KATHLEEN HEINZ BEACH
DIRECTOR OF MARKETING
Highly innovative and results-driven marketing and advertising specialist with extensive experience in medical branding;
creating multi-platform advertising campaigns, in all aspects of media and developing effective public relations and
marketing strategies. Proven ability to write medical publications and lead large-scale promotional efforts that exceed
established marketing goals and objectives. Outstanding personnel leadership, budget management, sales analysis, and
contract negotiations skills. Top performer, talented editor and producer, and valuable asset to creative production teams.
Strategic Marketing Media Buying & Production Create Print Support Pieces
Impact Analysis Leadership & Team Building And Publications
Brand Management Website Development and Event Management
Press Relations SEO Graphic Layout & Design
Medical Writing Social media and new media Community Relations
BEACH & COMPANY Aug. 2011-the present
Medical Branding Consultant
Provide branding and marketing consulting services to medical clients. Offer traditional media buying and internet
marketing programs including SEO, SEM, Internet email, behavioral target online display and social media programs.
Create client sponsorship opportunities in medical shows including new television show, “Doctors on Call.”
ST. MICHAEL’S EMERGENCY ROOMS, Houston, TX 2009–Aug. 2011
Vice President of Marketing
Served as creative marketing expert for health care group, directing all advertising campaigns and media/press activities.
Created and purchased all media: television, web search, outdoor board, point of sale and magazine. Wrote and produced
all collateral pieces. Maintained $2M+ ad budget, facilitated public relations, weekly news stories and website
development/optimization and purchased digital ads. Solicited business to business accounts to use St. Michael’s services
for their employees. Engineered customer research and product positioning strategies. Handled all community relations.
Created, designed and wrote all copy for a fully optimized new website including flash, video-interactive hosts, on-line
pre-registration and event updates. www.stmichaelser.com
Increased total number of patients more than 20% in one year.
Negotiated on-going, twice-weekly news stories with the Houston NBC affiliate, KPRC, featuring St. Michael's
Medical Director. Researched stories and wrote weekly poll for TV station's website, Click2Houston.com.
Developed eight powerful television commercials to explain free standing emergency care as a category and
specifically branding St. Michael’s Emergency Rooms, focusing the creative on short wait times, enhanced quality
of care, and new online pre-registration.
KMOV (CBS) St. Louis, MO 2000–2009
Advertising Sales Manager
Created promotional events and promotions sponsored by advertisers, generating an average of $2.5M in annual revenue
for the stations and exceeding revenue goals for clients. Created major branding opportunities for health care partners
such as hospitals, health care organizations and health related agencies, other media and community groups to launch
multi-platform campaigns. Wrote and directed on-air spots, websites, microsites, POS materials, social media and
outdoor boards to increase branding, awareness and revenue for clients. Managed full-time and part-time sales
promotion staff and supervised all station marketing, customer service and community relations.
Created, wrote and distributed 200,000 booklets, “The Family Health Journal” for Walgreen stores.
Awarded “Best New Promotion” and “Best Promotional Campaign” in national television station competition for
“A Woman’s Heart” campaign
Exceeded budget revenue goals by 10%–25% ($300K–$500K) each year
Designed community health campaigns that achieved regional Emmy Awards
Created and produced widely-recognized television show “Lucky Break”― ratings quickly became higher than
Saturday Night Live many weeks in St. Louis market
EDUCATION & MEMBERSHIPS
BA in Advertising, MARQUETTE UNIVERSITY, Milwaukee, WI
Minor in Business/Marketing
Serve on the Board of Directors for the following not-for-profit boards:
The Diversity Awareness Partnership (9 years; officer for 3 years; Advisory group, 1 year)
Clean Air Partnership Board for the American Lung Association (5 years)
Gateway Shelter for Women and Children (4 years); newly elected to executive board
Additionally, have worked closely with many other not-for-profits such as the American Lung Association, American
Heart Association, Smoke-Free St. Louis, the American Diabetes Association, The American Cancer Society, Tenet
Hospital Systems, St. John’s Mercy Hospital, BJC Health Care, EnergyCare and Habitat for Humanity
Page 2 | 314-650-6414| email@example.com