ESPN College Gameday

							2008 PACK THE HOUSE
University of Notre Dame
  Women’s Basketball
    Marketing Plan




    Final Draft
     Sunday, December 7, 2008
        Joyce Center Arena
      Notre Dame vs. Purdue
Results
    6th Sellout in Program History at 11,418 Fans

Ticket Pricing
   1. Adults-$8.00
   2. Seniors - $5.00
   3. Youth - $3.00

Advertising
  1. Print Media
          a. South Bend Tribune
                  i. Strip ads to run at top of sports page
                 ii. Press release written by Notre Dame sports information
          b. Elkhart Truth
                  i. Ad schedule running week of event
                 ii. Press release written by Notre Dame sports information
  2. Radio
          a. WSBT Radio Group
                  i. 42 total spots running during the week
                         1. Radio commercial will start on Sunday, November 30th
                             running through Saturday, December 6th.
                 ii. Live interview on Thursday, December 4th with junior, Melissa
                     Lechlitner
                iii. Interview with on WSBT Sports Beat with Coach McGraw
          b. WTRC
                  i. 18 total spots running during the week
                         1. Radio commercial will start on Sunday, November 30th
                             running through Saturday, December 6th.
                 ii. Live interview on Monday, December 1st with Coach McGraw
          c. WFRN
                  i. 30 total spots running during the week
                         1. Radio commercial will start on Sunday, November 30th
                             running through Saturday, December 6th.
          d. Pulse FM
                  i. 30 total spots running during the week
                         1. Radio commercial will start on Sunday, November 30th
                             running through Saturday, December 6th.
                 ii. Live interview on Thursday, December 4th with senior, Lindsay
                     Schrader
  3. Television
          a. CW 25 & ABC 57
                  i. 18 total spots running during the week
                         1. Commercial will start on Sunday, November 30th running
                             through Saturday, December 6th.
          b. WNDU
                  i. 18 total commercials will run for this event
                         1. Commercial will start on Sunday, November 30th running
                             through Saturday, December 6th.
   4. Website (und.com)
        a. Press release on women’s basketball page

   5. Email (starting week of the event)
        a. Season Ticket Holders

   6. Flyer distribution
         a. Local businesses
         b. Michiana area schools
         c. Civic organizations

   7. Season Ticket Newsletter
         a. Featured article in October 2008 edition

   8. Phone Calls
         a. 5,000 people received a Coach McGraw recorded message

Notre Dame, Holy Cross & St. Mary’s Students & Campuses
   1. Print Media
         a. Observer Newspaper (daily student newspaper)
                  i. Ads will run in certain areas of the paper
                 ii. Feature article written by a Notre Dame student sports writer
   2. Email (starting week of the event)
         a. Email to campus on the importance of the game.
   3. Flyer & Postcard Distribution (week of the event)
         a. Electronic versions
                  i. Sent to student activities of student center screens
                 ii. Sent to student-athletes
                iii. Placed on screens in north and south dining hall
         b. Table tents
                  i. Placed in north and south dining halls
                 ii. Placed in the huddle


Take a Kid to the Game Day
Pack the House was in conjunction with the NCAA’s Take a Kid to the Game Day.
          a. Sponsors
                i.   WBND – ABC/CW is the sponsor of the event. They have
                     purchased 1,000 tickets at $3 each to be donated to local youth
                     organizations
          b. Donors
                i.   Development secured a $3,000 sponsorship for 1,000 to donate to
                     local youth organizations
          c. Season Ticket Holders
                i.   Bought 1,600 tickets at $3.00 to donate to youth organizations
Special Promotions
   a. Clancy’s Kids Club
         i.  $3 for members and family
   b. Local Businesses
         i.  $3 for employees and family
   b. South Bend Tribune Reader Rewards
         i.  1,000 tickets were offered at $3

In-Game
   a. Cheerleaders
   b. Notre Dame Band
   c. Pom Squad
   d. Clowns
   e. Halftime: Red Panda