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					 Your Battleplan For Choosing a Profitable Niche the First Time, Every Time




     Niches Deconstructed:
The Covert Niche Selection Guide
                          AdSense Edition



                       A Report by Erskine Meyers
Niches Deconstructed: The Covert Niche Selection Guide
Publication Date March 2012

Written and Published by: Erskine Meyers
http://www.passive.im


© Copyright 2012 All Rights Reserved.




No part of this publication may be reproduced, stored or transmitted in any form or by
any means, electronic, mechanical or otherwise, without prior written consent from the
publisher, except for the inclusion of brief quotations in a review. You may store the pdf
on your computer and backups. You may print one copy of this book for your own
personal use.

Limit of Liability and Disclaimer. This consumer report is based on personal
experience and is designed to provide information about the subject matter covered.
Every effort has been made to make it as accurate and complete as possible at the time
of its writing. However, you are advised to perform your own due diligence and reply on
your own judgement about your individual circumstances and act accordingly. This
report is not intended for use as a source of legal, business, accounting, or financial
advice.

Any earnings or income statements, or earnings or income examples, are only
estimates of what we believe you could earn. As with any business endeavor, there is a
degree or risk that must be assumed, and the author provides no guarantees of your
income or earnings.

The author shall have neither liability nor responsibility to any person or entity in respect
to any loss or damage caused directly or indirectly by the information covered in this
report.

Trademarks. Any trademarks, service marks, product names or named features are
assumed to be the property of their respective owners, and are used here for reference
only
Introduction
Today is an exciting day. Filled with the optimism that often accompanies the giddiness
of unlimited potential, itʼs hard to contain the determined smirk of future success.

Today is the day you will build a niche site.

Brimming with visions of what it will feel like, what you will do to make it the best, how it
will be different then all other sites like it. You contemplate how your life will be better
and what you will get with the income earned from the site, building a mental wish list of
things to get and do, because committing it to Amazon would just seem a tad bit
premature.

Whether this is your first niche site or your thousandth niche site, the feeling is the same
— that this could be the one, the one that outperforms all others, the one niche to rule
them all.

You just have to figure out what it is.

Let me summarize what happens over the next 3-4 hours:

The equivalent of a blank screen, you sit staring at your computer with the Google
AdWords Keyword Tool (or your keyword tool of choice) open, awaiting your first
command.

You start with things you like, or at the very least, things you know something about.
Maybe you start with things your think with be profitable. The data comes pouring in.

You are shocked to see how often “San Antonio Beanie Babies In” gets searched for.

You realize you are looking at the broad match results. Switching over to exact match,
you are considerably less impressed. “Wait, should I be looking at the broad match or
the exact match, I forget which way youʼre supposed to do it these days.”

Nevertheless, you remain unimpressed.

Two and a half hours later, after researching everything you can think of in your brain,
you resort to just naming things in your peripheral vision.

After unfruitful results from “green LED alarm clock”, “worldʼs best coffee mug”, “USB
printer cable”, you seem to uncover what looks like a small pocket of good keywords.

Not wanting to let the competition get a jump on you, you register the domain name
immediately.
A week later you have a site built. From the moment you place the code block on the
site, you are inside your AdSense account, monitoring your stats like a hawk.

When you get your first click, the tsunami of accomplishment crashes over you. $0.27
has never brought you to dance before. You now realize what it feels like to be a Nobel
Laureate, an Academy Award Winner, and the guy who shot Bin Laden all combined
into one.

Flash forward to...

Itʼs been four days since your last click, down from your all time high of $1.04. You curse
your 32 daily visitors for not clicking on your ads.

Soon, unable to face the disappointment, you start logging into your AdSense account
less and less, until you get an e-mail from your domain registrar asking if you would like
to renew yellowmetalsawhorsesindetroit.info.

If you couldnʼt tell, the above scenario is a bit of an exaggeration, but not too far from
how I, or I am guessing you, would pick niches.

Despite whatever data we collect, we are always making (educated as they may be)
guesses on what we think will be profitable.

Now, there is nothing wrong with this approach, assuming you understand that each
niche you enter is essentially a roll of the dice.

The way we counteract this risk is by building sites in a diverse range of niches in the
hopes that our winners will outnumber our losers, or at the very least, that our winners
will be profitable enough to support the development of the inevitable dud niche.

However, this guide is not about that. This guide is about how to dramatically reduce
the number of ultimately unprofitable niches we enter, and tip the scales in favor of
winning niches.

The great part about it, is that choosing niches in this manner is much easier, and takes
less effort than uncovering niches through traditional brainstorming and niche analysis.

While part of me wants to keep this what Iʼve uncovered a secret, Iʼm ultimately more
excited to share a method Iʼve been using to efficiently and consistently uncover
profitable AdSense niches.

What You Will Learn
The goal of this guide is simple. By the end, you should be able to efficiently and
confidently select a profitable niche.
However, we are not stopping there. Then you will learn how to use this niche research
to deconstruct an entire niche empire, step by step.

This is one of the methods Iʼve used with great success to build some profitable niche
and micro-niche AdSense sites.

Who Is This Guide For?
The short answer is that if you are looking to find new niches to enter, then this guide is
for you.

However, this guide comes with a few caveats.

While you can get value in these methods regardless of your skill level, Iʼve geared this
guide towards the intermediate and advanced AdSense publisher. That means that you
understand what a niche is, what a keyword is, and what I mean when I mention things
like exact match search volume. Ideally, you have already built at least one AdSense
site.

While you will probably be able to follow along as a beginner to AdSense publishing
(nothing we cover in this guide is the least bit difficult), it answers questions that donʼt
really come up until you have a few sites under your belt.

This guide is also geared primarily to AdSense publishers. While you can use many, if
not all of these tactics (my own affiliate niche research looks similar to this, but with a
few key changes) as an affiliate marketer, I am focusing on the AdSense publisher as
this is where this collection of methods really excel, and I wanted to keep this guide
specific rather then spreading the audience too thin and confusing everyone.

How To Use This Guide
To make this guide easier to follow, I recommend you follow along with me. Even if you
arenʼt ready to build your niche site just yet, I think you will find it helpful to complete the
steps as I describe them, even if only as an exercise.


Reverse Engineering Niches
You either already know or will soon find out that the key to building niche sites with
AdSense is niche selection.

When publishing for AdSense, the niche you choose will be the single biggest factor in
determining your ultimate success or failure as an AdSense publisher. The niche you
choose will determine not only the content you publish, but your cost per click, the
competition you will face, how you promote, and the limits on how far you can scale.

Most AdSense publishers know this and will generally put a great deal of effort into their
initial keyword research, rightfully so.

However, when selecting niches in this fashion, you are still really just guessing that
they will be profitable.

You never really know if youʼve entered a less profitable niche until youʼve gone through
the steps to build the site, write the content, rank it, promote it, and hope that it
converts.

In the past, one of the only ways to counteract this risk was to build many sites in a
diverse range of niches in the hopes that the winners would offset the cost of the losers.

And thatʼs how it is for most successful AdSense publishers.

Through the process, theyʼve happened to “stumble” on a few profitable topics and have
just continued to exploit them.

While I am fully aware of this and have gotten into some pretty profitable niches this
way, itʼs still a disappointment to have the unprofitable dud.

Since I am always looking for new niches to enter, I discovered a method of using my
soon to be competition to help me choose the niches I entered.

With this method, I could tell how successful they were, what kind of traffic they were
experiencing, and how well it was converting.

I use Flippa.
For those of you that donʼt know, Flippa, formerly the SitePoint marketplace, is a
marketplace where many marketers and bloggers buy and sell established websites. Itʼs
like an eBay for web properties.

Through the auction process, web masters looking to sell their site(s) disclose not just
their sites, but their traffic figures, and exact revenue. In addition, much of the data is
verified and Flippa goes to great lengths to inform potential bidders on the quality of the
data.

So, rather than start with a topic where I am unsure of the results I can expect, I start
with a site that has seen results and see where I can improve upon it.

Iʼve had tremendous success with this method, and Iʼve found that it takes a lot of the
risk and the worry out of which niches to dive into.

Now, if you are unfamiliar with Flippa or have only glanced through it, I recommend you
spend a little time there, because it is a very unique place.

So go ahead, take a moment to visit the site, get a feel for how it is laid out, what is
selling, what has sold, and what buyers and sellers look at when evaluating a site.

When you get back, weʼll go through the process of mining Flippa to discover profitable
niches we might never have thought of.
How to Find a Profitable Niche From Auction
As you can see, the Flippa marketplace is enormous, with all kinds of sites, in all types
of markets, with prices ranging from $20 per site to over $1million dollars.



   The Flippa marketplace operates very differently from other auction sites. Click
   here to learn about The Four Types of Flippa Sellers to gain an insight into how
   the site works..



Flippa is a great market to buy and sell your web properties, and they do a phenomenal
job of letting you easily find sites that are for sale, and auctions that are ending soon.

However, for this method, we are primarily interested in the sites that have already sold.
For this, we will need to dig a little deeper.

Building an Advanced Search
Start by navigating to the Flippa homepage. From there, we want to navigate to the
Flippa advanced search. You can get there from the homepage, by clicking on the
Advanced Search link located on the upper right hand side of the homepage, just
underneath the search box.

https://flippa.com/search

Here, you are presented with Flippaʼs advanced search. Now, if we were just going to
search from here, we would have to filter through thousands of sites that are of no
interest to us.

So what were are going to do is add some criteria to our search to target in on AdSense
that were turning a profit at the time of sale.
First of all, we want to focus primarily on auction listings. We do this because the data
provided with an auction is a lot more transparent than with a private sale.

The next criteria we want to select is to have the search only return listings from
auctions that were won listings.

We do this, because while there are profitable sites that go unsold, by looking at only
won auctions, we let the Flippa user base vet our selections for us. For a terribly
unprofitable site to have sold, the seller is either an incredible salesman or the buyer
incredibly naive, so by looking at only won listings we see sites that at least someone
else saw value in.

When it comes to age, revenue, and net profit, Iʼll typically leave those search fields
blank. In my experience, sellers donʼt always fill out these fields in the the listing form
and opt to include this information in the body of the listing.
For revenue sources, I will make also leave that criteria box unchecked. While
AdSense is an advertising program, there is a better way to filter sites that are
monetized with AdSense in Flippa.

A really important criteria is the property type. Make sure to only select “Websites.”
Domain-only listings will only clutter your search results. I tend to always forget to select
this, then get excited when I see an interesting listing, only to find out the auction is just
for a domain.

The most important criteria to select from is the auction price. You can experiment
here, but for profitable AdSense sites, I typically look for sites that have an auction price
between $500 and $10,000.

Lower than $500, youʼll get sites that are unproven, still really new sites, or more low
quality sites. While you can find excellent niches in the sub-$500 price range, to justify a
$500 price tag, you typically have to have at least some sort of revenue coming in.

Remember, the general rule of thumb to website pricing is typically 10 to 12 times what
the site generates in monthly revenue.

As for site statistics, Iʼll often also leave this section blank.

Finally, Iʼll also leave the domain field blank, except when I want to do a large niche
fact-finding mission. Then, to help me stay organized, Iʼll often break up my research by
top-level domain.

When we click search listings, we will be shown thousands of sites.

Now, this is a really good list to work with, however, you might have noticed that it will
return sites that are monetized with any form of advertising, not just AdSense.

In addition, it can be difficult to tell which listings are for AdSense sites without clicking
on each individual listing.

Fortunately, you can manipulate the search results even further.

Filter Search Listings for AdSense

Take a look at the address bar of the Flippa search results. Youʼll probably see
something like this:

https://flippa.com/buy/search?
sort_col=timefeatured&sort_dir=desc&format=auction&price_max=10000&price_min=50
0&status=won&type=website
As you can see, the search parameters are passed directly into the address bar when
you perform a search on Flippa.

We can customize this search further by adding tags to the search. To see the list of
tags available to Flippa, navigate to the Flippa tag archive, located under the Browse >
Browse all, from the primary navigation menu, or from the url:

https://flippa.com/tags/niche

Flippa includes tags for not only niche, but also site type, implementation, and what we
really want, monetization.




Now, of course, we can just look at all the listings on Flippa tagged with AdSense, by
going to:

https://flippa.com/buy/monetization/adsense

Or, we can actually filter the search through a tag. All you need to do is add the
following to your search string, before the search criteria string, but after the search
URL.
   &monetizationtag=adsense



So, if we we going to do the same search we did above, but only include sites that were
tagged AdSense, we would use something like this:

https://flippa.com/buy/search?
sort_col=timefeatured&sort_dir=desc&monetizationtag=adsense&format=auction&price
_max=10000&price_min=500&status=won&type=website

Now, the results we get will only match our search criteria, AND only return sites that
were tagged as being AdSense sites.

You can really play with the parameters you pass in the address bar, to totally customize
your results.

Now, what we have is a verifiable list of niches that shows us not only what keywords
they are targeting, but how much traffic they are getting, how much money they are
making from the site, and in many instances, insight into how they ranked the site.
Vetting Profitable Niches
From the screen shot above, Flippa returned 3,260 auction listings. Personally, Iʼll often
go through that many because I like seeing whatʼs out there, and after doing this for a
while, you get to the point where you can really fly through the process.

However, if youʼre short on time and are not a niche geek like I am, you can always filter
your results further by using the menu bar on the left.

By default, Flippa sorts its search results by Time Featured. However, I like to sort by
Number of Bids.

If an auction gets a lot of bids, it begs the question, “whatʼs so special about this site?”

I like to find out.

Here are some pointers when going through the listings:

1. When the auction lists multiple sites bundled into a package, usually only one of
   those sites is terribly profitable, the rest are just back-fill to raise the auction price.
2. Donʼt necessarily be alarmed if the auction was hosted by a seller who is now
   suspended or banned. The biggest reason people get suspended or banned from
   Flippa is by not paying the success fees, which Flippa likes to charge regardless if a
   sale actually came to fruition. A banned seller does not necessarily mean the site is a
   fraud.

Going through the listings, Iʼm always fascinated by incredibly profitable niches in topics
that I know nothing about.

Hereʼs one such listing:

https://flippa.com/2694860-500-month-passive-adsense-income-all-organic-traffic-1-no-
reserve
Hereʼs a site thatʼs a little over a year old claiming $500/month in a game that Iʼve never
heard of, but apparently itʼs big in Asia.

When looking at potential listings, I primarily want to see whatʼs bringing the traffic, and
where itʼs coming from.

Both of these figures we can get from the Google Analytics data provided in the listing.
For example, if the site had a Facebook page, then I want to have a Facebook page. If
the site grabbed most of its traffic from a particular article on a particular topic, then I
want to have an article on that topic.

I also look at how the site is designed, how itʼs laid out, and where it places itʼs
advertisements. Using this alone, Iʼll often get everything I need to know about a
potential niche.

Now, donʼt be stupid, and donʼt get the wrong idea. Weʼre not doing this to copy their
exact site, weʼre doing this to be better.

In most niches, there is plenty of room for a few competitors and thereʼs no reason why
both sites canʼt have a healthy dose of success.

However, whatʼs great about looking at these sites is that we know exactly whatʼs
possible without a doubt, and itʼs up to us if we want to meet or exceed it.

Grabbing Keywords from Your Newly Discovered
Niche
You may have noticed the Analytics report will give us the some of the top keywords that
are bringing traffic to the site. However, for most sites, the top keywords only bring in a
fraction of the actual traffic. Most of it is in the long tail.

Here is a two step process I like to use to find out which keywords a site is targeting and
which keywords itʼs ranking for.

Using the Google AdWords Keyword Tool to Finding Site Keywords
Now, I donʼt know anyone who doesnʼt know about the Google AdWords Keyword tool
for generating keyword lists from a single base keyword, but did you also know that you
can use it to pull keywords from a domain to even a specific page?

You use it just like you would if searching from a base keyword, but instead of a
keyword, you input a URL.




Whatʼs really cool about using the Keyword Tool in this fashion, is that we get a glimpse
into how Google sees web pages for keywords.

We can do this process both on the main domain, as well as on individual pages. Itʼs
perfect for diving into those micro niche sites to see what keywords Goole finds valuable
aside from the main title.

Finding The Keywords The Site Actually Ranks For

Looking at what keywords the page targets is one thing, but what really counts is the
keywords its actually ranking for.

We can find that out too.

To do it, weʼll need to call in the assistance from the third-party tool SEMRush.
I really love this tool, because in a word itʼs simply awesome. The amount of data you
can get is unbelievable and itʼs incredibly well laid-out to make niche and keyword
research a lot of fun.




Sadly, itʼs a paid tool, however donʼt let that stop you from checking it out. You will only
need to pay, if you want to go incredibly hardcore into your niche. Most instances,
whatʼs provided for free is sufficient enough.

We start by typing in our main domain into the big SEMRush toolbar at the top of the
page.
And what we get back is a list of all the keywords the site is currently ranking for in
Google. In addition, it also includes reports from the various Google Data centers, so
you can see how the site fairs in the UK vs the US for example.

This is important to note, because here is where this method is less effective. I originally
ran an SEMRush report for our friends over at the Levy Blog, and this is what I got back:




It seemed off for a site that was making $500/month to have such poor rankings from
such few keywords.

I then realized that much of the siteʼs traffic was coming from Asia, which unfortunately
is not part of one of the the 10 Google, and 1 Bing Databases that SemRush scrapes.
So thatʼs the flaw. However, if youʼre looking at a niche that gets a majority of its traffic
from the US, Canada, Australia, or most of Europe, SemRush will tell you exactly what
keywords that site ranks for and what position it holds.

How to Discover Not Only Profitable Niches, But
Entire Niche Empires
This is where I get really excited about this method.

While being able to find truly profitable niches without building them out yourself one at
a time is great, wouldnʼt it be better to find entire collections of profitable niches to
enter?

Iʼve seen sites sell on Flippa for over $60,000, and these sites were monetized solely
with AdSense.

Now, most people donʼt spend tens of thousands of dollars on things that arenʼt houses,
cars, or things they think they can turn a profit from.

To buy a website for few thousand dollars, you either have a lot money to blow (which I
can think of sixty thousand better things to waste my money on than a website), or you
have a pretty good idea of what you are doing.

Conversely from a selling perspective, unless you are completely cashing out, people
rarely sell their most profitable sites, especially with AdSense, where the money is
largely passive.

So, if they are selling a site that is making $500 a month, chances are they have sites
making more than $500 a month that they arenʼt selling.

In both cases, the buyers and sellers of AdSense sites that are auctioning over the
threshold of a few hundred dollars probably have a bit of experience in the model and
have additional sites that arenʼt open to public auction.

These will typically be their most profitable sites that they arenʼt disclosing.

Weʼre going to find them.

Itʼs really easy, and youʼll learn some really interesting things, especially about more
experienced AdSense publishers.

Hereʼs How it Works:

Uncovering the Buyerʼs Niche Portfolio
Once youʼve found a site from your Flippa research, navigate to Spy on Web.




                                 http://www.spyonweb.com

Spy on Web is a neat little tool that I have been using for a little while that letʼs you view
the hosting companies, IP address, and AdSense accounts websites share.

So, if you know one website, you can find all the other websites that use the same
AdSense publisher ID.

Itʼs deceptively simple, yet incredibly powerful. I have found entire AdSense empires
using this method and have been able to systematically replicate the results.

Now, if the auction was completed a while ago, the AdSense account you are looking at,
most likely belongs to the buyer.

Uncovering the Sellerʼs Niche Portfolio

To find the sellerʼs account, we have to take one additional step.

Weʼll need to get a cached copy of the website from when it was in the sellerʼs
possession.

To do that, weʼre going to use the Internet Archiveʼs Wayback Machine.
For those of you that are unfamiliar, the Wayback Machine scours the web, much like a
search engine and will take periodic “snapshots” of websites. Itʼs a really cool service
where you can actually see the evolution of a site over time.

To use it, simply navigate to the Internet Archiveʼs Wayback Machine and input the siteʼs
web address into the search box.

http://www.archive.org/web/web.php

If the site has been archived a few times by the Wayback Machine, you will have the
opportunity to choose the date of the archive you want to view. Iʼll typically choose a
date a month or two before the site went up for auction.




Now, the Wayback Machine is imperfect. While they cover much of the web, not every
site has been crawled for their archives. This is usually the case with very small micro
niche sites, or sites that are still fairly new.

There are a few other web directories that will cache copies of websites. All of the major
search engines (Google, Yahoo, Bing) will often cache webpages, although they will
often only cache a single copy of a web page from a single date.
Using the search engineʼs cached copy, make sure to check the date the site was
cached.


   There are a number of services that crawl the web and maintain cached copies
   of webpages. Since each crawls pages and different times and maintain different
   archives, you may need to try a few services to get a cache from when you need
   it. Iʼve compiled a List of Web Archives to help discover how web pages looked
   in the past.



Once you are able to grab a cached copy of the site, we now need to get the AdSense
Publisher ID used on these pages.

To do this, view the source HTML of the cached webpage and look for the AdSense
code block.

Then, you can return to Spy on Web and search for other sites based on AdSense
publisher ID.

I always find it interesting to see how different publishers tackle different niches and you
can start to see trends in what topics they tackle.

Iʼve used this process many times over to uncover many profitable niches that I never
would of thought up.


Wrapping it Up
So there you have it.

Through this guide, we have gone through the process of choosing a profitable niche
based on niches that we have already determined to be profitable, cutting down on the
time and uncertainty required in the traditional niche selection process.

I hope youʼve enjoy this process as much as I do, as I have found it to be the easiest
and most effective way to selecting and mapping out a niche.

I also really hope that you actually put it to use. With this method you will never be at a
loss for good niches, and it is a process you can repeat over and over again until you
have enough sites earning you the amount of income you want to earn.
So Whatʼs Next
The purpose of this report was to take you through the process of selecting a profitable
niche, the first time, every time. Now comes the really fun part, actually building and
promoting the site.

If you want to know what to do next, I have two options:

21 Unconventional Yet, Insanely Profitable Niche Ideas
If you want to see the results of this niche selection process with all the work done for
you, check out my 21 Unconventional Yet, Insanely Profitable Niche Ideas.

This 124-page guide goes through 21 of the most profitable niches that you never would
have thought of. When sold on the Warrior Forum, the guide was met with rave reviews.

You can purchase a copy for yourself here.


Finally, if youʼve enjoyed this guide, please share the love. Reviews are always
appreciated, especially through the Warrior Forum, and if you want to stay in touch,
make sure that you follow me on Twitter.

All the Best,

Erskine

PassiveIM

				
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