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Co op Month Guide

VIEWS: 6 PAGES: 15

									Co-op Month Guide
Co-op Month is an opportunity to educate your members and community as well as the public and
policy makers about the cooperative difference. Celebrate the ways that cooperatives—your
cooperative in particular—strengthens the economy and the community.

This guide provides tips and tools to help you get involved in building awareness of cooperatives.

Join in, be inspired, be cooperative!

Resources are available at www.coopmonth.coop.




Overview ................................................................................................................................................. 2

Ideas your celebration ............................................................................................................................ 3

Getting publicity! .................................................................................................................................... 4

Template press releases ......................................................................................................................... 5

US Cooperative Fact Sheet...................................................................................................................... 8

Spokespeople for the cooperative sector ............................................................................................... 9

Co-op Month – Frequently Asked Questions ........................................................................................ 15
Overview
Each year in October, cooperatives around the United States demonstrate the power of the
cooperative principles and the best business model in the world. Cooperatives strengthen the
economy, provide jobs and support communities. No wonder Co-op Month has been around since
1930!

Across the United States, we want people to join the celebration by being cooperative—
joining cooperatives, buying from cooperatives, working at cooperatives, living in
cooperatives and making cooperatives the FIRST choice for the solutions to their needs.
Co-op Month is managed by the National Cooperative Business Association with guidance from a
National Planning Committee, consisting of representatives from national sector specific cooperative
associations. Funding comes from you, and the more funds raised, the more resources we can
provide to help you bring cooperatives to the forefront of consumer minds.

History

Co-op Month became an October event in 1930 as way for cooperatives to educate
consumers about their structure. In 1948 an official proclamation was made naming
October as Cooperative Month by Minnesota Governor Luther Youngdahl. Soon, the
October Co-op Month celebration spread to other states. In 1964, Co-op Month became a
national event. In 1971, cooperatives assumed responsibility for the annual event.
Ideas your celebration
Co-op Month will have the most impact if advocates of cooperation everywhere join in and do
something to celebrate during the month of October.

Times to celebrate

Celebrate Co-op Month during all of October, but there are two additional events to keep in mind:

       Co-op Week, Oct. 16-21, 2011

       International Credit Union Day, Oct. 20, 2011-08-11

Consider holding special events at these times.

Ideas you can implement right now...

   Tell your colleagues, members and friends about Co-op Month
   Share and suggest ideas for celebrating Co-op Month via the Co-op Month Twitter page:
    http://twitter.com/#!/coopmonth

   Twitter and Facebook about your Co-op Month celebration
Ideas for Co-op Month/Co-op Week
   Hold an open house for your community.
    Invite the community or clients in to see how you work and showcase what makes you different.
    Offer food, drink or other cooperative goodies to the people coming through the door.

   Send out a press release (use ours) to get local media interest.

   Display a Co-op Month poster in your store.

   Hold a community service event/activity.
    Demonstrate how cooperatives strengthen their communities by hosting a community service
    event. What needs “doing” in your local area? Organize an event, such as picking up litter in a
    park, cleaning a stream, holding a food or clothing drive or volunteering at a community kitchen
    with people in the community during Co-op Month.

   Showcase all the cooperatives in your community.
    Cooperate among cooperatives by holding an event that brings together all of the cooperatives
    in your area. Seeing how many different types of businesses operate in your region or state can
    be a powerful way to demonstrate the significance of cooperatives to the economy and
    community.

   Visit schools or community groups to talk about your co-op and cooperatives.
   Use Co-op Month promotional materials to advertise the cooperative difference to your
    members.
Getting publicity!
Co-op Month is all about ensuring that people in your community and across the United
States know about that cooperative enterprise builds a better world. Promoting
cooperatives during Co-op Month benefits the movement and your cooperative.
Talking to the media is a key way of making sure people know what you’re planning for Co-
op Month. Below are some tips to help you get the attention of your local media.
   Notify local media about Co-op Week or Co-op Month by sending a media advisory or press
    release. The press release template can help you accomplish this. Customize it to meet your
    needs.

   Establish contact by calling your local newspaper and television station to follow up on the press
    release. Ask to speak to the right person who would be interested in covering a story about Co-
    op Week/Month; that person is your key contact for that media outlet.

   Explain to the key contact what you will be doing during October.

   Invite the local media to attend your events, including photographers.

   Arrange media visits and organize a tour of your co-op
Template press releases
Below are two template press releases that you are welcome to use to help promote what you’re
doing for Co-op Month. Review and customize them to meet your needs:

      Co-op Month announcement

      Event announcement

More sample press releases available at http://www.coopmonth.coop/Guide/samples.html.



Co-op Month announcement

FOR IMMEDIATE RELEASE

Date

Media Contact: Name, title, phone number, e-mail address



Across the County this October, Cooperatives Celebrate Co-op Month


CITY, STATE/PROVINCE — Cooperatives across the United States will celebrate cooperative
enterprise and the contributions cooperatives make to social and economic development this
October. In addition, this year, cooperatives and their members prepare to celebrate the
International Year of Cooperatives in the year 2012. The theme of the 2011 celebration and that of
the International Year is the same: “Cooperative Enterprises Build a Better World.” The theme
reflects the contributions that cooperatives make to their members and communities.

A cooperative is a member-owned and controlled business that operates for the mutual benefit of
its members. Cooperatives operate across all sectors of the US economy and include agriculture,
food distribution and retailing, childcare, credit unions, purchasing, worker-owned, housing,
healthcare, energy and telecommunications cooperatives. Cooperatives promote the fullest
possible participation in the economic and social development of all people.

Cooperatives are a major economic force in developed countries and a powerful business model in
developing ones. Worldwide, approximately 1 billion people are members of cooperatives. The
economic activity of the largest 300 cooperatives in the world equals the 10th largest national
economy. To learn more about cooperatives, visit http://go.coop.

[insert quote from your general manager of board director. Sample quote: “Cooperatives build a
better world by putting people first,” said general manager of cooperative. “With our members,
cooperative name works to strengthen our community by providing our service, providing jobs and
through community projects.”]
BRIEF DESCRIPTION OF YOUR COOPERATIVE, INCLUDING ASSET SIZE, FIELDS OF MEMBERSHIP AND
NUMBER OF LOCATIONS.

In the United States, cooperatives will celebrate Co-op Month throughout October. This year, Co-op
Month is being coordinated with other events, including International Credit Union Day on Oct. 20,
and Co-op Week, Oct. 16-22.

Observing Co-op Month each October began in Minnesota in 1948, and became a government-
sponsored national event in 1964. Since 1971, the US cooperative community has had responsibility
for planning the annual Co-op Month celebration.

The United Nations General Assembly Resolution 64/136 proclaims the year 2012 as the
International Year of Cooperatives. The International Year gives cooperatives and the public the
opportunity to promote cooperatives, raise public awareness of the contribution of cooperatives to
social and economic development and promote the formation and growth of cooperatives. The
theme of the International Year of Cooperatives is “Cooperative Enterprises Build a Better World.”

Key points about Cooperatives in the United States:

Cooperatives in the United States…

•      More than 29,000 cooperatives operate in every sector of the economy and in every
congressional district; Americans hold over 350 million co-op memberships.

•     U.S. cooperatives generate 2 million jobs and make a substantial contribution to the U.S.
economy with annual sales of $652 billion and possessing assets of $3 trillion.

•       Cooperatives are guided by a set of principles, including concern for community.

The majority of our country's 2 million farmers are members of the nearly 3,000 farmer-owned
cooperatives. They provide over 250 thousand jobs and annual wages of over $8 billion.

•       Over 7,500 credit unions provide financial services to 91 million U.S. consumers.

•        More than 900 rural electric co-ops deliver electricity to more than 42 million people in 47
states. This makes up 42 percent of the nation's electric distribution lines and covers 75 percent of
our country's land mass.

•        Approximately 233 million people are served by insurance companies owned by or closely
affiliated with co-ops.

•       Food co-ops have been innovators in the areas of unit pricing, consumer protection, organic
and bulk foods and nutritional labeling.

•        More than 50,000 families in the U.S. use cooperative day care centers, giving co-ops a
crucial role in the care of our children.

•       About 1.2 million rural Americans in 31 states are served by the 260 telephone cooperatives.
•      In the United States, more than 1.2 million families of all income levels live in homes owned
and operated through cooperative associations.

                                                ###




2. Event release

FOR IMMEDIATE RELEASE

Date

Media Contact: Name, title, phone number, e-mail address

        NAME of EVENT Gives Local Citizens View of How Cooperatives Build a Better World

 [Name of organisation] is holding an event in [town/city] on [add date of Open Day here] as part of
Co-op Month (held each year during the month of October). Co-op Month provides an opportunity
to celebrate the ways in which cooperatives strengthen the economy, support communities and
provide much-needed services to co-op members.

[Add more information about the event here – what will be happening on the day etc]

 With the 2011 celebration, cooperatives across the country are getting ready for the International
Year of Cooperatives, set for 2012. The theme for the International Year and the 2011 Co-op Month
celebration is “Cooperative Enterprises Build a Better World.”

[Add quote from spokesperson from organisation]

XXXXXXX from XXXXXXX, said: "We are very excited about the event and being part of building
awareness of a business model that promotes economic and social progress.”

                                                ###
US Cooperative Fact Sheet
Below is a fact sheet to share with media and policy makers. This fact sheet provides an overview of
cooperatives in the United States. You might customize it with facts about cooperatives in your
state or region.

Overview of Cooperatives
A cooperative is a member-owned and controlled business that operates for the mutual benefit of its
members. Cooperatives operate across all sectors of the US economy and include agriculture, food
distribution and retailing, childcare, credit unions, purchasing, worker-owned, housing, healthcare,
energy and telecommunications cooperatives. Cooperatives promote the fullest possible participation
in the economic and social development of all people.

Cooperatives are a major economic force in developed countries and a powerful business model in
developing ones. Worldwide, approximately 1 billion people are members of cooperatives. The
economic activity of the largest 300 cooperatives in the world equals the 10th largest national
economy.

Cooperatives in the United States…

       More than 29,000 cooperatives operate in every sector of the economy and in every
        congressional district; Americans hold over 350 million co-op memberships.
       U.S. cooperatives generate 2 million jobs and make a substantial contribution to the U.S.
        economy with annual sales of $652 billion and possessing assets of $3 trillion.
       The majority of our country's 2 million farmers are members of the nearly 3,000 farmer-
        owned cooperatives. They provide over 250 thousand jobs and annual wages of over $8
        billion.
       Over 7,500 credit unions provide financial services to 91 million U.S. consumers.
       More than 900 rural electric co-ops deliver electricity to more than 42 million people in 47
        states. This makes up 42 percent of the nation's electric distribution lines and covers 75
        percent of our country's land mass.
       Approximately 233 million people are served by insurance companies owned by or closely
        affiliated with co-ops.
       Food co-ops have been innovators in the areas of unit pricing, consumer protection, organic
        and bulk foods and nutritional labeling.
       More than 50,000 families in the U.S. use cooperative day care centers, giving co-ops a
        crucial role in the care of our children.
       About 1.2 million rural Americans in 31 states are served by the 260 telephone cooperatives.
       In the United States, more than 1.2 million families of all income levels live in homes owned
        and operated through cooperative associations.
Spokespeople for the cooperative sector
Below are contacts that have volunteered to act as spokespeople for their industry during Co-op
Month.

If you like to offer your expertise, please send email to the National Cooperative Business
Association at info@ncba.coop with “Co-op Month Media Contact” in the subject line. In your email,
provide the contact name, company and contact information (phone, email, address) as well as if
they are a local or national press contact.

US spokespeople
Paul Hazen
President and CEO
National Cooperative Business Association
1401 New York Ave, NW, Suite 1100
Washington, DC 20005
Tel: 202-638-6222
E-mail: phazen@ncba.coop
Web: www.ncba.coop

LeAnn Oliver
Deputy Administrator – Cooperative Programs
USDA – Rural Department
Room 4016-S, STOP 3250
1400 Independence Ave, SW
Washington, DC 20250
Tel: (202) 720-7558
E-mail: leann.oliver@wdc.usda.gov
Web: www.usda.gov
Information: coopinfo@wdc.usda.gov


Industry spokespeople
Agriculture

Maria Miller
Director of Education                                Justin Darisse
National Farmers Union                               National Council of Farmer Cooperatives
20 F Street NW, Suite 300                            50 F Street NW, Suite 900
Washington, DC 20001                                 Washington, DC 20001
Tel: (419) 203-1739                                  Tel: (202) 879-0816
E-mail: mmiller@nfu.org                              Web: www.ncfc.org
Web: www.nfu.org
Child Care and Preschool

Kathy Ems
PCPI
Portland
Web: www.preschools.coop


Credit Unions

Mark Wolf
Senior Vice President
CUNA
601 Pennsylvania Avenue, NW, Suite 600
Washington, DC 20004
Tel: (202) 508-6764
E-mail: mwolff@cuna.coop
Web: www.cuna.coop


Financial Services

Mary Alex Blanton
Vice President
NCB
2011 Crystal Drive, Ste. 800
Arlington, VA 22202
Tel: (703) 302-8876
E-mail: mblanton@ncb.coop
Web: www.ncb.coop


Food

Robynn Shrader
CEO
National Cooperative Grocers Association
389 E. College Street
Iowa City, IA 52240
Tel: (319) 466-9029
E-mail: robynn.shrader@ncga.coop
Web: www.ncga.coop


Funeral and Memorial

Wilson Beebe                               Manasquan, NJ 08736
President                                  Tel: (732) 974-9444
Thanexus, Inc.                             E-mail: wbeebe@njsfda.org
1997 Highway No. 34 Wall                   Web: www.thanexus.coop
PO Box L
Health Care

Scott Armstrong
President and CEO
Group Health Cooperatives
320 Westlake Ave., N. Ste 100
Seattle, WA 98109
Tel: (206) 448-5600
Web: www.ghc.org

Health Partners
Web: www.healthpartners.com


Housing

Suzanne Egan                                   Mary Ann Rothman
National Association of Housing Cooperatives   Executive Director
1444 Eye Street, NW, Suite#700                 Council of New York Co-ops & Condominiums
Washington, DC 20005                           250 West 57th Street, Suite 730
Phone: (202) 712-9056                          New York, NY 10107
E-mail: segan@bostrom.com                      Tel: (212) 496-7400
Web: www.coophousing.org                       E-mail: rothman@cnyc.coop
                                               Web: www.cnyc.coop


Insurance

Kurt Ely
Vice President, Sponsor Relations
Nationwide
One Nationwide Plaza, 2-11-03
Columbus, OH 43216
Tel: (614) 249-9356
E-mail: elyk@nationwide.com
Web: www.nationwide.com


Marketing

True Value Company
Web: www.truvaluecompany.com

Ace Hardware
Web: www.acehardware.com

Best Western International Hotels
Web: www.bestwestern.com
Manufacturing

Brendan O'Rourke
President
Isthmus Engineering & Manufacturing Co
4035 Owl Creek Dr.
Madison, WI 53718
Tel: (608) 222-9000
E-mail: borourke@isthmuseng.com
Web: www. isthmuseng.com


Technology

Kalista Arid                                      Derek Hoshiko
Gaia Host Collective                              Web Collective
120 Warren Street                                 1402 Third Avenue, Ste 1015
Concord, NH 03301                                 Seattle, WA 98101
Tel: (401) 952-0449                               Tel: (206) 428-1959
E-mail: kalista@giahost.coop                      E-mail: derekh@webcollective.coop
Web: www.gaiahost.coop                            Web: www.webcollective.coop


Utility

Patrick Lavigne
Media Spokesperson
National Rural Electric Cooperative Association
4301 Wilson Boulevard
Arlington, VA 22203
Tel: (703) 907-5500
E-mail: patrick.lavigne@nreca.coop
Web: www.nreca.coop

Cooperative Development Centers                   Ann Fedorchak
                                                  NCB
CooperationWorks!                                 Tel: (703) 647-2320
Tel: (800) 600-7682                               E-mail: afedorchak@ncb.coop
E-mail: info@cooperationworks.coop                Web: www.ncb.coop
Web: www.cooperationworks.coop                    Serves: Lending co-op leader for food,
Serves: National organization of 18               purchasing and housing sectors
development centers servings communities in
41 states
Dave Swanson                                 Debbie Trocha
Dorsey & Whitney (Legal)                     Indiana Cooperative Development Center
E-mail: swansondave@dorsey.com               Tel: (317) 275-2247
Web: www.dorsey.com                          E-mail: dtrocha@icdc.coop
Serves: Co-ops in all sectors                Web: www.icdc.coop
                                             Serves: Indiana
Liz Bailey
Cooperative Development Foundation (CDF)     Cathy Smith
Tel: (703) 302-8093                          Keystone Development Center
Web: lbailey@cdf.coop                        Tel: (814) 687-4937
Serves: Co-op housing, food co-ops or        E-mail: smith@kdc.coop
conference scholarships                      Web: www.kdc.coop
                                             Serves: Delaware, Maryland, New Jersey, and
Kim Coontz                                   Pennsylvania
California Center for Cooperative
Development                                  Mississippi Center for Cooperative
Tel: (530) 297-1032                          Development
E-mail: info@cccd.coop                       Tel: (601) 354-2750
Web: www.cccd.coop                           Web:
Serves: California                           www.mississippiassociation.coop/id5.html
                                             Serves: Mississippi
Jennifer Caruso
Cooperative Development Institute
Tel: (413) 665-1271                          Jim Crandall
E-mail: jgutshall@cdi.coop                   Nebraska Cooperative Development Center
Web: www.cdi.coop                            Tel: (308) 995-3889
Serves: Connecticut, Maine, Massachusetts,   E-mail: crandall3@unl.edu
New Hampshire, New York, Rhode Island, and   Web: www.ncdc.unl.edu
Vermont                                      Serves: Nebraska

Kevin Edberg                                 Bill Patrie
Cooperative Development Services             Northcountry Cooperative Development Fund
Tel: (651) 287-0184                          Tel: (612) 331-9103
E-mail: kedberg@cdsus.coop                   E-mail: bill@ncdf.coop
Serves: Iowa, Minnesota, and Wisconsin       Web: www.ncdf.coop
                                             Serves: Iowa, Michigan, Minnesota, North
                                             Dakota, and Wisconsin
Tommie Sheperd
Georgia Cooperative Development Center       Diane Gasaway
Tel: (706) 542-9081                          Northwest Cooperative Development Center
E-mail: tlshep@uga.edu                       Tel: (360) 943-4241
Web: http://hosting.caes.uga.edu/gacoop      E-mail: diane@nwcdc.coop
Serves: Georgia                              Web: www.nwcdc.coop
                                             Serves: Alaska, Hawaii, Idaho, Oregon, and
Green Worker Cooperatives                    Washington
Web: www.greenworker.coop/website_j/
Serves: Urban green jobs worker co-op
developers
Tom Snyder                            Ben Rainbolt
Ohio Cooperative Development Center   Rocky Mountain Farmers Union Cooperative
Tel: (740)289-2071                    Development Center
E-mail: snyder.11@osu.edu             Tel: (303) 752-5800
Web: http://ocdc.osu.edu              E-mail: center.director@co-ops.org
Serves: Ohio                          Web: www.co-ops.org
                                      Serves: Colorado, New Mexico, and Wyoming
Co-op Month – Frequently Asked Questions
What is Co-op Month?

Co-op Month – month of October - is a national campaign to raise awareness of cooperation. It is a call
for people to do things differently – to work together as individuals, colleagues, communities and
businesses.

What is Co-op Week?

Co-op Week is a week during the Co-op Month celebration when many co-ops will be holding activities.

Where did the idea come from?

Co-op Month became an October event in 1930 as way for cooperatives to educate consumers
about their structure. In 1948 an official proclamation was made naming October as
Cooperative Month by Minnesota Governor Luther Youngdahl. Soon, the October Co-op Month
celebration spread to other states. In 1964, Co-op Month became a national event.
Who organizes it?

It is being managed by the National Cooperative Business Association, which creates a framework for
cooperatives to promote their cooperative and cooperation with the assistance of the National Co-o p
Month Planning Committee represented by marketing and communications professionals from a variety
of cooperative sectors.

How do you celebrate?

All sorts of ways! Join a cooperative, visit your favorite cooperative, talk about the cooperative
principles—these are just a few of the ways you can celebrate!

What information is available at www.coopmonth.coop?

   Guide on what cooperatives can do for Co-op Month.

   Brochure on “What is a cooperative?”

   Resources to download, such as sample press releases, advertisements and collateral materials.




                             www.coopmonth.coop

								
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