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					  Summary




Las Vegas 2011
                  Interop Las Vegas 2011
                 Event Feedback/Summary

    Attendance of 13,530
   Including 160 Press/Analysts

    See Media Coverage Highlights here:
http://www.interop.com/lasvegas/2011/in-the-news.php

    See Video Testimonials and Quotes here:
http://www.interop.com/lasvegas/exhibition/exhibitor-testimonials.php
           Topline Attendee Profile
Job Function
IT Decision Maker          74%
Business Decision Maker    26%


Company Size
Large ( 500+ employees)     50%
Medium (75 – 499 employees) 26%
Small (1 - 74 employees)    24%


Level of Responsibility
Manager                    45%
Staff                      32%
Executive                  23%
                           Job Functions

General/Non-Technology Occupations   26%   IS/IT/Web Occupations         74%

CEO/President/Founder                7%    IT Manager                    18%
Sales/Marketing Manager              6%    IT Director                   13%
Business Development                 3%    Networking                    9%
Product/Brand Manager                2%    CIO/CTO/CXO/VP                8%
Engineering/Development manager      2%    Systems                       7%
Vice President (non-IT)              1%    Technical Support             5%
Purchasing manager/buyer             1%    Applications/Software         4%
Operations/HR/Finance Manager        1%    Telecommunications            3%
General Manager (non-IT)             1%    Other IS/IT/Web Occupations   1%
                                      Vertical Industries
General Business                        70%   Technology Channel                         22%   Service Provider                 8%
Government/Military                     11%   Computer/Network Consultants               7%    Other Service Provider/Channel   3%
Education                               9%                                                     Backbone Network/Fiber Network   2%
Financial Services                      7%    Systems or Network Integrator              7%    Local Exchange Carrier (LEC)     1%
Business/Professional Services          6%    VAR/VAD                                    3%
Medical/Healthcare/Pharmaceuticals      6%    OEM/Components                             2%    Wireless/Cellular/PCS            1%
Manufacturing                           5%    Computer Retailer/Wholesaler/Distributer   1%    Cable/Broadcast/TV               1%
Transportation/Utilities/Energy         5%    Other Technology Channel                   2%
Computer
Manufacturer/Networking/Communicati
ons Manufacturer                        4%
Software Publisher/Developer/ISV        4%
Construction/Architecture/Engineering   3%              Q. What industry does your organization represent?
Media/Entertainment                     2%
Retail/Distributor/Wholesaler (non-
computer)                               1%
Other                                   9%
                Product Category Involvement
IT Security              66%     Storage                   66%

Network Infrastructure   66%     Data Center Networks      50%

Mobile Devices/Smart     64%     Network Testing;          49%
Phones                           Monitoring
Tablet Computers         63%     Unified                   49%
                                 Communications/VoIP
Cloud Computing          63%
                                 Video Conferencing        48%
Applications/Services
Virtualization-Server    62%     Data Center               44%
                                 Environments
IT Management            60%
                                 Physical Security         41%
Servers                  60%
                                 Document Management       40%
Desktop/Notebook         59%
                                 Collaboration             40%
Computers
Wireless LANs            58%     Enterprise Applications   39%

Network & Server         55%     Services/consulting       37%
Operating Systems
Network Performance      54%
Products                       Q: Which of the following categories are you involved with
                               evaluating, deploying, researching or possibly buying?
Virtualization-Desktop   53%
Technology Implementation Priorities
     Over the Next 12 Months
Investment in IT Solutions
 the majority are increasing spending !
       Reasons for Attending Interop

Identify and/or evaluate new products                      74%

Stay up to date on trends in the industry                  73%

Ability to see multiple products/vendors in one place      68%

Physically see or interact with new products               62%

Meet with companies I am considering doing business with   56%

Gather information to set priorities or strategy           54%

Meet and network with others in the industry (peers)       45%

Learn new skills                                           45%

Meet with companies I am considering partnering with       35%
               Other Events Attended in the last 12 months
Cisco Live                        12%
Interop New York                  10%
Microsoft TechEd                  8%
Cloud Expo                        8%
VMworld                           8%
EMC World                         7%
RSA Conference                    7%
Citrix Synergy                    5%
                                              Q. Which of the following
Black Hat                         5%
                                              events and conferences
SuperComputing                    5%          have you attended in the last
CTIA                              4%          12 months
Network World IT Roadmap Events   3%
Storage Networking World (SNW)    3%
Enterprise Connect                3%
Gartner ITxpo                     3%
Web 2.0 Expo                      2%
Enterprise 2.0 Conference         2%
InfoSecurity                      2%
Data Center World                 1%
Oracle OpenWorld                  1%

				
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