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Comparison Charts


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									                      MoreNiche presents guide on

          Comparison Charts

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Comparison Charts
Comparison charts are an effective way to compare different products and
highlight specific qualities of one product over another. As with any marketing
technique, there are many approaches to present the information through design.

With effectively constructed charts visitors can get important information in visual
and textual form that leads visitors to choose the best rated product. Experience
and tests shows that if visitors trust and feel comfortable with the website it is 90-
95% likely visitors will buy the top rated product.

This article lists many different samples of charts that compare and rate products
in different layouts, dimensions, visual techniques and categories. Some charts
are very impressive and some are simply amateurish. But all these charts rate
products and lead the visitor to *the best choice*.

How to rate products
Horizontal approach

Horizontal approach - Products are compared against each other, one pill against
another pill or device with another similar device (SizeGenetics versus PenisPlus
or MaxExtender).

Usually a comparison is made between 3 to 5 products, this is the critical amount
of information the visitor can receive and understand correctly. Less is more.

The same applies to claims that state that the review website has reviewed 50
pills on the market or 20 exercise programs. It is unrealistic and may raise
doubts. Stay with less - less is more.

A mini-horizontal approach compares similar products - but just one or two
elements of each product, for example, ingredients. Ingredients can be compared
showing that current product has more *good* ingredients than others or the
opposite, for example, showing pills without Yohambin verses an other that has it
and state *how bad it is if pills contains such a dangerous ingredient*. This shows
the website owners knowledge and that he cares about potential customer.

Vertical approach

A vertical approach is the comparison of totally different methods, for example,
pills versus exercises, surgery, pumps and devices. This technique is great
because it significantly highlights one type of product over another, showing
significant benefits or disadvantages. This will help visitors to choose the best
product type.

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After that is done the top method or product can be compared using horizontal
approach to different products of this type. This will give a double top rating to
this product as it was number one in vertical and horizontal ratings.

Facts versus testimonials

Product effectiveness can be illustrated in a number of ways.

Medical endorsements are potent tools as they can be stated as fact.
Testimonials are great elements that connect other customers with the product
and the results they have experienced.

This is the place where the medical community can come in to backup these

This sample demonstrates a really great approach. It does not just state that it is
doctor approved with a checkbox or YES word in the cell, we have gone step
further and listed all these doctors. It looks very impressive compared to “-” signs
for other products. It automatically draws visitors’ attention to this column
because of the visual aspect and textual information that increases credibility. Of
course, the chart design is not the best but it clearly demonstrates – ProSolution
Pills are approved by 3 doctors while other pills are not.

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To receive an even greater response from the medical endorsement of the
product, consider stating how important is to have medical persons’ opinions and

What aspects can be compared?

All these will matter to visitors and helps to highlight a product’s quality and
effectiveness over others.
A classic approach is to use parameters like reputation, quality, effectiveness,
prices, shipping, bonuses, support, money back guarantee, doctor approved and
many more that usually depends on the product type – EG pills will have different
aspects than membership sites.

How to design rating layouts?

Layout depends on the number of products and parameters you plan to list in the
chart. The most classic approach is to have products as column names, also
known as vertical listing - works for 1-5 products and parameters listed on the left
like in this sample.

If the list of products is much longer, they can be listed horizontally. This may
limit the number of parameters you can list for the ratings. A totally different
example of horizontal product listing is following sample.

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How to show the ratings?

Ratings can be shown as numbers, texts and pictures (stars)

What are MoreNiche standard features?

- Quality Customer Support (4 Full time staff in UK and 24h/7 sales Line in USA)
- 6 Month Refund policy
- Free bonuses, exercise guide etc
- Free shipping, tracked shipping

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- Proven past results
- Doctor/Herbalist endorsements
- The assurance of buying from a credible company like Lativio, we have been
around for over 4 years and we are not going anywhere
- The safest ordering systems in the industry

Samples of different charts

In this sample collection are many ideas to borrow from. Please respect original
author and do not copy directly.

Using votes as rank factor.

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Excelling number 1 products with text formatting (applying bold).

Right top approach for best choice product.

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Simple and yet powerful product listing.

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Nice design and lot of details covered.

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Interesting visual approach.

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Top 1 gets 2x more space than 2nd and 3rd place.

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Interesting comparison positioning SizeGenetics as 1 and 2 choice products.

Use of stars to display best product.

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Great visual design with stars.

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Simple chart but demonstrates lots of benefits as well as rates different types of

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Website Editors

DreamWaver – is professional HTML editor, ideal for work with MoreNiche

XSitePro – great tool for creating little review websites for marketers with no
knowledge of design and HTML. This tool can’t be used with free MoreNiche
templates as it has limited layouts.

Photo Editing Software

Adobe PhotoShop – professional photo editing software.

Keyword Research Tools

KeywordElite – is desktop tool with many keyword research features. This tool
will collect you keywords from various places into numbers of thousands. It is
used by most top SEO and PPC marketers.

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WordTracker – most popular online keyword research service, offers advanced
keyword research and suggestions.

Search Engine Optimization

SeoElite – is one of most popular SEO tools with multiple functions, from
competition research down to automatic link exchange approaches and more.

Email Marketing Tools

Aweber – one of the best email marketing services – allows capturing emails,
creating multiple campaigns, double opt-in function, great partnership with major
internet providers to ensure your emails gets delivered and read.

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