Critical Discourse Analysis AQ uick Introduction (Teun A. van Dijk) by KQp8n3l0


									     News & Media
Critical Discourse Analysis:
   A Quick Introduction
         (Teun A. van Dijk)

     Prepared by Mr. Tommie Chen
            25th June 2009
               What is CDA?
A discourse analytical research that:
Studies how social power abuse, dominance
  and inequality are enacted, reproduced and
  resisted by text and talk in social and political
Deals with the relationship between
  discourse and power (with the aim of
  understanding, exposing and resisting social
               What is CDA?
A discourse analytical research that:
Focuses on how discourse structures enact,
  confirm, legitimise, reproduce or challenge
  relations of power and dominance in society.
Rejects the possibility of a value-free science
  – as these inequalities are inherently a part
  social structures and are influenced by social
     A Theoretical Framework:
1. Macro vs. Micro Levels of Analysis
Macro-analysis: Power, Dominance, Inequality
Micro-analysis: Language Use, Discourse,
  Verbal Interaction & Communication
• These 2 levels form 1 unified whole in
  everyday interaction and experience.
     A Theoretical Framework:
2. Power as Control
 Source of Power: Privileged Access to Scarce
    Social Resources e.g. Fame?
 Types of Power: Coercive Force, Money,
    Knowledge, Information, Authority.
 Types of Responses: Resist, Accept, Condone,
    Comply, Legitimise (Indoctrination?)
           Quick Discussion:
• What is the most powerful form of
• How do more powerful groups control public
• How does such discourse control the minds
  and actions of less powerful groups?
• What are the consequences of such control
  e.g. social inequality?
     Control of Public Discourse
Public Discourse as a vital symbolic resource.
Individual Level:
• Active Control (Everyday Interaction) vs.
  Passive Control (Media Usage)
Macro Level:
• Professors (Scholarly Discourse), Journalists
  (Media Discourse), Teachers (Educational
  Discourse), Lawyers (Legal Discourse),
  Politicians (Policy & Public Discourse)
     Control of Public Discourse
3 Forms of Access & Control
• Context – Control over the Communicative
  Situation (Setting, Discourse Genre and
  Content, Participants, Mental Representations)
• Structure of Text and Talk – Topical Control
  (Editors – News Coverage/Topics, Professors),
  Lexical Items/Jargon/Volume.
     Control of Public Discourse
Mind Control:
Mediated through Discourse (especially News
 and Media).
Recipients tend to accept beliefs, knowledge
 and opinions especially when it comes
 through discourse from perceived
 authoritative, trustworthy or credible sources
 (Scholars, Experts, Professionals, Reliable
      Control of Public Discourse
Mind Control is especially effective when:
 Target audiences are obliged to be passive recipients
 There is a lack of alternative discourse and beliefs
 There is a lack of resources, knowledge and
  expertise to challenge the discourse that we are
  exposed to.
 The lack of an explicit assertion results in a
  negligible chance that they will be challenged.
              Quick Discussion
• What are the Areas/Topics that you want to examine
  in the News & Media Module using the CDA
  framework? E.g. biased representations of “us” and
  “them”, supremacist derogation, power and
  domination in politics etc.
• Please provide a clear indication on the IVLE
  Discussion Forum so that the subsequent lessons
  can be tailored specifically to your needs.
• Everyone MUST provide a Response as this will serve
  as an indicator of your participation in this online

To top