Media Contact: Robert Clyne by hJT9vr

VIEWS: 9 PAGES: 2

									PR AGENCY CONTACT:                                                        COMPANY PRESS CONTACT:
Clyne Media, Inc.                                                         Kati Naish
Tel: 615.662.1616                                                         Tel: 425.402.6108
Email: eaw@clynemedia.com                                                 Email: kati.naish@eaw.com
Web: www.clynemedia.com/EAW                                               Web: www.eaw.com


                                         FOR IMMEDIATE RELEASE

      Dallas’ Hully & Mo Restaurant Taps EAW Loudspeakers for Rich Sound
                 Upscale sports bar required versatile, powerful and clear audio solutions,
                             and EAW SMS1990’s and CIS400’s did the trick

Whitinsville, MA, USA, August 20, 2009 – Hully & Mo Restaurant and Tap Room in Dallas, Texas, opened
earlier this year, and it features stellar sound thanks to loudspeakers and amplifiers from EAW, a world leader in
sound system technology. Gemini Light Sound & Video was the contractor chosen for the project, and they
selected a number of EAW products for the restaurant’s unique audio system needs. The sale was made by
Cowser-Lee Marketing, EAW’s sales rep for the region.

Hully & Mo, named after the co-owners, former Dallas Stars right wing Brett Hull (a recently-announced NHL Hall-
of-Famer) and current Stars center Mike Modano (the leading American-born scorer in NHL history), is Dallas’
newest premier sports bar and restaurant. Located in the McKinney entertainment district, Hully & Mo is a sports-
inspired restaurant reflecting a neighborhood feel with Texas Hill Country limestone, custom-designed black and
Godiva brown leather booths, dark woods, open theater kitchen and tap room lounge with a courtyard view of
fountains. The restaurant houses a front patio, a private dining room, a VIP leather booth to seat large groups and
a curtained table offering privacy for national celebrities and special occasion diners. Televisions/drop-down big
screens are strategically positioned throughout the restaurant, patio and tap room. The Tap Room Lounge offers
a neighborhood-feel atmosphere with imported beers, specialty cocktails and a premium wine list served from the
lounge bar designed with dark stone and warm woods. Hully & Mo strikes a delicate balance between an upscale
dining environment and a spirited sports establishment, so the speaker system has to have enough control and
finesse to meet the restaurant’s audio requirements

The main dining area has 12 ceiling truss-mounted EAW SMS1990 Surface Mount Loudspeakers powered with
an EAW CXA160 Power Amplifier. The SMS1990’s in the main dining room effectively blend in to the background
of the black ceiling while providing excellent coverage throughout. Additional SMS1990’s were also selected to
cover the foyer (one SMS1990 unit) and outsider patio (two SMS1990 units), where surface mounting was
necessary. These three units are powered by an EAW CAM80 Integrated Mixer-Amplifier.

In the lounge and the private dining room, flush mounted speakers with high output performance and excellent
low frequency response were needed, and several EAW CIS400 Ceiling Loudspeakers were chosen. The lounge
has nine CIS400’s, powered by a CXA160. The private dining room features six CIS400’s, powered by a CAM80.
A matrix switcher allows any one of eight DirecTV sources or a DVD player to be routed to any of the speakers in
dining or lounge areas – especially useful for hectic game days.

Jerad Garza, Sales Manager for Gemini Light Sound & Video stated, “This restaurant has one of the best
atmospheres of any dining establishment I have seen, and the EAW units are appropriately powerful, elegant and
low-profile. Because of the nature of a sports bar, several different channels of audio must be piped through
different speaker channels throughout the dining room and bar without turning into a muddled mess, and EAW’s
SMS1990’s and CIS400’s provide the kind of crisp, clean audio that is just as classy as the restaurant itself.”

For more information, please visit www.eaw.com.

                                                        ###
Photo Files:
HullyMo.JPG, SMS1990.JPG


About EAW
                                                                                    ®       ®
Founded in 1978 and celebrating over 30 years of excellence, Eastern Acoustic Works (EAW ) is a global leader
in producing high-performance professional audio equipment trusted by the most discerning professionals for
every possible sound reinforcement application.

About LOUD Technologies Inc.
                                                              ®          ®            ®       ®      ®        ®
As the corporate parent for world-recognized brands Alvarez , Ampeg , Blackheart , Crate , EAW , Mackie ,
              ®             ®
Martin Audio and TAPCO , LOUD engineers, markets and distributes a wide range of professional audio and
musical instrument products worldwide. Our product lines include sound reinforcement systems, analog and
digital mixers, guitar and bass amplifiers, and acoustic and electric guitars. These products can be found in
professional and project recording studios, video and broadcast suites, post-production facilities, sound
reinforcement applications including houses of worship, stadiums and nightclubs, retail locations and on major
musical concert tours. The Company distributes its products primarily through retail dealers, mail order outlets
and installed sound contractors. The Company has its primary operations in the United States with operations in
the United Kingdom, Canada and China. For more information, please see our website: www.loudtechinc.com.

EAW is a registered trademark of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of
their respective owners.



                            EAW • One Main Street • Whitinsville, MA 01588 • USA
        Phone: (425) 402-6108 • Fax: 425-487-4337 • Email: kati.naish@eaw.com • Internet: www.eaw.com

								
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