Create Your Own Adwords Miracle! by karunia2244

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Are you looking to learn how to optimize your ads, increase click through rate, reduce
advertising costs and maximize return on investment in one go? The following tips will help
you in achieving those aims.

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									Create Your Own Adwords Miracle!

Are you looking to learn how to optimize your ads, increase click through
rate, reduce advertising costs and maximize return on investment in one
go? The following tips will help you in achieving those aims.

Keeping Track On Your ROI (Return on investment)

This is one statistic that you really need to know. You need to know
where your conversions are coming from on a keyword level. Detailed
knowledge on this will seriously reduce your advertising costs which into
increases your overall profit. Google now provides a useful service from
within your Adwords account called 'Analytics' which will provide with
this vital information.

How to Improve ROI?

Conversion rates will need to be improved. This can be achieved by:

Traffic Quality – One of the major mistakes that new adword users make is
bidding on to general a term. You need to narrow down your keywords. For
example, instead of bidding on 'sports car' you may do better to try 'red
convertible sports car'. If you can attract more targeted traffic you
will have a better chance of converting them into actual sales.

Ad Copy – Try some simple   split testing. Test the same ad, but with
different headlines. Make   sure you click the 'show ads equally' option
within your account. This   will be an ongoing process that will forces you
to gradually write better   performing ads.

Landing page – Do you have your own landing page?

If you are only direct linking to the merchants page then this will not
apply to you, although landing page is something that you should be
looking into. If you do have a landing page you will need to constantly
monitor and update. Are people clicking through to your merchant? If not
then work must be done on the landing page to remedy this. Try improving
your page headline, write better reviews, make links stand out more etc.
Maybe you could offer them something free? The point of a landing page is
to pre-sell the product to them before they even get to your link!

								
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