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SUNDAY, MAY 15, 2011 sbsun.com ❘ THE SUN A13 BUSINESS EXTRA Business Editor Rebecca Cho 909-483-9391 Business Reporter Andrew Edwards 909-483-8550 GOT NEWS? WE WANT IT E-mail your economy-related news items to us at firstname.lastname@example.org or call 909-483-8550. ONLINE FROM WALL STREET TO MAIN STREET, KEEP UP WITH THE LATEST ECONOMIC HEADLINES WITH INTEREST Q-AND-A: BRAD WYMER General manager, Embassy Suites The small-business take on big issues Plenty of rooms for Ontario of construction during a Thursday tour. Fletcher Jones Management Group has GM n EmbassySuites talks opening ew hotel in Ontario MIKE STULL By Andrew Edwards Staff Writer ONTARIO — The new Embassy Suites Decorators had already furnished the announced plans to open a Mercedes-Benz hotel’s suites and installed modern art dealership nearby in spring 2012, and Ontario Airport is scheduled to open on Success pieces within the property’s atrium. But Embassy Suites general manager Brad June 15 in an area that is surrounded by Wymer is confident of additional develop- newly delivered bar stools and restaurant raw land, but may one day be one of the chairs — still wrapped in plastic — ment near the hotel. city’s more upscale areas. takes zeal, showed a good deal of work remained to Indianapolis-based Sun Development The hotel is set to open June 15 on be done. and Management Co. owns the Guasti Road, just east of Haven Avenue. A lot of work is expected to take place soon-to-open hotel. The company owns creativity The hotel was evidently in its final stages in the area around the hotel as well. WYMER A14 WYMER I o success Stewingn recipe for am often asked, “What does it take EMPIRE BUILDER High prices Legal office grows into a larger partnership to be a successful entrepreneur?” I think the people asking the ques- tion are looking for a quick answer that will help them understand if they have what it takes to start and run their own business. In reality, there is no one thing or even a small number of things that test China’s define what it takes to be a successful business owner. What follows repre- sents what I believe are some of the food habits most critical factors in the “recipe” of success for an entrepreneur. You must have an idea that repre- sents a real business opportunity. I and incomes believe that most businesses fail because they should never have been started — the idea for the business did Two Beijing families not really represent an attractive and sustainable business opportunity. How share experiences do you know if it is an idea? You must By Alexa Olesen The Associated Press carefully assess the idea. Have you talked to potential customers? What do BEIJING — Hunger was such a con- they think of your product or service? stant companion in Yao Qizhong’s child- Does what you offer really add value hood that even now, at age 40, he’ll or solve critical problems for them? Is stoop down to salvage a single clove of there a large and growing market for garlic that falls from his table at the the product service? Can you easily Beijing market where he hawks fresh reach that market? Are the money-mak- produce. Micah Escamilla Correspondent ing characteristics (profit margin) Life is less harsh these days, but Chi- William Shapiro has merged his solo practice with Orange County law firm Robinson na’s fast-rising food prices have hit his attractive? Is the timing right? What Calcagnie, but will keep his offices at 893 E. Brier Drive, San Bernardino. Shapiro brings to does the competitive landscape look family hard, making it increasingly diffi- like? These are among the many ques- the firm more than 30 years of experience of catastrophic-injury case law. cult to save for his three kids’ education — Yao’s main goal. Making his case tions you need to ask to know whether your idea is worth the risk. Across town, Zhong Sheng rinses a You must have a passion for the still-twitching Mandarin fish and picks business. It seems obvious, but pas- the stems from a handful of greens as he sion is invaluable. Starting a business expounds on his philosophy of grocery is not a job-replacement strategy. You shopping. Health and safety are his top must love what you are doing in order concerns, ever since the architect to put in the time, effort and sacrifice became a father five years ago. Cost is a that will be required to launch and grow a business. If you are not passion- I.E. lawyer brings his expertise to trying to determine what to do with his life. He entertained secondary consideration. “You can buy cheap stuff,” says Zhong ate, you will not put your best effort in to make the business successful. Rich- liability, personal injury trial firm visions of becoming a high school teacher or an exercise as he and his wife cooked together and the smells of soy and scallion filled their ard Branson, entrepreneur, adventurer physiologist. cozy kitchen, “but if it makes you sick, dino, which is now the firm’s joins product LongtimeSan Bernardino attorney law liability and personal injury firm By Rebecca U. Cho Then one day on a run, Sha- you’re going to end up paying more any- and founder of the Virgin Group, does Staff Writer Inland Empire office — the business with one guiding philosophy piro saw construction of a new way in hospital fees.” SAN BERNARDINO — only initial change is it will no law school across the street The starkly contrasting fortunes of the — it has to be fun. longer carry the name Law Be willing to do what it takes, no Thirty years after striking out from his school. In 1978, he Zhong and Yao families offer a glimpse matter what. Being a successful entre- on his own, longtime personal Offices of William D. Shapiro. would graduate from Whittier into how soaring food prices are playing preneur requires commitment, high injury lawyer William Shapiro Merging his solo practice Law School. out in the developing world — home to motivation and a willingness to work is leaving his solo ways behind. into the larger law firm “I knew I’d found my calling more than three quarters of the globe’s hard. I often joke with people that the involves giving up autonomy, when I was in law school. I 6.9 billion people. Shapiro has added his name Prosperity and a fast-growing middle great thing about being an entrepre- to Newport Beach-based Robin- but gaining stability and stron- knew early on I really loved the neur is the flexible schedule — you get ger representation for Inland law,” he said. class have cultivated more sophisticated son Calcagnie, a product liabil- and exotic tastes. Such luxuries as blue- to pick the 20 hours of the day you are ity and personal-injury law Empire residents, Shapiro said. Shapiro worked as a trial going to work. It does take that kind attorney at a small firm for berries, avocado, asparagus, and endive, firm. The Orange County firm’s “I’m very secure here, and recently unattainable to all but the of commitment and work ethic, espe- senior partner, Mark Robinson I’ve been here a long time, and four years before branching cially in the early stages of building out on his own at age 32. wealthiest, are now widely available in Jr., is a co-lead counsel on the I’ve strived to be at least one of China’s big cities. the business. Toyota sudden-acceleration the lawyers who can do a good “It was scary and I’m also a You must know what you do not But rising affluence has taxed the abil- cases that have been consoli- job in trial work and personal musician so I didn’t know if I ity of farmers to meet growing demand know. Understand your strengths and dated in Santa Ana. injury,” Shapiro said. “Joining would be playing guitar for a weaknesses and the areas in which you while the rural labor pool dwindles. The The new entity is now Robin- forces, I thought would bring a living or practicing law,” Sha- result: Rising food prices hit every level lack knowledge. Successful entrepre- stronger force here in the piro said. neurs are self-aware and seek out son, Calcagnie, Robinson, Sha- of society, not just those who can afford piro and Davis. Shapiro Inland Empire.” He took on as many cases as imported South American bananas or mentors, advisers, team members and remains in his location at 893 In the 1970s, Shapiro was a possible in the early years, pricey mushrooms and herbs from Chi- employees that can help them in areas they are lacking. E. Brier Drive in San Bernar- student at Cal State Fullerton SHAPIRO A14 na’s remote Yunnan province. People on You must be creative. Your busi- low or fixed incomes feel the pinch most. ness will require you to think differ- “We don’t dare to try and eat good ently, come up with new solutions to stuff because we can’t afford it,” says problems and constantly find new Yao, whose four grandparents starved to ways of doing things. This applies in WINNERS & LOSERS death during China’s 1960 famine. He all areas, but I often tell the story of Analyzing last week’s ups & downs was so poor growing up in rural Anhui former clients of mine who were very province that his neighbors assumed he WINNERS LOSERS would end up a beggar on the streets. “resource creative.” Lacking the capital The Galleon Group founder. Raj Rajaratnam, necessary to buy the production equip- Microsoft. The software company outbid its “If I go to a supermarket,” he says, “it’s the founder of hedge fund The Galleon Group, a novelty, like sightseeing.” ment for their startup business, they competitors to purchase Internet phone was convicted of all 14 counts of insider built the equipment themselves for a In China, farm workers have flocked service Skype for $8.5 billion. Microsoft hopes trading in the largest investigation of its kind by the millions to factory and service STULL A14 to marry its software, such as Outlook, and in decades. Federal prosecutors said jobs in coastal cities. Luring them back Xbox live gaming with Skype’s functions. But Rajaratnam made $63.8 million in a seven-year to till and weed by hand is proving a some question Microsoft’s decision to buy scheme to trade on insider information from tough sell. The resulting supply pinch Skype, a popular but money-losing service. corporate executives. The billionaire will helped send food prices up 11.5 percent appeal the verdict, his attorney said. in April from the year before, adding to IN YOUR SECTOR Stater Bros. A rise in grocery sales that came months of steep increases. Business Extra bulletin board F-150 drivers. An investigation into a possible “You can’t find (farm) workers and with the addition of 1 million new customers fire hazard in 1997 to 2001 Ford F-150 trucks they’re expensive, over a dollar (7 yuan) CLEAN TECH. Electric vehicle maker in the second fiscal quarter boosted Stater widened last week. The National Highway Bros. Holdings Inc.’s profits to $8.8 million. an hour,” said Liu Li, a wholesaler hawk- updates heavy-duty truck. Balqon Traffic Safety Administration said the ing Napa cabbage and coriander at Corporation, based in Harbor City, The net income was a 46.7 percent jump over government agency was broadening its probe Beijing’s Xinfadi, north China’s biggest announced the Nautilus XR E20, a the same period last year. The San from 1.4 million vehicles, announced in agricultural distribution center. heavy-duty commercial truck that is Bernardino-based chain has attracted September, to 2.7 million. The straps People in the countryside want factory capable of a 75 percent increase in customers by keeping prices low while supporting the fuel tank can break, leading work or a job in the service industry, range over a previous model. The absorbing rising food costs, company the fuel tank to drop and become a fire where they’d get to stay indoors and have commercial electric vehicle allows executives said. hazard, the administration said. a warm place to sleep, said Liu. Farm drivers to perform two shift operations work, she said, is “too dirty and too hard.” for a total of 16 hours, or 150 miles, Even with sharply higher food prices, before recharge. Balqon, a developer of Zhong, who runs his own business and has a master’s degree from a prestigious zero-emissions vehicles, is seeking to Beijing university, can afford to be picky. lead the way for the transportation ECONOMIC CALENDAR Besides he sees good reason to favor sector’s shift away from diesel, the more expensive organically grown and company said. TUESDAY therefore track a four-week moving average to imported foods after infant formula TRADE. California exports on the rise. 5:30 a.m., housing starts (April): The get a better sense of the underlying trend. It tainted with an industrial chemical Shipments out of California totaled housing starts and building permits report are typically takes a sustained move of at least killed six children and sickened 300,000 $13.95 billion in March, a 12.8 percent a measure of the number of residential units 30,000 in claims to signal a meaningful in China in 2008. growth in exports over the same on which construction is begun each month. change in job growth. ● Raw data available at Zhong, his wife and daughter sit down month in 2010, according to a Beacon An increase in building permits and starts www.dol.gov/opa/media/press/eta/main.htm. to a typical dinner of steamed fish, two types of greens, mushrooms, pork, rice Economics analysis. March marked the usually occurs a few months after a reduction 7 a.m., existing home sales (April): The and sliced apples. Total cost, about 80 17th month in a row of year-over-year in mortgage rates. ● Raw data available at yuan ($12). Each month the family gains in state exports despite the www.census.gov/ftp/pub/indicator/www/ report is considered an indicator of activity in the housing sector. Housing starts precede spends some 2,000 yuan ($307) on food disruption to trade brought on by the housing.html. — about 10 percent of their income. earthquake and tsunami in Japan on this report each month, but starts are a Yao, who left the countryside more THURSDAY supply-side rather than demand-side indicator. March 11. Japan is California’s fourth than two decades ago, still eats like a largest market. Nationally, exports 5:30 a.m., initial claims (data for week Existing home sales precede the other key peasant, filling up on cheap steamed grew, but a jump in oil prices led to a ending May 14): Initial jobless claims demand-side indicator of housing — new buns and noodles and pinching every widening of the trade deficit to measure the number of filings for state home sales — thus boosting the visibility of penny so that he can put his kids $48.2 billion, up 6 percent, the jobless benefits. On a week-to-week basis, this report. ● Raw data available at through school. For him, meat is a Commerce Department said. claims are quite volatile, and many analysts www.realtor.org/research.nsf/pages/ehsdata. CHINA A14 A14 THE SUN ❘ sbsun.com SUNDAY, MAY 15, 2011 BUSINESS EXTRA CHINA Speculators drive up the cost of oil From A13 once-a-week treat, though he tries to make sure his children interrupt oil supplies, so ner- Only about 30 percent of oil about oilprice hikeshananything else Speculationexplains more t McClatchy Newspapers eat it more often. WASHINGTON — Feel like vous buyers are bidding up contracts are bought by a pur- As a migrant laborer, Yao you’re being robbed every time prices to ensure they lock in a chaser that actually intends to has been able to skirt China’s you fill the gas tank? Not sure contract for oil now. But after use the oil, such as an airline. strict birth limits, having who to blame? Try Wall Street. five months of turmoil, there’s That’s according to the Com- three kids instead of the two been no significant impact on modity Futures Trading Com- most rural families are limited Usually analysts say today’s Middle East oil supplies, so high prices stem simply from mission, which regulates trade to. But his migrant status that’s not credible either. in those contracts. means he must pay school fees “supply and demand.” But glo- Here’s what’s credible: Some bal and U.S. supplies are plenti- “It’s harder and harder for himself. 70 percent of contracts for A recent and routine lunch ful and demand is stable, so future oil delivery are now any reasonable observer to dis- that’s not it. miss the role of excessive specu- for Yao and his wife and chil- bought by financial speculators dren was a bowl of simple noo- Then the analysts say it’s — largely big investment banks lation in this market,” said because the market’s afraid Michael Masters, a profes- dles with greens. Yao’s ginger and hedge funds — that flip the and garlic stall earns him The Associated Press that Middle East turmoil will contract for a quick profit. sional Wall Street investor. The lives of Yao Qizhong, above, and the Zhong household about 2,000 yuan, or $307, a month, of which about 600 show a stark contrast as China emerges as an economic yuan, or $92, goes on food for powerhouse. Food prices in China have soared in recent his five-person family. months. Yao left the countryside for Beijing two decades Suites to Ontario? A: During the week, it’s “I need to save money but I ago, but he still maintains the peasant eating habits of his WYMER Answer: Primarily, the mar- going to be predominantly cor- feel like I am already scraping boyhood. He spends about $92 a month to feed himself, From A13 the bottom of the barrel,” he ket was really in need of a porate clients. During the week- his wife and three children. Below, Zhong Sheng, left, a more than 30 other hotels in end, it’s going to be your family said. California, Texas, the Midwest full-service, all-suite product ... “At the same time, I know Beijing architect, enjoys a dinner with his daughter, Really it was just one of these and recreational markets. Your Chuhan, and wife, Li Mingxia, right. Zhong spends $307 a and Southeast. “SMERF.” (Social/ Sports, Mili- we have to feed ourselves and The $25 million hotel would pieces that was missing in the eat enough, otherwise our month on food for his family of three. tary, Education, Religious, Fra- join others in the Ontario/Ran- marketplace out here. Our own- ternal) health is going to be affected.” cho Cucamonga market that ers really like the Embassy A host of other factors are primarily cater to business trav- Suites product, with all the Q: Does the airport politics also blamed for food prices elers. amenities that are added. between Los Angeles and hikes in China and elsewhere Existing hotels include Hil- Ontario affect your business in Asia, including too much ton Ontario Airport — Q: How are you marketing plan at all? money sloshing about the Embassy Suites is a Hilton the property before opening? A: Not yet. Obviously, we economy after stimulus poli- Hotels brand — which is only a (The hotel’s sales director, would like it to be under the cies that warded off the global Jennifer M. Keef, answered jurisdiction of the city of recession, rising oil prices and short distance north of the new Ontario. Obviously, smaller, Embassy site along Ontario’s this question.) shrinking land for cultivation A: Mostly through direct closer to home, but we’re going because of pollution and Haven Avenue. to work with whoever operates Sun Development executives sales, office prospecting ... encroachment by industry. the airport. The U.N. Food and Agricul- are confident the Ontario mar-What we call blitzing. ket is ready for another hotel, We’ve been to 500 compa- Q: Is it a concern that most ture Office’s index of global said Wymer, who discussed the nies. We do both chambers of of the surrounding land is prices for meat, cereals and commerce, Ontario and Ran- undeveloped? dairy foods has surged 37 per- process of opening a new hotel. cho Cucamonga. A: Not at all. It’s an area of cent in the first three months Question: There is a Hilton opportunity for us. of 2011. In many Asian coun- tries, that has translated into nearby. How was the decision Q: Who is your target cus- email@example.com a 10 percent increase in local made to bring an Embassy tomer? 909-483-8550 food prices, which the Asian incomes, he says. gered in part by discontent Development Bank estimates Higher food prices have in over climbing food costs. is enough to drag another 64 fact lifted lagging rural Yao says he envies people million people below the $1.25 incomes. The per capita net who can eat what they like a day poverty line. income for rural Chinese grew SHAPIRO His business has not been Dominick said. “He presents Yet the changes in food and faster than urban incomes last without concern for cost, but From A13 affected by the economic down- his case on a level that they work preferences aren’t all year, jumping 10 percent to tries not to dwell on it. turn, he said, as tragedies still understand.” 5,919 yuan, or $902. “Yes, it’s unfair,” he said. some he shakes his head at as Shapiro, a former president bad because they reflect the happen. Other areas of law, human and economic develop- Rural Chinese are “going “But I know I just have to keep he looks back. Thirty years such as real estate and divorce, of the San Bernardino County later, Shapiro is an established ment taking place in China, from grinding poor to poor,” going. I have to work hard and have seen significant dropoffs, Bar Association, now serves as Inland Empire personal-injury a mentor to young attorneys. said Scott Rozelle, an agricul- said Rozelle. it will get better.” said Thomas Dominick, a part- tural economist at Stanford But the changes feel painful attorney and is far more picky. ner at Fullerton, Lemann, And he’s looking forward to a Even those benefiting from greater variety in cases and col- University and an expert on for many urban dwellers, par- He can afford to be. Last Schaefer & Dominick in San China’s food markets. ticularly retirees, civil servants China’s rising prosperity such year, he clinched a $26 million Bernardino. laboration with his new col- as Zhong, the Beijing archi- leagues on national cases. Rozelle says that China’s and migrants, like Yao, whose verdict on a double fatal wrong- Dominick said he has scattered and small-scale incomes haven’t kept pace. tect, are concerned. ful death case that he had been “It’s interesting because worked on cases with Shapiro. when you become partners, it’s farms are becoming more con- And the discontent that a wid- “Their incomes are not ris- handling for a family from The longtime catastrophic- solidated and mechanized, ening gap between privileged Hemet since 2004. In the case, like getting married,” Shapiro ing as fast so for them this is injury attorney brings his trial said. “No longer am I the which could eventually raise and poor can generate deeply difficult,” he said. “I think the a trucking company continued talent to the Newport Beach productivity, but the changes worries China’s communist using a truck after its driver end-all ... (But) I wouldn’t have government needs to find a firm, Dominick said. done it if I didn’t feel good probably won’t stop food leaders, who are mindful that told the company the brakes prices from rising. Economic the anti-government protests way to help them raise that “He’s one of the most about it and thought it would were faulty. One day, the be a successful partnership.” development involves both that toppled Egypt’s govern- sector’s incomes too, and take brakes failed and the truck down-to-earth litigators that increases in prices and ment earlier this year were trig- care of them.” plowed head-on into a van, kill- you will ever see as far as how firstname.lastname@example.org ing the mother and one of her he’s able to talk to juries,” 909-483-9391 twin daughters. “I loved helping this family,” Shapiro said. “It was reward- SOUTHERN CALIFORNIA ing.” AUCTIONEERS LIVE ONSITE & WEBCAST AUCTION PUBLIC AUCTION By Order of Assignee, for the Benefit of Creditors, in the Matter of: ACTION MAILING, INC. BID ONLINE OR ONSITE! BY ORDER OF SECURED CREDITORS PRINTING & MAILING EQUIPMENT, MOORE ELECTRICAL TRUCKS AND FORKLIFTS STULL CONTRACTING,INC. 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