The Future of Active, Smart, and Sustainable Packaging Industry in China: Market Profile - PDF

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					                            The Future of Active, Smart, and
                            Sustainable Packaging Industry
BRICdata                    in China: Market Profile
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                            Reference Code: PK1003MP
                            Published: April 2012
www.bricdata.com




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EXECUTIVE SUMMARY



1 Executive Summary

China

Market size

          The Chinese active, smart and sustainable packaging industry valued US$27.7 billion in 2011. Notably, high
          consumer awareness, the increasing popularity of smart and sustainable packaging among leading companies,
          and the adoption of environmentally friendly technology in sustainable packaging production have all helped to
          increase overall demand for active, smart and sustainable packaging in China. Consequently, the value of the
          industry is expected to record a CAGR of 5.69% over the forecast period to reach a projected figure of US$36.5
          billion in 2016.
Trends

          An increasing number of food and beverage companies operating in China have begun to use modified
          atmosphere packaging (MAP) technology in the packaging of their products, with Dole Foods China and Nestle's
          Buitoni pasta being some of the leading companies in this area. Also, Coca-Cola China, the country‟s leading
          beverage company, adopted sustainable packaging by launching environmentally friendly, lightweight bottles and
          easily recyclable bottles in 2010.
          In the Chinese personal care industry, sustainable packaging and multilayer plastic composite technology are the
          packaging technologies most preferred by domestic and international companies, along with vacuum packaging
          technology. For example, companies such as SGF Packaging China and Procter & Gamble have made great
          progress in the use of smart and sustainable packaging technologies, with the latter having produced bottles
          made from sugarcane. There is also significant growth potential over the forecast period, with an increasing
          number of personal care and cosmetics companies expected to adopt active packaging technology.
          Although a small number of Chinese pharmaceutical companies have begun to use smart and sustainable
          packaging, there is significant growth potential for active, smart and sustainable packaging over the forecast
          period. Some of the technologies to have already been adopted include advanced monitoring of medication and
          report card systems and disposable electronic screening of diabetes, while some of the technological innovations
          expected to be implemented over the forecast period include time temperature indicators, chip and pin
          packaging, and a reminder system via a mobile phone.
Drivers

          The growth of the Chinese active, smart and sustainable packaging industry has been driven by demographic
          factors such as the age distribution and dynamic lifestyles of the Chinese population. Moreover, with 56.8% of
          China‟s population aged between 25 and 64 years, Chinese spending behavior is dominated by this middle age
          population. Furthermore, BRICdata research found that 45% of the money spent on Chinese one-child families is
          directly influenced by the youngest member of the family.
          Corporate social responsibility (CSR) is another factor that has stimulated the growth of sustainable packaging in
          China, with leading companies such as Coca-Cola and Procter & Gamble being among the organizations to have
          adopted sustainable packaging in order to comply with CSR norms.




The Future of Active, Smart, and Sustainable Packaging Industry in China: Market Profile                              Page 2

© BRICdata. This product is licensed and is not to be photocopied                                        Published: April 2012
EXECUTIVE SUMMARY



Challenges

          The widespread adoption of active and smart packaging by packaging, personal care, pharmaceuticals and food
          and beverage companies is limited by the high cost of such technologies
          Another major challenge faced by packaging companies operating in China is the low acceptance of smart and
          active packaged food and commodities products by a significant proportion of the Chinese rural population.
          Specifically, BRICdata research found that many Chinese rural consumers just want packaging that offers the
          product in a standard container that provides general information and is easy to carry and consume, rather than a
          smart package.
Regulatory framework

          Although there is no specific government legislation pertaining to smart and sustainable packaging, there are
          specific legislated hygiene standards for a number of polymeric materials commonly used to produce food-
          contact articles, including polyethylene, polypropylene, polystyrene, polyvinyl chloride, polyethylene
          terephthalate, nylon, and polycarbonate.




The Future of Active, Smart, and Sustainable Packaging Industry in China: Market Profile                             Page 3

© BRICdata. This product is licensed and is not to be photocopied                                       Published: April 2012
TABLE OF CONTENTS



TABLE OF CONTENTS

1      Executive Summary.................................................................................................................................... 2
2      Comparison of BRIC Countries ................................................................................................................. 7
2.1       Market Environment .................................................................................................................................. 7
2.2       Market Attractiveness ................................................................................................................................ 9
2.3       Penetration Level of Active, Smart, and Sustainable Packaging ............................................................ 10
3      China .......................................................................................................................................................... 11
3.1       Market Environment ................................................................................................................................ 11
3.1.1 Macroeconomic fundamentals ................................................................................................................ 11
3.1.2 Packaging industry overview ................................................................................................................... 15
3.1.3 End-user market dynamics ..................................................................................................................... 17
3.2       Market Size and Growth Potential – Active, Smart, and Sustainable Packaging Industry ..................... 21
3.2.1 Overview ................................................................................................................................................. 21
3.2.2 Market size by end-user market .............................................................................................................. 22
3.3       Key Trends .............................................................................................................................................. 28
3.3.1 Food and beverages industry.................................................................................................................. 28
3.3.2 Personal care industry ............................................................................................................................ 33
3.3.3 Pharmaceutical industry .......................................................................................................................... 36
3.4       Key Growth Drivers ................................................................................................................................. 39
3.4.1 Consumer drivers .................................................................................................................................... 39
3.4.2 Business drivers ...................................................................................................................................... 39
3.4.3 Technological drivers .............................................................................................................................. 40
3.4.4 Intellectual property regulations .............................................................................................................. 40
3.5       Challenges .............................................................................................................................................. 41
3.6       Regulations ............................................................................................................................................. 42
3.7       Company Profile ...................................................................................................................................... 43
3.7.1 Zhuhai Zhongfu Enterprise Holdings Limited .......................................................................................... 43
4      Appendix ................................................................................................................................................... 44
4.1       About BRICdata ...................................................................................................................................... 44
4.1.1 Areas of expertise ................................................................................................................................... 44
4.2       Methodology ............................................................................................................................................ 45
4.3       Definitions ................................................................................................................................................ 46
4.4       Disclaimer................................................................................................................................................ 46




The Future of Active, Smart, and Sustainable Packaging Industry in China: Market Profile                                                                         Page 4

© BRICdata. This product is licensed and is not to be photocopied                                                                              Published: April 2012
TABLE OF CONTENTS



LIST OF FIGURES
Figure 1: BRIC Countries‟ Active, Smart, and Sustainable Packaging Industry, 2011–2016......................................................................... 9
Figure 2: Chinese GDP at Constant Prices (US$ Billion), (Base Year 1999–2000), 2007–2016 ................................................................. 11
Figure 3: Chinese Per Capita Annual Disposable Income (US$), 2007–2016 ............................................................................................ 12
Figure 4: Chinese Population Distribution by Age (%), 2007–2016 ............................................................................................................ 13
Figure 5: Chinese Inflation Rate (%), 2007–2016....................................................................................................................................... 14
Figure 6: Chinese Packaging Market Size Trend (US$ Billion), 2007–2016 ............................................................................................... 16
Figure 7: Chinese Food and Beverages Packaging – Market Size Trend, 2007–2016 ............................................................................... 17
Figure 8: Chinese Personal Care Packaging – Market Size Trend (US$ Billion), 2007–2016 ..................................................................... 18
Figure 9: Chinese Pharmaceuticals Packaging – Market Size Trend (US$ Billion), 2007–2016 ................................................................. 20
Figure 10: Chinese Active, Smart, and Sustainable Packaging – Market Size Trend (US$ Billion), 2011–2016 ......................................... 21
Figure 11:Chinese Food and Beverage Active and Smart Packaging – Market Size Trend (US$ Million), 2011–2016 ............................... 22
Figure 12: Chinese Food and Beverage Sustainable Packaging – Market Size Trend (US$ Million), 2011–2016....................................... 23
Figure 13: Chinese Personal Care Active and Smart Packaging – Market Size Trend (US$ Million), 2011–2016....................................... 24
Figure 14: Chinese Personal Care Sustainable Packaging – Market Size Trend (US$ Million), 2011–2016 ............................................... 25
Figure 15: Chinese Pharmaceutical Active and Smart Packaging – Market Size Trend (US$ Million), 2011–2016 ..................................... 26
Figure 16: Chinese Pharmaceutical Sustainable Packaging – Market Size Trend (US$ Million), 2011–2016 ............................................ 27
Figure 17: Dole Food‟s Modified Atmosphere Packaging ........................................................................................................................... 28
Figure 18: Coca-Cola China‟s Ice Dew Brand Environmentally Friendly Lightweight Bottle ........................................................................ 29
Figure 19: Innovative Aseptic Pouch Launched by Shenyang Huishan Dairy in China ....
				
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Description: The Chinese active, smart, and sustainable packaging industry valued US$XX billion in 2011, and is expected to record a CAGR of XX% over the forecast period. This growth was driven by high consumer awareness, the increasingly hectic lifestyles of Chinese citizens, and companies’ commitments to corporate social responsibility. The industry is also expected to benefit from the increasing demand for active, smart, and sustainable packaging products in the food and beverage, personal care, and pharmaceutical industries. Overall, the industry is expected to value US$XX billion in 2016.
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BRICdata publishes in-depth strategic intelligence reports that help its customers better understand opportunities in emerging markets and industry sectors. Our reports provide an independent, expert view supported by primary research and access to leading data and intelligence sources. BRICdata is a comprehensive source of insights and analysis: we publish a broad spectrum of reports across a number of different industry sectors, including consumer, retail, financial services, technology, telecoms and construction. BRICdata is headquartered in London, with research, analysis and account management teams based across Europe, the US and Asia-Pacific. Our global research footprint is supported by a network of external associates, data partners and industry experts to give us the clearest perspective on emerging markets.