Minor Corporation Public Company Limited - Strategic SWOT Analysis Review by GlobalData

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									         Minor Corporation Public Company Limited - Strategic SWOT Analysis
                                      Review
        Reference Code: GDRT58413SA                                                                                              Publication Date: MAY 2012

          99 Berli Jucker House, 16th, 18th
          Floor, Soi Rubia, Sukhumvit 42,                   Phone             +66 2 3815123                         Revenue          2,923 (million THB)
          Prakanong, Klongtoey
          Bangkok                                           Fax               +66 2 38155118                        Net Profit       NA
          10110                                             Website           www.minorcorporation.com              Employees        1,530 (Estimated)
          Thailand                                          Exchange                                                Industry         Retailing

       Company Overview
       Minor Corporation Public Company Limited (MINOR), formerly known as A.F.I. Co., Ltd, is a Thailand-based retail trading
       company. The company carries out the contract manufacturing and distribution of fast moving consumer goods. The company
       offers fashion apparel, cosmetics and household goods. MINOR also facilitates e-commerce through its online shopping club. It
       operates the NMT manufacturing facility in the Navanakorn Industrial Estate. The company operates the retail trading division of
       MINOR INTERNATIONAL PLC. (MINT) and is its subsidiary.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     Minor Corporation Public Company Limited, SWOT
         William Heinecke                  Chairman                                Analysis

         Pratana Mongkolkul                Chief Financial Officer                 Strengths                              Weaknesses

        Source: Company Website, Primary and Secondary Research,
                                                                                   Broad Product Offerings                Dependence on Single
        GlobalData
                                                                                                                          Production Plant
                                                                                   Strong Market Presence
        Key Competitors
         Inditex S.A.                                                              Opportunities                          Threats
         Hennes & Mauritz Lda
                                                                                   Expansion into e-retailing             Fast Changing Fashion Trends
         Metro Group of Companies                                                                                         and Pricing Pressure
         Avon Cosmeticos Ltda.                                                     Emerging Markets
                                                                                                                          Channel Switching
        UNIQLO CO., LTD.
        Source: Company Website, Primary and Secondary Research,
        GlobalData
                                                                                  Source: Company Website, Primary and Secondary Research, GlobalData




Minor Corporation Public Company Limited - Strategic SWOT                                                                          Reference Code: GDRT58413SA
Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                 Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       Minor Corporation Public Company Limited - Key Facts .................................................................................................................... 4
       Minor Corporation Public Company Limited - Key Employees ........................................................................................................... 5
       Minor Corporation Public Company Limited - Major Products and Services ...................................................................................... 6
       Minor Corporation Public Company Limited - History ......................................................................................................................... 7
       Minor Corporation Public Company Limited - Locations And Subsidiaries ......................................................................................... 8
          Head Office ..................................................................................................................................................................................... 8
          Other Locations & Subsidiaries ....................................................................................................................................................... 8
       Section 2 – Company Analysis ........................................................................................................................................................... 9
       Minor Corporation Public Company Limited - Business Description................................................................................................... 9
       Minor Corporation Public Company Limited - Corporate Strategy .................................................................................................... 10
       Minor Corporation Public Company Limited - SWOT Analysis ......................................................................................................... 11
          SWOT Analysis - Overview........................................................................................................................................................... 11
          Minor Corporation Public Company Limited - Strengths ............................................................................................................... 11
             Strength - Broad Product Offerings ........................................................................................................................................... 11
             Strength - Strong Market Presence ........................................................................................................................................... 11
             Strength - Synergy through Minor International......................................................................................................................... 11
          Minor Corporation Public Company Limited - Weaknesses .......................................................................................................... 11
             Weakness - Dependence on Single Production Plant ............................................................................................................... 11
          Minor Corporation Public Company Limited - Opportunities ......................................................................................................... 12
             Opportunity - Expansion into e-retailing .................................................................................................................................... 12
             Opportunity - Emerging Markets ............................................................................................................................................... 12
          Minor Corporation Public Company Limited - Threats .................................................................................................................. 12
             Threat - Fast Changing Fashion Trends and Pricing Pressure ................................................................................................. 12
             Threat - Channel Switching ...................................
								
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