This is a presentation I prepared for the MBA course
‘Entrepreneurship and Innovation’ in the Fall of 2007.
The assignment was to prepare and present a presentation
on two chapters from the book Sparks of Genius by Robert
S. Root-Bernstein and Michele M. Root-Bernstein. The
chapters I presented on were ‘Recognizing Patterns’ and
Because a PowerPoint presentation is essentially an outline
which can have limited meaning when presented alone, I
have included the presentation notes. To view the notes, go
to ‘View’, ‘Notes Page’. To view the slides only, got to ‘Slide
Show’, ‘View Show’; or ‘View’, ‘Slide Show’. To exit slide
show, press the escape (Esc) button on top left of keyboard.
Sparks of Genius
Entrepreneurship and Innovation
…can occur naturally or be created.
…combine simple elements for results of
…vary in regard to limitations and strengths.
…exist in various forms:
…exist for various reasons:
Some General Examples:
More Examples of
Simon 1978 Hasbro1
I think that I shall never see Blaze 1, 19623
A poem lovely as a tree….. Joyce Kilmer4
…a means of using something that you know in
order to learn, discover, or better understand
something that you don’t know.
…a part of learning
…a measure of abstract thought
…a measure of intelligence
…a cornerstone of scientific method
Sample Uses of Analogies
A tool for creativity
A tool for science
A tool for communication
A tool for discovery
A tool for better understanding
A means of entertainment
2. Stomp Out Loud, 1997, HBO Productions