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Co-op Month Guide Co-op Month is an opportunity to educate your members and community as well as the public and policy makers about the cooperative difference. Celebrate the ways that cooperatives—your cooperative in particular—strengthens the economy and the community. This guide provides tips and tools to help you get involved in building awareness of cooperatives. Join in, be inspired, be cooperative! Resources are available at www.coopmonth.coop. Overview ................................................................................................................................................. 2 Ideas your celebration ............................................................................................................................ 3 Getting publicity! .................................................................................................................................... 4 Template press releases ......................................................................................................................... 5 US Cooperative Fact Sheet...................................................................................................................... 8 Spokespeople for the cooperative sector ............................................................................................... 9 Co-op Month – Frequently Asked Questions ........................................................................................ 15 Overview Each year in October, cooperatives around the United States demonstrate the power of the cooperative principles and the best business model in the world. Cooperatives strengthen the economy, provide jobs and support communities. No wonder Co-op Month has been around since 1930! Across the United States, we want people to join the celebration by being cooperative— joining cooperatives, buying from cooperatives, working at cooperatives, living in cooperatives and making cooperatives the FIRST choice for the solutions to their needs. Co-op Month is managed by the National Cooperative Business Association with guidance from a National Planning Committee, consisting of representatives from national sector specific cooperative associations. Funding comes from you, and the more funds raised, the more resources we can provide to help you bring cooperatives to the forefront of consumer minds. History Co-op Month became an October event in 1930 as way for cooperatives to educate consumers about their structure. In 1948 an official proclamation was made naming October as Cooperative Month by Minnesota Governor Luther Youngdahl. Soon, the October Co-op Month celebration spread to other states. In 1964, Co-op Month became a national event. In 1971, cooperatives assumed responsibility for the annual event. Ideas your celebration Co-op Month will have the most impact if advocates of cooperation everywhere join in and do something to celebrate during the month of October. Times to celebrate Celebrate Co-op Month during all of October, but there are two additional events to keep in mind: Co-op Week, Oct. 16-21, 2011 International Credit Union Day, Oct. 20, 2011-08-11 Consider holding special events at these times. Ideas you can implement right now... Tell your colleagues, members and friends about Co-op Month Share and suggest ideas for celebrating Co-op Month via the Co-op Month Twitter page: http://twitter.com/#!/coopmonth Twitter and Facebook about your Co-op Month celebration Ideas for Co-op Month/Co-op Week Hold an open house for your community. Invite the community or clients in to see how you work and showcase what makes you different. Offer food, drink or other cooperative goodies to the people coming through the door. Send out a press release (use ours) to get local media interest. Display a Co-op Month poster in your store. Hold a community service event/activity. Demonstrate how cooperatives strengthen their communities by hosting a community service event. What needs “doing” in your local area? Organize an event, such as picking up litter in a park, cleaning a stream, holding a food or clothing drive or volunteering at a community kitchen with people in the community during Co-op Month. Showcase all the cooperatives in your community. Cooperate among cooperatives by holding an event that brings together all of the cooperatives in your area. Seeing how many different types of businesses operate in your region or state can be a powerful way to demonstrate the significance of cooperatives to the economy and community. Visit schools or community groups to talk about your co-op and cooperatives. Use Co-op Month promotional materials to advertise the cooperative difference to your members. Getting publicity! Co-op Month is all about ensuring that people in your community and across the United States know about that cooperative enterprise builds a better world. Promoting cooperatives during Co-op Month benefits the movement and your cooperative. Talking to the media is a key way of making sure people know what you’re planning for Co- op Month. Below are some tips to help you get the attention of your local media. Notify local media about Co-op Week or Co-op Month by sending a media advisory or press release. The press release template can help you accomplish this. Customize it to meet your needs. Establish contact by calling your local newspaper and television station to follow up on the press release. Ask to speak to the right person who would be interested in covering a story about Co- op Week/Month; that person is your key contact for that media outlet. Explain to the key contact what you will be doing during October. Invite the local media to attend your events, including photographers. Arrange media visits and organize a tour of your co-op Template press releases Below are two template press releases that you are welcome to use to help promote what you’re doing for Co-op Month. Review and customize them to meet your needs: Co-op Month announcement Event announcement More sample press releases available at http://www.coopmonth.coop/Guide/samples.html. Co-op Month announcement FOR IMMEDIATE RELEASE Date Media Contact: Name, title, phone number, e-mail address Across the County this October, Cooperatives Celebrate Co-op Month CITY, STATE/PROVINCE — Cooperatives across the United States will celebrate cooperative enterprise and the contributions cooperatives make to social and economic development this October. In addition, this year, cooperatives and their members prepare to celebrate the International Year of Cooperatives in the year 2012. The theme of the 2011 celebration and that of the International Year is the same: “Cooperative Enterprises Build a Better World.” The theme reflects the contributions that cooperatives make to their members and communities. A cooperative is a member-owned and controlled business that operates for the mutual benefit of its members. Cooperatives operate across all sectors of the US economy and include agriculture, food distribution and retailing, childcare, credit unions, purchasing, worker-owned, housing, healthcare, energy and telecommunications cooperatives. Cooperatives promote the fullest possible participation in the economic and social development of all people. Cooperatives are a major economic force in developed countries and a powerful business model in developing ones. Worldwide, approximately 1 billion people are members of cooperatives. The economic activity of the largest 300 cooperatives in the world equals the 10th largest national economy. To learn more about cooperatives, visit http://go.coop. [insert quote from your general manager of board director. Sample quote: “Cooperatives build a better world by putting people first,” said general manager of cooperative. “With our members, cooperative name works to strengthen our community by providing our service, providing jobs and through community projects.”] BRIEF DESCRIPTION OF YOUR COOPERATIVE, INCLUDING ASSET SIZE, FIELDS OF MEMBERSHIP AND NUMBER OF LOCATIONS. In the United States, cooperatives will celebrate Co-op Month throughout October. This year, Co-op Month is being coordinated with other events, including International Credit Union Day on Oct. 20, and Co-op Week, Oct. 16-22. Observing Co-op Month each October began in Minnesota in 1948, and became a government- sponsored national event in 1964. Since 1971, the US cooperative community has had responsibility for planning the annual Co-op Month celebration. The United Nations General Assembly Resolution 64/136 proclaims the year 2012 as the International Year of Cooperatives. The International Year gives cooperatives and the public the opportunity to promote cooperatives, raise public awareness of the contribution of cooperatives to social and economic development and promote the formation and growth of cooperatives. The theme of the International Year of Cooperatives is “Cooperative Enterprises Build a Better World.” Key points about Cooperatives in the United States: Cooperatives in the United States… • More than 29,000 cooperatives operate in every sector of the economy and in every congressional district; Americans hold over 350 million co-op memberships. • U.S. cooperatives generate 2 million jobs and make a substantial contribution to the U.S. economy with annual sales of $652 billion and possessing assets of $3 trillion. • Cooperatives are guided by a set of principles, including concern for community. The majority of our country's 2 million farmers are members of the nearly 3,000 farmer-owned cooperatives. They provide over 250 thousand jobs and annual wages of over $8 billion. • Over 7,500 credit unions provide financial services to 91 million U.S. consumers. • More than 900 rural electric co-ops deliver electricity to more than 42 million people in 47 states. This makes up 42 percent of the nation's electric distribution lines and covers 75 percent of our country's land mass. • Approximately 233 million people are served by insurance companies owned by or closely affiliated with co-ops. • Food co-ops have been innovators in the areas of unit pricing, consumer protection, organic and bulk foods and nutritional labeling. • More than 50,000 families in the U.S. use cooperative day care centers, giving co-ops a crucial role in the care of our children. • About 1.2 million rural Americans in 31 states are served by the 260 telephone cooperatives. • In the United States, more than 1.2 million families of all income levels live in homes owned and operated through cooperative associations. ### 2. Event release FOR IMMEDIATE RELEASE Date Media Contact: Name, title, phone number, e-mail address NAME of EVENT Gives Local Citizens View of How Cooperatives Build a Better World [Name of organisation] is holding an event in [town/city] on [add date of Open Day here] as part of Co-op Month (held each year during the month of October). Co-op Month provides an opportunity to celebrate the ways in which cooperatives strengthen the economy, support communities and provide much-needed services to co-op members. [Add more information about the event here – what will be happening on the day etc] With the 2011 celebration, cooperatives across the country are getting ready for the International Year of Cooperatives, set for 2012. The theme for the International Year and the 2011 Co-op Month celebration is “Cooperative Enterprises Build a Better World.” [Add quote from spokesperson from organisation] XXXXXXX from XXXXXXX, said: "We are very excited about the event and being part of building awareness of a business model that promotes economic and social progress.” ### US Cooperative Fact Sheet Below is a fact sheet to share with media and policy makers. This fact sheet provides an overview of cooperatives in the United States. You might customize it with facts about cooperatives in your state or region. Overview of Cooperatives A cooperative is a member-owned and controlled business that operates for the mutual benefit of its members. Cooperatives operate across all sectors of the US economy and include agriculture, food distribution and retailing, childcare, credit unions, purchasing, worker-owned, housing, healthcare, energy and telecommunications cooperatives. Cooperatives promote the fullest possible participation in the economic and social development of all people. Cooperatives are a major economic force in developed countries and a powerful business model in developing ones. Worldwide, approximately 1 billion people are members of cooperatives. The economic activity of the largest 300 cooperatives in the world equals the 10th largest national economy. Cooperatives in the United States… More than 29,000 cooperatives operate in every sector of the economy and in every congressional district; Americans hold over 350 million co-op memberships. U.S. cooperatives generate 2 million jobs and make a substantial contribution to the U.S. economy with annual sales of $652 billion and possessing assets of $3 trillion. The majority of our country's 2 million farmers are members of the nearly 3,000 farmer- owned cooperatives. They provide over 250 thousand jobs and annual wages of over $8 billion. Over 7,500 credit unions provide financial services to 91 million U.S. consumers. More than 900 rural electric co-ops deliver electricity to more than 42 million people in 47 states. This makes up 42 percent of the nation's electric distribution lines and covers 75 percent of our country's land mass. Approximately 233 million people are served by insurance companies owned by or closely affiliated with co-ops. Food co-ops have been innovators in the areas of unit pricing, consumer protection, organic and bulk foods and nutritional labeling. More than 50,000 families in the U.S. use cooperative day care centers, giving co-ops a crucial role in the care of our children. About 1.2 million rural Americans in 31 states are served by the 260 telephone cooperatives. In the United States, more than 1.2 million families of all income levels live in homes owned and operated through cooperative associations. Spokespeople for the cooperative sector Below are contacts that have volunteered to act as spokespeople for their industry during Co-op Month. If you like to offer your expertise, please send email to the National Cooperative Business Association at email@example.com with “Co-op Month Media Contact” in the subject line. In your email, provide the contact name, company and contact information (phone, email, address) as well as if they are a local or national press contact. US spokespeople Paul Hazen President and CEO National Cooperative Business Association 1401 New York Ave, NW, Suite 1100 Washington, DC 20005 Tel: 202-638-6222 E-mail: firstname.lastname@example.org Web: www.ncba.coop LeAnn Oliver Deputy Administrator – Cooperative Programs USDA – Rural Department Room 4016-S, STOP 3250 1400 Independence Ave, SW Washington, DC 20250 Tel: (202) 720-7558 E-mail: email@example.com Web: www.usda.gov Information: firstname.lastname@example.org Industry spokespeople Agriculture Maria Miller Director of Education Justin Darisse National Farmers Union National Council of Farmer Cooperatives 20 F Street NW, Suite 300 50 F Street NW, Suite 900 Washington, DC 20001 Washington, DC 20001 Tel: (419) 203-1739 Tel: (202) 879-0816 E-mail: email@example.com Web: www.ncfc.org Web: www.nfu.org Child Care and Preschool Kathy Ems PCPI Portland Web: www.preschools.coop Credit Unions Mark Wolf Senior Vice President CUNA 601 Pennsylvania Avenue, NW, Suite 600 Washington, DC 20004 Tel: (202) 508-6764 E-mail: firstname.lastname@example.org Web: www.cuna.coop Financial Services Mary Alex Blanton Vice President NCB 2011 Crystal Drive, Ste. 800 Arlington, VA 22202 Tel: (703) 302-8876 E-mail: email@example.com Web: www.ncb.coop Food Robynn Shrader CEO National Cooperative Grocers Association 389 E. College Street Iowa City, IA 52240 Tel: (319) 466-9029 E-mail: firstname.lastname@example.org Web: www.ncga.coop Funeral and Memorial Wilson Beebe Manasquan, NJ 08736 President Tel: (732) 974-9444 Thanexus, Inc. E-mail: email@example.com 1997 Highway No. 34 Wall Web: www.thanexus.coop PO Box L Health Care Scott Armstrong President and CEO Group Health Cooperatives 320 Westlake Ave., N. Ste 100 Seattle, WA 98109 Tel: (206) 448-5600 Web: www.ghc.org Health Partners Web: www.healthpartners.com Housing Suzanne Egan Mary Ann Rothman National Association of Housing Cooperatives Executive Director 1444 Eye Street, NW, Suite#700 Council of New York Co-ops & Condominiums Washington, DC 20005 250 West 57th Street, Suite 730 Phone: (202) 712-9056 New York, NY 10107 E-mail: firstname.lastname@example.org Tel: (212) 496-7400 Web: www.coophousing.org E-mail: email@example.com Web: www.cnyc.coop Insurance Kurt Ely Vice President, Sponsor Relations Nationwide One Nationwide Plaza, 2-11-03 Columbus, OH 43216 Tel: (614) 249-9356 E-mail: firstname.lastname@example.org Web: www.nationwide.com Marketing True Value Company Web: www.truvaluecompany.com Ace Hardware Web: www.acehardware.com Best Western International Hotels Web: www.bestwestern.com Manufacturing Brendan O'Rourke President Isthmus Engineering & Manufacturing Co 4035 Owl Creek Dr. Madison, WI 53718 Tel: (608) 222-9000 E-mail: email@example.com Web: www. isthmuseng.com Technology Kalista Arid Derek Hoshiko Gaia Host Collective Web Collective 120 Warren Street 1402 Third Avenue, Ste 1015 Concord, NH 03301 Seattle, WA 98101 Tel: (401) 952-0449 Tel: (206) 428-1959 E-mail: firstname.lastname@example.org E-mail: email@example.com Web: www.gaiahost.coop Web: www.webcollective.coop Utility Patrick Lavigne Media Spokesperson National Rural Electric Cooperative Association 4301 Wilson Boulevard Arlington, VA 22203 Tel: (703) 907-5500 E-mail: firstname.lastname@example.org Web: www.nreca.coop Cooperative Development Centers Ann Fedorchak NCB CooperationWorks! Tel: (703) 647-2320 Tel: (800) 600-7682 E-mail: email@example.com E-mail: firstname.lastname@example.org Web: www.ncb.coop Web: www.cooperationworks.coop Serves: Lending co-op leader for food, Serves: National organization of 18 purchasing and housing sectors development centers servings communities in 41 states Dave Swanson Debbie Trocha Dorsey & Whitney (Legal) Indiana Cooperative Development Center E-mail: email@example.com Tel: (317) 275-2247 Web: www.dorsey.com E-mail: firstname.lastname@example.org Serves: Co-ops in all sectors Web: www.icdc.coop Serves: Indiana Liz Bailey Cooperative Development Foundation (CDF) Cathy Smith Tel: (703) 302-8093 Keystone Development Center Web: email@example.com Tel: (814) 687-4937 Serves: Co-op housing, food co-ops or E-mail: firstname.lastname@example.org conference scholarships Web: www.kdc.coop Serves: Delaware, Maryland, New Jersey, and Kim Coontz Pennsylvania California Center for Cooperative Development Mississippi Center for Cooperative Tel: (530) 297-1032 Development E-mail: email@example.com Tel: (601) 354-2750 Web: www.cccd.coop Web: Serves: California www.mississippiassociation.coop/id5.html Serves: Mississippi Jennifer Caruso Cooperative Development Institute Tel: (413) 665-1271 Jim Crandall E-mail: firstname.lastname@example.org Nebraska Cooperative Development Center Web: www.cdi.coop Tel: (308) 995-3889 Serves: Connecticut, Maine, Massachusetts, E-mail: email@example.com New Hampshire, New York, Rhode Island, and Web: www.ncdc.unl.edu Vermont Serves: Nebraska Kevin Edberg Bill Patrie Cooperative Development Services Northcountry Cooperative Development Fund Tel: (651) 287-0184 Tel: (612) 331-9103 E-mail: firstname.lastname@example.org E-mail: email@example.com Serves: Iowa, Minnesota, and Wisconsin Web: www.ncdf.coop Serves: Iowa, Michigan, Minnesota, North Dakota, and Wisconsin Tommie Sheperd Georgia Cooperative Development Center Diane Gasaway Tel: (706) 542-9081 Northwest Cooperative Development Center E-mail: firstname.lastname@example.org Tel: (360) 943-4241 Web: http://hosting.caes.uga.edu/gacoop E-mail: email@example.com Serves: Georgia Web: www.nwcdc.coop Serves: Alaska, Hawaii, Idaho, Oregon, and Green Worker Cooperatives Washington Web: www.greenworker.coop/website_j/ Serves: Urban green jobs worker co-op developers Tom Snyder Ben Rainbolt Ohio Cooperative Development Center Rocky Mountain Farmers Union Cooperative Tel: (740)289-2071 Development Center E-mail: firstname.lastname@example.org Tel: (303) 752-5800 Web: http://ocdc.osu.edu E-mail: email@example.com Serves: Ohio Web: www.co-ops.org Serves: Colorado, New Mexico, and Wyoming Co-op Month – Frequently Asked Questions What is Co-op Month? Co-op Month – month of October - is a national campaign to raise awareness of cooperation. It is a call for people to do things differently – to work together as individuals, colleagues, communities and businesses. What is Co-op Week? Co-op Week is a week during the Co-op Month celebration when many co-ops will be holding activities. Where did the idea come from? Co-op Month became an October event in 1930 as way for cooperatives to educate consumers about their structure. In 1948 an official proclamation was made naming October as Cooperative Month by Minnesota Governor Luther Youngdahl. Soon, the October Co-op Month celebration spread to other states. In 1964, Co-op Month became a national event. Who organizes it? It is being managed by the National Cooperative Business Association, which creates a framework for cooperatives to promote their cooperative and cooperation with the assistance of the National Co-o p Month Planning Committee represented by marketing and communications professionals from a variety of cooperative sectors. How do you celebrate? All sorts of ways! Join a cooperative, visit your favorite cooperative, talk about the cooperative principles—these are just a few of the ways you can celebrate! What information is available at www.coopmonth.coop? Guide on what cooperatives can do for Co-op Month. Brochure on “What is a cooperative?” Resources to download, such as sample press releases, advertisements and collateral materials. www.coopmonth.coop
"Co op Month Guide"