The Art Of DJing Being a Disk Jockey is not just about playing back on song after the other. It is the skill of mixing one song into another by manipulating tempo, style and adding enhancing effects that make fans of dance music go wild by means of a phonograph turntable and DJ mixer. Also known as beat making or turntablism. Turntable and sound experimentation began back in the 1930s with John Cage, Edgard Varèse, Christian Marclay, Otomo Yoshihide, Philip Jeck and Janek Schaefer. In 1968 Creedence Clearwater Revival's "Walk on the Water" song has a backspin effect. Scratching effect was accidently discovered by Grand Wizzard Theodore, but Flash put this effect to use as a method stopping or creating effect. Kool DJ Herc set the standard of ‘break-beat’ for hip-hop music by mixing and he also put forward that a DJ was an entertainer for parties as well as a technician. The skill a DJ has is to take 2 songs and match them up so that they sound as one. This could be a sample of a classical hit tuned to a instrument song of beats, constant enough to dance to, but the sample is simple enough to recognize and sing or hum to. DJ’s also help male or Female Singers launch their careers by having them sing on their records. DJs are also brilliant producers like Tiesto, David Guetta, Timbaland and Frankie Knuckles all collaborate with famous singers and rappers (like late Notorious B.I.G) – they promote each other’s careers hand- in-hand. Since the recession hit, having just a DJ is a cost-effective solution for parties and because of this some bands have had to use backing tracks instead of band members to bring their costs down and to still be competitive, in other words not lose work to DJ’s. This includes major superstars that have multi-million record deals. The label finds is more lucrative to sign an artist without a band. Sometimes a band can be hired for certain shows, but they do not receive a cut of the record deal and are paid a one-off fee. Jay Sean for instance only works with a DJ and beat-boxer. To be a DJ the amount of work available is immense and Ibiza Island in Spain dedicates its whole summer to dance music and DJs. But to be at the top, is as much hard work as it is being a top athlete or performer or actress. Only the elite few are chosen. DJs write songs for their audiences to dance to as well as create astounding dance anthems and music that sells millions of records. Dance music is up and coming in the charts but performing artists and bands still dominate the charts, but as technology ferociously moves ahead, who knows what will happen next.