Radio Airplay speakers For Beginners How We Did It
In the early and mid-90s, I did a lot of advertising work with local musicians. At that time, I was helping
musicians who generally played in coffeehouses get their initial CDs played on
college/public/community radio stations. We thought that with all the radio DJs available as market, we
might find some who might be ready to hear to and take a chance on giving some unfamiliar but skilled
person some Airplay speakers.
The scene has changed a lot since then. You have the surge of the Internet and streaming MP3 websites
in which anybody can upload their music and feel heard anywhere at any second. Yet, some
independent artists still do pursue radio Airplay speakers in their profession approach. In truth, I get
unsolicited inquiries very often to this day. I thought I would check out back and show some details on
how some artists had some achievements...a few a chunk beyond their expectations.
Almost all of the artists I assisted were folk/acoustic artists. The initial thing we did was you will need to
identify stations that might possibly be ready to hear them. Through the help of the folk dj email
checklist which posted digests of radio program playlists, we had an idea of what was being played and
who was playing it. We then approached the program hosts or singing directors first by e-mail,
delivering a musical description of the artist and the CD (without flowery hyperbole about how fabulous
the CD is), and asking if there could well be interest in Airplay speakers. If they responded certainly, we
sent a CD and short bio. We did not just blindly send out CDs to an address just because it was on a list
of folk radio post. We wished to be sure that money and time (both ours and the DJs) was being
invested carefully by going to the people and places that would provide the best possibilities for Airplay
After a few days, we might check posted airplay records or send follow up e-mails to see if the CD was
being played. In the average, about half of the post we would dispatch a CD to might report airplay. We
had some heartening success stories. Some local artists were getting international interest and as
nationwide airplay. A couple even got reviews in folk magazines including Sing Out! or Dirty Linen. One
musician's CD finished up for a radio station's top 40 year end "best of" list. I also provided additional
help to a regional artist who already had a respectable following inside her advertising efforts.
Eventually we lost count of all of the the stations that played her CD and she was signed to a great folk
Lessons here: 1) Do your homework first--it's beneficial. (Unfortunately, individuals who nevertheless
send me unsolicited and improper information haven't discovered this one. ) 2) Never say never...unless
you about try, you simply never know who might notice you, and where.