Tips to Generate Leads
BY: RAM GUPTA
Struggling to use social media marketing to take
your business to the next level?
Discover how to achieve just that. Here are some
proven tips to use social media for your business
Social media marketing is fast gaining popularity among
marketing professionals. This fact is evident from the growing
number of groups based on a niche, product or expertise. An
important aspect of this form of marketing is that it is practically
free of cost. All it requires is an active and intelligent
participation in the chosen social media, be it LinkedIn,
Facebook, Twitter or any other. However the success of your
marketing efforts will depend largely on the intensity and
involvement that you display. Let’s discuss some basic rules for
1.Read, Review and Reply to Comments
As a basic ground rule, one should take viewers comments
seriously. Each and every comment must be responded to.
Always pay very close attention to any negative comment.
Reply in a very thoughtful, intelligent and neutral manner. Be
tolerant. It is generally observed that those who leave a negative
comment become your leads fastest. At all costs avoid giving
the feeling to your visitors that they are ignored.
2. Encourage one-to-one Interaction
Follow the golden rule of social networking sites – interact on a
one-on-one basis with your visitors or prospects. Remember
your prospects want to deal with a person and not a corporation.
In dealing with a person one expects that their concerns will be
addressed, it give them trust and faith in you, your product and
your company. Generally personal interactions have a bigger
conversion rate that impersonal, third party interaction.
Further you should always encourage your visitors to sign up to
receive alerts for your new posts. This is another way to stay
connected and also build your list.
2.Be Perfect – Display your Professionalism
Irrespective of the type of social media chosen by you for
marketing, make sure that you use correct language. It is very
tempting to use casual abbreviations in a post; however that will
not project you as an expert or a professional.
Use correct, easy to understand language. Ensure that the
grammar and spellings are correctly used. While it is tempting to
use abbreviations such as LOL or LMAO, remember that you
are trying to come across as a professional who knows a lot
about his or her product and brand. Ensure that you spell every
perfect. Use right punctuation where ever needed.
3.Build your Brand
Be patient when you are networking on a social media site.
People have to start trusting you and the product that you are
selling. Relax and try to gain the trust of people. Before you
realize it, you will have a large base of prospects. People want to
conduct business with people they trust. Build yourself as a
brand for best way to use social media for business.
Establish yourself as an expert in your industry by helping
others online and through your social media profiles. This can
bring in a continuous stream of leads. Visit social media sites,
look for people asking questions related to your industry and
provide helpful answers. Over time this will bring in leads and
prospects that you would have not found otherwise and you
would become a brand.
5. Stay Ahead of Competition
Study some of the top businesses that are succeeding through
social media marketing. Analyze their style, approach and
strategy. Try to use their proven marketing style as a base for
your social media marketing strategy. Some of the top
businesses can offer you great insight on what it takes to be
successful and what you should be doing.
Make it a point to identify other bloggers or writers in your
niche. Read their posts regularly and make comments on what
they write about. This will allow you to be seen by them, and
they may end up returning the favor for you. Further, their
readers may see the comments you make and want to visit your
When using social media to market a product or service to
partner with other companies having similar idea. As such
whenever a potential customer visits one of their pages there is a
chance that they will see your link and click it. In this easy way
your prospect reach will be larger.
6. Social Media Marketing Agencies
If you are considering using a social media marketing agency or
an advisor, make sure they are successful in making connections
on their social media sites. If the company you chose does not
make connections, it is very unlikely they will be able to assist
you in doing so.
Utilize lists to the extent possible. People love lists because they
are easy to read. When you produce blogs or articles with lists,
those who find the information you provide useful are more
likely to pass the link onto others via Facebook, Twitter, or
another social networking site.
As you can see from this article, while social media can seem
intimidating for someone who hasn't spent much time on it, it is
really quite simple and effective marketing tool. As far as
marketing goes, social media is actually something that is free
and simple enough to do yourself without having to hire a
professional. You can use learning resources as there are a lot of
social media marketing pdf and e-books available in the market.
I personally feel that sound knowledge about social media can
turn you into an expert and an authority. I recently came across
My Lead System Pro or MLSP. A great place to understand and
learn Social Media Marketing.
Suggest you SIGNUP to watch this FREE TRAINING or GO
SIGN UP to watch this free FREE PRESENTATION or GO
JUNE, 2012 © SEVEN FIGURE WEALTH