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City Steel Public Company Limited (CITY) - Financial and Strategic SWOT Analysis Review by GlobalData

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City Steel Public Company Limited (City Steel) is a Thailand-based holding company, which, through its subsidiaries, manufactures and sells metal products such as metal structures, storage systems, material handling equipment and other metal products. The company also offers metal fabrication and processing services, and undertakes metal trading activities. It sells its products in the domestic market of Thailand, and exports them to Australia, Malaysia, South Korea, Japan, China, India, Vietnam and countries in the European Union. The company maintains four manufacturing facilities in Chonburi Province, Thailand

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									              City Steel Public Company Limited (CITY) - Financial and Strategic
                                   SWOT Analysis Review
        Reference Code: GDMM370423FSA                                                                                         Publication Date: MAY 2012
          88/3  Moo    4,           Bypass        Road,
                                                             Phone              +66 38 782064                   Revenue          508.50 (million THB)
          Nongmaidaeng
          Chonburi, Chonburi                                 Fax                +66 38 782069                   Net Profit       80.39 (million THB)
          20000                                              Website            www.citysteelpcl.com            Employees        379 (Estimated)
                                                                                CITY [Stock Exchange
          Thailand                                           Exchange                                           Industry         Metals and Mining
                                                                                of Thailand (Bangkok)]

       Company Overview
       City Steel Public Company Limited (City Steel) is a Thailand-based holding company, which, through its subsidiaries,
       manufactures and sells metal products such as metal structures, storage systems, material handling equipment and other metal
       products. The company also offers metal fabrication and processing services, and undertakes metal trading activities. It sells its
       products in the domestic market of Thailand, and exports them to Australia, Malaysia, South Korea, Japan, China, India, Vietnam
       and countries in the European Union. The company maintains four manufacturing facilities in Chonburi Province, Thailand.
       Key Executives                                                                SWOT Analysis
                      Name                                 Title                      City Steel Public Company Limited, SWOT Analysis
         Komgrich                            Director                                 Strengths                              Weaknesses
         Phongratanadechachai                                                         Product & Services Offerings           Revenue Concentration
         Satit                               Managing Director                        Sound Profitability Indicators
         Phongratanadechachai
         Wibool                              Chairman                                 Opportunities                          Threats
         Phongratanadechachai
                                                                                      Business Reorganization                Global Economic Scenario
         Suputtra                            Director
                                                                                      Positive Global Steel Demand           Competitive Landscape
         Phongratanadechachai
                                                                                      Outlook
         Charoenpong                         Director
         Ongwongsakul                                                                Source: Annual Report, Company Website, Primary and Secondary Research,
        Source: Annual Report, Company Website, Primary and Secondary                GlobalData
        Research, GlobalData

       Share Data
         City Steel Public Company Limited
        Share Price (THB) as on 15-May-                                  2.66
        2012
        EPS (THB)                                                        0.27
        Market Cap (million THB)                                         816
        Enterprise Value (million THB)                                   551
        Shares Outstanding (million)                                     300
       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData

       Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary
       Research, GlobalData




City Steel Public Company Limited (CITY) - Financial and Strategic                                                           Reference Code: GDMM370423FSA
SWOT Analysis Review
Source : www.globalcompanyintelligence.com                                                                                                                     Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
          List of Figures ................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       City Steel Public Company Limited - Key Facts ................................................................................................................................. 4
       City Steel Public Company Limited - Key Employees ........................................................................................................................ 5
       City Steel Public Company Limited - Major Products and Services.................................................................................................... 6
       City Steel Public Company Limited - History ...................................................................................................................................... 8
       City Steel Public Company Limited - Company Statement ................................................................................................................. 9
       City Steel Public Company Limited - Locations And Subsidiaries .................................................................................................... 10
          Head Office ................................................................................................................................................................................... 10
          Other Locations & Subsidiaries ..................................................................................................................................................... 10
       City Steel Public Company Limited - Key Manufacturing Facilities................................................................................................... 11
       Section 2 – Company Analysis ......................................................................................................................................................... 12
       City Steel Public Company Limited - Business Description .............................................................................................................. 12
       City Steel Public Company Limited - Corporate Strategy ................................................................................................................. 13
       City Steel Public Company Limited - SWOT Analysis ...................................................................................................................... 14
          SWOT Analysis - Overview........................................................................................................................................................... 14
          City Steel Public Company Limited - Strengths ............................................................................................................................ 14
             Strength - Product & Services Offerings.................................................................................................................................... 14
             Strength - Sound Profitability Indicators .................................................................................................................................... 14
             Strength - Customer Base ......................................................................................................................................................... 14
          City Steel Public Company Limited - Weaknesses ....................................................................................................................... 15
             Weakness - Revenue Concentration ......................................................................................................................................... 15
          City Steel Public Company Limited - Opportunities ...................................................................................................................... 15
             Opportunity - Business Reorganization ..................................................................................................................................... 15
             Opportunity - Positive Global Steel Demand Outlook ................................................................................................................ 15
          City Steel Public Company Limited - Threats................................................................................................................................ 15
             Threat - Global Economic Scenario........................................................................................................................................... 15
             Threat - Competitive Landscape ............................................................................................................................................... 16
             Threat - Fluctuation in Raw Material Prices............................................................................................................................... 16
       City Steel Public Company Limited - Key Competitors ..................................................................................................................... 17
       Section 3 – Company Financial Ratios .
								
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