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									February 2012

            New performance standards
            released from key vendors
Contact information
APTEC Distribution FZ
Dubai Internet City, Dubai, UAE
PO Box 33550
Tel: +971 4 3697111
Contact: Svetlana Sorokina

Heliopolis, Cairo, Egypt
Tel: +202 6444264 / 6355030
Contact: Tarek Baghdady

Aptec Kuwait
Office 11, 6th Floor, Rifai Complex,
Ibn Khaldoun Street, Hawally, Kuwait
Tel: +965.22256890
Contact: Akeel Zakir

APTEC Lebanon
St. Georges Sq, Lebanon
Tel: +961 4 718891
Contact: Elie Abou Emaan

Aptec OMAN Branch
Knowledge Oasis Muscat Building 4
P O Box 100, Rusayl, Oman
Tel: +968 96429250
Contact: Saravanan Radhakrishnan

APTEC Saudi Arabia
PO Box 94609
Riyadh 11614
Tel: +966 1 4601950
Contact: Mohammed Sheikh

APTEC Turkey
Suleyman Seba Cad
Macka 34367 82/3
Istanbul, Turkey
Tel: (90 212) 2590 0064
Contact: Hulya Erkmen
E-mail: hulya.erkmen@APTEC.COM.TR

Track Distribution Dubai
PO Box: 111778
DIC, Dubai-UAE
Tel: +971 4 4293476
Contact: Shailendra Sainani

Track Distribution Azerbaijan
2nd Floor, Nizami Street 58
Baku City
Tel: +994 5 2502531
Contact: Shahin Soltanov

Track Distribution Pakistan
Office 410, 4th Floor, Caesars Tower
Shahrah-e-Faisal, Karachi
Tel: +9221 32786675
Contact: Rizwan Ahmed

Track Distribution Saudi Arabia
Offices in Riyadh/ Jeddah/ Damman
Tel: +966 1 460 1950
Contact: Noman Rasheed
  October 2009
  February 2012                                                                                                          WELCOME

On the edge of computing
                                           Dear Partners,                                      Oracle - Exadata’s road to analytics

                                           Our IT industry offers us tremendous
                                           opportunities due to the continuous and
                                           dynamic change in innovation, which is
                                           happening at an unprecedented pace.

                                           Four decades ago, Moore’s law predicted that        10
                                           the number of transistors that can be placed in a
                                           chip can double approximately every two years.      Dell - Efficient IT strategy
                                           This is evident today in memory, storage and
                                           processor speeds.

We are now seeing some innovations that may surpass the speed of change predicted
by Moore. IBM researchers have successfully stored a single bit on just 12 atoms, this
compares to a million atoms to store a single bit on a hard disk today. Non silicon
devices, optimised workload systems, network centric stacks, extremely reduced power
consumption, extreme processor and extreme network speeds are just some of the areas           12
we shall see leaps in performance.
                                                                                               Breakthroughs in everyday
Innovations in every area of computing are pushing the boundaries of what we can do. Some
of these innovations are now out of the research labs and are fast becoming commercial
realities. Our edition of Extreme Computing gives us a glimpse of what may be coming from
major manufacturers in 2012 and beyond.


Dr Ali Baghdadi
CEO                                                                                            16
Aptec Group
                                                                                               HP - High performance computing

                                                                                               Cisco’s unified computing systems

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      WELCOME                                                                                                                                                             February 2012

                                                                                                                   senior directors to the benefit of world
                                                                                                                   wide distribution. The aim of the meeting
                                                                                                                   was to increase the efficiency of Microsoft’s
                                                                                                                   relationship with the channel and to
Aptec’s CEO joins Microsoft Distribution                                                                           enhance its profitability. Managing Cloud
                                                                                                                   based services, rebate programs, channel
Partner Advisory Council                                                                                           tools and World Wide pricing were some of
                                                                                                                   the topics discussed during the sessions.”

          r Ali Baghdadi, CEO and President                      delighted to have participated in the             Baghdadi is looking forward to the next
          of Aptec Group, attended the                           Microsoft Distribution Partner Advisory           meeting of ther Advisory Council, which will
          session of Microsoft Distribution                      Council. Given our involvement in the             be held in London next March-April.
Partner Advisory Council, which took                             distribution of traditional license and OEM           Pierre Nel, MEA SMB and Distribution
place in Seattle, USA on 15 November                             products as well as being a VAD and our           Lead at Microsoft Corporation said: “We
2011. Microsoft Corporation had extended                         recent appointment as a Cloud distributor,        would like to congratulate Aptec on their
a formal invitation to Dr Ali Baghdadi                           I had a chance to share issues and                nomination to join the global Microsoft
to participate in the global Microsoft                           experiences of the channel in the Middle          Distribution Partner Advisory Council. We are
Distribution Partner Advisory Council                            East and Africa. This is a win-win scenario for   excited to further strengthen our business
representing the Middle East.                                    Microsoft, distributors and resellers.”           relationship with Aptec and work together
    After attending the November Advisory                            “The meeting was very productive as           to combine efforts to grow distribution and
Council, Baghdadi commented: “I am                               Microsoft has dedicated highly experienced        channel business in the region.”

  VitualSharp ties up with Aptec                                                                                   Aptec
                                                                 recovery objectives. VirtualSharp and Aptec       subsidiary
                                                                 are partnering to bring this exciting new
                                                                 technology to market and further enable
                                                                 virtual data centres to evolve towards IT as a
                                                                 service model.
                                                                     “We are excited to partner with Aptec,
                                                                 widely recognised for its excellence in
                                                                 enabling and accompanying value-added
   Michael Hillewaert,Vice President of International Sales at
   VirtualSharp Software                                         resellers, and introducing disruptive data
                                                                 centre technologies,” commented Michael

           irtualSharp Software, vendor of                       Hillewaert, Vice President of International
           next-generation Disaster Recovery                     Sales at VirtualSharp Software.
           Assurance solutions for virtual data                      “With the accelerated introduction
   centres, announced in November 2011                           of virtualisation solutions in the Middle         Mario M Veljovic, Operations Director., Aptec Holdings Limited
   that Aptec will distribute VirtualSharp                       East data centres and the region specific

   ReliableDR through its base of value-                         circumstances, there is an increasing need                 ptec Holdings, the regional value
   added resellers in the Middle East.                           for disaster recovery solutions that can                   added distributor announced the
       Using virtual data centre orchestration,                  assure the well functioning of IT application              launch of Technology Logistics
   ReliableDR solves the decades-old problem                     in an easy, automated and non-disruptive          Services in November 2011. Aptec is targeting
   of automating recovery processes, testing                     manner. With Reliable DR we offer disaster        ICT companies entering the region or looking
   them, and ensuring compliance with                            recovery with peace of mind”.                     at improving their local footprint and delivery
                                                                                                                   services. (Continued on Page 25)

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   October 2009
   February 2012                                                                                                                                                          APtEC nEWS

Aptec launches netApp Channel
Bonanza in the Middle East
                                                                                    solutions and also the value-added             Cisco announces
                                                                                    services that Aptec can bring to deals with
                                                                                    customers. These exclusive events saw four     winners
                                                                                    lucky winners walk away with 42 inch LED       for home
                                                                                    TV’s as part of the lucky draw held at the
                                                                                    end of each road show.
                                                                                        Govind Haridas, Business Unit Manager,
                                                                                    Security and Storage at Aptec, remarked:
                                                                                    “Traditional areas of engagement in
                                                                                    the IT business like infrastructure and
                                                                                    networking are not lucrative to the
                                                                                    channel anymore given the low returns
                                                                                    and high competition. Resellers and
                                                                                    system integrators need to complement
Govind Haridas, Business Unit Manager, Security and Storage at Aptec Distribution   their offerings with security and storage
                                                                                    solutions. Apart from adding value to their

        ptec Distribution has launched                                              customers, they increase their returns
        a channel blitzkrieg across GCC                                             significantly and have less competition.”
        promoting NetApp’s new mid-                                                     “What Aptec is offering to its partners
sized enterprise offerings with road shows                                          is to engage with us and get our
held across UAE, Oman, Kuwait and                                                   assistance at every stage of the sales
Qatar over the last few weeks. Attended                                             process right from training partner teams      Syed Sameer, Product Manager for Linksys and CISCO Small Business,
                                                                                    to meeting the end customer along              Track Distribution receiving the Linksys Sales Champion Award for FY2011
by nearly 200 participants from over 90
channel partners and four countries, it                                             with partners, proposing the solutions,

represents a strong push by global storage                                          conducting POC’s, helping close the deal           n a recently held IMEA Channel
vendor NetApp to capture the mid-sized                                              and finally delivering and supporting              awards ceremony, Cisco
market in the MENA region.                                                          the engagement. Aptec and NetApp                   announced 13 partner winners for
   The series of events was intended                                                conceived and launched a lucrative             its Home Networking business unit.
to highlight the benefits to resellers of                                           MSE channel programme to address the           The event took place on 7 December
expanding into higher-margin storage                                                storage opportunity and increase market        2012 in UAE. Track Distribution bagged
                                                                                    share.”                                        two awards, one of them for highest
                                                                                        Bahaa Salah, Managing Director of          distribution sales for FY2011 for IMEA
“traditional areas                                                                  Aptec Distribution said: “Aptec represents     region. Syed Sameer, Product Manager
of engagement in                                                                    over 30 global vendors in the region and
                                                                                    over the past few years we have observed
                                                                                                                                   for Linksys and Cisco Small Business,
                                                                                                                                   Track Distribution got the Linksys Sales
the It business like                                                                enterprise IT budgets being slashed and        Champion Award for FY2011.

infrastructure and                                                                  IT purchase decisions being postponed.
                                                                                    So while we continued to service the
                                                                                                                                       Last year Cisco introduced the
                                                                                                                                   Linksys E-series, a range of wireless
networking are                                                                      enterprise sector we also decided to focus     routers that provide wireless

not lucrative to the                                                                largely on growing the run rate business
                                                                                    from the SME and MSE space. Apart from
                                                                                                                                   connectivity at home. The portfolio
                                                                                                                                   ranges from the Linksys E1500 Wireless
channel anymore                                                                     ensuring linearity, it has also helped us to   N Router for basic connectivity to
                                                                                    add value to the channel as a true value       the Linksys E4200 High Performance
given the low returns                                                               added distributor since we have in house       Wireless-N Router that is optimised for
and high competition”                                                               pre-sales, POC and post-sales skills to help
                                                                                    serve this segment.”
                                                                                                                                   video streaming.

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      WELCOME                                                                                                               February 2012

Exadata’s road to analytics
As storage requirements and unstructured data volumes soar, Oracle’s
solution is a contender in the enterprise road map

        s organisations contend with         data warehousing and online transaction         better business decisions in real time.
        escalating demands for greater       processing applications.                           Oracle Exadata’s extreme performance
        quantities of information, more         But it is not the quantitative gains that    has opened the floodgates of imagination,
sophisticated data analysis, and a           make the Oracle Exadata Database Machine        powering new business processes and
burgeoning user population, Oracle Exadata   so exciting. It is the qualitative ones. With   fostering a raft of innovation that can lead
makes database workloads faster, easier to   Oracle Exadata, customers can reduce IT         to competitive differentiation and greater
manage, and less expensive. Oracle Exadata   costs through consolidation, manage more        revenue opportunities.
is the world’s first database machine to     data on multiple compression tiers, improve        For example, LinkShare, an online
provide extreme performance for both         performance of all applications and make        marketing affiliate company, uses Oracle

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  February 2012                                                                                                  ExtrEME COMPutIng

Exadata to enhance reporting and analysis
services for hundreds of thousands of
advertisers and publishers, cutting query
response times and enabling its clients
to analyse campaign performance on a
near real-time basis. BNP Paribas, a global
bank, was able to cut the size of its data
warehouse in half with Oracle Exadata,
resulting in better manageability and a 17-
fold performance improvement. But even
more significant was the ability to conduct
advanced statistical analysis based on a
more granular view of trading transactions.
    “Exadata represents a real paradigm shift
for us,” says Jim Duffy, Senior Data Warehouse
architect at BNP Paribas. “We are now in a
very rare position of having spare capacity,
allowing us to put forward new ideas that
had previously been shelved. Users can
                                                    Research Vice President at Gartner, believe
                                                    there is a secret sauce in the platform that
                                                                                                    Oracle Exadata
connect to the raw data, enabling richer            makes it greater than the sum of its parts.     Hybrid Columnar
analytics and multiple layers of fine-grained
statistics. This gives them the freedom to go
                                                    With database innovations such as Oracle
                                                    Exadata Smart Scan, Smart Flash Cache
                                                                                                    Compression reduces
in multiple directions, to follow their trains of   and Hybrid Columnar Compression, he             the cost of storing
thought when analysing data. This was not
possible before because of the sheer volume
                                                    believes Oracle has, “rewritten the rules of
                                                    data movement and I/O within a large data
                                                                                                    large amounts of data
of data.”                                           environment.” Every advancement adds            and increases the
Essentials for extreme performance
                                                    unique capabilities to the Exadata platform,
                                                    forming the essential ingredients of Oracle’s
                                                                                                    speed at which data
While the individual components of the              secret formula for delivering extreme           can be scanned
Oracle Exadata Database Machine are                 performance for both data warehouse and
industry-standard servers and networking            OLTP workloads.                                 mechanical limits of standard disk drive
components, analysts like Merv Adrian,                  The Oracle Exadata Smart Scan lets          technology.
                                                    the storage system query subsets of the             The Oracle Exadata Hybrid Columnar
                                                    data directly, without an I/O operation.        Compression reduces the cost of storing
                                                    These database-aware storage services           large amounts of data and increases the
  Exadata Benefits                                  move processing directly to the hardware
                                                    storage layer, eliminating 90% of the
                                                                                                    speed at which data can be scanned.
                                                                                                    Oracle’s compression and flash technologies
   Extreme Performance: More robust                 latency in most data storage and retrieval      work hand in hand: by compressing data
   analytical capabilities, greater efficiency,     operations. Oracle Exadata Smart Flash          10-fold or more the server can load 10
   more productive operations.                      Cache intelligently caches data, replacing      times more data into memory. At 40 Gb
   Fast rOI: Quick time to market,                  mechanical spinning disk operations             per second, the InfiniBand network linking
   reduced IT Costs                                 with electronic flash memory operations.        Oracle Database servers to Oracle Exadata
   Low risk: Mitigate deployment                    And with 5.3TB of flash storage in a            Storage Server Software is 10 times as fast as
   risks, complete solution from one                fully configured database machine,              fibre fhannel, with lower latency.
   vendor, comprehensive start-up                   Exadata can perform up to 1.5 million I/O
   services, support for the entire stack,          operations per second. In many cases the        REFERENCES:
   outsourcing to Oracle                                                                            • e-book: Business Transformation with Oracle Exadata
                                                    entire database can reside in the cache,        •
                                                    enabling performance that far exceeds the       index.html

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      WELCOME                                                                                                                            February 2012

Efficient It strategy                                                                                     reduced by 72% to only 2,200 applications
                                                                                                          worldwide, helping reduce licensing and
                                                                                                          maintenance costs.
                                                                                                              These efforts now save Dell more than
A look at its five elements including virtualisation, intelligent data                                    US$300 million each year. The company has
management, mobility, consumerisation and Cloud computing                                                 committed US$1 billion toward building
                                                                                                          multiple Cloud computing based data
                                                                                                          centres and developing next generation

       he role of IT has undergone a massive              In virtually every industry, there is           services. At the same time, Dell is broadening
       transformation in the last decade and          an unprecedented opportunity for IT                 the scope of its open, capable and affordable
       that transformation is accelerating            organisations to streamline their operations        approaches for data centre virtualisation,
to keep pace with changing workplace                  and sharpen their competitive edge by               data management and desktop virtualisation
requirements in the virtual era. As technology        embracing the potential of mobile devices,          through recent acquisitions including
evolves and organisations adapt, executives           virtualised and Cloud infrastructures and           SecureWorks, EqualLogic, Boomi and Force10
expect the supporting IT infrastructure               powerful data management tools. These               Networks, as well as products such as the Dell
to anticipate growth, increase agility and            transformational technologies are the               Virtual Integrated System portfolio.
through innovation deliver exceptional                cornerstone of the Dell Efficient IT strategy
efficiencies. To achieve this goal, organisations     because they create the nexus where true            Transforming IT infrastructure for innovation
must increase efficiency throughout the               efficiencies can be achieved.                       The virtual era is changing not only how
entire IT infrastructure, from the desktop                                                                much organisations spend on technology,
to the data centre. For many enterprises,             Reinventing IT from inside out                      but also where they direct their investments.
the dilemma is how to get there from here,            Dell has a lot of firsthand experience in           With 80% of fixed IT costs typically devoted
when IT is often held back by scant resources         transforming IT to create opportunities             to routine maintenance, organisations
to manage complex, outdated hardware,                 through improved efficiency. Many                   are left with few resources to implement
software, skills and processes.                       organisations dedicate only 20% to 30% or less,     technological advances and support
    Although it has traditionally been                of their IT budgets to innovation. By increasing    initiatives that drive business and operational
framed as a technology discussion, today’s            efficiency in its own global IT infrastructure,     objectives. Even a small improvement in
conversation about IT efficiency also must            Dell successfully managed to change the             IT efficiency can have a transformative
encompass staffing, budget allocation,                economics of IT, so it can now allocate 52% of      impact on organisational outcomes and
maintenance and management processes.                 its IT budget to innovation, roughly just 1.4%      budget allocations. In addition, simplifying
The greatest efficiency gains can be achieved         of revenue. This efficiency was gained in many      and automating IT maintenance tasks can
by taking a comprehensive approach that               ways. For example, Dell virtualised more than       dramatically enhance agility of IT resources in
encompasses the people and processes                  11,000 servers and eliminated 6,000 physical        a budget-constrained environment.
working through the technology to meet                servers. And these virtual servers are running          Further, simplified operations enable
specific organisational needs.                        at a ratio of 30 virtual machines to one physical   IT organisations to manage fewer touch
    Whether the goal is to heighten business          server. Applications were rationalised and          points, fewer steps, and fewer information
innovation, improve the quality of health care
or help students succeed, IT is at the core of this
organisational transformation. More than ever
before, today’s IT decision makers are playing a
pivotal role in helping their organisation achieve
its mission. By aligning IT services seamlessly
with organisational priorities, CIOs can help
improve business outcomes and accelerate
growth. To that end, decision makers are
redirecting IT investments to focus on strategic
goals, from the data centre all the way to secure
access for remote computing devices located           An Efficient It strategy enables organisation to unleash workforce prodictivity, drive innovation
anywhere in the world.                                and quickly reach strategic objectives

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silos, helping control costs while freeing
administrators to support innovation.
Through more effective management
of people, processes and technology,
organisations can become highly agile and
cost efficient and much more responsive
to strategic needs. Open and scalable
Dell approaches are designed to enhance
productivity and control while eliminating
waste. These approaches avoid the need for
proprietary architecture that leads to vendor
lock in and allow IT leaders to capitalise on
existing infrastructure.
                                                    the cornerstone of Efficient It in any size organisation is a strategy to standardise, simplify and
                                                    automate the infrastructure
Exploring efficient IT
The efficient IT strategy is based on the notion   and performance. Dell takes a big-picture           access to key data and applications. End
that standards based technology helps              approach designed to extend the benefits            users need one digital identity that follows
organisations of any size reduce the cost          of virtualisation by addressing not just            them everywhere. Dell provides simple and
and complexity of the data centre while also       technology, but also the people and processes       affordable ways to help organisations deliver
creating a seamless path to the Cloud. This        engaged in it. This approach streamlines the        data, applications and services reliably and
approach enables IT to put the right amount        management of both physical and virtual             consistently through a wide array of mobile
of computing power at the fingertips of every      resources and unifies them as a shared              devices from smartphones to tablets to mobile
worker, no matter where they are or when they      resource without adding cost or complexity.         PCs and high-performance workstations, all
need it. An efficient IT strategy encompasses      By unifying these resources in a shared pool,       designed to enable secure connections for
five core elements that reach from the data        organisations can accelerate deployment and         remote workers.
centre to the desktop: virtualisation, to help     improve operating performance.
reduce complexity and enhance workload                                                                 Transition to the Cloud
agility; intelligent data management, to cost-     Manage the data deluge                              Cloud computing enables organisations
effectively control the data deluge; mobility,     Data storage is often a complex aspect of           to leverage highly scalable, dynamic,
to provide workers with anytime, anywhere          IT transformation because it is growing so          virtualised resources to provide IT services
access from any device; consumerisation,           fast, is mission critical and usually exists in a   on demand. Because the Cloud model
to enhance individual productivity while           loosely organised and haphazard structure.          is designed to use computing resources
protecting organisational assets; and Cloud        The virtual era requires that storage be            more efficiently than traditional computing
computing, to help increase agility and            virtualised too. The Dell Fluid Data strategy       infrastructures, it can play a significant
lower costs. Each core element in its own          enables IT organisations to efficiently             role in helping IT departments streamline
way contributes to self-funding by helping         orchestrate the flow of information in a way        management, reduce costs and speed
to reduce costs and management overhead.           that enhances its value as a competitive asset.     organisational response -- actually
All work together to enhance IT agility and        Dell also helps organisations protect critical      changing the economics of IT to a highly
operational efficiency, freeing workers to focus   information assets from the client to the           dynamic and cost-effective model.
on unbridled innovation and growth.                Cloud. Outstanding data protection solutions            Dell helps address these considerations
                                                   are available through advanced backup               with approaches designed to leverage the IT
Benefits of virtualisation from the data           and restore, disaster recovery and archiving        resources already at work in the data centre.
centre to desktop:                                 capabilities that are tightly integrated            Dell standards based interoperable Cloud
To boost efficiency, administrators strive         with leading-edge application and virtual           technologies enable seamless portability of
to reduce the number of silos and touch            environments.                                       workloads between public and private clouds.
points in the IT infrastructure. Virtualisation                                                        Plus, Dell offers a comprehensive portfolio
contributes significantly to this effort by        Enable mobile workforce                             of Cloud computing approaches that help
helping to simplify management, consolidate        As the workforce becomes increasingly mobile,       administrators tailor IT infrastructure to meet
hardware and software, and increase utilisation    the workplace requires anytime, anywhere            specific requirements.

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      WELCOME                                                                                                                                February 2012

Breakthroughs in everyday computing
Leading edge research has the potential to change computing the way we know it today

                                                                                                           Extreme wireless:
                                                                                                           Multi-gigabit Wifi
                                                                                                           As great as it is to be able to grab data out of
                                                                                                           thin air, Wifi is basically a nineties technology
                                                                                                           that’s been jazzed up several times. “We want
                                                                                                           to take Wifi truly into the 21st century,” says Ali
                                                                                                           Sadri, President and Chairman of the Wireless
                                                                                                           Gigabit Alliance. This consortium of technology
                                                                                                           companies has developed a specification
                                                                                                           known as WiGig that supports wireless
                                                                                                           communications at multi-gigabit speeds.
                                                                                                               “With the emphasis on high-definition
                                                                                                           video, usage of the Web is changing,” notes
                                                                                                           Sadri, who is also Marketing Director for Intel’s
                                                                                                           wireless group. “Unfortunately, Wifi has not kept
                                                                                                           up. Faster is always better.”
                                                                                                               Wifi depends on the IEEE’s 802.11 family
                                                                                                           of standards. 802.11a equipment, introduced
Intel runs PC on solar powered CPu                                                                         in 1999, operates on the 5.0GHz radio band,
                                                                                                           while later 802.11b and g devices use the

    ntel has demonstrated an experimental             system. The CPU worked in conjunction with           crowded 2.4GHz band. The most current
    low power processor the size of a postage         concept DDR3 memory developed by Micron              dual-band 802.11n gear can operate on either
    stamp that can run PCs on solar power.            called Hybrid Memory Cube, which is seven            band. Each 802.11 update has increased Wifi’s
The concept processor, code-named                     times more power-efficient than current              speed incrementally.
Claremont, can run light workloads on solar           DDR3 memory.                                             WiGig adds the 60GHz transmission
power by dropping energy consumption                      Intel CEO Paul Otellini’s said Intel wanted to   band to the mix. With much more available
to under 10 milliwatts, said Justin Rattner,          drive down power consumption of chips, and           spectrum than the 2.4GHz and 5.0GHz
Chief Technology Officer at Intel. That is low        an Intel engineer demonstrated a computer            bands, the 60GHz band allows significantly
enough to keep a chip running on a solar cell         running a small animation powered by a solar         faster throughput. WiGig can operate at up
the size of a stamp.                                  panel. After the solar source -- a lamp -- was       to 7Gbps, more than an order of magnitude
     This CPU, also called near-threshold voltage     blocked from the chip, the computer froze.           faster than today’s 802.11n Wifi, which can
processor, may not become a commercial                    The company’s goal is to deliver a 300-          operate at up to 600Mbps.
product, but the research could be integrated         fold improvement in energy efficiency in                 In other words, WiGig delivers true multi-
into future processors and other circuitry,           high-performance computing over 10 years.            gigabit throughput -- enough to transmit an
Rattner said. It is part of a project in Intel Labs   To illustrate the point, today’s servers need        entire HD movie in a matter of seconds or
to reduce energy consumption five-fold on             about 200 watts of power for 100 gigaflops of        smoothly stream it to a viewer. It also offers
chips and to bring always-on capability to            performance. The company wants to drive the          enough bandwidth to satisfy households with
computing devices. It also will help Intel reach      power consumption down to 2 watts. Beyond            several data-hungry users connected at once --
goals to drop power consumption when                  fine-grained power management and efficient          such as a young child playing an online game
running parallel processing applications.             memory, extreme-scale computing will also            in the den, a parent downloading a video-
     The chip is an experimental Pentium CPU          require better software and programming              heavy work presentation in the kitchen and a
and ran on a PC with the Linux operating              models to achieve the goal.                          teenager video-chatting with her boyfriend.

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Self-powered                                          Zinc Oxide fibres, or nanowires, each thinner than
                                                      a human hair. These fibre arrays are embedded            Wireless power:
electronics: Power                                    into multiple layers of metal electrodes and plastic
                                                                                                               Electricity in the air
without the plug
                                                      polymers to create a flexible nanowire “sandwich.”
                                                           Under an electron microscope, the strands look
                                                      like the bristles of a very small brush, and they have   More than a century ago, electrical genius
Zhong Lin Wang dreams of electronic devices that      the seemingly magical piezoelectric property of          Nikola Tesla performed pioneering research
can power themselves. If the materials science        producing a tiny electrical current when moved           and development on many of the things
professor at the Georgia Institute of Technology’s    or squeezed. Put billions of them together, and          we take for granted today, from X-rays and
Nanoscience Research Group has his way,               you get enough energy to power devices without           alternating current electricity to efficient
replacing or recharging batteries could soon seem     using an external source of electricity.                 motors and generators and the precursors
“so 2010.”                                                 “We turn motion into power,” says Wang. So far,     of radio. But when he turned his vivid
    Wang’s team at Georgia Tech has designed          HONG devices have lit LED lights, run calculator         imagination to sending electricity over the
tiny generators that can produce enough energy        LCD screens and powered rudimentary electronics          air with radio waves to power all sorts of
to power very small devices. These high-output        in the lab. That’s just the beginning.                   devices and appliances without cords, it was
nanogenerators, HONGs for short, can produce               Wang and his team are working on creating           an expensive failure.
between 2 and 10 volts from a flexible chip smaller   HONGs that can power complete wireless devices.               Fast-forward to the present, where a
than a fingernail.                                    Their current project is to make self-powered            company called Powercast is doing just
    The design starts with a microscopic array of     environmental sensors for a variety of uses.             what Tesla dreamed of: transmitting power
                                                                                                               via radio waves. “In a real sense, we are
                                                                                                               picking up where Tesla left off,” says Harry

neural computer                                       can block or distort the brain’s signals.
                                                           Despite these limitations, scientists
                                                                                                               Ostaffe, Vice President for Marketing and
                                                                                                               Development at the Pittsburgh-based
control: thoughtful                                   continue to move forward. Researchers from               vendor. “We are sending power over the

                                                      the University of Pittsburgh and Carnegie                air for devices where it is expensive or
                                                      Mellon University are working on a project               inconvenient to change batteries.”
                                                      known as NeuroSys. For this group, efforts to                 Called power harvesting, the technique
Despite losing to IBM’s Watson computer on            turn thought into computing action began                 uses the company’s book-size Powercaster
Jeopardy, the human brain remains the most            with observations of people’s brains using               transmitter to send either 1 or 3 watts
powerful, flexible and complex information            a functional magnetic resonance imaging                  of electricity into the air at the 915MHz
processor on Earth. But it has to interact with       machine. Subjects were told to think about               radio frequency. At the receiving end, the
computers through our error-prone bodies.             specific words like “search” or “dog,” and the           power is pulled from the air by one of the
Click on the wrong icon or hit the wrong key          machine created an image of the neural                   company’s Powerharvester chips, which
and work can grind to a halt -- or worse, an          activity, lighting up the areas of the brain that        convert RF energy to DC power.
afternoon of effort can be lost. That is why          were creating the thought.                                    At the moment, Powercast has two
scientists and other visionaries have long                 Working with many test subjects,                    chips: One works best at close range and
dreamed of interacting with computers                 English speakers only for now, the NeuroSys              puts out up to 4.2 volts of continuous
through pure thought, using the brain to              researchers started with nouns and moved                 electricity for directly powering a very
directly input, edit and manipulate ideas.            on to verbs, amassing brain scans and noting             low-power device or charging a battery. The
    Starting at the University of California,         similarities among them until clear patterns             other can be used at longer distances from
Los Angeles, in the 1970s, a long line                emerged. All this data has been incorporated             the transmitter to create an intermittent
of researchers around the world has                   into a computer program that can translate               pulse of up to 5.25 volts for directly
experimented with brain-computer                      neural activity patterns to words.                       powering a low-power device.
interfaces, first using animals and later                  The program has built up a vocabulary of                 These chips can grab small amounts
humans as well. Many of these efforts have            1,000 words and can parse simple sentences               of usable power -- from microwatts to
involved implanting electrodes inside the             from subjects’ brain patterns. Of course, the            low milliwatts -- out of thin air. That is not
brain or on its surface. One problem with that        project needs to deal with the frustrating               enough to run an MP3 player or phone,
approach is that scar tissue tends to develop         nuances and ambiguities of language, but                 but it is sufficient for a device that uses very
around such implants and it interferes with           it’s been surprisingly successful. So far, the           little power, like a Kindle e-book reader,
the signal. Other projects have attached              program is 90% accurate in predicting what               according to Ostaffe.
electrodes to the subject’s scalp, but the skull      subjects are thinking.

                                                           w w w. a p t e c o n l i n e . c o m                                  10 2 0 1
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  October 2009
  February 2012                                                                                               ExtrEME COMPutIng

reach out to the Cloud
through Office 365- Aptec
70% of Microsoft Cloud sales were to new customers

Please describe your job role in                 build ongoing and longer-term relationships
Microsoft?                                       with their customers and to be their trusted
As Cloud Sales Manager I am responsible          advisors as they take advantage of the
for sales of Microsoft Cloud services to small   Cloud. Typically, we have seen partners
and medium sized businesses across the           benefit in three core areas: expand their
Gulf region. These services include Office       reach, increasing velocity and growing
365 and Microsoft’s partner hosted services      revenue.
plus CRM Online and Windows Intune as               We took a survey of more than 700
these are made available in the region. One      partners and talked to many of our resellers
of the key areas of focus for me is to ensure    one to one. We also met with more than
we recruit, train and enable our partners        250 partners of various types during our        Chris Waldie, Cloud Sales Manager – Microsoft Gulf
so they can realise the potential business       Partner Advisory Council. One of the most
growth from providing Cloud services to          interesting findings Cloud partners told us     as well as save on the cost of managing
customers. This is a relatively new role to      was about 70% of their Microsoft Cloud          customer environments by taking advantage
Gulf and across Microsoft globally so I am       Services sales were to new customers they       of the infrastructure we provide and the
looking forward to driving a business that is    would otherwise not have had access to.         Online Administration Console. Partners can
important to Microsoft’s future growth.          Additionally sales to existing customers were   leverage tools made available through our
                                                 expected to increase year on year as well.      Cloud Partner programmes to create trials,
What is the Office 365 offering?                                                                 orders and perform service administration
Office 365 is a Microsoft Cloud service          How will Office 365 change a reseller’s         on behalf of their customers.
that delivers the best of Microsoft’s latest     business model?                                     Some channel organisations have been
productivity capabilities to businesses of all   One of the most exciting growth areas           born in the Cloud and are developing
sizes. It helps customers to save time, money    is expansion into SMB. The ability for          additional solutions on top of Office 365
and free up valued resources. Office 365         partners to reach new customers who             to add value. More established resellers are
combines the familiar Office desktop suite       previously could not afford enterprise class    using Office 365 to complement existing
with Cloud-based versions of Microsoft’s         messaging and collaboration solutions is        on-premises infrastructure services and
communications and collaboration services:       very significant. Added to this, our partners   offerings.
Exchange Online, SharePoint Online and           managed service offerings that are built
Lync Online. It is simple to use and easy        around Microsoft Online Services can yield      What role do you expect Aptec to play?
to administer plus it is backed by robust        up to 50% recurring revenues. This managed      With Office 365 trials underway this is a great
security and guaranteed reliability as you       service opportunity takes many formats.         time to start talking to customers about the
expect from a world-class service provider.      A partner can become the customers IT           benefits of these new technologies. Over
Customers can focus on running their             support for email, desktop and SharePoint       the next 12 months, I think we are going to
business while Microsoft and our partners        management, security and ongoing                see a big ramp-up in users adopting Cloud
take care of the technology.                     customization or configuration.                 services. Aptec is a value added distributor
                                                                                                 and the first Cloud channel developer for
What is the opportunity for Microsoft’s          What are the other opportunity areas in         Microsoft in the region. Aptec will help us
regional partners?                               the SMB market segment?                         accelerate recruitment and enablement of
Within the region, selling Microsoft Cloud       Cloud Services particularly in SMB will         channel resellers along with offering them
Services gives partners the opportunity to       reduce sales cycles and also delivery cycles    services expertise.

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      WELCOME                                                                                                                      February 2012

High performance computing
A look at HP’s unified cluster servers including benefits and applications

   n the past, high performance computing                                                          manage, and are slow to adapt to changing
   was perceived as the realm of large                                                             workload requirements. To break through
   government or academic research centres                                                         these barriers, enterprises should move to
and other similar environments. Today,                                                             an industry standard, high performance
high performance computing is seen as a                                                            computing environment built on a
source of innovation in science, research                                                          converged infrastructure.
and analytics across government, academic
and industrial enterprises of all sizes.                                                           HP HPC advantage
Innovation requires a powerful, scalable                                                           HP’s Converged Infrastructure solutions
high performance computing environment                                                             for HPC are purpose built to address the
that can handle rigorous workloads such                                                            demands of high performance computing
as real time data analysis and sophisticated                                                       across a broad swath of industries. HP is
modelling and simulation.                                                                          focused on a trio of core requirements:
    “While various other parts of IT are cutting                                                   scalable performance, maximum efficiency
back on spending, the high performance                                                             and incredible agility. The result is a powerful
computing market is continuing to grow,”                                                           group of servers that can adapt easily with
says Ed Turkel, Manager of Worldwide HPC                                                           HP’s modular Unified Cluster Portfolio, the
Marketing for HP.                                                                                  first Converged Infrastructure for HPC.
    Turkel attributes this to the fact that                                                            Scalable performance HP servers, including
high performance computing enables                                                                 the ProLiant SL390s G7, feature the latest Intel
companies to innovate in down economic
times. For instance, auto manufacturers can
                                                   High performance                                Xeon processors and, therefore, have tight
                                                                                                   integration amongst the chip, server hardware,
spend time using modelling and simulation          computing enables                               operating system and system management.
to develop new innovative vehicles that
will pull customers back into their dealers.
                                                   companies to                                    The HP UCP integrates processor, server,
                                                                                                   interconnect, storage and software to enable
Researchers in the life sciences can use tools     innovate in down                                HPC at any scale. And businesses have a
such as next generation sequencing to              economic times                                  choice of HP ProLiant rack mounted or blade
develop personalised medical techniques                                                            servers for incredible flexibility in the data
to improve the quality of health care at a                                                         centre and Cloud. Highly parallel applications
potentially lower cost.                            devotees of high performance computing          achieve greater performance from HP’s x86
    As a result of this demand for innovation,     are looking for ways to increase flexibility,   standardised HP Cluster Platform, which is the
IDC recently forecast the high performance         boost processing and reduce their carbon        foundation for the UCP.
computing market to experience a 7.2%              and date centre footprints.                         The same is true for UCP’s efficiency. For
CAGR for the next four years, exceeding $13            But many high performance computing         many businesses, data centre resources
billion by 2015.                                   sites are running into barriers to growing      such as power, cooling and floor space are
                                                   their use of high performance computing.        at a premium. HP servers help overcome
Workload intensive landscape                       As the demands for more performance             energy and footprint barriers with leading
HPC’s heightened level of computing                grow, so does the complexity of the             performance per core, watt, square foot and
increases the need for scalable                    systems necessary to fulfil those demands.      dollar. Management is lightweight, powerful
performance, maximum efficiency and                System expansion is inhibited by limits to      and optimised to deal with any workload
incredible agility — all at an affordable          affordability, power and data centre space.     locally or in the Cloud. Intel’s Intelligent
price. Even businesses that already are            Complex solutions are difficult to deploy and   Power Technology plays a key role here by

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dynamically scaling power consumption,
allowing businesses to make the most of
                                                  As the demands for                             A portfolio of breakthrough modular
                                                                                                 data centres, HP PODs help CIOs scale
every consumed watt.                              more performance                               data centre capacity on demand, reduce
    Together, HP and Intel deliver a co-          grow so does the                               capital expenditures and increase energy
engineered experience that efficiently                                                           efficiency. They feature innovative design for
balances the compute, I/O and memory              complexity of the                              a complete turnkey, high density and energy
demands of an array of HPC workloads. For         systems necessary to                           efficient data centre.
instance, Intel’s Quick Path Interconnect for
high speed point to point links inside and
                                                  fulfil those demands                               Backing up the HPC products is HP’s in
                                                                                                 depth experience with high performance
outside the processor speeds data transfers.                                                     computing. Organisations can tap HP
Turbo Boost automatically allows processor        scalable and efficient, but also extremely     knowledge to rapidly roll out their HPC
cores to run faster than their base operating     agile. Servers can be quickly provisioned,     environments and applications.
frequency if they are currently running below     deployed and managed from a single pane            When Tokyo Institute of Technology
power and thermal specification limits.           of glass. As such, businesses can respond      needed a supercomputer that could achieve
Combined with intelligent caching and             quickly to high performance computing          critical performance at maximum power
HyperThreading for workload sharing, these        application and workload requests.             density, it turned to the HP HPC portfolio. HP
features contribute to the most advanced total        Customers considering an alternative       built its first petascale system, the TSUBAME
system performance for HPC applications.          to traditional brick and mortar data centre    2.0, designed to support applications in
    Drawing strength from HP’s Unified            design and deployment can opt for the          climate and weather forecasting, tsunami
Cluster Portfolio, HPC is not only highly         HP Performance Optimised Data Centre.          simulations and computational fluid
                                                                                                 dynamics. With power efficient HP ProLiant
                                                                                                 servers and the HP Modular Cooling System,

  Big data, hype or reality?
                                                                                                 TSUBAME 2.0 is one of the most energy
                                                                                                 efficient supercomputers in the world.
                                                                                                     HP has helped Tokyo Institute
   Forrester estimates in general, firms use      capture this value, you are losing ground to   of Technology speed its scientific
   less than 5% of the data available to them.    competitors. Forrester defines big data as     achievements, while advancing to top spots
   We also estimate that data is growing          techniques and technologies that make it       on the Top 500 list of the world’s largest
   about 40% to 50% annually, but the             economical to deal with data at an extreme     supercomputing installations.
   average enterprise only captures around        scale. Big data is about three things:             While the amount of data and
   25% to 30% of that. This means there is        Techniques and technology; Extreme scale;      applications that businesses have to deal will
   a bunch of data not being captured and         Economic value.                                undoubtedly increase, the complexity of the
   used by firms, and the divide is going to          CIOs need to take a pragmatic              underlying infrastructure does not have to.
   grow over time. There are companies that       approach to big data. Establish a core         HP’s HPC solutions, including the HP ProLiant
   have figured out ways to use the raw data      set of data governance directives that         SL390s, have the scalable performance,
   your firm might be ignoring, which would       account for the special requirements           maximum efficiency and incredible agility
   allow you to leave your competition in the     of big data sets. You might not have           to handle the most demanding workloads.
   dust. Yes, there are vendors adding the        discovered and protected all the elements      They are a cost effective, energy efficient and
   term big data to marketing materials just      in the dozens, hundreds or thousands of        easy to manage alternative to cumbersome
   to drive hype.                                 terabytes of machine data collected as         high performance computing environments.
       We at Forrester think the future of your   part of a big data project. There are no           HP’s HPC servers are purpose built for
   firm may depend on your paying attention.      best practices yet, so start with policy       businesses that want to rapidly deploy
   The data produced by your customer             and start small. Once you hit the right        and support a standards based, flexible
   facing systems is a treasure trove for         business value, your project could take off.   environment that reduces risk and increases
   targeted marketing and retention insight,      Do not encumber that event with overly         ROI cluster to Cloud.
   if your firm has the know how to get that      complicated rules, but plan to get to
   value. If you are not doing something to       extremes quickly.                              •

                                                      w w w. a p t e c o n l i n e . c o m                            10 2 0 1
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      WELCOME                                                                                                                                  February 2012

Desktop virtualisation
An overview of VMWare View 5 and how the desktop can
become part of Cloud

          esktop virtualisation also called client      Host-based physical machines or
          virtualisation separates a personal        blades: The operating system runs directly
          computer desktop environment from          on physical hardware located in a data centre.
a physical machine using the client–server
model of computing. There are several different         You can simplify desktop and                      Kaushal Shah, Product Manager, Team Virtualisation,
                                                                                                          VMWare, Wyse, Veeam
conceptual models of desktop virtualisation,         application management while increasing
which can broadly be divided into two                security and control with VMware View.
categories based on whether or not the               Deliver a personalised high fidelity                      to configure the bandwidth settings by
operating system is executed locally or remotely.    experience for end-users across sessions                  use case, user or network requirements to
    Host-based forms of desktop                      and devices. Enable higher availability and               consume up to 75% less bandwidth.
virtualisation require that users view and           agility of desktop services unmatched by             •	   PCoIP	Continuity	Services	deliver	a	seamless	
interact with their desktops over a network          traditional PCs while reducing the total cost             end-user experience regardless of network
by using a PCoIP remote display protocol.            of desktop ownership up to 50%. End-                      reliability by detecting interruptions and
Because processing takes place in a data             users can enjoy new levels of productivity                automatically reconnecting the session.
centre, client devices can be thin clients, zero     and the freedom to access desktops from              •	   View	Client	for	Android	enables	end-users	
clients, smartphone’s and tablets.                   more devices and locations while giving IT                with Android based tablets to access View
    Included in this category are:                   greater policy control.                                   virtual desktops.
    Host-based virtual machines: Each user                                                                •	   Enhanced	Security	Settings	enable	client	
connects to an individual virtual machine that       Key features with VMware View 5                           certificate handling customisation using
is hosted in a data centre.                          •	 View	Media	Services	for	3D	                            established browser certificate model to
    Shared hosted: The user connects to                 Graphics enables basic 3D applications                 reinforce corporate policy.
either a shared desktop, or simply individual           like Windows Aero, Office 2010 or those           •	   vSphere	5	support	ensures	that	View	
applications that run on a server.                      requiring OpenGL or DirectX in view                    desktop services run on the industry’s most
                                                        desktops without the need for specialised              complete and robust Cloud infrastructure
                                                        graphics cards or client devices.                      platform for flexible, reliable IT services.
   Flexibility                                       •	 View	Media	Services	for	Integrated	Unified	
                                                        Communications enables an integrated              Virtualisation Cloud: How the Cloud is
   through VMware                                       VOIP and View desktop experience for the          transforming It
   Efficiency through utilisation and                   end-user with an architecture to provide          In a business world where first movers gain
   automation: Resource pooling and                     optimised performance for both the                the advantage and IT is central to every
   self-managed, dynamically optimised                  desktop and unified communication.                decision, IT responsiveness and agility provide
   environment dramatically increase IT              •	 View	Persona	Management	dynamically	              a competitive edge. Yet many IT organisations
   performance.                                         associates a user persona to stateless floating   are not quick enough on the uptake because
                                                        desktops. IT administrators can deploy            their infrastructures are exorbitant to manage
   Agility with Control: Cloud computing                easier to manage stateless floating desktops      and too complex to easily adapt.
   aims to empower end users while                      to more use cases while enabling user                 Cloud computing provides a vastly more
   ensuring security and preserving IT
                                                        personalisation to persist between sessions.      efficient, flexible and cost-effective way for IT
   oversight and authority.
                                                     •	 PCoIP	Extension	Services	allow	WMI	based	         to meet escalating business needs. VMware
                                                        tools to collect over 20 session statistics for   offers you an evolutionary and practical path
   Freedom of Choice: IT retains the
   ability to support traditional systems               monitoring, trending and troubleshooting          to this new model, with solutions that harness
   and gains the flexibility to deploy them             end-user support issues.                          the power of the Cloud while ensuring
   internally or externally.                         •	 PCoIP	Optimisation	Controls	deliver	protocol	     security and preserving the value of your
                                                        efficiency and enables IT administrators          existing technology investments.

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      WELCOME                                                                                                                         February 2012

Cisco’s unified computing systems
A look at the server and rack infrastructure that supports end to end technology

                                                                                                   Features and Benefits
                                                                                                   The Cisco UCS B-Series Blade Servers are
                                                                                                   designed to increase performance, energy
                                                                                                   efficiency and flexibility for demanding virtualised
                                                                                                   and non virtualised applications. Based on Intel
                                                                                                   Xeon Series 5500 processors, Cisco UCS B-Series
                                                                                                   Blade Servers adapt processor performance
                                                                                                   to application demands and intelligently scale
                                                                                                   energy use based on utilisation.
                                                                                                        • Unified fabric: Decreases TCO by
                                                                                                   reducing the number of network interface
                                                                                                   cards, host bus adapters, switches and
                                                                                                   cables needed.
                                                                                                        • Service profile support: Contains

        isco unified computing system unites           swappable SAS hard drives.                  all the infrastructure policies required to
        network, compute, and virtualisation       •		 Support	for	up	to	two	dual-port	            deploy applications and provision servers.
        resources into a single seamless               mezzanine card connections for up to 40     Helps reduce the number of manual steps
system, simplifying setup, improving business          Gbps of redundant I/O throughput.           required and the opportunity for human
metrics and enabling just-in-time resource         •		 Industry	standard	double	data	rate	3	       error, improving server policy consistency
provisioning. Cisco Servers basically comprise         memory.                                     and coherency. Allows servers and support
of the B-series Blade Servers and C-series Rack    •		 Remote	management	through	an	               infrastructure to be provisioned in minutes
Mount Servers.                                         integrated service processor that also      instead of days, shifting IT’s focus from
    B-series Blade Servers: Delivers a scalable        executes policy established in Cisco UCS    maintenance to strategic initiatives.
and flexible architecture for current and future       Manager.                                         • Extended Memory Technology: With
data centre needs while helping to reduce          •		 Local	keyboard,	video	and	mouse	access	     Cisco UCS B250 M1, provides up to 384 GB
the total cost of ownership.                           through a front console port on each        of DDR3 memory. Substantially increases the
    C-series Rack Mount Servers: Address               server.                                     memory footprint, increasing performance
fluctuating workload challenges through a          •		 Out	of	band	access	by	remote	keyboard,	     and capacity for demanding virtualisation and
varying balance of processing, memory, and             video and mouse, Secure Shell Protocol      large-data-set workloads.
internal storage resources.                            and virtual media as well as Intelligent         • Intel Xeon Series 5500 multi-core
                                                       Platform Management Interface.              processors: With Cisco UCS B200 M1,
B-series Blade Servers                                                                             provides up to 96 GB of DDR3 memory, 50%
The Cisco UCS B-Series Blade Servers are              The Cisco UCS B-Series offers two blade      more memory than previous generation Intel
crucial building blocks of the Cisco Unified       server models: the Cisco UCS B200 M1            Xeon-based 2-socket half-width blade servers.
Computing System, delivering scalable and          2-Socket Blade Server and the Cisco UCS              • Extensive monitoring: Allows use of
flexible computing for today and tomorrow’s        B250 M1 2-Socket Extended Memory Blade          user thresholds to optimise environmental
data centre while helping reduce TCO.              Server. The Cisco UCS B200 M1 is a half-        management of the blade.
    The Cisco UCS B-Series Blade Servers           width blade with 12 DIMM slots for up to 96          • Unified Management: UCS B-series
are based on industry-standard server              GB of memory; it supports one mezzanine         Blade Servers are the only servers in the
technologies and provide:                          adapter. The Cisco UCS B250 M1 is a full-       world where the management module
•		 Up	to	two	Intel	Xeon	Series	5500	multi-        width blade with 48 DIMM slots for up to        purchased along with the blade can be also
    core processors.                               384 GB of memory; it supports up to two         used to manage the Cisco C-series Rack
•		 Two	optional	front-accessible,	hot-            mezzanine adapters.                             Mount Servers.

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   • The only blade server platform in the                            extend unified computing innovations                these adapters’ identity, firmware revisions
world where a single management module                                to a rack-mount form factor, including a            and other configuration parameters
can be used to manage 40 chassis with each                            standards-based unified network fabric,             including settings such as RAID level for
chassis comprising of 8 half width blade                              Cisco VN-Link virtualisation support and            RAID controllers and VLAN settings.
servers or four full width blade servers.                             Cisco Extended Memory Technology.                   • Cisco UCS Manager connectivity
                                                                      Designed to operate both in standalone              architecture: To become an integrated
C-series Rack Mount Servers                                           environments and as part of the Cisco               part of the Cisco Unified Computing
Cisco UCS C-Series Rack-Mount Servers                                 Unified Computing System, these servers             System, Cisco UCS C-Series servers must
                                                                      enable organisations to deploy systems              be connected to one or two parent
                                                                      incrementally, using as many or as few              fabric interconnects on which Cisco UCS

  A word
                                                                      servers as needed, on a schedule that best          Manager resides. Management and data
                                                                      meets the organisation’s timing and budget.         traffic are separated for reliability. Data

  from track
                                                                      Cisco UCS C-Series servers offer investment         traffic connectivity runs directly from the
                                                                      protection through the capability to deploy         interconnect ports to the server adapters.
                                                                      them either as standalone servers or as part        Management traffic passes through one or
  Aptec’s Cisco division looks                                        of the Cisco Unified Computing System.              two Cisco Nexus 2248TP GE Fabric Extenders
  at UCS and DCV solutions                                                                                                and then to 1 Gigabit Ethernet LAN on
                                                                      FEAturES AnD BEnEFItS                               motherboard interfaces on the servers,
                                                                      • Integration with Cisco Unified                    which provide exclusive access to the CIMC.
                                                                      Computing System: Cisco UCS C-Series                    The use of fabric extenders for
                                                                      servers can also be integrated with the Cisco       the management traffic enlarges the
                                                                      Unified Computing System, making them               management domain of fabric interconnects
                                                                      part of a single cohesive system governed           without increasing complexity. They enable
                                                                      by a centralised, embedded, highly available,       a larger number of servers to be connected
                                                                      secure management platform. The system is           to the fabric interconnects while continuing
                                                                      based on a form factor neutral architecture         to preserve the lossless nature of the adapter
                                                                      that offers exceptional flexibility in the use of   to interconnect link.
                                                                      resources. Cisco UCS C-Series servers can be
                                                                      repurposed in and out of the Cisco Unified          Virtualisation
                                                                      Computing System as needed, and they can            Cisco Servers is one of the most sought after
  Peter D’Souza, Business Unit Manager, Cisco at Track Distribution   operate in the system side by side with Cisco       servers when it comes to running multiple
                                                                      UCS B-Series Blade Servers.                         applications in the server or virtualisation.

           t Track distribution, we are proud                         • Cisco UCS Manager: Cisco UCS                      Server virtualisation with Cisco UCS provides
           to be the leaders in providing                             Manager provides a single management                the following benefits:
           the Cisco DCV solutions to our                             interface for all Cisco Unified Computing           •		 Consolidated	workloads,	raised	utilisation	
  partners. We were convinced by the                                  System components. It enables all system                levels, and reduced operating capital,
  value offered by Cisco UCS solution                                 components, including rack-mount and                    space, power and cooling expenses.
  during early 2009 and decided to invest                             blade servers, their I/O adapters and network       •		 Ability	to	move	workloads	dynamically	
  in this technology. This has currently put                          components to be managed as a unified                   within a virtualisation pool for greater
  us in the driver’s seat when it comes to                            whole. This unified interface eliminates the            flexibility.
  Cisco UCS, DCV business. Currently we                               time-consuming and error-prone manual               •		 Optimised	performance	and	service	levels.
  have more than 20 channel partners                                  integration of individual components into           •		 Capability	to	scale	existing	applications	
  certified and skilled in positioning, selling                       application architectures using individual              or deploy new ones by creating more
  and implementing Cisco UCS, DCV                                     and inconsistent element managers.                      virtual machines using an existing pool of
  solutions across all end user verticals.                            • Adapters supported by Cisco UCS                       resources.
  I would also like to encourage rest of                              Manager: Cisco UCS Manager will detect              •		 High-availability	and	disaster	recovery	
  the world to connect with Track and                                 the existence of adapters such as RAID                  features.
  learn more about the value propositions                             controllers, Cisco UCS P81E Virtual Interface       •		 The	C250	Rack	Mount	Server	is	the	only	
  offered by Cisco UCS, DCV solutions.                                Card and some converged network adapters,               Rack Mount Server in the world, which
                                                                      adding them to its inventory. It can manage             can scale upto 384GB RAM.

                                                                          w w w. a p t e c o n l i n e . c o m                               10 2 0 1
                                                                                                                                            0 2 | 2009 2               1

                            D-Link IP Surveillance Solutions allow you to monitor your offices and building sites from virtually anywhere - at anytime. D-Link SecuriCam
                            IP Cameras provide everything you need to safeguard valuable resources. From outdoor heated camera enclosures with tinted acrylic housings,
                            to cost-effective solutions for office monitoring and security, D-Link delivers qualified and tailored solutions.

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                                                 Feature rich in functionality, security and performance       Standards based and easy integration into your network

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  October 2009
  February 2012                                                                                                     ExtrEME COMPutIng

2012 stand outs
                                                                                                           external gateway units and is able to handle
                                                                                                           up to 300 users and up to 60 concurrent
                                                                                                           calls. Internet IP telephony, also called
                                                                                                           Voice over IP is defined as the transport of
A media router, IP PBX and video phone are amongst                                                         telephone calls over the Internet as standard
D-Link’s recent innovations                                                                                Internet data packets. The DVX-8000 offers
                                                                                                           essential telephony features required for
                                                                                                           medium to enterprise businesses such as
                                                                                                           call forwarding, call hold, follow me and
                                                                                                           voice mail. Incoming calls are directed by the
                                                                                                           integrated auto-attendant and hunt groups
                                                                                                           to assist callers to their destinations. It can
                                                                                                           utilise standard phone lines via an external
                                                                                                           phone line gateway or cost effective Internet
                                                                                                           telephony services.
                                                                                                               The DVX-8000 supports up to 300
                                                                                                           extensions, which can be located anywhere
                                                                                                           with Internet access. The PBX phone features
                                                                                                           are user adjustable via the DVX-8000’s
                                                                                                           web configuration tool. The administrator
The DVX-8000 Intel Celeron Asterisk based IP PBX, is a new entrant in the IP telephony segment and         assigns each extension a profile of telephony
supports up to 160 PSTN Analog phone ports and 300 extensions
                                                                                                           features, which allows the best match for
                                                                                                           a user’s job function. Each user can fine-

          -Link has always been among                   USB 3.0 storage drive can be connected             tune their assigned profile via the web to
          the front-runners when it comes               to provide simultaneous shared access for          match their daily business schedule. Phone
          to taking computing to the                    the network or connect a multifunction             conferencing is typically an expensive
next level of performance, innovation                   USB printer to share printing, scanning and        external hardware or service. The DVX-8000
and affordability. It has a range of IT                 faxing functions, allowing you to use a single includes a phone conferencing bridge,
networking products like wireless routers,              printer.                                           which makes it unsurpassed for value and
IP cameras, firewalls, switches, chassis                    The DVX-8000 Intel Celeron Asterisk            features. Users are able to schedule and
switches, modems, hubs, access points,                  based IP PBX is a new entrant in the IP            invite parties to conferences via the web
antennas, VoIP products, PoE, media                     telephony segment. The DVX-8000 features           configuration.
players and others. D-Link has recently                 Elastix Asterisk distribution with various             The DPH-850S Video SIP Phone, a smart
launched a number of new products.                      combinations of telephony ports. The device phone that boasts an Android 2.2 OS and is
     The DIR-857 HD Media Router 3000                   can be equipped with up to 32 analog               equipped with a 7” TFT LCD touch screen for
recently won the Best of CES 2012 award.                ports or a single PRI module. It supports          seamless user interface. It further supports
It features concurrent dual-band wireless               up to 160 PSTN Analog phone ports with             4 SIP lines and a rotatable CMOS sensor
performance with 450+450                                                                                                  camera with 2Mega pixels,
Mbps transfer speeds for                                                                                                  and comes with an array of
flawless HD video streaming,                                                                                              additional features like SD
web surfing, gaming, video                                                                                                card and USB Support, HDMI
calls and quick file transfers.                                                                                           Support, 2x LAN, PoE, PSTN line,
Built-in quality of service                                                                                               standard video conferencing
features optimise the network                                                                                             and headset. Lastly, it
to ensure that multimedia                                                                                                 works with the Mydlink lite
playback is smooth and online                                                                                             application which is available
gaming is lag free. With its                                                                                              from iTunes for free and
SharePort technology, it is                                                                                               allows users to access Mydlink
easy to share photos, music            The DIR-857 HD Media Router 3000 features dual-band wireless performance with      cameras remotely.
                                       450+450 Mbps transfer speeds for HD video streaming and video calls
and videos. A high-speed

                                                         w w w. a p t e c o n l i n e . c o m                                10 2 0 1
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  ExtrEME COMPutIng
       WELCOME                                                                                                                                      February 2012

riverbed Stingray
                                                                                                                 performance-draining tasks such as SSL
                                                                                                                 and compression onto Stingray’s optimised

traffic Manager
                                                                                                                 reliability: Improve application availability
                                                                                                                 by intelligently distributing traffic, avoiding
                                                                                                                 failed or degraded servers, monitoring
                                                                                                                 performance problems, and shaping traffic
An overview of the next generation of application                                                                spikes.
delivery controllers                                                                                             Improved security: Stingray Traffic
                                                                                                                 Manager operates as a deny-all gateway, only
                                                                tools that came to Riverbed from Zeus and        admitting traffic types it has been configured
                                                                Aptimize now have a consistent look and          to admit. This gives full control over how
                                                                feel, can work with each other and have          traffic is internally routed.
                                                                utility style pricing that is more consistent
                                                                with Riverbed’s products. Stingray Traffic       The options for deployment include:
                                                                Manager 8.0, previously known as Zeus            •	Software	on	the	hardware	or	hypervisor
                                                                Traffic Manager, was the big moneymaker          •	As	a	virtual	appliance	on	VMware,	Xen,	and	
                                                                at British software house Zeus Technology        OracleVM
                                                                before it was acquired.                          •	Cloud	infrastructure	such	as	Amazon	EC2,	
                                                                    Online applications are expected to          GoGrid, IIJ, Joyent, Rackspace, RightScale,
                                                                deliver consistent service levels, despite       SunGard and Voxel
                                                                today’s increasing traffic loads, rapid change
                                                                and complex deployment infrastructures.              Stingray Aptimizer 8.0, formerly known
                                                                Riverbed Stingray traffic management             as Website Accelerator, was created by
                                                                solutions provide complete control over user     New Zealand software developer Aptimize
                                                                traffic, allowing administrator to accelerate,   to rejigger and accelerate web pages
                                                                optimise, secure and control key business        running on IIS or Apache web servers as
                                                                applications. With Stingray, now these           well as pages stored on content delivery
                                                                services can be delivered more quickly and       networks from Akamai Technologies.
Imran Batoaq, Product Manager, Riverbed at Aptec Distribution   ensure the best possible performance across      Aptimizer analyses how web pages load
                                                                any deployment platform.                         and reorganises the content so a web

       ooking at the size of application delivery                   Application delivery controllers are a key   browser does not have to make so many
       controllers market, which stands at                      component of business critical applications      roundtrips back to the web server to
       $1.6 billion worldwide and Middle East                   because they accelerate transactions,            load a page. Because there are dozens of
contributing approximately $100 million a                       maximise availability, manage security           elements on a typical page, reconfiguring
year, the move to acquire Zeus Technology                       policies and provide a point of control to       the web pages on the fly and storing the
back in July 2010 by Riverbed makes sense.                      monitor and manage application traffic.          more efficient web page in cache on the
WAN optimisation appliance maker Riverbed                       Stingray Traffic Manager is a software based     web server can reduce page load times by
Technology has also tweaked three software                      ADC that provides scale and flexibility          a factor of four.
appliances for speeding up and securing Cloud                   to deliver applications across a range of            Since the optimisation does not change
applications to complement its Steelhead                        environments, from physical and virtual data     web applications, the code does not need
appliances.                                                     centres to public and hybrid clouds.             to be modified. Riverbed is making Stingray
   The new Stingray products are being                                                                           Aptimizer 8.0 available as a plugin for
synchronised to the 8.0 release and include a                   Benefits of using Stingray Traffic Manager       Microsoft’s SharePoint collaboration server as
number of enhancements. But the important                       include:                                         well as for custom web sites.
thing, says Imran Batoaq, Product Manager                       Speed: Accelerate services, increase
– Riverbed at Aptec Distribution, is the three                  capacity and reduce costs by offloading          In case of any queries:

10 | 2009
24                           0 2 | 2 01 2
                                       1                                 w w w. a p t e c o n l i n e . c o m
  October 2009
  February 2012                                                                                          ExtrEME COMPutIng

Aptec launches
                                                                                              consumer electronics, telecommunications,
                                                                                              semiconductors, supplies and consumables
                                                                                              and healthcare IT equipment.

logistics subsidiary                                                                             Advanced Logistics Services understands
                                                                                              the race against time for efficient deliveries
                                                                                              and continuously challenges itself to
                                                                                                                       improve and enhance
                                                                                                                       its service levels to
                                                                                                                       the highest standards
                                                                                                                       possible. Advanced
                                                                                                                       Logistics Services
                                                                                                                       aims to be the
                                                                                                                       leading ICT logistics
                                                                                                                       services company
                                                                                                                       in the Middle East,
                                                                                                                       through outstanding
                                                                                                                       customer service, ICT
                                                                                                                       market knowledge,
                                                                                                                       innovation and
                                                                                                                       achieved by a well-
                                                                                                                       motivated and highly
                                                                                                                       experienced team
                                                                                                                       who are proud of
                                                                                                                       what they are, what
                                                                                                                       they do and how
                                                                                                                       they do it.

A                                               Advanced Logistics
          ptec Holdings announced the                                                            Dr Ali Baghdadi, CEO and President of
          launch of its technology logistics                                                  Aptec Holdings said: “Even in times of Cloud
          services division in November 2011.   Services is targeting                         computing and online services, technology
The group’s newly established subsidiary is     ICt companies                                 companies require efficient supply chain
fully licensed and an authorised third party
logistics business, approved by both the
                                                entering the region                           solutions. With product obsolescence speed
                                                                                              increasing quarter by quarter, there is only a
Department of Economic Development in           or focussed on                                narrow window of time left to get products
Dubai and the Jebel Ali Free Zone Authority.
The company will operate under the name
                                                improving their local                         to market or risk taking a loss. Aptec has
                                                                                              been keen ever since to support its partners
of Advanced Logistics Services and will use     footprint and services                        in many areas and this is another initiative to
its network of six owned and leased high-                                                     help them grow their business and focus on
tech warehousing and support facilities                                                       business development.”
in UAE, Saudi Arabia, Kuwait, Egypt and         supply chain management and consultancy,         “We are very proud to have built a set up
Lebanon.                                        custom brokerage and clearance services, IT   that will allow our partners to benefit and
    Advanced Logistics Services is targeting    assembly and reverse logistics, in summary    participate from our logistics know-how
ICT companies entering the region or            an end to end logistics support!              and support them to turn their technology
focussed on improving their local footprint         With over 30 years of ICT distribution    supply chain into a competitive advantage
and services. ALS services and solutions        experience, Aptec has the know-how and        by working closely with Advanced Logistics
will cover contract logistics, domestic         infrastructure to support ICT businesses      Services,” says Mario Veljovic, Operations and
transportation, supply chain solutions,         that operate in computers and peripherals,    Services Director at Aptec Holdings.

                                                    w w w. a p t e c o n l i n e . c o m                         10 2 0 1
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       Save Big With Aptec/ATS Microsoft
       Lync Advanced Service Pack –
       Standard and Enterprise Editions

ASP includes:                                                           Overview
                                                                        The professional services defined
                                                                        in these packages provide for the
1 MS Lync Server                                                        design, installation and knowledge
                                                                        transfer for Microsoft Lync Solution.
Standard CALs option                                                    This Advanced Service Pack is
                                                                        scoped for Microsoft Lync Server
Enterprise CALs option                                                  Standard and Enterprise Editions and
                                                                        various User CALS options.
PLUS CALs option
                                                                        Scope of Services
Installation and Configuration                                           This pre defined service packages
                                                                        define a standard work package for
                                                                        Lync Server 2010 and various CAL
Add-On Packages                                                         options. Different CALS Options
• Comes as All-in-One: license, installation and                        chosen by the client will have an
                                                                        equivalent scope defined in this
• Provides high discount on both product and service.                   document. Two Add-on Packages to
• Easy to resell with minimum risk to Microsoft partner.                widen the scope of work is offered as
•                                                                       a part of this Advanced Service Pack.
  medium projects                                                       These add-on packages are based on
                                                                        additional server roles that the client
*Service only ASPs are also included                                    may require. This implementation
                                                                        will be conducted through a best
                                                                        practice process which will ensure
                                                                        quality Implementation and a
                                                                        thorough transfer of knowledge to
                                                                        enable client and the supporting
For more information, please contact:                                   team to use the deployed Lync
                                                                        unified communication Solution
ATS BDM-Nermin Zayed, email: or
                                                                        effectively in the future.
Aptec VAD/ Cloud- Microsoft Account Manager-Abirami Kumaravel, email:
  October 2009
  February 2012                                                                                                             APtEC SuBSIDIArIES

                                                                                                                        APtEC LEBAnOn

Aptec now Microsoft                                                                                                     Busy last
VAD for Saudi                                                                                                           quarter
                               A                                                                                        for Aptec
                                        ptec has         them to sell these solutions to their end-
                                        signed           customers.

                                        a value              The solution comprises of three
                                      added              workloads: virtualisation, security and
                                      distribution       unified communications. Aptec will recruit
                                      contract with      partners who will focus on selling these

                                      Microsoft for      solutions, enabling these partners by                                 he last quarter of
                                      Saudi Arabia       training them, helping them in designing                              2011 was a rather
                                      on 15 January      solutions until they have qualified in house                          busy period for Aptec
                                      2012. Towards      resources to do so, at the same time offering                  Lebanon. Aptec Lebanon in
Vineet Dalal, Distribution Manager of the end of 2011,   post-sales services so that the partners                       collaboration with its vendors
Microsoft in Saudi Arabia                                can outsource the professional services
                                      Microsoft had                                                                     mainly Fujitsu, Symantec
signed a value added distribution contract               to implement these solutions at end-                           and Vmware organized
with Aptec for the Gulf region excluding                 customer sites. There will be a dedicated                      numerous activities for
Saudi Arabia and previous to that in mid                 sales and pre-sales technical teams, which                     partners within and outside
2011, it signed up for Egypt. This contract              will add value to both vendor and partner                      the Lebanese territory. On
has now been extended to serve the Saudi                 businesses in the region.                                      15 December 2011, a joint
Arabian markets. With this agreement,                        Vineet Dalal, Distribution Manager of                      seminar with Fujitsu was held
Aptec is the only value added distributor                Microsoft in Saudi Arabia commented: “We                       at Intercontinental Phoenicia
for Microsoft in the entire region. Aptec                are excited to announce Aptec as our Value                     Beirut, where more than 120
Saudi Arabia already offers similar VAD                  Added Distributor in Saudi Arabia and are                      partners attended. Along
services for Symantec, VMware and few                    confident about their ability to drive more                    with Symantec Corporation,
other products to their Saudi partners.                  business value to our reseller channel.                        technical trainings were
                                                         We are confident that Aptec can help us                        conducted at Suite hotel
“We are excited to                                       further unleash the potential of the three
                                                         targeted workloads of virtualisation, unified
                                                                                                                        Bsalim on 23 November and 1
                                                                                                                        December 2011.
announce Aptec as                                        communication and identity and security                           Vmware continued its
our Value Added                                          in SMB.”                                                       quarterly activities and held a

Distributor in Saudi                                                                                                    training session on 4 October
                                                                                                                        2011 at Movenpick Hotel and
Arabia and are                                                                                                          another on 30 November
confident about their                                                                                                   2011 at Habtoor Grand Hotel.
                                                                                                                        Moreover, Vmware and Aptec
ability to drive more                                                                                                   organized an end of year
business value to our                                                                                                   lunch for their partners at the
                                                                                                                        Metropolitan Palace Hotel
reseller channel“                                                                                                       on 21 December 2011. Aptec
                                                                                                                        Lebanon would like to thank its
   Aptec will now promote Microsoft value                                                                               vendors and partners for their
added products to a wider range of channel                                                                              continuous support.
partners in Saudi Arabia. The focus will
be on approaching tier two partners and
resellers in all Saudi provinces and enable              Saleh Baset, Head Software Business Unit, Aptec Saudi Arabia

                                                            w w w. a p t e c o n l i n e . c o m                                  10 2 0 1
                                                                                                                                 0 2 | 2009 2             1
                                                         Aptec Distribution FZE LLC
P.O.Box 33550, Dubai Internet City, Dubai, UAE Tel: (+971 4) 3697111 Fax: (+971 4) 3697110, email :,
         Aptec Egypt: Tel: (+202) 6444264 / 6355030, Aptec Kuwait-KFTZ: Tel: (+965) 22256890, Aptec Pakistan: Tel: (+9221) 2788736,
               Aptec Lebanon: Tel: (+961) 4718891, Aptec Saudi: Tel: (+966 1) 4601950, Aptec Turkey: Tel: (+90 212) 2590 0064,
                                                      Aptec Oman: Tel: (+968) 96429250

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