eBay Korea Co., Ltd. - Strategic SWOT Analysis Review by GlobalData

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									                          eBay Korea Co., Ltd. - Strategic SWOT Analysis Review
        Reference Code: GDRT56647SA                                                                                          Publication Date: MAY 2012

          34F, Gangnam Finance Center, 737
                                                             Phone             +82 2 15665701                   Revenue         NA
          Yuksam DongGangnam
          Seoul, Gyeonggi-do                                 Fax               +82 2 32856400                   Net Profit      NA
          135-984                                            Website           www.gmarket.co.kr                Employees       536 (Estimated)
          Republic of Korea                                  Exchange                                           Industry        Retailing

       Company Overview
       eBay Korea Co., Ltd. (eBay Korea), formerly eBay Gmarket Co., Ltd. (eBay Gmarket), is one of Korea’s leading e-commerce
       marketplaces. The company undertakes the retailing of fashion apparel, furniture and products for home, food and child care
       products, computers and electronics, and travel and leisure products. These products are combined with product information
       such as product description, pictures, and customer reviews and commentary. eBay Korea is the subsidiary of eBay Inc., a global
       commerce platform and payments leader. eBay Korea is headquartered in Seoul, Korea.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                     eBay Korea Co., Ltd., SWOT Analysis
         Young Bae Ku                      Chief Executive Officer                 Strengths                            Weaknesses
         Duckjun Lee                       Chief Financial Officer
                                                                                   Synergy Through eBay Inc.            Litigations and Information
         Dae Sik Yang                      Chief Technology Officer                                                     leakage
                                                                                   Leading Market Position
         Kwang Jin Ryoo                    Managing Director,            e-
                                           Market Operations
         Paul J. Lee                       General Counsel                         Opportunities                        Threats
        Source: Company Website, Primary and Secondary Research,
        GlobalData                                                                 Operational Synergies through Stringent Government
                                                                                   Merger                        Regulations

        Key Competitors                                                            Favorable Economic Indicators Intense Competition from Brick-
         11st                                                                                                    and-Mortar Stores
        Interpark Corporation
        Source: Company Website, Primary and Secondary Research,
                                                                                  Source: Company Website, Primary and Secondary Research, GlobalData
        GlobalData




eBay Korea Co., Ltd. - Strategic SWOT Analysis Review                                                                           Reference Code: GDRT56647SA
Source : www.globalcompanyintelligence.com                                                                                                              Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       eBay Korea Co., Ltd. - Key Facts ....................................................................................................................................................... 4
       eBay Korea Co., Ltd. - Key Employees .............................................................................................................................................. 5
       eBay Korea Co., Ltd. - Key Employee Biographies ............................................................................................................................ 6
       eBay Korea Co., Ltd. - Major Products and Services ......................................................................................................................... 7
       eBay Korea Co., Ltd. - History ............................................................................................................................................................ 9
       eBay Korea Co., Ltd. - Locations And Subsidiaries .......................................................................................................................... 10
          Head Office ................................................................................................................................................................................... 10
       Section 2 – Company Analysis ......................................................................................................................................................... 11
       eBay Korea Co., Ltd. - Business Description.................................................................................................................................... 11
       eBay Korea Co., Ltd. - SWOT Analysis ............................................................................................................................................ 12
          SWOT Analysis - Overview........................................................................................................................................................... 12
          eBay Korea Co., Ltd. - Strengths .................................................................................................................................................. 12
             Strength - Synergy Through eBay Inc. ...................................................................................................................................... 12
             Strength - Leading Market Position ........................................................................................................................................... 12
             Strength - Broad Product Portfolio ............................................................................................................................................ 12
          eBay Korea Co., Ltd. - Weaknesses ............................................................................................................................................. 12
             Weakness - Litigations and Information leakage ....................................................................................................................... 12
          eBay Korea Co., Ltd. - Opportunities ............................................................................................................................................ 13
             Opportunity - Operational Synergies through Merger ................................................................................................................ 13
             Opportunity - 
								
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