Social media for B2B marketing
Almost all people link marketing to customer marketing. No one recognizes this fact that
all the companies are also consumers of products and services which they use for
producing their own products. As all these companies are present on social media sites,
undertaking B2B marketing using the social media platform can be very effective.
The full potential of social media for marketing purpose is still not full realized.
Companies can get great customer feedback at very cheap costs. Data about the needs
and aspirations of the customers can be collected. This may lead to development of new
products or changing the existing products as per the customer needs. There is lot of
potential which is still waiting to be tapped.
Presently, most of the companies use social media for just basic advertising of their
products which are targeted at public. But many companies have realized the importance
of B2B marketing and are using innovative ways such as video to converse with other
businesses. Social media sites provide a good platform to showcase the strengths and
good things of your company. Highlighting the expertise and strengths of your company
will help you catch the attention of others which you intend to have as your clients.
Although it is widely known that social media sites help in easy communication between
different people, it is not very commonly known that this can also be used for research
purposes. As B2B marketing is focused on other companies and businesses, the targeted
audience is few in number. Hence, proper focus should be maintained at all times.
If you intend to have large companies as your clients, then follow their social networks
and gather information about their clients to bet top know their choice and preferences.
Use the keywords which are linked to the companies that you are targeting. You can also
learn what is valued by such companies and their clients. This will help you to connect
with them and get you valuable business. As internet is virtually an ocean of information,
once your name spreads among the business community and companies, they will
themselves directly approach you for business purposes.
More information at: http://www.made-from-india.com/article/Social-media-for-B2B-