation: in fact, all
along the costal borders there’s a great quantity of organisms that essentially overfeeds with
excessive organic material.
These species are often considered as a sort of “dead binary” of the nutritional chain, since they
can nourish neither zooplankton nor the other species. About half of the nourishing that are
present in the rivers derives from agriculture, a quarter from industry and a quarter from domestic
sources. In the last years concentrations are diminishing because of economic crisis of the greatest
                                                                                                   10


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

part of the countries and the adoption of measures for the reduction of the nourishing discharge
and the interdiction of the use of detergents composed by pyrophosphates.

Risks associated to accidents
The most dangerous risks are connected to the naval accidents: i.e. in case of dangerous
substances escape in ecologically sensible areas (areas of reproduction, colonies of birds) or
inhabitant centres, with repercussions on human activities. The hydrocarbons escape from the
downfall of oil tanker; moreover the dispersion of other perilous and toxic substances has a
dangerous economic and biologic impact. Often interventions of depollution to protect interests of
the tourist industry are needed, as well as restriction to the fisheries activities preferably in the
brief time.




Destruction of habitat and physical alterations
All along the borders the uncontrolled development - mainly due to urbanization- building up of
constructions in the coastal area, the cleaning up of the soils, the extraction of sands and gravels,
the recreation activities, the tourism, the industrial and port development have modified, and in
some cases destroyed, the habitats and the related ecological processes.
The main worries concerning urbanizations are the following ones:
-a spontaneous uncontrolled urbanization and the phenomenon of enlarged peripheries. A saturate
situation concerning accommodations: as it is evident in the Moroccan cities historic centres or in
the medina of Tangier, with over 1070 inhabitants; overpopulated accommodations (10 persons
for each room in the residences of the historic centre of El Cairo);
-the proliferation of clandestine districts in the peripheries from the ‘70s until today (about 70% in
Damascus, 60% in El Cairo, 40% in Tunis, 35% in Morocco) as a result of the inability of some
national policies concerning residence problems to satisfy social needs and the rural emigration
toward cities, or the people that has had to abandon the centres and to live in the peripheries.
-the insufficient presence of basic urban services; with such a non-controlled urban expansion, the
basic services (potable water, electricity, etc..) cannot cover the population needs. The
management of urban waste and the absence of collective transports- less present in the
peripheries- represent some of the main problems against which there’re no specific policies.
-the effects on health and environment: some urban areas of southern Mediterranean cities, as
well as of the Eastern Black Sea can become focus of problems concerning public health (the
appearance of diseases transmissible through water, i.e. the cholera). Moreover, settlements in
places that don’t match with urbanization scopes, the uncontrolled buildings in these zones (i.e. in
areas exposed to alluviums) augment vulnerability to natural risks.
The environmental situation of the southern Mediterranean cities may aggravate with the
implementation of the free trade area in the Euro-Mediterranean basin, in case it will not be
accompanied by specific policies.
With the suppression of tariff barriers, the percentage of means of transports for each person (that
is about 30 units each 1000 inhabitants in many southern border countries, while in Spain or in
France it reaches the 400 units each 1000 inhabitants) will augment, by also increasing the
perilous impact on environment and health in the southern cities.

                                                                                                   11


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

Strategic aspects concerning the future of the region includes also elements like water and coastal
zones management, tourism and its pressures on the rivers, the impact of the Euro-Mediterranean
free trade area, the cities and the urban management.
The uncontrolled coastal cleaning up of the soils for agricultural scopes has reduced the shapes of
the aquatic Mediterranean areas by determining a loss of biological diversity.
The Mediterranean represents the main worldwide tourist destination with about 30% of the
international traffic and one third of incomes coming from the international tourism. The coastal
tourism is mainly seasonal and it augments year by year. Probably pressures on coastal zones will
increase in the future and a redoubling of the tourist fluxes is estimated within the next 20 years,
from the 135 millions of arrivals in 1990 to 235-350 millions in 2025. Tourism is actually the man
source of foreign income in the Mediterranean region and its contribution to the GDP may reach
the 22%, as in the case of Cyprus, or 24% in Malta.
Interactions between tourism and environment in the Mediterranean region can be evidenced by
the following factors: use of the soil, consumption of water resources, pollution and physical as
well as socio-culture pressures, Tourism along the coasts is strongly seasonal and it is becoming
always more intensive, with a consequent reduction of natural sites and of the opened spaces, a
substantial alteration of coastal landscapes and conflicts on the use of soil, water and other
resources,.
The coastal erosion is another common problem in many countries. It can be due to natural
causes like the marine transport of sediments, but for the greatest part it is due to human actions
like: the entrapment of sediments at the level of the draining basin, the planned building up of
edifices on the coastal area, an excessive extraction of sands from the beaches for a building
scope. The erosion has determined bad effects on the coastal eco-system: destruction of land
surfaces stratus that may contaminate underwater and may reduce water resources, degradation
and destruction of dunes, desertification and reduction of biological diversity, disappearance of
sandy seaboard lanes that protect agricultural soils from the intrusion of marine sea by facilitating
the salination of the underwater soils.


The impact of the fishery
The range of ichthyic species exploited with commercial scopes is the most evident signal of the
impact of the fishery on the marine environment.
An important effect of the fishery on the marine eco-system is the death of many fishes that are
entrapped in the fisheries tools, as it happens with dauphins and seadogs. The perturbation of
habitats has lead in many cases to the extinction of different mammals.
The incidental capture of undersize exemplars or of species that cannot merchandised, the
mortality of species deprived of commercial value like the benthic fauna, the marine mammals and
the high percentage of fishes that are rejected in the sea constitute frequent problems in many
areas.
Drop alterations caused by the improper use of tools may modify the benthos composition by
species and size.
The potential impact of the aquaculture arises growing worries: the introduction and the transfer
of marine organisms may also determine the drag of competitors, predators, parasites, detrimental
organisms and diseases and may favour the installation of allochthonous species, while some
exotic ones have been deliberately introduced in the marine environment essentially for
aquiculture scopes and their crossing with salmonoids of fosterages may alter the genetic heritage
of the wild stocks.
                                                                                                  12


                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED


The climate changes
The climate change may potentially provoke destructive consequences: variations may hack the
strength and the transport capacity of the oceanic flows, the speed of water masses creation, the
level of the sea, the intensity and the frequency of climatic phenomena, the precipitations and the
water flows capacity, with repercussions on the eco-systems and on the fishery. The expected
increase of sea level is particularly alarming along the Holland coasts, for the flattish areas and for
the inter-tides habitats of the North-Eastern Atlantic. Deep water masses generation of the
Northern Atlantic, in the Artic region, represents one of the profound branch for thermohaline
circulation in the Oceans; possible variations about presence of water masses in the Artic Sea may
modify sea temperatures by determining a cooling of the general climate in Europe.
 The progressive augmentation of acidity in the oceans as a consequence of the increased CO2
absorption in the atmosphere will impede the formation of corallites and of conches of the other
organisms, while the absence of oxygen may provoke respiratory difficulties for the fishes.


The economic impact
The marine environment deterioration and the erosion of its ecologic heritage also provoke
damages for many economic, tourist, fishery sectors that draw sustentation from the sea. For
example, if these problems are not faced, maritime industry cannot fully contribute to reach the
communitarian general objective of favouring economic growth and creating of new employment
through competitiveness.


THE GENERAL OBJECTIVES OF THE PROJECT
The project for the creation of the Observatory is aimed at developing and reinforcing the network
FISPMED. The network promoted by the International Federation on Sustainable Development and
Fight Against Poverty in the Mediterranean-Black Sea area is dedicated to the cooperation among
non governmental actors and local entities, cultural as well as environmental associations,
category representatives governmental agencies, public as well as private institutions. It
contributes to the exchange of information and technical knowledge related to environmental
issues, by individuating solutions and indicating good practises even with the activation and the
promotion of forums for meeting and confrontation, monitoring activities and analysis of the
environmental status quo of the Mediterranean-Black Sea environment, of the legislative norms
and of the reached knowledge and technological applications.
The network aims at favouring knowledge and cooperation in a climate of partnership and
solidarity, by promoting and concretely applying the strategic concept of participation in the local
sustainable development of the territory. It takes into greater account the guiding principles of
Agenda 21 that on one hand ask the public administrations to render more flexible and accessible
their bureaucratic structures and to slim the procedural system, on the other hand try to be always
more assertive in stimulating -through the circulation of information and the creation of
confrontation with the civil society- the participation and the interest of the community for their
choices linked to developmental policies.
In fact, every public administration needs continuously to make effective choices: these conditions
often are in contrast with the possibility to give space to consultation in order to check validity of
the guiding lines applied on the work.


                                                                                                    13


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                         Tel.0039. 3455401704- fax. 3455016431
                            info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

Anyway, the institutional decisional-making processes of the democratic representatives can and
must take into account the interests of all the communitarian groups and individuals, from the
weakest to the strongest ones and to stimulate mechanisms for an aware participation.
The excessive bureaucratization of the public affairs and the absence of awareness about
problematic issues inevitably lead to the exclusion of the population from activities and decisions
aimed at addressing objectives and priorities, even in case that they directly affect them and may
condition lifestyle, the welfare, natural and built spaces.
The objectives of “democratization” and of civil society participation are of enormous importance
for a good developmental pattern: they require active involvement of citizens’ defence
organizations, of syndicates and of various other organizations of the civil society. At the same
time, they demand a transparent, reactive and responsible local government.
As it has been emphasized in other experiences, particularly in Agenda 21 processes, the local
community can offer its important contribution to approach and research new solutions for the
problems of the cities, natural environment and local economy. Participation mechanisms, that are
essential for the development, must be oriented to ensure the possibility for all the involved social
groups to express themselves, to identify problems and priorities in shareable objectives.
The adoption of opportune instruments and methods for participation may influence citizens’
capacity to work together in order to reach common objectives.
The network will facilitate the empowerment of those activities that have been already
implemented within the network SEAM www.retemediterrana.com through the aggrandizement of
the website, the foundation of the review titled BluNet, the creation of displaced redactional nodes
that will be connected one each other with the scope of get in touch the Mediterranean-Black Sea
coastal areas and promote common programmes for eco-sustainable safeguard and development,
according to the annual programmes that have been previously illustrated.
Networking light structures of reference must be created, with a unique responsible/correspondent
for each point of the network that must cooperate with the already existent networks of UNDP;
UNEP-PAM, Med-Forum, Mio-Ecsde placed in the following countries: France, Spain, Croatia,
Slovenia, FYROM, Albania, Greece, Bulgaria, Rumania, Russia, Ukraine, Georgia, Turkey, Syria,
Lebanon, Palestine, Israel, Jordan, Egypt, Libya, Algeria, Morocco, Tunisia, Malta and Cyprus.
At the beginning six representatives’ redactions will be individuated, by choosing after a careful
evaluation of operative competencies and background in terms of already implemented projects of
each potential site. Geographical distribution will be taken into account: Northern Mediterranean,
Eastern Mediterranean, Northern Black Sea, Southern Black Sea, Northern Europe and Southern
Europe.


SPECIFIC OBJECTIVES
Specifically, the networking activity contemplates:
SPECIFIC OBJECTIVES
        The building of a strategic partnership with the Council of the Baltic Sea States (CBSS)
         in order to translate the Baltic21 network experience in concrete actions for the
         Mediterranean-Black Sea:
                — Addresses the three dimensions of sustainable development – the
                      environmental, the social and the economic aspects



                                                                                                  14


                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

                   — Focuses on eight sectors of crucial importance to this region (i.e.
                     Agriculture, Energy, Fisheries, Forests, Industry, Tourism, Transport and
                     Education) and Spatial Planning
                   — Has established goals for sustainable development – the Baltic Sea region is
                     the first region in the world that has adopted such common goals
                   — Has an action program featuring 30 concrete ambitious yet feasible actions –
                     both sector and spatial planning actions as well as cross-sectoral joint
                     actions
                   — Uses indicators to monitor progress towards the Baltic 21 goals

        The policy analysis on the management and the spreading of information focused on
         environmental issues, at a local level.
        The analysis of the initiatives that are already active for increasing awareness, for
         education and training in environmental themes.
        With specific reference on the above indicated points, the analysis of the actions that
         already exist at a local level, to check influences, coordinating and feed-back
         mechanisms, etc…
        The analysis of the involving processes for the social actors within the environmental
         policies.
        The monitoring and the comparison of actions linked to the above mentioned issues in
         the Mediterranean-Black Sea basin, with a specific focus on situations in which is
         emerging a coordinated scheme for sustainability (Local Agenda 21, Strategy for
         Sustainability, etc…)
        The networking among single experiences and local actors (public and privates) to
         promote exchange and confrontation, cooperation and coordination, synergies and
         common project planning.
        The promotion of initiatives for increasing awareness, for environmental education and
         training, starting from the creation of a Museum of Mediterranean-Black Sea
         environment and territories.
        The spreading of environmental best practices in the entrepreneurial field, in the
         guiding themes for cooperation in the fields of energy, water management and use,
         land management and use, even by creating a specific fund for microcredit activities to
         support the start-up of small enterprises in developing countries on the basis of a
         cooperative pattern.
        The implementation of two pivotal projects: Micro-credit against poverty and the Eco-
         Museum in the Mediterranean-Black Sea area;.
        The individuation of other specific funds, even with the participation to European,
         international public as well as private calls for proposals.

Within these objectives, the project will include a series of actions that will enrich the territories of
tools, procedures and competences, as following:
     improving equilibrium between protectionism and development of the coastal zones that are
      progressively interested by evident phenomena of environmental distortions;
     favouring the inflow of human and financial resources toward sustainable tourism and,
      particularly, define and test parameters for the development of a sustainable environmental
      tourism;
     integrating the cultural offer and the products of environmental training at an international
      level;
                                                                                                      15


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                         Tel.0039. 3455401704- fax. 3455016431
                            info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

     conforming the various partners’ technological standards and methodologies on the basis of
      a specific and concrete field of application;
     determining on a local scale, the possibility to auto-nourishing activities inspired by the
      project and to export them in the nearest territories. In this sense, the project appears like a
      system that is able to coordinate a “networking of networks”.


In all the phases of the programme for the activation and the functioning of the territorial
redactional nodes, conditions for an improved cultural, financial and managerial with entities and
private as well as private institutions cooperation will evince. Improvements are expected:
-in training system (especially in the schools);
-in the system of protected coastal and marine areas;
-in the areas of environmental emergency (both positive and negative);
-in the system of university and industrial research;
-in tourist system and in free time activities;
-in communication system.



THE INSTRUMENTS OF THE NETWORK
-the aggrandizement of the website www.retemediterranea.com;
-the foundation of the review titled BluNet;
-the creation of territorial nodes;
-the arrangement of an International Meeting for the sustainable development; and the fight
against poverty.



THE AGGRANDIZEMENT OF THE WEBSITE: WWW..RETEMEDITERRANEA.COM AND THE
CREATION OF A WEB TV: MEDITERRANEANBLACKSEA TV
Description
The following local scheme aims at furnishing some general guidelines. There’s not only a series of
economic and organizational data, but the list of intermediary steps needed in the implementation
phase, in order to test the structure that will be created and that will manage the project from a
technical, technologic but also organizational point of view.
The idea is that of creating a point of reference for environmental, sustainable economic
development and tourist themes. It is not a descriptive association website that presents activities,
philosophy and plans for the divulgation of these themes: this project is more ambitious. Reasons
at the base of this conviction derives from good results obtained from the experimental
implementation of the project SeaM: the constitution of a complex network of international
relations, the gathering of environmental, economic, tourist and scientific data concerning the
Mediterranean basin and the realization of promotional activities and actions aimed at involving
civil society groups.
Nevertheless, deep attention is focused on international as well as national public: its justify the
need to create an adequate instrument for people operating in the sector and also for all of them
that wants to approach these themes because of personal interest or sensitiveness.
                                                                                                   16


                              office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                         Tel.0039. 3455401704- fax. 3455016431
                            info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

The website also acts as a vehicle for the promotion and the development of the coastal areas and
of the Mediterranean-Black Sea islands.
From a logic point of view, the website has been subdivided in two parts, according to the
typology of services: one is more oriented to a generalist area of interest; the other is strongly
characterized by quality of services.


Scheme for the generalist area
1 website search engine
2 press stamp
3 chat
4 forums
5 Web Cam
6 Free-mail
7 training on line (auto-learning modules)
8 feed-back modules (suggestions and impressions about website, observations)
-link to associations or entities websites that deal with sustainable development or with
environmental issues
10 spaces for the sponsors


From the graphic and layout point of view the website will not display two separated parts, but
they permeate and fit in each other to exploit the various services in the best way possible.
Services described in the generalist part deals with environment and tourism and the related
website contents will be of greatest interest for users: they can be evidently distinguished by the
similar ones that are already present on Internet.
Concerning point 5, the possibility to count on municipal and institutional entities presence, among
the other partners, will incentive the use of specific technologies, like the webcam, to propose a
multiplicity of suggesting environments on line. With reference to the point 10, the space is aimed
at gathering sponsors that may contribute to the website auto-financing.


Services indicated in the points 1, 2, 3, 6, 7, 9 are commonly present in many websites, and their
implementation can be progressively planned. According to the point 8, a space will be created for
users presenting personal experiences within the framework of environmental tourism and
itineraries in the islands or the visited natural reserves, through images and explanations.


Environmental section scheme.
The most specific section of the website is the following one. It is subdued into five main sections,
and all of them are developed in a clear and rational way for an easy consultation of the users.
ARGUMENT                   SUB-ARGUMENT                                  DESCRIPTION
1. Nodes        of   the                                                 This area will contain all those
website                                                                  information about partners of the
                                                                         territorial network and institutional
                                                                                                         17


                              office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                          Tel.0039. 3455401704- fax. 3455016431
                             info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

                                                                        and non governmental subjects that
                                                                        have already entered the structure
                                                                        or that will do it.
                          Culture
                          Manifestations, exhibitions, various
                          events
                          Images
                          BluNet
                          Eco-travel reservations              Integration between the travel
                                                               agencies and tour operator services
                                                               so to facilitate on-line reservation for
                                                               eco-tourist itineraries and “green”
                                                               travels.


                          E-commerce                                    Promotion and sale of typical
                                                                        products
2. On-line consultancy                                                  This is a space for all the rubrics
on the themes linked                                                    focused on the listed themes. The
to environment, with                                                    service will consist on on-line/ other
specific reference to                                                   kinds of consultancies. This result
the problems of the                                                     may be reached through the use of
Mediterranean-Black                                                     expert advisors and opportune
Sea coastal areas and                                                   partnerships with other specialized
islands.                                                                websites.
                          Juridical
                          Legislation
                          Public funds
                          Territorial planning
                          Environmental Balance
                          Environmental Certification EMAS-
                          ISO
                          Ethical finance
                          Natural medecine
                          Natural food
                          Fundraising and marketing for the
                          no-profit sector (3rd sector)
                          Environmental communication

3. protected forum for                                                  This area will let the website
the        coordination                                                 operators find a continuous and
among the website                                                       efficient coordination. I.e., this tool
operators                                                               will make easier the continuous and
                                                                        shared exchange of information on
                                                                        activities to be implemented.
4.    DataBase     on                                                   The remote database represents the
research themes and                                                     core of all the website structure,
on         sustainable                                                  since it allows users to accede
economic practises                                                      researches, scientific data and all the
                                                                                                          18


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                         Tel.0039. 3455401704- fax. 3455016431
                            info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

                                                                         other kinds of information.
                           Information and environmental data
                           on water, air, soil, acoustic pollution
                           and waste management
                           Sustainable tourism                     This kind of information                will be
                                                                   specifically oriented toward           all those
                                                                   that travel in an alternative          way and
                                                                   that want getting in touch             with the
                                                                   other countries’ cultures.
                           Information on travel destination
                           areas
                          Logistics
                          Excursions
                          Socio-cultural informations
                          Eco-travel reservations

                          E-commerce                                     Promotion     and   sales   of     typical
                                                                         products

5.         universitary                                                  Building of strong linkages with
environmental training                                                   university institutions, since they
and education                                                            keep scientific data and educational
                                                                         experiences. The website will also
                                                                         contain      initiatives, calls  for
                                                                         candidatures, masters, courses for
                                                                         specializations related to “green”
                                                                         jobs.
                           Students’ services
                           On-line courses                               E-learning     courses     that    are
                                                                         specifically indicated for those who
                                                                         live in small islands and need of
                                                                         educational teachings.
6. Green jobs                                                             Natural parks and oasis operators,
                                                                         naturalistic   or    cultural   guides
                                                                         represent some of the figures that
                                                                         are emerging and that will be
                                                                         progressively     more and       more
                                                                         involved in tourist management
                                                                         during the next decades.
                           Offers and requests           for   people
                          looking for jobs




THE WEBTV
It will be a freely accessible television on internet. Differently from what generally happens with a
traditional TV, users can decide whenever watching preferred programme without depending on

                                                                                                              19


                              office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                          Tel.0039. 3455401704- fax. 3455016431
                             info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

time or scheduled programmes. The programme offer is constantly updated and it includes both
staff played scenes and external contributions.
Using Mediterraneanblacksea TV will be very simple: firstly you have to access the site; secondly
you have to find preferred scenes among different categories and finally you have to choose the
kind of connection suitable to the user’s modem (ADSL or 56 for the analogical modem).
Scenes will be catalogued according to different categories: in each one you will find an index with
title, small presentation, eventually a link of reference and an image coming from the scene itself.
For each scene other information will be available such as: duration, source and data of
production.
An informative service about insertion of new scenes or useful communications will be inserted
within the magazine Blunet.
A Web Radio will flank the web television: it will be mainly direct to youngest users, to inform
them in a simple way on the Mediterranean-Black Sea basin problems and issues.




THE BLUNET MAGAZINE
The Mediterranean-Black Sea magazine.

BluNet could become not only an important meeting point of different realities, but also an
efficient means of information exchange among different subjects operating on the territory.
Its distribution on the entire territory of the project would be a service of great value; another, but
not less important objective, is that of giving the possibility to know beauties, histories, traditions,
cultures, but also problems of the area involved in the project.
This means of information could for sure contribute to the improvement of the tourist offer quality,
by promoting de-seasonal or more discrete tourism that might better respect natural beauties and
visited countries inhabitants’ life styles.
It will push toward a development process which favours inhabitants and visitors’ cultural answers
about heritages, by valorising historical sites, architectural aspects, by forming farm houses,
traditional architectures, fishers’ urban agglomerates, by valorising religious celebrations and
popular events.
This kind of publication would contribute to the spread of a sea culture, by furnishing also right
information on the importance of the protected marine areas: a culture which contributes to the
safeguard of the entire territory without leaving local populations’ history and traditions of the local
populations, economic patterns and social organizations.

Editorial proposal
    a) Trimester publication;
    b) Creation of local editorial offices
    c) Assignment of a space periodically managed by each partner;
    d) On-line consulting.

a) Trimester publication

In order to concretely achieve its objectives, BluNet will have to create a constant relationship with
its readers, by stimulating their interest, curiosity and trustfulness. Therefore, by publishing it each
trimester on time, readers may be interested in assuming active participation in the magazine
activities.
b) Assignment of a periodical space for each partner.
                                                                                                     20


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                         Tel.0039. 3455401704- fax. 3455016431
                            info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED


c)The magazine will be freely on –line accessible on the different websites of the partners
organizations.




THE CREATION OF REDACTIONAL NODES
To implement the actions aimed at reinforcing the web and founding the BluNet magazine, 12
territorial nodes- sort of “light” redactions- will be created, one for each country and each of them
composed by a unique correspondent. The creation of local redactions will make faster and more
efficient the gathering of the news and information.
The main redaction will be at the Observatory headquarter, while the small ones at the different
network partners’ organizations (maximum 12).

An informative office in cooperation with the local institution and reference partner (non
governmental association, local bodies, Universities, International agency etc…) will be
progressively created, by providing citizens with every practical information on the subjects of this
project and, in particular, on the possibilities of cooperation among the countries bordering the
Mediterranean-Black Sea basin. Each office will have to give the possibility of using all the
information gathered by the Observatory network to the people who cannot have access to
internet on their own.
An on-line network will get in touch all the redactional nodes. Meeting for the start-up and the
activity maintaining are foreseen.




THE INTERNATIONAL CONFERENCE FOR THE SUSTAINABLE DEVELOPMENT AND THE
FIGHT AGAINST POVERTY.
During the first year of activity, an international conference dealing with sustainable development
and fight to poverty will be arranged.
This meeting will give voice to all the FISPMED civil society organizations, by collecting, in this
way, points of views and opinions of more than one million and a half of Mediterranean and Black
Sea inhabitants.
Their point of view will be of primary importance for the improvement of governance related to
environment and sustainable development processes which are strictly connected to different
matters, such as: economic development, fight to poverty, migrations and intercultural dialogue.

ECONOMIC RELAPSES
The analysis of the economic relapses of the web, of the magazine and of the network
management, can be mainly identified with reference to the expected results, to the logics used
and to the number of qualification which will be done with a deepened face to face and exchange
with the partners; in the perspective of complete financial autonomy (equilibrium between
management costs and incomes), by also making a market check which is briefly described as
follows:

Competition
                                                                                                  21


                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

There is nobody who provides services that we want to provide, at least for the Italian market.
Concerning the Mediterranean-Black sea area, we believe that there are important differences
from the Italian context.

The referential demand
In order to propose some points of reflection related to the analysis of the potential market of
reference, the data at our disposal, which should be further developed and widened, refer to the
Third Sector: it will be the main market sector to which the portal will address by offering services
against payments .It may furnish us a first idea about the potential of this website.
There are not “official” data on the consistency of the third sector in the Mediterranean-Black Sea.
It is made up of organizational subjects of private nature but also addressed to the production of
goods and services of public or collective destination. In Italy, for example, it includes a lot of
social cooperatives, voluntary associations, social promotion associations, ngos, etc…
The non profit institutions are about 550.000, with a participation of more than 8 million of
voluntary people; their incomes are about 75.000 million euros.
The peculiar characteristic of the third sector is the solidary and participative culture, the direct
involvement of a lot of people and the strong operators’ motivation to face peoples’ needs.
Important data concern the access to the websites and the use of internet for information and
communication scopes. At the beginning of the third millennium, the Intel society announced that
the Arab world had bought the highest worldwide percentage of computers: with the coming of
the new century, the number of internet users in the Arab world has evidently increased.
According to Arabnews, the level has risen to 26 million users from 14 millions in 2004, and o 4 or
5 millions in 2002.
The European Commission in 2008 states that more than 250 millions Europeans use internet in
their daily life and that the 80% of users has a wide stream connection.
The so-called electronic commerce is clearly predominant in the USA, with around 43 million of on
line clients; the 44% of e-commerce clients is composed by Europeans that have made 23 million
on-line orders in 2007 and have produced incomes for a total amount of 210 million of euros. The
sector is in continuous expansion: within 5 years 1/7 of the entire commerce will pass through
internet and such a great increase implies revolutions in production of distribution of goods and
services.
Internet facilitates the selling of services and products on the global market, but also the building
up of the modern organizations.
Another interesting sector for the opportunities that internet provides, in relation to economy-
environment, is definitively the tourist one. Its industry is characterised by high information and
intensive activities: in few other industries the creation, the elaboration, the application and the
information communication are so important for the realization of the “product” as for the tourist
one.
Often commercial exchanges among enterprises which compose a productive row are mainly
constituted by information flows and not by material ones.
This exchange seems to represent the new avant-garde for the application of ICT technologies:
recently introduced technological supports are still not widespread, but have strong potentialities.
Even for this project technological support is important: passing time technological paradigms
have emerged, acting as the starting point for the worldwide innovation diffusion. Particularly, the
computer reservation systems (CRS), introduced at the beginning in the aeronautic sector, has
been quickly adopted by travel agencies and tour operators.
Technological developments have incentive the progressive costs and timing reduction for the
production and the distribution of the services offered, by resulting as a gain in terms of efficiency
for the industry and of cost and quality for the clients.

                                                                                                   22


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

Why should the user use this service?
The services offered by the website are related to the consultation of remote Data Base which
contains scientific, tourist and legislative information etc…, that is to say the supply of
consultations about environmental issues plus the supply of classical services that generally exist
on the similar websites.
The use of internet is often associated to innovative products: in this case services offered by the
website, particularly those against payment, are not innovative, while the novelty can be found in
the means used to present services to potential clients and users.
The use of these technologies does not affect the quality of the product, but it favours either the
displacement of the products, or knowledge about their existence for a wide public. i.e. consulting
activity for enterprises about existing legislation in the environmental and energetic field already
exist in other contexts. The novelty is firstly on the widening of this kind of information to all the
organizations working in the third sector, and secondly on the usage of the information means to
spread these services and, whether possible, to offer the services themselves.
 It improves the quality of the offered service supply and reduces costs related to the movement
of buyers.

Occupational relapses
The initiatives provide the networking partner with infrastructures, technologies and
methodologies which make possible to operate independently by generating durable effects in the
following fields:

1. environmental quality
Most of the activities are linked to the environmental valorisation of the interested areas.
We expect both a consolidation of the already existing protected areas that are interested in the
project (as a consensus in the public opinions and in the different services offered) and the
extension of politics for environmental re-equilibrium of new areas, i.e. in the urban-coastal ones.

2. evolution of the local educational systems
The project solicits governmental institutions to adopt legislative decisions aimed at giving more
importance to the environmental and marine education according to their own activities and
profiles.

3. qualification of the tourist system
The development of products and services in environmental tourist sector has durable effects,
since it determines choices about destination of the specific areas, long- term investments and
economic as well as urban political programmes for the maintaining and the strengthening of the
environmental quality standards.

4. economical animation
All the actions aim at the economic animation of the interested areas. In particular all the following
actions have durable effects: the creation of an institution and functioning redactions (structures,
equipments, etc…); the activities of trade promotion for products, services and geographical areas;
the activities of training for obtaining professional qualifications needed for the prosecution of the
activities.

5. employment
Effects on employment are expected both because of the re-conversion processes (from 1st sector
activities to the 3rd sector ones :i.e tourism) and because of the emerging of new market outfalls

                                                                                                   23


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                         Tel.0039. 3455401704- fax. 3455016431
                            info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

for the “traditional” products (crafts, natural products), new activities and new professional profiles
related to eco-tourism, environmental education and communication.
 An important role for the achievement of durable occupational effects is played by the
cooperation among local economic operators, stakeholders, institutions and economic federal
organisms: for example cooperation is at the base of local cooperatives that work for the
management of environmental usage services and for the realization of products addressed to the
its own constitution.

6. culture
It represents the strategic preface of every durable politic about environmental re-equilibrium: it
may facilitate the formation of a widespread environmental awareness which generate consensus
on sustainable development policies and on those aimed at improving its efficacy. Environmental
communication may focus on the basic knowledge about environmental data, fragility of the local
environmental equilibrium and the needs to evaluate consequences at an international scale.



THE NETWORK GOVERNMENT
FISPMED is in charge of the operational management that will grant a wide delegation of Euro-
Mediterranean and Black Sea public and private organizations to be under the control of the
Mediterranean Union secretariat.

THE NETWORK MANAGMENT
In order to grant uniformity in the peripheral management of both the project and the actions
scheduled and to ease communication and comprehension among the nodes of the technical-
juridical mechanisms of the work coordination, we decided to develop a unique organizational
scheme of the partnership for all the local nodes.
In this way, each node will have the possibility to build its own local network which will set up a
committee called “FISPMED Committee-local node of….”. FISPMED Committee will be made up of
the local network delegates (both local correspondents and associated partners). The Committee’s
task will be coordinated by the correspondent local network who will take charge of the managerial
and administrative responsibilities. The Committee will also evaluate the scheduling which is
defined and described in the present project and dedicated to its own area of intervention, on the
basis of the herewith enclosed timetable, by establishing periodical analysis and evaluations on the
objectives achieved.
A technical-scientific committee will be also founded and made up of the delegates of the nodes,
the representatives of the Union for the Mediterranean, the European Commission and the Euro-
Mediterranean Parliament and of the interested organizations.

GEOGRAPHICAL PARTITION OF FISPMED NODES


   INTERNATIONAL COORDINATION
   In Italy:
   0. Venetian headquarter
   1. Coordination North- East Friuli Venezia Giulia
   2. Coordination South (at present in definition phase: Sicily or Puglia)


   1. MACROAREA N.1: SOUTHERN EUROPE AND NORTHERN MEDITERRANEAN
                                                                                                    24


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                         Tel.0039. 3455401704- fax. 3455016431
                            info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

   -coordinating structure in Malta (to be agreed )

   2. MACROAREA N.2: NORD EUROPA
   -coordinating structure in Latvia (to be agreed)

   3. MACROAREA N:3: EUROPA DELL’EST E PAESI DEL MAR NERO
   -coordinating structure in Ukraine (to be agreed )

   4.MACROAREA MASKREQ E MAGHREB
   -coordinating structure in Jordan (to be agreed)

SPECIALIZED STRUCTURE FOR THE COORDINATION                                     OF THE      SMALL-MEDIUM
ENTERPRISES IN FISPMED:
   -coordinating structure in Tunis : UMCE BUSINESSMED



Detail of the annual costs for the period 2009-2014
Funds will be individuated in a percentage that should be assigned with high symbolic value to the
activities of local populations involvement and sensibilization within the framework of the great
projects planned by the Barcelona Process: Union for the Mediterranean among FEMIP resources.
The 25% of the needed resources should be found with the involvement of privates and
International donors according to the guidelines adopted by the joint Ministerial Meeting of
Economic and Financial Affairs Council (ECOFIN) Euromed and the Facility for Euro-Mediterranean
Investment and Partnership (FEMIP) hold in Luxembourg, the 7th October 2008.

Staff
Object                      Duration                    Specifications       Total amount
1 technical director        12 months x 30 h            30 h x 48 weeks x 12 17.280,00
international                                           euro
coordination
2 coordinators – North      12 months x 30 h            30 h x 48 weeks x 11 31.680,00
and South of the                                        euro x 2
international structure
6 coordinators of the       12 months x 30 h   30 h x 48 weeks x 11 95.040,00
decentralized nodes                            euro x 6
3    technical    unities   12 months x 30 h a 30 h x 48 weeks x 10 43.200,00
specialized    for the      week               euro x 3
international
coordination
6 technical unities, one    12 months x 30 h a 30 h x 48 weeks x 10 86.400,00
for each decentralized      week               euro x 6
node
2 administrative unites     12 months x 15 h a 15 h x 48 weeks x 9 12.960,00
account management          week               euro x 2
for the international
coordination
6 administrative unites     12 months x 15 h a 15 h x 48 weeks x 9 38.880,00
for              account    week               euro x 6

                                                                                                     25


                               office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                          Tel.0039. 3455401704- fax. 3455016431
                             info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

management, one for
each       decentralized
node
2 administrative unites     12 months x 15 h a 15 h x 48 weeks x 9 19.440,00
for data entry for          week               euro x 3
international
coordination
6 administrative unites     12 months x 15 h a 15 h x 48 weeks x 9 38.880,00
for data entry for each     week               euro x 6
decentralized node
Retirement insurances       12 months                                                   50.000,00
TOTAL AMOUNT                                                                            433.760,00

Services
Object                      Specifications                Duration                      Total amount
Planning and        works        a) Elaboration      of   12 months                     50.000,00
supervision                         the      planning
                                    proposal
                                 b) Check and works
                                    coordination
Studies of sector                a) Analysis of the       9 months                      70.000,00
                                    informative
                                    needs and of the
                                    sources at a
                                    local level
Technical            and         b) Arrangement of        12 months                     100.000,00
specialist consulting               the web site
                                 c) Graphics
                                    elaboration
                                 d) Definition       of
                                    sustainability
                                    and participation
                                    indicators
Creation    of    local     Arrangement         virtual   12 months                     260.000,00
nodes/editorial boards      node/editorial board in
                            the six of reference +
                            office of international
                            coordination
TOTAL AMOUNT                                                                            480.000,00



Durable goods headquarters of coordination

Object                 Specifications                             Total amount
Purchase            of Complete unity                             35.000,00
information equipment 2 PC, Pentium IV  1Ghz, HD > 40 Gb, RAM 
                       128 Mb, Video LCD  21” with a quick video
                       board (8 Mb on board)
                                                                                                       26


                                office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                           Tel.0039. 3455401704- fax. 3455016431
                              info@fispmed.net - www.mediterraneanblackseanetwork.net
     International Federation for Sustainable Development and Fight to Poverty in the
                           Mediterranean-Black Sea – FISPMED

                        1 Scanner
                        1 Printer Laser 1 Windows XP
                            2 Microsoft Office Professional (it contains
                                Word, Excel, Access, Powerpoint)
                            3 X 7 offices
Office equipment        3 desks                                          35.000,00
                        2 wardrobes
                        3 dressers
                        1 bookcase
                        3 chairs
                        x 7 offices
Fund     for  partner’s Purchase of information equipment for the 140.000,00
equipment               partners
SOMMA TOTALE                                                             210.000,00

Consumption materials

Object                   Specifications                  Time                        Total amount
Office expenses          Stationery                      12 months                   220.000,00
                         Light
                         Telephone
                         Post
                         X 7 offices
Promotional materials                                    12 months
   a) BluNet
      Magazine              a) Editorial    board,
   b) Web pages                press          and
   c) Promotional              diffusion        of
      materials                700.000 copies in                                     210.000,00
                               8 pages
                            b) Elaboration and
                               update web pages
                               and management
                               of the web tv
                               activities and web                                    155.000,00
                               radio
                            c) Editorial    board,
                               press          and
                               distribution     of
                               700.000 copies of
                               informative
                               pamphlets.                                            230.000,00

TOTAL AMOUNT                                                                         815.000,00

Missions

Object                  Specifications       Duration               Total amount
Meetings          among 1 mission every four 3 travels x 1.000 euro 45.000,00

                                                                                                    27


                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

partners in the node    months                       travel x 15 people
area
Meetings out of the     4 meetings                   4 travels x 1.500,00           90.000,00
node area                                            euro x 15 people
Study     tour   and    2 study meetings             2 travels x 1.000 euro
exchange                2 Mediterranean              x 15 people                    30.000,00
                        1 extra Mediterranean        1 Mediterranean travel
                                                     x 1.500 euro x 15
                                                     people                         22.500,00
                                                     1 extra Mediterranean
                                                     travel x 2.000,000 x 15        30.000,00
                                                     people
TOTAL AMOUNT                                                                        127.500,00

Organization of the annual Conference of in-depth examination

Management of the secretary                            15.000
Press office                                           7.000
Speakers’ hospitality                                  10.000
4 Committee Presidents
10 participants for each table
Technical material production                          15.000
Promotional material production                        8.000

Technical management of the two rooms                  9.000
Translations
Teleconference

Two launches and 3 coffee breaks                       4.500

Arrangements of the final acts                         12.000
TOTAL AMOUNT                                           80.500

Summarizing table

                  Object                                        Total amount
1                 Staff                                         433.760,00
2                 Services                                      480.000,00
3                 Durable goods                                 210.000,00
4                 Consumption materials                         815.000,00
5                 Missions                                      127.500,00
6                 Annual conference                             80.500,00
                  TOTAL AMOUNT                                  2.146.760,00




MONITORING OF THE PROJECT

                                                                                                 28


                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                       Tel.0039. 3455401704- fax. 3455016431
                          info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

       1 – Monitoring instruments

       The monitoring system is aimed at periodically checking- every four months- the progress
       of the activities, in order to obtain essential data for evaluation during all the project and in
       the end. The monitoring system will focus on both financial and physics aspects of
       fulfilment; therefore the main instrument will be represented by appropriate indicators:

       - Financial indicators
       They will give information about the precise status of both the scheduled and realized
       payments.

       - Physics indicators
       They are scheduled for each activity and their usage is finalized to verify the progress of
       the initiatives status. Survey instruments will be also provided (questionnaires, forms etc..).
       Survey instruments include survey forms on the main data related to: main elements of
       planning, organizational and realization nature. Further survey instruments will be provided
       for a qualitative analysis of the activities related to the organizational management and
       methodology - didactics of the activities performed.

       2 – Evaluation instruments

       The objective of this project activity is that of promoting economic sustainable
       development and both information and sensitization of the local populations.
       The instruments used for the evaluation, which will complete the results of the monitoring
       and which will use impact indicators, should provide indications about the relapse on the
       territory of the entire project. Passing time the most suitable activities for the evaluation of
       the entire programme will be identified and activated, especially those related to:

               The context. In this area the need for reconnaissance, the users’ characteristics
                and the planning specificities are included;
               The resources. The resources which will be taken into consideration are: financial
                resources and both technical-logistic and human resources used within the
                planning process;
               The process. In this area we find those activities which have characterized the
                project: the subjects and the realization of the organizational planning, the
                articulation of the planning process, its duration, etc..;
               The products. The results of the project will be evaluated both quantitatively and
                qualitatively.

CHRONO-PROGRAMME
ACTIONS

1. PRELIMINARY STEP

1 A. Constitution of the managing board of the project (all the partners).

1 B. Equipment of communication hardware and software.

1 C. Constitution of thematic companies (all the partners):

                                                                                                     29


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

     Area 1. — Marine environmental education. [what are we talking about?]
     It deepens disciplinary status, didactic methodologies, instruments, objectives, the user’s
     profiles. It creates documents, it selects experiences, it defines archive procedures (both
     internal and external, in collaboration with the Italian project Labnet), it plans and puts into
     practice education seminaries.

     Area 2. — Activation of a node: financial and administrative problems. [How to
     build a node]
     It elaborates common strategies and methodologies for the creation of a node; it produces
     juridical documentation; it conducts a census and compares financial models; it elaborates
     feasibility profiles; it supports local proceedings; it suggests the forms of local and general
     partnership and plans and realizes educational seminaries.

     Area 3. —Functioning of a node: cultural and managerial problems.
     [how to put in operation a node]
     It defines structures and functions of the node; produces operational models of functioning
     suitable to each local reality; it elaborates structure typologies and activity programmes; it
     deepens and makes explicit cultural objectives; it defines qualitative standards; it suggests
     common methodologies; it defines professional figures and plans and realizes educational
     seminaries. Monitoring.

     Area 4. — Network organization and development. [how to put in operation the
     network]
     It identifies and updates suitable hardware and software; it defines system and
     communication modalities; promotes partnership forms; it provides the nodes with
     assistance; promotes and realizes the hooking of new nodes to the network and plans and
     realizes educational seminars. Monitoring.

1 D. Operators’ training at the nodes.

The four companies are activating on-line educational seminaries and their aim will be the
constitution of a working staff in the network nodes. The operator will acquire the following
competences:
— he will be able to manage the specific communication system of the network;
— he will be able to collect and organize all the information on the planning and the realization of
the node projects in order to be used by the network;
— he will know all the aspects of the project and he will be informed about its theoretical and
technical evolution, in order to perform functions of operational reference related to the project at
the network.

The operator at the node is part of the Committee at the node, with all the institution delegates
where the node was founded and with the delegates of the local partnership activated through the
birth and the functioning of the node.

2. Activation of both the nodes and the network

2 A. Activation of the first 6 nodes
It is necessary a pre-activation phase of the first 6 nodes (prototypes), in which the information
structure and the human resources already available at each node will be used in order to launch
the A and B actions. In this phase appropriate headquarters will be identified, even through
                                                                                                  30


                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

agreements with associations, ngo’s, schools, research institutes and local environmental
structures.

2 B Elaboration of the local action Plan of the node and its input to the node
Each node elaborates its activity programme which includes the indications identified as useful by
the team work that will be constituted on purpose (action 1C) and each node will input it to the
network.
2 C. Production and spread of the project magazine
Compilation, edition, production and distribution of the quarterly magazine Blu Net

1
1A      Constitution of the Managing Board
1B      Equipment communication hardware and software
1C      Constitution and team working
1D      Operators’ training at the nodes

2
2A      Activation of the first 6 nodes and of its related services
2B      Elaboration and input to the network of the node action programme
2C      Blu net edition
2D      Seminaries at the network
3       Node local actions
4       Network development
5       Annual International conference
                                     1 quarter         2 quarter    3 quarter           4 quarter

Event                             1°
                                  1B
                                                       1C                   1C          1C

                                                                                        1D
                                                                                        1E
Fulfilment                                             2A


                                                       2C                   2C          2C

                                                                            2D          2D
                                  3                    3                    3           3
                                                                                        2B
                                                                            4           4
                                                                                        5


A. NETWORK LOCAL ACTIONS

1. Taking pat to the project and participation to the board of directors
2. Activation of the internet communication website, web tv and web radio
3. Participation to the commission works of the 4 areas indicated above
                                                                                                    31


                            office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                       Tel.0039. 3455401704- fax. 3455016431
                          info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

4. Identification of the availabilities and necessities for the phase of the node procedures for the
local partnership activation
5. Participation to the educational seminary of the node operators
6. Participation to the local seminaries through web
7. Redaction of the local Plan action and its input to the network

B. LOCAL ACTIONS ON THE TERRITORY

Each node performs the actions indicated in the local action Plan of the Node.
The local action Plan of the Node:

1. it is concretely elaborated with the local administrations;
2. it includes the drawing up of a Plan of a local economic animation in which the most suitable
sustainable development strategy to the specific territorial realities will be defined, in the sector of
the environmental and marine education. The main and common points of this strategy are:
• the production and process innovation for the coastal and marine environment;
• the development of associations among enterprises (among private partners, authorities, local
institutions);
• the activities inclusion within the economic programming devices of the local authorities;
• the training of people suited for the specific sector of tourism in coastal and marine
environmental;
• the promotion of products and activities already existent in the territory, linked to the subjects
taken into consideration and characterized by a high degree of environmental compatibility;
• the link and the continuous exchange of information on a Mediterranean scale and the network
synergies;
• environmental sustainability of the single action and of the enterprises which realize them.
3. it includes a series of actions already identified on the basis of the competences and local
necessities from the initial partners of the project.

Each node will activate agreements (financial, cultural, of charity work) with local realities (schools,
universities, associations, private subjects) independently and coherently with the objectives of the
project and they will make use of the partners consulting coming from other regions. The
existence of the network is a fundamental factor of scientific reliability and it grants, through its
services, a continuous improvement of the quality of the services provided by the node.

The system offers to each node, services of technical and administrative assistance for the
realization of the objectives of the local action Plan.

The drawing up of the local pilot plans should include the experimental and pilot adoption of two
projects strictly linked one another. The resources for these plans should be found in a specific
way.

The pilot plans should develop on the basis of the enclosed strategy for sustainable development
in the Mediterranean-Black Sea area, an operative guide focusing mainly on the following sectors:
           1. agriculture
           2. energy
           3. fishery
           4. biodiversity
           5. industry
           6. tourism
                                                                                                     32


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                         Tel.0039. 3455401704- fax. 3455016431
                            info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

          7. transports
          8. land management

To favour the following actions:
    a) agriculture. The farmer committed themselves, for a period of minimum 5 years:
           1. to adopt agricultural techniques respecting environment, beyond the habitual
           agricultural good practises, by receiving in change aids to compensate supplementary
           costs and loss of revenues due to the fact of having modified agricultural practises.
           Some examples of commitments concerning agro-environmental sector established at a
           national/regional level in the European Union :
                     i. the extension of the agricultural practises that respect environment;
                     ii. management of low density feeds systems;
                     iii.    integrated management of agricultural farms and biologic agriculture;
                     iv.     protection of landscapes and of characteristic elements like hedges,
                             dikes and woods;
                     v. conservancy of high natural level habitats and of related biodiversity

          2. to furnish information on the present situation and the evolution of the
              environmental conditions in agriculture;
          3. to understand and observe interconnections between agricultural practises and their
              beneficial or deleterious effects on environment;
          4. to individuate the main agro-environmental problems that now arise worries;
          5. to furnish contextual information, particularly on diversity of agricultural
              ecosystems;
          6. to contribute to render more eyed the agro-environmental measures, so to reduce
              the impact of agriculture on environment where the latter receives greatest
              pressures;
          7. to evaluate in which measure the agricultural policy and that of rural development
              answer to the exigency of promoting eco-compatible crops and sustainable
              agriculture and inform the political responsible and the public in general about these
              issues;
          8. to contribute to the global evaluation of sustainability in agriculture;
          9. to promote the technical and commercial adapting of the Mediterranean agriculture,
              by posing attention to the increase of its added value and to the possibility of
              exploiting in a sustainable way the production factors that are mostly menaced i.e.
              water and soil;
          10. to assure the future of rural communities and the reduction of poverty by furnishing
              rural infrastructures and basic services, by diversifying the rural economy and
              improving the local governance;
          11. to reduce the irreversible loss of agricultural lands and biodiversity, to prevent the
              land degradation and improve the agricultural adapting to the climate changes.

   b) energy
         1. to   augment efficiency of thermo-electric power stations;
         2. to   reduce energetic consumptions on the transport sector;
         3. to   increase energy production from renewable sources;
         4. to   reduce energetic consumptions in the industrial, inhabited and tertiary sector;
         5. to   let an increased absorption of the CO2 emissions thanks to the woods;
         6. to   reduce emissions in the non-energetic sectors;
         7. to   inform the public in general and developing training activities;
                                                                                                   33


                           office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                       Tel.0039. 3455401704- fax. 3455016431
                          info@fispmed.net - www.mediterraneanblackseanetwork.net
  International Federation for Sustainable Development and Fight to Poverty in the
                        Mediterranean-Black Sea – FISPMED

       8. to deepen knowledge related to cause-effects of climate changes;
       9. to reduce vulnerability to the climate changes effects.

c) Fishery.
       1. to limit mortality due to fishery and environmental impact of fishery activities
          through:
                i. the limitation of captures;
                ii. the limitation of the efforts of fishery;
                iii. the adoption of technical measures;
                iii.      the adoption of multi-annual plans of reconstitution aimed at
                          guaranteeing the reconstitution of stocks so to guarantee respect for
                          biological limits;
       2. to adequate fishery capacity. States are obliges to adequate their fishery capacity so
          to reach a sustainable equilibrium between capacities and available resources.


d) Biodiversity
      1. to protect, safeguard and rehabilitate landscapes;
      2. to safeguard the wooded heritage and promote the related sustainable
          development;
      3. to protect and rehabilitate the marine habitat and the littoral and to extend the
          Natura2000 networking by embracing them;
      4. to integrate the safeguard of nature and of biodiversity in the commercial policies
          and in those related to development cooperation;
      5. to elaborate programmes for gathering data on the protection of nature and
          biodiversity;
      6. to support researches in the sector of natural safeguard;
      7. to protect marine, coastal and related marine resources biodiversity.

e) Industry
      1. to augment SMEs respect for environmental legislation;
      2. to reduce incidence of SMEs on environment and improving their ecologic
          performances;
      3. to guarantee harmonized implementation of environmental legislation and equal
          conditions of concurrency for the SMEs in the market;
      4. to augment the SMEs eco-efficiency (energy, resources) through environmental
          management systems and other efficient ones;
      5. to improve the costs/efficacy relation in environmental policies, by reducing costs
          for SMEs and, then, delivering resources that may be used by respecting related
          rules;
      6. to reinforce the SMEs eco-innovation and their competitiveness.

f) Tourism
      1. to reduce the negative tourist territorial and environmental impact, mainly in the
          existent tourist coastal areas;
      2. to promote sustainable tourism that, on its turn, may consolidate social and cultural
          cohesion and economic development, potentiate Mediterranean diversities and
          specificities and reinforce synergies with other economic sectors, especially
          agriculture;

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          3. to increase the added value of tourism in local communities and in the less
             developed countries;
          4. improving governance for sustainable tourism.

g) Transports.
          1. to eliminate or reduce the negative effects of road traffics, especially with land
          planning measures and the infrastructural renewal;
          2. to furnish incentives for public transport and intermodality by favouring more eco-
          sustainable measures like: railways, flow and maritime ways;
          3. to support regional and national initiatives to promote more sustainable and
          competitive transport systems and to improve euro-mediterranean and black sea
          transport networks and connections;
          4. to encourage integrated transport systems, that may assure better complementarity
          among road, railroad and maritime transport, by foreseeing a significant change toward
          increased maritime ad railway transport instead of the road one;
          5. to improve integration among transport policies in the economic plannings so to
          reach continuous progresses in the “doubling” of the motor transport and the GDP
          growth;
          6. To encourage the use of ecologic and less pollutant fuels;
          7. to prevent and reduce boats pollution.

   g) Land management
         1. to promote urban sustainable economy and development planning approaches that
            foresee the growth of the urban population in the future;
         2. to integrate the exceptional cultural, historic, landscape heritage of the
            Mediterranean cities in a spatial and economic planning;
         3. to improve the citizens’ quality of life by expanding green areas and reducing
            negative environmental factors ( air pollution and waste production) as well as
            social disparities and inequalities in the access to basic services, especially in the
            southern and eastern Mediterranean and in the Black Sea cities;
         4. to improve urban governance and solidarity among Mediterranean cities.




                                                                                               35


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         9.
APPENDIX 1.


REFERENCE GUIDELINES

The project should develop the international partnership following some guide lines which have
been established by the United Nations:

(a) the partnerships are voluntary initiatives undertaken by the governments and their
stakeholders, the major groups and the institutionalised stakeholders;

(b) the partnerships should contribute to the implementation of the Agenda 21 and of the working
Plan introduced in Johannesburg, and it should not dissuade from the commitments included in
those agreements;

(c) the partnerships do not substitute the Government commitments, on the contrary, they
integrate the implementation of both the Agenda 21 and the Implementation Plan of
Johannesburg;

(d) the partnerships should have a concrete value added for the implementation of the process
and they should be new;

(e) the partnerships should take into consideration the economic, social and environmental
dimension of the Sustainable Development in their planning implementations;

(f) the partnerships should be based on specific resources for their implementation, included the
mobilisation of new resources and, if relevant, they should result in the field of technology
transfer, building capacities and developing countries;

(g) it is desirable for partnerships to have a sectional and geographical balance;

(h) the partnerships should be planned and implemented in a transparent and responsible way.
Therefore, they will have to exchange relevant information with the Governments and with other
important stakeholders;

(i) the partnerships should be announced publicly with the intention of dividing the specific
contribution in the field of the implementation of the Agenda 21 and of the Implementation Plan of
Johannesburg;

(j) the partnerships will have to agree with national laws, national strategies for the
implementation of the Agenda 21 and of the Implementation Plan of Johannesburg, as well as with
the priorities of the countries in which the implementation develops;

(k) the main partner of the initiative should inform the national focal points for the sustainable
development of the country or of the countries involved at the beginning and during the
progresses of the partnership, and all the partners should remember the information provided by
the Governments;

(l) the involvement of international Institutions and funding, programmes and agencies of the
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United Nation in partnerships will have to be adequate to the agreed mandates at an inter-
governmental level and it should not give rise to deviations to resources partnerships otherwise
allocated for their mandate programmes.

The information provided and the relations of the enrolled partnerships with the Commissions
should be transparent and reliable taking into consideration the following elements:


(a) Partnerships enrolment should be spontaneous and based on relations established with the
Commission, by taking into consideration the above indicated conditions. The relations of the
partnerships will focalize on the contribution to the implementation of the purpose and objective of
the Agenda 21 and of the Implementation Plan of Johannesburg;

(b) The partnerships should arrange a regular relationship, preferably on a biannual basis;

(c) The Secretariat will make available information on partnerships and their relationships as well,
through a database accessible to all the interested parts, also through the web site of the
Commissions and through other ways;

(d) The Secretariat will arrange a report containing synthetics information on the partnerships
which are examined by the Commission according to its programme and work organization,
considering the particular importance of these relationships during the year under examination;

(e) During the revising year the Commission, will discuss on the partnership contribution to the
sustain for the Agency 21 implementation, the Programme on Further Implementations of Agenda
21 and the Implementation Plan of Johannesburg by taking into consideration lessons learnt and
best practices, in order to identify and recall problems, gaps and limits, by providing further
indications, even about relationships during the politics year according to the needs.




                                                                                                 37


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APPENDIX 2.

THE INFORMATION VALUE

The importance of environmental communication as instrument of governance has been stressed
by the communitarian and international law (European Commission, 2001) . Communication and
information must become key words for each public initiative addressed to the improvement of the
quality of life and of the environment (Evans et al., 2004). In order to make easier the creation of
consensus – as the Aarthus International Convention explains in its introduction – it is necessary
that citizens acquire awareness about environmental issues. Therefore, it is necessary to grant and
to ease the access to environmental information.
In order to let decisional processes be stable and reliable, transparent proceedings must be
performed and spread among all the stakeholders. To this end the Communitarian directives
2003/4/CE and 2003/35/CE confirm the same principles that inspired the Aarhus Convention and
they indicate methods and the instruments to be adopted by the member countries . Basically, the
legislator assigns to the public authorities the task of providing the “interested” citizens with the
access to the environmental information and the involvement, mainly through consultation, during
precise administrative provisions (evaluation of the environmental impact, environmental strategic
evaluation, integrated environmental authorization etc.). The citizen must have the opportunity to
express his opinions – states the convention- and public authorities must considering seriously this
point: therefore, it is necessary to activate a double communication.
This tendency is the result of the awareness that in the environmental sphere the traditional
mechanisms of decision making sometimes have been ineffective. It has been proved that the
decisions, with relapses on the territories, taken without a direct comparison with the local
communities, have greater problems of public consensus; sometimes this has led to the
interruption or even to the deletion of the interventions scheduled (Bobbio et al., 1999; EEA, 2001;
Avanzi, 2002; Pasquarè et al., 2004). The management of the relations with the citizens becomes
a focal point. The instruments available have been already indicated in the 1992 in the Agenda 21
document of the World Conference on the sustainable development of Rio de Janeiro (chapters 36
and 40). To summarise: education favours new knowledge and therefore the attempt is to
intervene on the behaviours; information which aims at transfering the knowledge;
communication, as a process of knowledge creation. Communication is not, in fact, the activity
through which the knowledge already acquired spreads, on the contrary it is the same action
which creates it. The origin of the knowledge is the moment of the sharing and of the reciprocity
(Beccastrini, 2005). Therefore, communication is that action which creates a new knowledge in the
moment in which an “exchange” of knowledge among people takes place.
The on going debate on the sustainable development recognizes to communication and education
the role of guide forces in the processes of environmental knowledge since they both act on the
perception of the environment and on the life styles. With the term perception of the environment
they are included: the cultural context, the world vision and the values learnt through
communication. But also the alternatives on sustainable actions (the life styles) which result from
the debates of the societies and which need to be communicated in order to become common
heritage.

The OECD (Organisation for Economic Cooperation and Development) to this end provides a full
definition of “environmental communication”; it has been defined as “the planned and strategic
use of the processes and the products of communication to sustain an effective politics, public
participation and planning realization towards the environmental sustainability” (OECD, 1999). In
other words, communication as a process of social interaction to face the problems of the citizens,
and also communication as an initiative with a final purpose: a shared vision for a sustainable
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future and the capacity building of the social groups to solve or prevent environmental problems.
Making communication means not only sharing environmental information, but also creating a
common world vision to achieve environmental sustainability, considering also that what people
understand is also influenced, a part from their reason and their knowledge, by their emotions and
the socialisation.

The first step towards this objective, is the need of opening a virtuous circuit among all the
subjects who have some knowledge and some expectations towards a specific environmental
problem. It means that there is the need to create a relational system in which information run in
a close circuit, that is to say in both directions, from the issuer to the addressee and vice versa.
A knowledge flow should be established in order to convey the reactions of the different subjects
who have been reached. From an architectural point of view of such a communication system, the
essential conditions for its existence are:
1) bilateral communication;
2) issuer’s intention to confront with his addressee (the public);
3) public availability and capacity to evaluate the information in order to accept it or refuse;
4) system transparency.

It is clear that only a system able to give back to the issuer the effect of his message can generate
a positive retroaction (new knowledge generator). It is necessary a bilateral communication.
Moreover, if the public does not understand the information, the process cannot be successful
(Valentini, 1992). Finally, the entire communication process, not only have to perform following
the declared and shared rules, but also it must be of public domain in order to establish a
relationship of reciprocal trust. An example of communication instruments uni and bi- directional is
given at the Table 1.

Table 1: Tipology, instrumets and communication action.
Source: modified by Sancassiani, 1998.
Communication tipology                           Instruments, products, actions
Unilateral                                       Verbal:
                                                 letters, forms, monographies, dépliant, brochure,
                                                 catalogues, booklets, newsletter, magazines,
                                                 report, books, press releases, conferences, public
                                                 relations, television, radio.

                                                        Non verbal:
                                                        design, product, label, graphic advertising, audio-
                                                        visual, telematic information.

Bilateral                                               Piece of information-retroaction:
                                                        Sensitization Campaigns, guided tours, open
                                                        doors, debates, Web instruments
                                                        (e-mail, forum, form, surveys etc.), Focus group


                                                        Education:
                                                        simulation, play rolls

                                                        Consultation:
                                                        meetings, surveys, inquiries, forms, opinions
                                                                                                        39


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                                                        Arrangement:
                                                        work groups, planning, debates, networking,
                                                        lobbying, partnership

                                                        Negotiation:
                                                        Forum, Advisory Panels, consultant committees,
                                                        mediation tables


On the other hand, the main obstacles to a good communication can be summarized in the
following 5 scenarios (De Marchi, 1993, quoted in: Sancassiani, 1998):
1) missed information, or unsure or incomplete information;
2) information is not spread;
3) information is not received or it is not understood;
4) information is not believed;
5) information is not put into practice.

According to Centre d’Estudis d’Informació Ambiental of Barcelona, the solution to these possible
obstacles consists in the interpretation of the communication of environmental thematic not only
as a question to communicate “facts” but “relationships”: dynamic relationships between the
causes and the consequences, between innocents and guilty, between local and global dimensions.
“Rarely a link is established between the economic, politics, social or even cultural origins of the
environmental problems. Origins. Talking about the causes requires explicit interpretations which
cannot be simply introduced as ‘facts’. But, since few references are given on the causes, few
context is provided to understand or to identify oneself with the information provided.
Environmental communication cannot be only ‘information’ on the environment.
It must deal with knowledge, values, believes, different possibilities of individual and social
change, as well as with the insecurity and the complexities linked to the decisions, the benefices
and the costs which imply different choices, included also the inactivity” (Ceia, 1998).

From an historic point of view, it is interesting to notice that the communitarian law have
accompanied the concept of environmental information towards the wider meaning of
environmental communication, understood as a process of participation and involvement, from the
first Severo directive to the last directives already mentioned on the right to access and on the
citizens consultation on environmental plans and programmes (VIA, VAS, IPPC). At a social level,
from the 70s to nowadays we have moved from a conception in which it seemed sufficient
providing technical environmental information to the accomplishment of persuasion strategies and
finally to the promotion of a real dialogue between the interested parts. (Pellizzoni, 2003; Sturloni,
2006). This course is particularly evident in the field of the communication of the environmental
risk and of the correlated communitarian law. The Seveso (82/501/CEE) is known for having being
one of the first laws to impose to public authorities an active and precautionary communication
action in the regards of the possible subjects involved in case of industrial accident. The following
update, of the so-called Seveso 2 (96/82/CEE), states that the population must be involved and
consulted during the planning of the actions if there is an emergency. During the years which have
passed from the first version of the law to the last one in force – passing through middle versions-
the legislator has progressively recognized to the public the “right of information access”, the
“right of being informed”, the “right of knowing” until the “right of participation”. The risk
management, becomes not only a question of government and, therefore, a private sphere for
politicians and experts, but also a question of governance, which must involve the society in its
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complex (De Marchi et al., 2001). The effort that the European Union is asking to the
administrative local system in the management of the environmental questions, is to pass from a
hierarchical approach, in which only a plaintiff with few objectives take all the decisions, to a “net”
approach, in which both the plaintiffs and the objectives are numerous. The choice refers to the
opportunities of facing the complexity rather than simplifying it. At an operational level, it implies
the necessity of sharing the information and using support systems to the decisions, operations
that nowadays are easily accessible thanks to the information technologies (Laniado et al., 2005).
Among these, Internet grants information easily available, accessible and first of all interactive, in
the respect of efficiency, cheapness and transparency standards of the public action. It is the
possibility of creating an interactive dialogue system the reason of Internet success, an
opportunity which is identified also by the same Aarhus Convention, when it hopes for a greater
use of the electronic means of communication. The table 2 shows the richness of the bi-directional
communication means provided by the Web.

Table 2: the typologies and the instruments of web communication.
Communication typology                            Instruments
Unilateral                                        Newsletter, messages, documents, news, news
                                                  feed (RSS), data banks, glossaries,
                                                   “showcase” sites with static contents

Bilateral                                                Forum, mailing list, newsgroups, e-mail,
                                                         conference call, form, surveys, faq,
                                                         advanced Web-Sit, multimedia material, plays,
                                                         test, liking revelation, pages, navigation
                                                         revelation, pages and user numbers, search
                                                         engines, sites with dynamic contents.



The possibility of using in an optimal way the different communication technologies and,
especially, that one through Web, considering its unstoppable climb of the last years, represents a
strategic requirement for the public administrations. The Web use in the public administration is a
useful means not only to optimise the job productivity within the offices, but also to improve the
quality of the that they have to provide to the citizens. The CNIPA (National Centre for the
Information in the Public Administration-Italy) describes the Web phenomenon as quite complex,
because it does not limit to the simple realization of electronic pages which should join or
substitute the paper documents, but it becomes a real cultural change which, starting from a
technical data change, influences the same relationships between public subjects.

To this end, for example, Italian governmental bodies have issued regulations containing the
indications for the rebuilding of the Web sites in order to provide guide criterions for the aspects
related to the organizational context and to the information usage accessibility. In particular the
so-called “Stanca law” (law n. 4 of the 9th January 2004 published in G.U. n. 13 of the 17th
January 2004) identifies a need of accessibility and availability of the Web sites. Basically, the
provisions aim at favouring more and more services supply through information net, on the
condition that they are made available to the grater number of users. Everything can be
summarized using two key words: accessibility and usability. Also in the past the Department of
Public Function dealt with accessibility and usability, through the circular n. 3/2001 “Guide lines for
the organization, the usability and the accessibility of the public administrations Web sites”.

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The Web usability implies that information must be organized and structured in order to grant the
maximum availability. The requirement of each site planning is the identification of the public
typologies towards which it is addressed. Therefore, the designer must image how users will see
and use the Web, taking into consideration the variety of their personal, social and cultural
characteristics. The public opinions are fundamental to build a good Web site. Sebastiano Bagnara
(member of the technical-scientific Secretary of the Permanent Inter-Ministerial Committee for the
use of ICT to help the weak and disadvantaged categories) states that the Web products and
services are planned too often in relation to the needs and to the competences of the designers,
and almost every time the user imagine is far away from the real one. The essence of the usability
laws is that “the organization of the contents of a Web site as to be user-centred: nobody knows
better competences, culture, needs, limits, and user attitudes than the users themselves and
therefore, the user involvement should be expected in all the phases of the Web site planning,
realization and management”. Finally, the usability focalizes its attention on the users identified as
target form the site.

With the term accessibility we mean the capacity of information system of issuing services and
providing usable information, without discriminations, even on behalf of the people who need
technologies of assistance or particolar configurations. The accessible sites are therefore planned
to grant the consultation even to the users who suffer from physics or sensorial disabilities, or who
are conditioned by the use of instruments with limited services or by unfavourable environmental
conditions. There is an overlapping between the accessibility and usability criterions which aim at
the cognitive aspects of the user interaction with the page: providing contextual information,
providing clear navigation mechanisms, using a simple and comprehensible language (Mania,
2005).




                                                                                                   42


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APPENDIX 3.

PILOT PROJECTS

3.a Mediterranean ECO-MUSEUM
An innovative approach to the safeguard – the management and the promotion of the
territory

Objective
Elaborating a planning methodology on the assumptions of the “bottom up” and, therefore, built
up with the participation of all the subjects present on the territory for the realization of an
innovative concept of museum of the territory- the Eco-museum- which aims at the cataloguing of
the entire artistic-cultural-environmental heritage for an aware valorisation not only in the regards
of the visitors, which could favour a reasonable economic return, but also addressed to the same
citizen to reinforce a participative and creative identity.
The configuration and the focalization of cultural and environmental elements which characterize
the territory, help to define a real district of the culture form which to start to perform safeguard
activities, valorising, at the same time, the identity expressed.
The project in order to direct and optimize the financial sustains already expected by the national
economic programming, wants to concretize the objects included in results adequately monitored
and which can be shared with the entire territory. The development of association “networks” and
enterprises which act in the same branch and the consolidation of competitive sub-systems is one
of the prefixed objectives which must be pursued with a greater determination, at least for how it
concerns the sector capacity of growing in quality and giving effective answers to the main
“nodes” of productive and commercial nature of the cultural offer.

Definition
The fundamental concept of the eco-museum is not the collection one, but that one of “narration”,
in order for the territory to become a syntactical element for the articulation of a speech, which
narrates the same story of pertinence, highlighting the “rouge file” of connection, which is the
expression of the cultural sedimentation of the places, that the eco-museum catalogues and
protects, proposing it as an archive of lecture for the knowledge of the same territory. To this end
it is necessary the redefinition of the organization of the museum concept, whose expositive space
does not limit anymore to a unique edifice, but it involves the entire area of reference, in a relation
of interdependence of human activities.

ACTIONS
1. A Mediterranean Eco-museum
Individuation of both the areas and the cultural and environmental icons which will define the
Mediterranean Eco-museum. The Eco-museum is articulated in an organic system of stable
stations and courses, which possess a physics structure of reference, from which itineraries
towards the pertinence areas start, which are identified by proceedings Focus Group with the
different territorial Stakeholders. This structure called “the eco-museum of the Mediterranean”
constitutes the expositive, informative and didactic basis and the main metaphoric access door to
the territory visit. The itineraries are articulated in some visit stations which make possible and
organize the direct usage of the environmental and cultural context. The possibility to cover the
territory physically and virtually and to deepen in this way the knowledge, allow a more aware and
responsible practicability, aiming at reinforcing the cultural identities and at a major attention to
the environmental and cultural equilibriums.
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2. The practicability of the Territory
Individuation and creation of a series of alternative itineraries which can valorise the area but also
distribute the tourist flow in an optic of sustainability and environmental respect. These itineraries
will be part of a data bank of the territory which will be virtually elaborated.
3. Virtual eco-museum of the Mediterranean:
Creation of a complete data bank of the territory which will constitute the database of a virtual
setting up of some museum rooms disseminated in the points of the territory identified in the past,
in order to grant a 360 degree vision from different points of view, starting also form different
requirements (sea- mountain- countryside)
     3. the creation of multimedia instruments to sustain the planning of an access door to the
        Eco-museum which answers to innovative and eco-sustainable criterions.

Transversal projects and subjects involved:
Tourist and Cultural aspects
   - differentiation of the cultural and tourist flows through a widespread knowledge of the
        territory. Exploiting the main territorial attractions, there will be the need of redistributing
        in a strategic way the visitor flows, valorising local realities which, even if they benefits
        from worthy cultural and environmental richness, they are not valorised adequately or, at
        least, they are not part of an integrated system of offer, able to promote the potentialities.
Environmental aspects:
   -     protection and valorisation of the territories involved, developing of a greater awareness of
        the local environmental equilibriums and determining a more attentive sensitization to the
        management and, therefore to the exploitation from a tourist pint of view as well.
Economic aspects
   - the realisation of the eco-museum foresees the involvement of all the Associations of
        category and of the local actors involved in the tourist branch, for whose activation and
        valorisation of new destination will lead to the constitution of micro-enterprises suitable for
        the management of the new induced.

Reference target to which we address:
•Tourists
•Schools
•Researchers and scholars
•Associations
•Small and medium enterprises
•Citizens




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3.b MICRO-CREDIT AND ENTERPRENEURIAL SUSTAINABLE DEVELOPMENT
Preamble
The project “Micro-credit and Entrepreneurial Sustainable Development” has its origins within the
initiatives aimed at reinforcing, spreading and incrementing the impact of the micro-credit as
instrument of human development in the world.
The specific object of the project includes the constitution of a partnership network which involves
the subjects present within the Mediterranean Basin for the institution of a micro-credit fund
dedicated to the creation of small entrepreneurial activities with a cooperative setting up. The new
cooperatives are interested in the following sectors: the tourist one, the environmental one, the
crafts one and finally, the agricultural one.
The promotion of entrepreneurial activities will be planned out through an approach of sharing and
exchange of good practices on two levels: the local network, made up of subjects who work on the
territory in harness with the future economic activities, created in order to develop communication
joined initiative to revitalize the territory; the international network for an exchange of good
practices among all its members.
The process will be sustained by an intense activity of beneficiaries training (poor population of the
chosen areas, unemployed) to the entrepreneurial activity and to the politics and actions of
environmental sustainability.
The micro-credit is a service which allows the loans supply to people with a low income and who
are excluded from the traditional bank services. The micro-credit as instrument of fighting to
poverty and, at the same time, of recovering and spreading of efficient financial services, has
spread in numerous regions and in different contexts of the Southern and Northern world.
Accorded to the UNCTAD in the world there are almost 7.000 organizations which distribute micro-
credit services and which cover the 5% of the demand; the potential micro-credit market is
estimated in 100 billion dollars and 500 million of micro-enterprises considered not related to
banks.
In November 1999 an inquiry was conducted among 1600 institutions of micro-credit in the world;
they had to answer to some questions, related to the number and the typology of their customers
in December 1999; particularly, they were asked how many customers were the poorest in the
world when they had to join in the programme, the percentage of women, the amount of the first
loan, the number of people who could settle accounts and the related percentage and finally how
many people went beyond the poverty line.
1065 institutions took part to the inquiry. According to the data, these institutions had more than
23,5 million of customers, of which more than 10 million were women; moreover, 13,8 million of
them were part of the poorest population in the world.

General objective
The project “Micro-credit and Entrepreneurial Sustainable Development” wants contributing to the
attainment of the objectives which represents the main goal for the world politics of human
development. First of all it regards the poverty reduction and the sustainable economic
development as an alternative to the politics of the liberal market economy.
Through the development of the project we will contribute to the improvement of the social and
economic system of the territories involved, trying to reinforce the tissue of the existing social
enterprises and promoting the no profit local sector.
One of the main principles of the non governmental organizations and associations of social
promotion which work together to the project, is the belief that traditional cultural values of a
certain territory are fundamental for the equilibrium of the population growth. The recover of the
local traditions, of the entrepreneurial, crafts and cultural knowledge have to be promoted,

                                                                                                   45


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                        Tel.0039. 3455401704- fax. 3455016431
                           info@fispmed.net - www.mediterraneanblackseanetwork.net
       International Federation for Sustainable Development and Fight to Poverty in the
                             Mediterranean-Black Sea – FISPMED

listened and stimulated in order to consider it as decisive means in the planning of development
actions within a given territory.
The general objectives to which realization the project wants to take part can be summarized as
follows:

   -    Improvement of the socio-economic system of the countries interested in the project
   -    Promoting the no profit sector, its activities, its services, the richness of its proposals at
        the public administrations and the citizens;
   -    Reinforcing the tissue of the existing social enterprises through training activities,
        consulting, resources canalization.
   -    Favouring the birth and the development of social enterprises able to create a new
        occupation, sustaining the integration processes of the weakest market range, providing a
        wide offer of socio-health services and of interventions in environmental, cultural and
        aggregative sphere;
   -    Sustaining the planning activities of the local bodies related to territorial interventions in
        order to integrate the weaker market range;
   -    Contributing to the development of the third sector and collaborating to the active politics
        of training;
   -    Promoting the social politics innovation, starting from the experience that the social
        enterprises have maturated in the area of people services;
   -    Rediscover and valorisation of ancient productive traditions and the social links on which
        they are based.

Specific objectives
Specific objective of the “Micro-credit and Entrepreneurial Sustainable Development” is promoting
the creation of cooperative entrepreneurial activities on the basis of a micro-credit fund.
The cooperatives will be introduced in a plan of local development in order to create a local
network of enterprises devoted to different sectors which will favour the creation of a common
know-how and the profitable exchange of commerce and activities.
The objective considers also the reinforcement of the partnership between the ngo’s involved in
the project and their partners, as well as for the FISPMED international network, through which
the project results and activities can be improved, because they can relate themselves with other
realities of the Mediterranean-Black Sea, sharing experiences and know-how. The project impact
at an international level as well, would be in this way increased an its effects would have an
international impact which would create multiple effects also among the other members of the
network.
The idea is to provide instruments to sustain the birth of micro-enterprises starting from the
subjects who perform productive activities of small size with the possibility of development if
helped by specific financial services.
The sectors considered in the project as possible start-up of the cooperative are: tourism, crafts
and agriculture.
The direct beneficiaries of the project will be micro-entrepreneurs, selected by population rangers
in financial straits who want to move away form the poverty threshold and ask an economic aid to
start their activities.
The indirect beneficiaries of the project are numerous and of different categories, starting from the
direct beneficiaries, who will improve their socio-economic conditions. All the selected area will
enjoy the benefices of the project, because there will be a virtuous starting action on behalf of
different cooperatives which will bring richness and wellness to the entire society the beneficiaries
belong to.

                                                                                                   46


                             office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                         Tel.0039. 3455401704- fax. 3455016431
                            info@fispmed.net - www.mediterraneanblackseanetwork.net
      International Federation for Sustainable Development and Fight to Poverty in the
                            Mediterranean-Black Sea – FISPMED

The indicator Objectively Verifiable to censure the total realisation of the project could be the
calculation of the cooperative activity numbers which will be launched during the 3 year project
and how many of them will go on their activities even at the end of it, realizing the project
sustainability.




                                                                                              47


                           office: Stazione Marittima, Fabbricato 255 – 30135 Venice
                                       Tel.0039. 3455401704- fax. 3455016431
                          info@fispmed.net - www.mediterraneanblackseanetwork.net

								
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