Use Top Rated Merchant Service to Build Loyalty by widya.aryaniz


									           Use Top Rated Merchant Service to Build Loyalty

Good customer service is priceless to any company. With customers sharing their
experiences with businesses on Facebook and Twitter, it's clear to see how a positive
customer experience is vital to maintaining loyal customers.

However, customer service is not simply greeting customers at the door or handling the
problems and complaints of consumers who were less than satisfied with your service. It
is the art of keeping customers comfortable, happy, and trusting of your company.

To understand what represents top rated merchant service, you must first understand what
really irks consumers.

Bad Customer Service Representatives

We've all had them. The ones who sound like they're talking through a wool sock, the
ones whose attention seems to be diverted to a game of Tetris, the robotic ones with the
monotone voice, and the ones from some country whose name you can't pronounce.

Good customer service representatives are key when you're in the business of accepting
credit card payments. It's critical that reps know what they're doing, and that they care
about it, too.

Knowledge is the Key

Knowledge comes from a thorough training program. Reps should be ready to field any
new question pertaining to your company that you can think of. Good service
representatives are passionate problem-solvers who have the tools and know-how to get
things done quickly.

Show That You Care

Top rated merchant service is comprised of individuals who truly enjoy helping people.
These are the kinds of lighthearted people that aren't too busy to smile or chat. They
make accepting credit card payments easy. This is important to make the customer feel
comfortable to ask questions and tell service representatives how they truly feel.
Customers can sense when a customer service rep cares.

Avoid Broken Trust

It's common knowledge that people won't shop with companies they can't trust.
Reliability is key to any good relationship; so outstanding customer service is about
maintaining a trusting relationship with the customer.

Broken Promises
Not doing what you say you are going to do is the worst thing a company can do. Follow
up with your customers to make sure their needs and expectations are being met.
Consider investing in customer surveys and other customer feedback programs.

Nickel and Diming

If you're committed to providing top rated merchant service, be willing to reward
customers every now and then. Merchants often feel like they are getting nickel-and-
dimed for everything they've got when they start getting charged for minor company
costs. When you can, cut out the petty fees. Saving the customer a few bucks here and
there can do wonders for their perception of your company.

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