Market driven supply chain is top issue for businesses

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					Press Release
June 2012

Market driven supply chain is top issue for businesses
In a poll conducted by Oliver Wight, 35% of senior supply chain executives from some
of the world’s best known organisations claimed that having a ‘market driven’ supply
chain is the most critical issue for their business in terms of supply chain excellence.
A further 30% highlighted it as the second-most critical issue.

The poll was conducted during an hour-long live interactive webinar from Oliver Wight titled,
‘Supply Chain Excellence: Why it’s now business critical’. It asked delegates which aspects
were first, second and third most critical for their business in terms of supply chain
excellence. The top answer was to have a ‘market driven’ supply chain, which Oliver Wight
Partner, Stewart Kelly, who co-hosted the webinar with colleague Jerry Shanahan, says
demonstrates the importance of having an agile, responsive supply chain. “In today’s dynamic
market, the ability to adapt to changes in customer demand is a key differentiator between
those who are successful and those who are not.”

Other issues highlighted as being critical were working to ‘one set of numbers’ and having
‘formal partnerships with key customers and suppliers’ with 26% and 17% respectively.
Supply chain segmentation, a current hot topic, was discussed at length in the webinar and
was selected by a combined 22% of attendees as either a top, second or third most critical
issue. Shanahan says, “It is likely these delegates have a more mature supply chain. As
supply chains become increasingly complex and customers more demanding, companies that
will thrive and prosper are those that effectively develop specific responses based on market
or customer segmentation.”

Over 150 delegates from retail, service and manufacturing organisations all over the world
registered for the webinar. The webinar broadcast live on Wednesday May 30th 2012. For
more information contact Zoe Davis on +44 (0) 1452 397 209.
Notes to editors

About Oliver Wight

Oliver Wight has a 40 year track record of delivering business improvement to some of the world’s
best-known organisations. With a team of professionals offering a wealth of experience, Oliver Wight is
the largest consultancy of its type, with offices throughout Europe, South Africa, North and South
America, and the Asia Pacific region. We believe that sustainable business improvement can’t be
delivered by external consultants but only by our clients’ own people, so unlike other consultancy firms,
we transfer our knowledge to them, helping deliver performance levels and financial results that last.

Integrated Business Planning
At the leading edge of management thinking and practice, our Integrated Business Planning (IBP)
model lies at the heart of our clients’ journey to outstanding business performance. Oliver Wight are the
originators of sales and operations planning (S&OP) and IBP can most simply be described as
advanced S&OP. However, unlike S&OP, IBP brings a truly strategic perspective, integrating diverse
processes - in the extended supply chain, product and customer portfolios, customer demand and
strategic planning - into one seamless management process.

Supply Chain Design and Optimization
Oliver Wight supply chain design and optimization allows organisations to understand their position
within the extended supply chain; identify where value is being created and destroyed; develop
profitable relationships with suppliers customers and consumers; and optimize their supply chain
(however complex) for the ultimate in customer service and business performance.

Performance Benchmarking for Supply Chain
Oliver Wight Performance Benchmarking provides a qualitative and quantitative assessment of supply
chain performance, allowing organisations to identify opportunities for improving customer service at
the same time as dramatically reducing supply chain costs.

Meeting the Class A Standard
The Oliver Wight Class A Checklist is the longest standing and most successful business assessment
tool. The latest, Sixth Edition, raises the bar, and sets ever more demanding standards for companies
on their journey to business excellence and the Oliver Wight Class A standard.

More information

Carol Collins                                                    Steve Lipscombe
Oliver Wight EAME                                                RONIN Marketing Limited                               +44 (0) 20 3326 5040                               

Description: In an Oliver Wight EAME poll it was discovered 35% of senior supply chain executives consider having a 'market driven' supply chain the most critical issue for their business in terms of supply chain excellence.