Paymark - Strategic SWOT Analysis Review
Reference Code: GDTC305179SA Publication Date: APR 2012
Level 23 , ASB Bank Centre, 135
Phone +64 9 3568088 Revenue NA
Albert St
Auckland, AUC Fax +64 9 3021262 Net Profit NA
1140 Website www.paymark.co.nz Employees NA
Technology and
New Zealand Exchange Industry
Communications
Company Overview
Paymark is a New Zealand-based electronic payment services provider. The company is principally engaged in providing
eCommerce, Electronic Funds Transfer at Point-Of-Sale (EFTPOS), mCommerce, ATM payment and allied transaction
processing services to card issuers, merchants and acquirers. In addition, the company provides online assistance to its
customers. Paymark is owned by four major banks namely, BNZ, ASB, Westpac and ANZ National. The company offers its
products and services under the brands Electronic Transaction Services Limited, ETSL, Pay Mark and Paymark.
Key Executives SWOT Analysis
Name Title Paymark, SWOT Analysis
Simon Tong Chief Executive Officer Strengths Weaknesses
Source: Company Website, Primary and Secondary Research,
GlobalData Wide Network Non-upgraded EFTPOS
Terminals
Broad Service Offerings
Key Competitors
Direct Payment Solutions Ltd.
Opportunities Threats
Flo2Cash Limited
EFTPOS New Zealand Limited Rise in Consumer Spending Rapid Technological Changes
Verizon Business Mobile Payment Regulatory Obligations
Aptimize ltd
Source: Company Website, Primary and Secondary Research,
GlobalData Source: Company Website, Primary and Secondary Research, GlobalData
Paymark - Strategic SWOT Analysis Review Reference Code: GDTC305179SA
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Table of Contents
Table of Contents ............................................................................................................................................................................... 2
List of Tables .................................................................................................................................................................................. 2
Section 1 - About the Company.......................................................................................................................................................... 3
Paymark - Key Facts .......................................................................................................................................................................... 3
Paymark - Key Employees ................................................................................................................................................................. 4
Paymark - Major Products and Services ............................................................................................................................................ 5
Paymark - History ............................................................................................................................................................................... 6
Paymark - Locations And Subsidiaries ............................................................................................................................................... 7
Head Office ..................................................................................................................................................................................... 7
Section 2 – Company Analysis .....................................