Customer Relationship Management

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					This Customer Relationship Management document illustrates the processes a
company must undertake to keep track, and organize all of the company's contacts.
This Customer Relationship Management document includes a summary, what
customers need, the importance of communication, building long term customer
relationships, and the role of front line staff and back office staff. This document
contains standard industry specific language. Use this document when undertaking the
process to keep track and organize a company's contacts.
Customer Relationship
Management




                        2013
                            Customer Relationship Management
                                                                 Overview

Table of Contents
 Summary ................................................................................................................................................... 4
 What Do Customers Need? ....................................................................................................................... 5
 The Importance of Communication .......................................................................................................... 5
 Situations and Circumstances that Contribute To Long-Term Customer Relationships ........................... 8
 Tools that Help to Define Successful Customer Relationship Management Systems .............................. 9
 The Role of the Front Line Staff............................................................................................................... 11
 The Role of the Back Office Staff ............................................................................................................. 11
 The Makings of a Successful Company.................................................................................................... 11
                     Customer Relationship Management
                                         Overview

Summary
        Business leaders who are the most successful achieved their top ranking because they
took the time to develop long-term relationships with their customers. They focused their
vision, their processes and their results on the feedback that they received from their
customers. These industry giants understand that this is more than simply the ‘customer is
always right’.
        Using that concept, they have developed an integrated system of values, procedures
and performance measures that makes certain the customer is central to the success of their
business. They understand that to develop both short and long-term relationships with their
customers they must build from this process. Employees at all levels of the company need to
utilize this successful business strategy. Employees should be trained in the appropriate
procedures that make it work so that they can then measure their contributions against the
standards that are required. Developing strong partnerships between the consumer and the
supplier is a key feature of this success.
       Everyone in the company needs to understa
				
DOCUMENT INFO
Description: This Customer Relationship Management document illustrates the processes a company must undertake to keep track, and organize all of the company's contacts. This Customer Relationship Management document includes a summary, what customers need, the importance of communication, building long term customer relationships, and the role of front line staff and back office staff.  This document contains standard industry specific language.  Use this document when undertaking the process to keep track and organize a company's contacts.
This document is also part of a package Customer Relationship Management Starter Kit 5 Documents Included