Docstoc

Next-Generation TV - CANTO

Document Sample
Next-Generation TV - CANTO Powered By Docstoc
					www.comarch.com
Next Generation TV and customers’ loyalty




Next Generation TV
and its way of increasing customers’ loyalty

Gregory Kot, Lukasz Luzar
Nassau, Bahamas
13-16 July 2008
Next Generation TV and customers’ loyalty




   COMARCH AT A GLANCE
Next Generation TV and customers’ loyalty




Comarch basic facts

• Est. 1993, and growing 25-40% p.a. since
• Listed on Warsaw Stock Exchange since 1999
• Capitalization $520m, 3000 employees
• Market Diversification
     – Telecommunications
     – Finance, Banking and Insurance
     – Trade, Manufacturing and Services
     – Public Administration
     – Small & Medium Enterprises
Next Generation TV and customers’ loyalty




Comarch global presence
Next Generation TV and customers’ loyalty




Activity in the Americas

• Miami – IT hub for
  CALA countries
• Panama provides
  technical support in
  both Americas
• Operations also in
  Mexico, Seattle and
  Chicago
Next Generation TV and customers’ loyalty
Next Generation TV and customers’ loyalty




Find out more in conference suite Eros III
Next Generation TV and customers’ loyalty




   NEXT GENERATION TV
Next Generation TV and customers’ loyalty




What’s on the mind of a CEO?

• Stable and sustained revenue growth
• Increasing market share
• Building stronger brand
• Increasing cost efficiency
• Retaining satisfied and loyal
  customers
Next Generation TV and customers’ loyalty




What are Value-Added Services?

• All non-core services such as
  SMS, MMS, voice mail,
  CLIP/CLIR, ringtones, etc.?
• Horoscopes, weather forecasts,
  sports news, traffic info, etc.?
• Driving up ARPU
• Often delivered in cooperation
  with 3rd-party Service Providers
  or non-telco businesses
Next Generation TV and customers’ loyalty




Why SMS?
• Pros
     – Very easy to use
     – Services can be easily promoted
       via radio or TV commercials
     – Can be premium charged
     – Easy to integrate with existing
       services
     – Cross-operator services
• Cons
     – Text-based
     – Poor interactivity
Next Generation TV and customers’ loyalty




Why MMS?
• Pros
     – Relatively easy to use
     – Can contain text, images and
       short video contents
     – Can be premium charged
     – Easy to integrate with existing
       services
• Cons
     – Poor interactivity
     – Not compatibile with all
       handsets available on market
Next Generation TV and customers’ loyalty




                                       Why IPTV?
Next Generation TV and customers’ loyalty



Convergence of TV terminals



                    The displays are becoming similar...




                           … and the controllers too

    The era of personal TV terminals is coming!
Next Generation TV and customers’ loyalty




What is Next Generation TV (NGTV)?
      IPTV                                  Added Value   NGTV terminals

             - Building interactive
  Digital
               TV Services
  quality
             - Interactive advertising
      VoD    - User interface
           +   customization                              +
 PVR         - Hosting of 3rd-party
               TV services
     EPG
             - Delivering
  Parental     user-generated content
     control
  Next Generation TV and customers’ loyalty




  Unification of TV services




Mobile phone                    TV            Palmtop             PC




                                                        TV Services
„Design once,                                           Unified TV
deliver everywhere”                                     Platform
                                                        Telco/IPTV
                                                        subsystems
Next Generation TV and customers’ loyalty




                         Examples of services
Next Generation TV and customers’ loyalty




Video-on-Demand
Next Generation TV and customers’ loyalty




Google’s PicasaWeb access on NGTV
Next Generation TV and customers’ loyalty




TV-banking services
Next Generation TV and customers’ loyalty




Edutainment & e-learning services
    Next Generation TV and customers’ loyalty




    Online gambling services




Source: www.gambling-hall-online.com
     Next Generation TV and customers’ loyalty




     Interactive TV programmes




EURO 2012 is trademark of UEFA, used only for illustration purpose
      Next Generation TV and customers’ loyalty




     E-tourism




Source: www.secondlife.com, used only for demonstration purposes
      Next Generation TV and customers’ loyalty




     Multiplayer games online




Source: www.secondlife.com, used only for demonstration purposes
Next Generation TV and customers’ loyalty




Video-calls on TV

                                            Calling...
     Next Generation TV and customers’ loyalty




    „Content annotation” concept

                            MOVIE PAUSED (II)
                                                                  $1999

                                                                  $2999

                                                                  $99
                                                             Buy now >>




Source: Casino Royale, used only for illustration purposes
     Next Generation TV and customers’ loyalty




    „Cross-media linking” concept

                            MOVIE PAUSED (II)



                                                             Browse map >>




Source: Casino Royale, used only for illustration purposes
Next Generation TV and customers’ loyalty




„TV 2.0” concept

 • User-generated content
       – Photos
       – Recorded home-videos
                                            TV 2.0
       – Documents (ppt, doc, xls, ...)
       – Live user’s video input
 • Premium/Hollywood content
       – Movies
       – Audio
       – Audiobooks
       – E-learning materials
Next Generation TV and customers’ loyalty




Interactive TV advertising
Next Generation TV and customers’ loyalty




Personalization leads to loyalty

• Web 1.0 services – dissemination of information
• Web 2.0 services – co-creation of information,
  personalization, contribution
• Internet TV -> IPTV transition
• TV 1.0 -> TV 2.0 transition
• Interactivity + usability = personalization
Next Generation TV and customers’ loyalty




Who can offer Next Generation TV?

• Network operators
     – DSL
     – Ethernet-to-the-Home (ETTH)
     – Fiber-to-the-Home (FTTH)
• Cable operators
     – Migration to IPTV
     – DVB-C & IPTV Hybrids
• 3G Mobile operators
• MVNO, internet portals, DTH (satellite)
Next Generation TV and customers’ loyalty




Connect the Caribbean context

• NGTV falls into the „Services and applications” pillar of
  the program
• Can be used to transfer the knowledge and experience
  from global markets
• The architecture and infrastructure can be reused by
  many operators, increasing liberty of information
  exchange, especially in communication and e-Learning
  areas, and effectively building the cross-country
  Caribbean community
Next Generation TV and customers’ loyalty




Next Generation TV - Summary

• Delivering interactive TV services to PC, mobile and TV
• Hosting of 3rd party interactive TV services
• Targeted & interactive advertising
• Full customization and branding of user interface
• Building of user-generated TV channels
• Supports IPTV-VNO & IPTV-VNE busines model
• Personalization is the key to subscribers loyalty
• Relevant to goals of the Connect the Caribbean program
www.comarch.com
Next Generation TV and customers’ loyalty




Visit us at
Conference Suite Eros III

Thank you!

Grzegorz.Kot@comarch.com
+48 691 464 353

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:3
posted:6/23/2012
language:
pages:35